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All Journal Wiralodra English Journal (WEJ) Journal of Educational Research and Evaluation Gema Wiralodra INTERACTION: Jurnal Pendidikan Bahasa Journal of Advanced Multidisciplinary Research Language and Education Journal Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) Journal of Language Development and Linguistics Indonesian Journal of Advanced Research (IJAR) Asian Journal of Applied Education INTERACTION: Jurnal Pendidikan Bahasa LIMEEMAS: Jurnal Ilmiah Pendidikan
Purwanto, Muhammad Bambang
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Digital Marketing Management: Efektivitas Media Sosial Sebagai Strategi Promosi Kampus Swasta Indriansyah, Agung; Purwanto, Muhammad Bambang; Herawati, Netti; Hatidah, Hatidah
Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) Vol 5 No 2 (2025): Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) - September 2025
Publisher : Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36908/jimpa.v5i2.708

Abstract

Lanskap yang semakin kompetitif di antara perguruan tinggi swasta di Indonesia membutuhkan strategi promosi inovatif dan berbasis digital yang selaras dengan perilaku generasi muda. Penelitian ini mengeksplorasi media sosial sebagai media promosi, dengan fokus pada Prasetiya Mandiri PSDKU Politeknik Palembang. Dengan menggunakan pendekatan deskriptif kualitatif, data dikumpulkan melalui wawancara mendalam, dokumentasi konten digital, dan pengamatan interaksi audiens di Instagram dan TikTok. Temuan ini mengungkapkan bahwa kampus mengadopsi pemasaran berbasis konten dan strategi berbasis keterlibatan. Konten yang kreatif, informatif, dan relatable diprioritaskan untuk membangun koneksi audiens. Postingan yang menerima keterlibatan tertinggi termasuk video kegiatan mahasiswa, pengumuman beasiswa, dan testimoni alumni. Tanggapan audiens umumnya positif, dengan sebagian besar calon siswa menyatakan kepuasan dengan konten promosi yang disediakan. Hasil ini menyoroti potensi kuat media sosial sebagai alat yang efektif untuk mempromosikan pendidikan tinggi jika dikelola secara strategis dan berkelanjutan. Studi ini berkontribusi baik secara teoritis maupun praktis: memperkaya pemahaman pemasaran digital di pendidikan tinggi dan memberikan panduan bagi universitas swasta dalam mengembangkan strategi komunikasi yang berdampak. Penelitian kedepan dianjurkan untuk menggunakan metode campuran dengan analisis kuantitatif untuk mengukur efektivitas konten promosi digital dalam menarik calon mahasiswa
The Profile of a Prospective Teacher Candidate's Digital Literacy: A Case Study on Faculty of Teacher Training and Education of PGRI University of Palembang Purwanto, Muhammad Bambang; Rosyidin, Iskandar
LIMEEMAS: Jurnal Ilmiah Pendidikan Vol. 2 No. 1 (2024): LIMEEMAS: Jurnal Ilmiah Pendidikan
Publisher : Asosiasi Prodi Manajemen Administrasi Pendidikan Indonesia (APMAPI)

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Abstract

This study aims to evaluate the digital literacy of PGRI Palembang University's potential teacher candidates. Questionnaires are used in this kind of descriptive quantitative study. One hundred randomly selected students from the Faculty of Teacher Training and Education at PGRI University of Palembang served as the research subjects. Digital literacy questionnaires with indicators for managing, generating, integrating, assessing, and accessing information were used to gather data. The correlation product moment used for instrument validation with the outcomes of every questionnaire item is significant (Sig. < 0.05). Positive Pearson correlation and instrument reliability, as measured by Alpha Cronbach's values of 0.750 > 0.50, indicate the validity and reliability of the instrument. A descriptive analysis is performed on the data to find the percentage of each indication. The findings demonstrated that 80% of indicators fell into the essential skills category for information access, 75% of indicators fell into the management category, 74% of indicators fell into evaluation, 73% of indicators fell into integration, 60% of indicators fell into the insufficient skills category, and 70% of indicators fell into communication. These findings demonstrate that PGRI University of Palembang prospective teacher candidates' digital literacy profiles included markers of information creation. Consequently, it is essential to support pupils' digital literacy.
Values Of Character Education: Study of Strengthening the Culture of Digital Literacy for Youth in Disruptive 5.0 Era Nasar, Ismail; Nurdianingsih, Fitri; Rahmi, Elvi; Purwanto, Muhammad Bambang
Gema Wiralodra Vol. 15 No. 1 (2024): Gema Wiralodra
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/gw.v15i1.688

