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All Journal Jurnal Ilmiah Manajemen "E M O R" Pendas : Jurnah Ilmiah Pendidikan Dasar SEIKO : Journal of Management & Business JURNAL PENDIDIKAN TAMBUSAI Eksis: Jurnal Ilmiah Ekonomi dan Bisnis YUME : Journal of Management FIDUSIA : JURNAL KEUANGAN DAN PERBANKAN PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Widya Balina :Jurnal Ilmu Pendidikan dan Ekonomi Jurnal MEBIS (Manajemen dan Bisnis) Community Engagement and Emergence Journal (CEEJ) SOLUSI Jurnal Riset dan Inovasi Pembelajaran JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen JES (Jurnal Ekonomi STIEP) ProBisnis : Jurnal Manajemen Dinamika Jurnal Ekonomi, Bisnis dan Manajemen Bestari: Jurnal Pendidikan dan Kebudayaan Jurnal Audit dan Perpajakan Innovative: Journal Of Social Science Research ECONOMIST: Jurnal Ekonomi dan Bisnis Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis ECONOMETRICS: Journal of Sustainable Economics and Management
Noviyanti, Indah
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Agriculture, Biological Sciences & Forestry Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Strategi Pertumbuhan yang Efektif untuk Membangun Ketahanan Bisnis pada UMKM Kopiah Resam di Bangka Belitung Nugra, Evan Subhia; Meriyanti, Meriyanti; Attala, Firzyl; Noviyanti, Indah
Widya Balina Vol. 9 No. 1 (2024): Jurnal Widya Balina
Publisher : widya balina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53958/wb.v9i1.504

Abstract

Penelitian ini bertujuan mengkaji strategi pertumbuhan yang efektif untuk membangun ketahanan bisnis pada UMKM Kopiah Resam di Bangka Belitung. Kopiah Resam merupakan kerajinan tangan khas yang terbuat dari bahan resam, namun menghadapi tantangan kelangkaan bahan baku dan persaingan pasar. Melalui tinjauan pustaka, penelitian ini mengidentifikasi strategi kunci seperti penggunaan teknologi maju, inovasi produk, peningkatan sumber daya manusia, dukungan promosi, dan orientasi pasar. Strategi yang direkomendasikan meliputi diversifikasi produk, penguatan branding, penetrasi pasar digital, kemitraan lokal, serta pelatihan dan pengembangan SDM. Integrasi teknologi modern dalam produksi dan pemasaran online dapat meningkatkan efisiensi dan jangkauan pasar. Inovasi desain dan kolaborasi dengan desainer lokal dapat meningkatkan nilai tambah suatu produk. Dukungan dari pemerintah maupun lembaga terkait dalam pelatihan SDM, dan promosi juga penting untuk meningkatkan kualitas dan visibilitas produk Kopiah resam. trategi yang telah terintegrasi ini diharapkan bisa memberikan fondasi kokoh bagi ketahanan dan pertumbuhan UMKM Kopiah Resam sebagai tulang punggung ekonomi lokal Bangka Belitung
Analisis Strategi Promosi Media Sosial Pada UMKM Coffee Shop (Studi Kasus Markoka Café Pangkalpinang) Mailani, Mery; Tasyah, Tasyah; Pratama, M.Tafril; Noviyanti, Indah
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.19514

Abstract

The purpose of this research is to examine how Micro, Small, and Medium Enterprises (MSMEs) in the coffee shop industry, specifically Markoka Cafe Pangkalpinang, utilize social media marketing. The research method employed a descriptive qualitative approach with data collection techniques including direct observation, interviews with business owners, and promotional documentation. The results indicate that Markoka Cafe actively utilizes social media such as Instagram and WhatsApp as digital marketing tools. This strategy is effective in increasing consumer engagement and brand awareness, thereby strengthening Markoka Cafe's position in the local Pangkalpinang coffee shop market and enhancing business exposure and interaction with customers.
Strategi Pertumbuhan Ruangguru di Industri Edutech Indonesia: Inovasi, Tantangan, dan Prospek Masa Depan Iryanti, Iryanti; Ulima, Sinda Indira, Zhafirah Nuur; Noviyanti, Indah
YUME : Journal of Management Vol 8, No 2 (2025)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i2.8964

