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All Journal Jurnal Akuakultur Indonesia Marine Fisheries: Jurnal Teknologi dan Manajemen Perikanan Laut BULETIN OSEANOGRAFI MARINA Jurnal Perikanan Kelautan Journal of Indonesian Tourism and Development Studies Jurnal Kelautan : Indonesian Journal of Marine Science and Technology ECSOFiM (Economic and Social of Fisheries and Marine Journal) Acta Aquatica: Aquatic Sciences Journal Jurnal Perikanan Universitas Gadjah Mada Aquasains : Jurnal Ilmu Perikanan dan Sumberdaya Perairan International Journal of Marine Engineering Innovation and Research Juvenil: Jurnal Ilmiah Kelautan dan Perikanan Jurnal Pengabdian Perikanan Indonesia Formosa Journal of Multidisciplinary Research (FJMR) Toba: Journal of Tourism, Hospitality, and Destination Jurnal Pariwisata Nusantara Farmers: Journal of Community Services Majority Science Journal Proceedings International Conference on Marine Tourism and Hospitality Studies
Wahyuniar Pamungkas
Fakultas Perikanan Dan Ilmu Kelautan Universitas Padjadjaran
Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Physics Social Sciences Transportation Other

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Analysis of Consumer Preferences for Souvenir Design Needs in Pangandaran Tourist Attractions Moh Wildan Lesmana; Atikah Nurhayati; Asep Agus Handaka Suryana; Wahyuniar Pamungkas; Donny Juliandri Prihadi
Jurnal Pariwisata Nusantara (JUWITA) Vol. 4 No. 1 (2025): Jurnal Pariwisata Nusantara (JUWITA)
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v4i1.11249

Abstract

Purpose: The purpose of this research is to analyze consumer preferences in choosing souvenirs and produce souvenir design recommendations that can improve the quality of consumer experience at Pangandaran tourist attractions. Method: The method used in this research uses a mix method between qualitative and quantitative. The data collected using the survey method by distributing questionnaires to 30 respondents with purposive sampling technique. Respondents are 30 people who have shopped for souvenirs in Pangandaran. Primary data obtained through the survey method is then processed using the SPSS analysis tool using variable and hypothesis test analysis techniques, validity and reliability tests, T tests, and finally the determination coefficient test. Result: Based on the data that has been processed using the SPSS software analysis tool with the T test analysis technique, it results that the hypothesis of natural and cultural beauty variables has significance to the need for souvenir design in Pangandaran because the Sig value. <0.05, which means Ho is rejected and Ha is accepted, while the variable pangandaran writing, simple design, and bright colors are not significant to the need for souvenir design in pangandaran because the Sig value> 0.05 which means Ho is accepted and Ha is rejected. In the coefficient of determination test, the correlation coefficient value is 0.769, indicating that the interpretation of the value is within the numbers 0.5 to 0.75. It can be concluded that the souvenir design variable has a strong relationship with souvenir design needs in Pangandaran. Contribution: This research is expected to be a reference for research that will be conducted in the tourism industry, especially on consumer preferences and contribute to the development of the local tourism industry by providing souvenir products that are unique and oriented to the needs of tourists.  
E-Catalogue Design for the Tourism Industry Using a Design Thinking as a Media to Promote Tour Packages in Indonesia Aprilia Ferennis; Wahyuniar Pamungkas; Lintang Permata Sari Yuliadi; Asep Agus Handaka; Nur Sakinah Junirahma
Jurnal Pariwisata Nusantara (JUWITA) Vol. 4 No. 3 (2025): Jurnal Pariwisata Nusantara
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v4i3.14396

Abstract

Purpose: The tourism industry requires the use of digital media in promotion, particularly due to travelers’ increasing reliance on technology. Anjani Event, as a newly established travel company, still uses PDFs as promotional media, making it necessary to implement an interactive and easily accessible solution. This study aims to design an e-catalogue as a marketing medium for tour packages and to evaluate their effectiveness. Method: The research employs a mixed-method approach with an Exploratory Sequential design, beginning with qualitative data collection through interviews with the Anjani Event manager to develop the e-catalogue concept, followed by quantitative data collection using questionnaires based on the EPIC Model (Empathy, Persuasion, Impact, Communication) administered to prospective tourists and digital marketing practitioners. Result: The results show that the e-catalogue are highly effective with an EPIC rate of 4.30, with the Communication dimension scoring the highest (4.399), indicating that the media conveys information clearly, presents content in an easily understandable structure, and enhances user interaction and engagement in exploring and booking tour packages. Contribution: Therefore, the implementation of the e-catalogue and QR Code supports a digital marketing strategy that is informative, interactive, professional, and strengthens the company’s brand image in the tourism industry.
Co-Authors Adhitya Rakhmadi Adiguna, Rido Ahmad Prawira Dhahiyat Aini Iftinaan K J Ainni, Chusnul Firaqie Ajeng Wulandari Alrizky, Rahmi Tazkiya Ankiq Taofiqurohman S Annisa Putri Fitrian Aprilia Ferennis Asep Agus Handaka Suryana Asep K Supriatna Atikah Nurhayati Averous Mutahari Ayi Yustiati Cholimatus Sa&#039;diah Darmawan, Prafitri Saraswati Delilla Suhanda Dewanto - Bismantoro Dhahiyat, Ahmad Prawira Dhahiyat, Ahmad Prawira Donny Juliandri Prihadi Elwie, Madu Maybelle Von Eri Bachtiar Evi Novianti Fanny Kristiandhi Fanny Kristiandhi Firdaus, Muhamad Dadan Ghulam M. Lahbar Handaka, Asep Agus Heni Eni Fitriani heni heni Indah Riyantini Indah Riyantini Indah Riyantini Indah Riyantini Isni Nurruhwati Iwang Gumilar Junirahma, Nur Sakinah Junirahma, Nur Sakinah Krisnadi, Fanny Kristiadhi, Fanny Lintang Permata Sari Yuliadi Lintang Permata Sari Yuliadi, Lintang Permata Sari M. Lahbar, Ghulam Maulana Arif, Risandi Mega Laksmini Syamsuddin Mochamad Untung Kurnia Agung Moehamad Alfari Ramadhan Moh Wildan Lesmana MS, Yuniarti Muhamad Satrio Legowo Muhammad Raihan Shalahuddin Muhammad Wahyudin Lewaru Muhammad Yusuf Nora Akbarsyah Norma Rizki Silviana Novianti, Evi Nur Sakinah Junirahma Oktavianti, Lestari Prafitri Saraswati Darmawan Rendika Kamiswara Roffi Grandiosa Rosidah Shafira Bilqis Annida Shalahuddin, Muhammad Raihan Sheila Zallesa Shofiah, Audina Sri Astuty Sri Astuty Sri Astuty Sri Astuty Subiyanto Subiyanto Sunarto Sunarto Tahapary, Gifano Gias Gemayal Titin Herawati Venda Jolanda Pical Vira Annisa Rachma Walim Lili Wildan Dhya Ulhaq Hidayat Yeni Mulyani Yuniarti MS