Abstract

This study aims to instill the values ​​of character education in strengthening the culture of digital literacy for teenagers at State Vocational Schools in Palembang City. This research uses educational, historical, and sociological approaches where research data is sourced from primary and secondary data from literature or reference books and documents as supporting data. The researchers were the essential instruments, and they then developed new instruments, namely observation guidelines, interview guidelines, and documentation. All three are used to collect data in the field. For this study, two main factors play a vital role in the reinforcement of the results of the data analysis study: supporting factors and inhibiting factors. The results of this study indicate that the values ​​of character education in strengthening the culture of digital literacy, which are carried out at State Vocational Schools in Palembang City, are still shallow, even though there are 15 minutes of extensive reading movements which are carried out every day but this is due to the lack of time allotted for the implementation of literacy culture. The character values ​​instilled in students are bright, honest, responsible, disciplined, and caring.
Implementing Writing Skills through The Genre Approach Hidayad, Ferri; Agustin, Ariya; Despita, Despita; Purwanto, Muhammad Bambang
INTERACTION: Jurnal Pendidikan Bahasa Vol. 10 No. 2 (2023): INTERACTION: Jurnal Pendidikan Bahasa
Publisher : Program Studi Pendidikan Bahasa Inggris, Universitas Pendidikan Muhammadiyah Sorong

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Abstract

Despite being largely regarded as a foreign language; English plays an undeniably significant part in Palembang's economy and educational system. Contrarily, research reveals that English proficiency among Palembang pupils’ declines. This article details a study that looked at how much EFL English majors at PGRI Palembang University improved their ability to write argumentative essays after being subjected to genre-based writing exercises with their writing instructors. The findings showed that students consistently struggled to criticize or refute opposing viewpoints and come up with more powerful rebuttals, even after being exposed to the preparation of genre-based argumentative essays. However, they were able to demonstrate development in their ability to recognize the rhetorical structures (genres) and lexicon-grammatical characteristics of the full argumentative essay. The strategy received favourable feedback from the participants. The paired sample t-test also revealed that students' post-intervention argumentative texts significantly outperformed their pre-intervention drafts. It is commonly accepted that students may regulate the linguistic aspects of the type of text with a specific communicative aim and comfortably enhance their writing skills by studying through a genre-based approach to writing. The consequences for teaching writing in an EFL setting are demonstrated in this essay. Additionally, it urges the adoption of a genre approach in EFL writing classes.
PORTRAIT OF LEARNING ENGLISH AT MI DARRUN NAJJAH Hidayad, Ferri; Agustin, Ariya; Marsinah, Marsinah; Purwanto, Muhammad Bambang
Wiralodra English Journal (WEJ) Vol. 7 No. 2 (2023): Wiralodra English Journal (WEJ)
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/wej.v7i2.240

Abstract

The problem faced by English students when learning English at MI Darrun Najjah Prabumulih, Sumatra Selatan was how to make all students focus on the learning material and be active, considering that not all students can focus on what is conveyed and often there were students who also busy playing cellphones. To overcome this problem, the English teacher sometimes asked students some questions to regain their learning intention. The objective of this research were to find out the strategies in teaching listening to students of MI Darrun Najjah Prabumulih and the problems found by the English teacher in teaching listening as well as how they overcome the problems. The research was conducted by using descriptive qualiitative research. This research was carried out at MI Darrun Najjah Prabumulih. The subject of this research was a English teacher. The research collected the data through interview guidance and used library research, which compiles extensive documentation on a single or a number of topics. Both original sources and secondary sources are used in this investigation. In conclusion, according to the context, conditions, and daily situation of the students.  It is recommended that the result of the study needs to be integrated into the communication media which is appropriate to the needs of the students.  
English for Specific Purposes in Tourism Higher Education: Trends, Gaps, and Future Directions in Curriculum Design Kurniawan Komerendo, Achmad Leofaragusta; Herman, Herman; Purwanto, Muhammad Bambang
Journal of Advanced Multidisciplinary Research Vol 6, No 2 (2025): December 2025
Publisher : Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jamr.6.2.172-181