Abstract

Industri edutech di Indonesia berkembang pesat, didorong oleh kebutuhan akses pendidikan berkualitas dan meningkatnya penetrasi internet. Ruangguru, sebagai pemain utama, berhasil memanfaatkan momentum melalui inovasi produk seperti video interaktif, kelas live, dan fitur berbasis kecerdasan buatan seperti Roboguru. Penelitian ini menganalisis strategi pertumbuhan Ruangguru dengan pendekatan kuantitatif deskriptif, menggunakan data ulasan pengguna di Google Play Store. Hasil menunjukkan tingkat kepuasan tinggi (rating rata-rata 4.5) dan keunggulan dalam diversifikasi layanan serta jangkauan wilayah. Namun, tantangan seperti harga langganan dan masalah teknis masih perlu diatasi. Dibandingkan competitor seperti Quipper dan Pahamify, Ruangguru unggul dalam jumlah pengguna, diversifikasi layanan, dan penetrasi pasar. Penelitian ini memberikan wawasan komprehensif tentang efektivitas strategi bisnis Ruangguru serta peluang pengembangan di masa depan. Kata Kunci: Edutech, Ruangguru, strategi pertumbuhan, inovasi, kepuasan pengguna, diversifikasi layanan, tantangan teknis, prospek bisnis
Pengaruh Citra Merek, Kepercayaan Merek Dan Kualitas Produk Terhadap Kepuasan Konsumen Gen Z Perempuan Produk Emina Di Pangkalpinang Naibaho, Marco Veril Hamonangan; Sumar, Sumar; Noviyanti, Indah
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.20039

Abstract

The growing trend of local cosmetic use among female Gen Z consumers has prompted companies to better understand the factors influencing consumer satisfaction. Emina, as one of the leading local brands, faces challenges in maintaining consumer satisfaction despite its high popularity. This study aims to examine the influence of brand image, brand trust, and product quality on the satisfaction of female Gen Z consumers who use Emina products in Pangkalpinang. The research employs a descriptive quantitative approach with a sample size of 100 respondents, selected through purposive sampling. The independent variables in this study are brand image, brand trust, and product quality, while the dependent variable is consumer satisfaction. Data were collected through questionnaires and analyzed using multiple linear regression, t-test, F-test, and the coefficient of determination (R²). The analysis results show that brand image does not have a significant partial effect on consumer satisfaction. Meanwhile, brand trust and product quality have a positive and significant partial effect. Simultaneously, all three independent variables have a significant influence on consumer satisfaction, with an R² value of 77.9%. This research contributes to the development of marketing strategies for local products, especially Emina, by emphasizing the importance of brand trust and product quality to enhance the satisfaction and loyalty of Gen Z consumers. These findings are also valuable for academics as a reference for similar studies.
Pengaruh Strategi Layanan Digital dan Kepuasan Pelanggan dalam Mendorong Loyalitas Nasabah pada Bank BCA Angellina, Felisia Grace; Felicia, Felicia; Putri, Restu Novrianda; Noviyanti, Indah
ECONOMETRICS:Journal of Sustainable Economics and Management Vol. 1 No. 2 (2025): ECONOMETRICS: Journal of Sustainable Economics and Management
Publisher : ECONOMETRICS:Journal of Sustainable Economics and Management

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Abstract

The purpose of this study is to determine the effect of digital services and customer satisfaction on customer loyalty at Bank BCA. This study was conducted using a quantitative method through data collection via surveys from BCA bank users through questionnaires. The choice of the quantitative method is based on its suitability for measuring and analyzing the relationship between variables in the research, namely digital services, customer satisfaction, and customer loyalty. The sampling technique used is purposive sampling, where samples are taken based on certain criteria. The sample for this study consists of 100 respondents. The results of the analysis prove that the digital service strategy (X1) has a positive and significant impact on customer loyalty (Y), with a path coefficient value of 0.463, a T-statistic value of 5.242, and a p-value reaching 0.000. As previously indicated, there is a large T-statistic value of above 1.96 and a low p-value below 0.05. This means that the better the digital service strategy implemented, the more loyal the customers are to the services. Furthermore, the study results prove that the customer satisfaction variable (X2) has a positive and significant impact on customer loyalty (Y), as shown by the path coefficient value of 0.463 and a T-statistic value of 5.402, far exceeding the threshold of 1.96 (for the 5% significance level). The p-value of 0.000 is smaller than the significance level of 0.05, further confirming that the impact is statistically significant
Pengaruh Pemanfaatan Teknologi Digital Terhadap Kinerja UMKM di Era Transformasi Digital Putri, Mirza Hidayah; Serlyta, Serlyta; Noviyanti, Indah
ECONOMETRICS:Journal of Sustainable Economics and Management Vol. 1 No. 2 (2025): ECONOMETRICS: Journal of Sustainable Economics and Management
Publisher : ECONOMETRICS:Journal of Sustainable Economics and Management

