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All Journal Wiralodra English Journal (WEJ) Journal of Educational Research and Evaluation Gema Wiralodra INTERACTION: Jurnal Pendidikan Bahasa Language and Education Journal Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) Journal of Language Development and Linguistics Indonesian Journal of Advanced Research (IJAR) Asian Journal of Applied Education INTERACTION: Jurnal Pendidikan Bahasa LIMEEMAS: Jurnal Ilmiah Pendidikan
Purwanto, Muhammad Bambang
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Mathematics Public Health Social Sciences Other

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Digital Marketing Management: Efektivitas Media Sosial Sebagai Strategi Promosi Kampus Swasta Indriansyah, Agung; Purwanto, Muhammad Bambang; Herawati, Netti; Hatidah, Hatidah
Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) Vol 5 No 2 (2025): Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) - September 2025
Publisher : Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36908/jimpa.v5i2.708

Abstract

Lanskap yang semakin kompetitif di antara perguruan tinggi swasta di Indonesia membutuhkan strategi promosi inovatif dan berbasis digital yang selaras dengan perilaku generasi muda. Penelitian ini mengeksplorasi media sosial sebagai media promosi, dengan fokus pada Prasetiya Mandiri PSDKU Politeknik Palembang. Dengan menggunakan pendekatan deskriptif kualitatif, data dikumpulkan melalui wawancara mendalam, dokumentasi konten digital, dan pengamatan interaksi audiens di Instagram dan TikTok. Temuan ini mengungkapkan bahwa kampus mengadopsi pemasaran berbasis konten dan strategi berbasis keterlibatan. Konten yang kreatif, informatif, dan relatable diprioritaskan untuk membangun koneksi audiens. Postingan yang menerima keterlibatan tertinggi termasuk video kegiatan mahasiswa, pengumuman beasiswa, dan testimoni alumni. Tanggapan audiens umumnya positif, dengan sebagian besar calon siswa menyatakan kepuasan dengan konten promosi yang disediakan. Hasil ini menyoroti potensi kuat media sosial sebagai alat yang efektif untuk mempromosikan pendidikan tinggi jika dikelola secara strategis dan berkelanjutan. Studi ini berkontribusi baik secara teoritis maupun praktis: memperkaya pemahaman pemasaran digital di pendidikan tinggi dan memberikan panduan bagi universitas swasta dalam mengembangkan strategi komunikasi yang berdampak. Penelitian kedepan dianjurkan untuk menggunakan metode campuran dengan analisis kuantitatif untuk mengukur efektivitas konten promosi digital dalam menarik calon mahasiswa
The Profile of a Prospective Teacher Candidate's Digital Literacy: A Case Study on Faculty of Teacher Training and Education of PGRI University of Palembang Purwanto, Muhammad Bambang; Rosyidin, Iskandar
LIMEEMAS: Jurnal Ilmiah Pendidikan Vol. 2 No. 1 (2024): LIMEEMAS: Jurnal Ilmiah Pendidikan
Publisher : Asosiasi Prodi Manajemen Administrasi Pendidikan Indonesia (APMAPI)

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Abstract

This study aims to evaluate the digital literacy of PGRI Palembang University's potential teacher candidates. Questionnaires are used in this kind of descriptive quantitative study. One hundred randomly selected students from the Faculty of Teacher Training and Education at PGRI University of Palembang served as the research subjects. Digital literacy questionnaires with indicators for managing, generating, integrating, assessing, and accessing information were used to gather data. The correlation product moment used for instrument validation with the outcomes of every questionnaire item is significant (Sig. < 0.05). Positive Pearson correlation and instrument reliability, as measured by Alpha Cronbach's values of 0.750 > 0.50, indicate the validity and reliability of the instrument. A descriptive analysis is performed on the data to find the percentage of each indication. The findings demonstrated that 80% of indicators fell into the essential skills category for information access, 75% of indicators fell into the management category, 74% of indicators fell into evaluation, 73% of indicators fell into integration, 60% of indicators fell into the insufficient skills category, and 70% of indicators fell into communication. These findings demonstrate that PGRI University of Palembang prospective teacher candidates' digital literacy profiles included markers of information creation. Consequently, it is essential to support pupils' digital literacy.
Values Of Character Education: Study of Strengthening the Culture of Digital Literacy for Youth in Disruptive 5.0 Era Nasar, Ismail; Nurdianingsih, Fitri; Rahmi, Elvi; Purwanto, Muhammad Bambang
Gema Wiralodra Vol. 15 No. 1 (2024): Gema Wiralodra
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/gw.v15i1.688