Abstract

English for Specific Purposes (ESP) has become a crucial component in tourism higher education as the industry increasingly demands graduates who are communicatively competent, professionally confident, and interculturally aware. This article aims to provide a descriptive analysis of current trends, identify key gaps, and propose future directions in ESP curriculum design within tourism higher education. Using a descriptive qualitative approach, this study synthesizes relevant literature on ESP, tourism education, and curriculum development to map prevailing pedagogical practices and conceptual challenges. The findings indicate that contemporary ESP tourism curricula have shown a positive movement toward speaking-oriented, task-based, and performance-driven instruction that reflects the needs of workplace communication. However, significant gaps persist between students’ linguistic competence and their readiness to perform professional communication in authentic tourism contexts. These gaps are primarily attributed to the limited integration of industry-based service scenarios, psychological readiness factors such as confidence and willingness to communicate, and the development of intercultural competence. The discussion highlights the need to reconceptualize ESP tourism not merely as linguistic pedagogy, but as professional communication pedagogy that emphasizes service-oriented discourse, authentic tasks, and learner readiness. This article concludes that a holistic ESP tourism curriculum, integrating linguistic, psychological, cultural, and professional dimensions, is essential to bridge the gap between classroom learning and real-world tourism communication. The study offers conceptual implications for curriculum designers and educators and recommends future empirical research across diverse local and global tourism contexts to further validate and refine ESP tourism curriculum models.
Changing Principal Leadership in the Age of Digitalization Irawan, David Budi; Marisya, Fitria; Hatidah, Hatidah; Purwanto, Muhammad Bambang
INTERACTION: Jurnal Pendidikan Bahasa Vol. 11 No. 1 (2024): INTERACTION: Jurnal Pendidikan Bahasa
Publisher : Program Studi Pendidikan Bahasa Inggris, Universitas Pendidikan Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/interactionjournal.v11i1.2270

Abstract

The purpose of this research is to investigate how student learning results, teacher professional development, and the efficacy of school administration are affected by the shift in leadership in the digital age in technology-driven management of education governance. A qualitative research approach was used in the study's design, and semi-structured interviews with teachers, students, and school administrators were used to collect data. Triangulation method was used in the research to analyse school policy documents and practices pertaining to technology integration. At SD Muhammadiyah 14 Palembang, the results demonstrated a considerable improvement in students' academic performance through technology-based education management. Personalized learning materials are made available to students through the use of educational software and online resources, which also improves academic performance. Furthermore, the use of digital platforms for feedback and evaluation has made it easier for teachers to monitor students' progress in real time and effectively, enabling them to offer focused interventions. The present study underscores the noteworthy influence of technology-driven education governance on the academic achievements of students, the professional growth of educators, and the efficiency of school administration at SD Muhammadiyah 14 Palembang. The study points up a number of integration-related difficulties that school administrators must carefully analyse and handle. The study's recommendations are intended to address these issues and enhance the efficacy of SD Muhammadiyah 14 Palembang's technology-based education management in the digital age.
Co-Authors Afini, Vivin agustin, ariya Aisyah Aisyah Aisyah Cyintia Kumalasari despita, despita Evi Agustinasari Fahrur Rozi Ferri Hidayad, Ferri Fitri Indriani, RA Fitri Indriani, RA Rodia Fitri Novia Fitri Nurdianingsih Harapan, Edi Hatidah, Hatidah Indriansyah, Agung Irawan, David Budi Iskandar Rosyidin Issy Yuliasri Kurniawan Komerendo, Achmad Leofaragusta M. Yogi Riyantama Isjoni Malini, Sherly Marisya, Fitria Muhammad Luthfi Nasar, Ismail Nurwijayanti RAHMI, ELVI Ridayani Ridayani, Ridayani Suratni Suratni Umar Umar Widhiyanto Yuliana Yuliana Yuspar Uzer, Yuspar