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Abstract

This study aims to analyze the influence of digital technology utilization on the performance of micro, small, and medium enterprises in the era of digital transformation. The research employed a quantitative approach with a survey method, in which data were collected through closed-ended questionnaires distributed to one hundred micro, small, and medium enterprise actors from various business sectors in Indonesia. The independent variable in this study is the utilization of digital technology, measured through three main indicators: access to and ownership of digital technology, the use of social media and online platforms, and digital literacy. The dependent variable is business performance, which includes aspects of marketing, finance, human resources, and operations. Data analysis was conducted using simple linear regression with the assistance of statistical software. The results show that digital technology utilization has a significant influence on the performance improvement of micro, small, and medium enterprises. The use of social media and online platforms proved to be the dominant factor supporting performance enhancement across various business aspects. This study recommends strengthening digital literacy and ensuring sustainable policy support to accelerate digital transformation in the small business sector
Pengaruh Atmosfer Cafe dan Gaya Hidup Terhadap Keputusan Pembelian Konsumen di Cafe at Back Coffee Pangkalpinang Juwita, Juwita; Sabila, Enggel Dwi; Noviyanti, Indah
ECONOMETRICS:Journal of Sustainable Economics and Management Vol. 1 No. 3 (2025): ECONOMETRICS: Journal of Sustainable Economics and Management
Publisher : ECONOMETRICS:Journal of Sustainable Economics and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of the coffee industry in Indonesia shows significant growth, with coffee shops no longer just a place to enjoy drinks, but also a social space for the younger generation. This study analyzes the influence of cafe atmosphere and lifestyle on consumer purchasing decisions at Cafe at Back Coffee Pangkalpinang, focusing on the younger generation aged 15-40 years. Using a quantitative explanatory approach method and purposive sampling technique, the study involved 150 respondents who were studied through questionnaires and observations, and analyzed using SmartPLS 4. The results showed that cafe atmosphere and lifestyle had a positive and significant effect on consumer purchasing decisions, with the ability to explain 62.7% of the variation in purchasing decisions. The findings revealed that elements such as interior design, lighting, music, aroma, and cafe service quality, as well as the dynamic lifestyle of the younger generation substantially influence consumer preferences. The study provides theoretical contributions in understanding consumer behavior in the coffee shop industry and practical implications for cafe managers to develop marketing strategies that focus on consumer experience and contemporary lifestyle trends.
Pengaruh Tren Pasar terhadap Pengambilan Keputusan Strategis Suatu Perusahaan Idopati, Idopati; Royan, Muhammad Andi Alfin; Venesha, Reva; Noviyanti, Indah
JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Vol 4 No 1 (2024): JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen
Publisher : Universitas Muhammadiyah Enrekang

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Abstract

This research is aimed at examining the influence of market trends on strategic decision making in an organization or company. Through a literature review method with in-depth qualitative data, the author conducted identification research related to various market trends that influence business strategy, including technology trends, Korea pop idol trends, economic trends, and others. Analysis of this data is carried out to understand how these trends influence decision making that can have a strategic impact, both directly and indirectly on the organization or company. The research results show that several organizations or companies that can anticipate and respond quickly to market trends can have a significant competitive advantage and can be one step ahead of their competitors. The practical implication of this research is the importance of continuous market monitoring and flexibility in formulating and adjusting business strategies. Research on market trends in decision making will contribute to the understanding of the relationship between market trends and strategic decision making, as well as provide guidance for business practitioners in facing a rapidly changing business environment.
Pemberdayaan Masyarakat Ekonomi Lokal melalui Strategi Manajemen Usaha Ternak Sapi di Desa Padang Baru: Empowerment of Local Economic Community through Cattle Farming Business Management Strategy in Padang Baru Village Guspian, Iza; Wahyudin, Nanang; Wibawa, Dian Prihardini; Noviyanti, Indah; Saputra, Darman; Aryansyah, Ary Fakturrachman; Kusumah, Echo Perdana; Sumar, Sumar
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 9 No. 10 (2024): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v9i10.7540