Abstract

This study aims to instill the values ​​of character education in strengthening the culture of digital literacy for teenagers at State Vocational Schools in Palembang City. This research uses educational, historical, and sociological approaches where research data is sourced from primary and secondary data from literature or reference books and documents as supporting data. The researchers were the essential instruments, and they then developed new instruments, namely observation guidelines, interview guidelines, and documentation. All three are used to collect data in the field. For this study, two main factors play a vital role in the reinforcement of the results of the data analysis study: supporting factors and inhibiting factors. The results of this study indicate that the values ​​of character education in strengthening the culture of digital literacy, which are carried out at State Vocational Schools in Palembang City, are still shallow, even though there are 15 minutes of extensive reading movements which are carried out every day but this is due to the lack of time allotted for the implementation of literacy culture. The character values ​​instilled in students are bright, honest, responsible, disciplined, and caring.
Implementing Writing Skills through The Genre Approach Hidayad, Ferri; Agustin, Ariya; Despita, Despita; Purwanto, Muhammad Bambang
INTERACTION: Jurnal Pendidikan Bahasa Vol. 10 No. 2 (2023): INTERACTION: Jurnal Pendidikan Bahasa
Publisher : Program Studi Pendidikan Bahasa Inggris, Universitas Pendidikan Muhammadiyah Sorong

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Abstract

Despite being largely regarded as a foreign language; English plays an undeniably significant part in Palembang's economy and educational system. Contrarily, research reveals that English proficiency among Palembang pupils’ declines. This article details a study that looked at how much EFL English majors at PGRI Palembang University improved their ability to write argumentative essays after being subjected to genre-based writing exercises with their writing instructors. The findings showed that students consistently struggled to criticize or refute opposing viewpoints and come up with more powerful rebuttals, even after being exposed to the preparation of genre-based argumentative essays. However, they were able to demonstrate development in their ability to recognize the rhetorical structures (genres) and lexicon-grammatical characteristics of the full argumentative essay. The strategy received favourable feedback from the participants. The paired sample t-test also revealed that students' post-intervention argumentative texts significantly outperformed their pre-intervention drafts. It is commonly accepted that students may regulate the linguistic aspects of the type of text with a specific communicative aim and comfortably enhance their writing skills by studying through a genre-based approach to writing. The consequences for teaching writing in an EFL setting are demonstrated in this essay. Additionally, it urges the adoption of a genre approach in EFL writing classes.
PORTRAIT OF LEARNING ENGLISH AT MI DARRUN NAJJAH Hidayad, Ferri; Agustin, Ariya; Marsinah, Marsinah; Purwanto, Muhammad Bambang
Wiralodra English Journal (WEJ) Vol. 7 No. 2 (2023): Wiralodra English Journal (WEJ)
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/wej.v7i2.240

Abstract

The problem faced by English students when learning English at MI Darrun Najjah Prabumulih, Sumatra Selatan was how to make all students focus on the learning material and be active, considering that not all students can focus on what is conveyed and often there were students who also busy playing cellphones. To overcome this problem, the English teacher sometimes asked students some questions to regain their learning intention. The objective of this research were to find out the strategies in teaching listening to students of MI Darrun Najjah Prabumulih and the problems found by the English teacher in teaching listening as well as how they overcome the problems. The research was conducted by using descriptive qualiitative research. This research was carried out at MI Darrun Najjah Prabumulih. The subject of this research was a English teacher. The research collected the data through interview guidance and used library research, which compiles extensive documentation on a single or a number of topics. Both original sources and secondary sources are used in this investigation. In conclusion, according to the context, conditions, and daily situation of the students.  It is recommended that the result of the study needs to be integrated into the communication media which is appropriate to the needs of the students.  
Co-Authors Afini, Vivin agustin, ariya Aisyah Aisyah Aisyah Cyintia Kumalasari despita, despita Evi Agustinasari Fahrur Rozi Ferri Hidayad, Ferri Fitri Indriani, RA Fitri Indriani, RA Rodia Fitri Novia Fitri Nurdianingsih Harapan, Edi Hatidah, Hatidah Indriansyah, Agung Irawan, David Budi Iskandar Rosyidin Issy Yuliasri Malini, Sherly Marisya, Fitria Muhammad Luthfi Nasar, Ismail Nurwijayanti RAHMI, ELVI Ridayani Ridayani, Ridayani Suratni Suratni Umar Umar Widhiyanto Yuliana Yuliana Yuspar Uzer, Yuspar