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All Journal Wiralodra English Journal (WEJ) Journal of Educational Research and Evaluation Gema Wiralodra INTERACTION: Jurnal Pendidikan Bahasa Language and Education Journal Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) Journal of Language Development and Linguistics Indonesian Journal of Advanced Research (IJAR) Asian Journal of Applied Education LIMEEMAS: Jurnal Ilmiah Pendidikan
Purwanto, Muhammad Bambang
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Mathematics Public Health Social Sciences Other

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Digital Marketing Management: Efektivitas Media Sosial Sebagai Strategi Promosi Kampus Swasta Indriansyah, Agung; Purwanto, Muhammad Bambang; Herawati, Netti; Hatidah, Hatidah
Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) Vol 5 No 2 (2025): Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) - September 2025
Publisher : Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36908/jimpa.v5i2.708

Abstract

Lanskap yang semakin kompetitif di antara perguruan tinggi swasta di Indonesia membutuhkan strategi promosi inovatif dan berbasis digital yang selaras dengan perilaku generasi muda. Penelitian ini mengeksplorasi media sosial sebagai media promosi, dengan fokus pada Prasetiya Mandiri PSDKU Politeknik Palembang. Dengan menggunakan pendekatan deskriptif kualitatif, data dikumpulkan melalui wawancara mendalam, dokumentasi konten digital, dan pengamatan interaksi audiens di Instagram dan TikTok. Temuan ini mengungkapkan bahwa kampus mengadopsi pemasaran berbasis konten dan strategi berbasis keterlibatan. Konten yang kreatif, informatif, dan relatable diprioritaskan untuk membangun koneksi audiens. Postingan yang menerima keterlibatan tertinggi termasuk video kegiatan mahasiswa, pengumuman beasiswa, dan testimoni alumni. Tanggapan audiens umumnya positif, dengan sebagian besar calon siswa menyatakan kepuasan dengan konten promosi yang disediakan. Hasil ini menyoroti potensi kuat media sosial sebagai alat yang efektif untuk mempromosikan pendidikan tinggi jika dikelola secara strategis dan berkelanjutan. Studi ini berkontribusi baik secara teoritis maupun praktis: memperkaya pemahaman pemasaran digital di pendidikan tinggi dan memberikan panduan bagi universitas swasta dalam mengembangkan strategi komunikasi yang berdampak. Penelitian kedepan dianjurkan untuk menggunakan metode campuran dengan analisis kuantitatif untuk mengukur efektivitas konten promosi digital dalam menarik calon mahasiswa
The Profile of a Prospective Teacher Candidate's Digital Literacy: A Case Study on Faculty of Teacher Training and Education of PGRI University of Palembang Purwanto, Muhammad Bambang; Rosyidin, Iskandar
LIMEEMAS: Jurnal Ilmiah Pendidikan Vol. 2 No. 1 (2024): LIMEEMAS: Jurnal Ilmiah Pendidikan
Publisher : Asosiasi Prodi Manajemen Administrasi Pendidikan Indonesia (APMAPI)

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Abstract

This study aims to evaluate the digital literacy of PGRI Palembang University's potential teacher candidates. Questionnaires are used in this kind of descriptive quantitative study. One hundred randomly selected students from the Faculty of Teacher Training and Education at PGRI University of Palembang served as the research subjects. Digital literacy questionnaires with indicators for managing, generating, integrating, assessing, and accessing information were used to gather data. The correlation product moment used for instrument validation with the outcomes of every questionnaire item is significant (Sig. < 0.05). Positive Pearson correlation and instrument reliability, as measured by Alpha Cronbach's values of 0.750 > 0.50, indicate the validity and reliability of the instrument. A descriptive analysis is performed on the data to find the percentage of each indication. The findings demonstrated that 80% of indicators fell into the essential skills category for information access, 75% of indicators fell into the management category, 74% of indicators fell into evaluation, 73% of indicators fell into integration, 60% of indicators fell into the insufficient skills category, and 70% of indicators fell into communication. These findings demonstrate that PGRI University of Palembang prospective teacher candidates' digital literacy profiles included markers of information creation. Consequently, it is essential to support pupils' digital literacy.
Co-Authors Afini, Vivin agustin, ariya Aisyah Aisyah Aisyah Cyintia Kumalasari Evi Agustinasari Fahrur Rozi Ferri Hidayad, Ferri Fitri Indriani, RA Fitri Indriani, RA Rodia Fitri Novia Harapan, Edi Hatidah, Hatidah Indriansyah, Agung Irawan, David Budi Iskandar Rosyidin Issy Yuliasri Malini, Sherly Marisya, Fitria Marsinah, Marsinah Nasar, Ismail Netti Herawati Ridayani Ridayani, Ridayani Suratni Suratni Umar Umar Widhiyanto Yuliana Yuliana Yuspar Uzer, Yuspar