Abstract

Cattle farming in Padang Baru Village plays a vital role in empowering the local economy, especially in the livestock sector which is one of the sectors with the largest population on Bangka Island. However, the limitations of the local community in being able to utilize the potential of resources have caused the progress of cattle sales to be less than optimal. The purpose of this Community Service is to improve the knowledge and skills of cattle farming entrepreneurs through business management strategies, namely marketing strategies and digital content design. The implementation of activities uses the method of socialization and direct practice to cattle technology actors, cattle businesses, related stakeholders, and local community leaders. The results of the community service showed that participants were enthusiastic about asking questions and gaining new knowledge on how to implement programs to market cattle and provide a touch of digital product content that attracts consumer interest. It is hoped that the community empowerment approach in the cattle business management strategy, will create a multiplication effect in the local economy and maximum economic growth.
Analisis Pengaruh Strategi Promosi Word of Mouth pada Bisnis Kecil dan Menengah Pancong Lumer 88 Nabiilah, Rifdah; Azzahra, Salsabila; Junita, Sielve Dwi; Noviyanti, Indah
Jurnal Pendidikan Tambusai Vol. 8 No. 2 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Pancong Lumer 88 merupakan usaha kecil dan menengah yang bergerak dibidang kuliner yang menjual kue Pancong dengan berbagai macam rasa dan topping dengan harga yang terjangkau. Penelitian ini bertujuan untuk memahami dampak dari strategi promosi word of mouth (WOM) terhadap Usaha Pancong Lumer 88. Penelitian ini berupa artikel berdasarkan sumber deskriptif dan kualitatif menggunakan data primer dan data sekunder. Untuk memperoleh informasi yang lebih detail dan akurat tanpa menggunakan kuesioner, Peneliti melakukan wawancara langsung dengan pihak Pancong Lumer 88. Hasil dari penelitian ini membuktikan bahwa straregi promosi Word Of Mouth (WOM) memiliki dampak yang signifikan terhadap keputusan pembelian Pancong Lumer 88.
Co-Authors Abror, Muhamad Agustini, Putri Trisa Alfani, Fauza Alifa Bintang Defana, Muhammad Angellina, Felisia Grace Arifin, Choirul Aryansyah, Ary Fakturrachman Asih, Hasti Dewi Athifah Dzakirah, Nur Attala, Firzyl Ayu Wulandari Azzahra, Radhwa Syafiq Azzahra, Salma Azzahra, Salsabila Dian Prihardini Wibawa Diana Sari Eritawana, Eritawana Fadilah, Marsha Fasya, Muhamdad Danda Zafilla Felicia Felicia Ferdyan, Ferdyan Fitari, Tiara Fitri Rahmadani, Fitri Floryan, Floryan Gegen, Gegen Georgina, Jessica Ghani , Adli Al Guspian, Iza Harindra, Fitria Puteri Herlissha, Novita Idopati, Idopati Irwana, Natasia Iryanti, Iryanti Izza, Nurul Jesia, Jesia Junita, Sielve Dwi Juniyati, Lara Juwita Juwita, Juwita Khadijah Khadijah Komariah, Eti Kusumah, Echo Perdana Lathifah, Nur Leonardo, Refina Maharani, Aulia Hari Mahendra, Fazaldi Mailani, Mery Marhamah, Nur Hadianti Maya Yusnita Meliya, Meliya Meriyanti, Meriyanti Mursyid Hasan Basri Nabiilah, Rifdah Nabila, Halya Haura Naibaho, Marco Veril Hamonangan Nanang Wahyudin Nashobi, M. Zaki Niarto, Endy Amran Nopiliani, Nopiliani Nugra, Evan Subhia Nur Aini , Septia Nurkholis Nurul Nurul Octorany Tampubolon, Melda Oktariani, Dini Oktavia Pebianti, Katrina Pransisca, Siti Rhinka Pratama, M.Tafril Putri, Mirza Hidayah Putri, Restu Novrianda Ramadhani, Siska Risma Risma, Risma Romadia, Romadia Royan, Muhammad Andi Alfin Sabila, Enggel Dwi Salwa, Nezha Saputra, Darman Saputri, Dwi Sarmawati, Sarmawati Serlyta, Serlyta Sumar, Sumar Syahrani Amelia, Nayla Tambunan, Martulus Tasyah, Tasyah Triyana Ulima, Sinda Indira, Zhafirah Nuur Urdha, Farand Qolbi Venesha, Reva Virgianti, Selsa Selycia Wati, Mulia Wulandari, Maharani Zahrah, Apriliani Fadhilah Zahro, Chainunnatus