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All Journal Dinar: Jurnal Ekonomi dan Keuangan Islam Jurnal Matematika Sains dan Teknologi KABILAH : Journal of Social Community EQIEN - JURNAL EKONOMI DAN BISNIS MUAMALATUNA AL IQTISHOD: Jurnal Pemikiran dan Penelitian Ekonomi Islam Jurnal Ekonomi Syariah Pelita Bangsa Assyarikah : Journal of Islamic Economic Business Jihbiz: Jurnal Ekonomi, Keuangan dan Perbankan Syariah Nusantara Islamic Economic Journal ICO EDUSHA Journal Research of Social Science, Economics, and Management Jurnal Ngejha Al Iqtishod: Jurnal Pemikiran dan Penelitian Ekonomi Islam Jurnal Investasi Islam An-Nawazil Assyarikah: Journal Of Islamic Economic Business Danadyaksa: Post Modern Economy Journal Prosiding Pengabdian Ekonomi dan Keuangan Syariah Currency Jurnal Ngejha
Matnin
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Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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ANALISIS STRATEGI PEMASARAN PRODUK KESEHATAN POCARI SWEET UNTUK MENINGKATKAN PENJUALAN DI PT AMERTA INDAH OTSUKA PASURUAN Ulum Firmansyah, Adibul; Matnin, Matnin; Ilham, Ahmad; Umam, Hoirul; Tamam, Badrut; Andrian, Fiki
Prosiding Pengabdian Ekonomi dan Keuangan Syariah Vol. 4 No. 2 (2025): Prospeks
Publisher : LP2M IAI AL-KHAIRAT PAMEKASAN

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pocari Sweat merupakan salah satu produk minuman isotonik terkemuka di Indonesia yang diproduksi oleh PT Amerta Indah Otsuka, termasuk di pabrik Pasuruan yang memiliki peran strategis dalam produksi dan distribusi. Persaingan industri minuman kesehatan yang semakin ketat menuntut perusahaan untuk menerapkan strategi pemasaran yang tepat agar mampu meningkatkan penjualan dan mempertahankan pangsa pasar. Penelitian ini bertujuan untuk menganalisis strategi pemasaran produk kesehatan Pocari Sweat dalam upaya meningkatkan penjualan di PT Amerta Indah Otsuka Pasuruan. Metode yang digunakan dalam penulisan ini adalah metode deskriptif kualitatif dengan pendekatan studi pustaka dan analisis konseptual terhadap strategi pemasaran perusahaan melalui pendekatan STP (Segmentasi, Targeting, dan Positioning), bauran pemasaran 4P (Product, Price, Place, Promotion), serta analisis SWOT. Hasil analisis menunjukkan bahwa Pocari Sweat memiliki keunggulan dari sisi kualitas produk, citra merek yang kuat, serta jaringan distribusi yang luas. Namun, tantangan tetap muncul berupa persaingan harga dan persepsi masyarakat yang masih menganggap minuman isotonik hanya untuk aktivitas olahraga. Strategi yang direkomendasikan untuk meningkatkan penjualan meliputi penguatan promosi berbasis edukasi kesehatan, optimalisasi digital marketing lokal, perluasan distribusi, serta penguatan kerja sama dengan komunitas dan institusi. Dengan penerapan strategi yang tepat dan berkelanjutan, PT Amerta Indah Otsuka Pasuruan memiliki peluang besar untuk meningkatkan penjualan Pocari Sweat secara signifikan.
Implementation of the Rahn Agreement at Bank Jatim Syariah Sampang Rosi, Fahrur; Matnin, Matnin; Semi, Semi; Rosi, Rosi
Danadyaksa: Post Modern Economy Journal Vol. 1 No. 2 (2024): Post Modern Economy Journal
Publisher : Yayasan Pendidikan Islam Bustanul Ulum Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69965/danadyaksa.v1i2.39

Abstract

This research aims to determine the implementation of the rahn contract at the Bank Jatim Syariah Sampang Bank. This research approach is an object of field research using a qualitative approach, namely a research procedure that produces descriptive data in the form of written or spoken words from people and observable behavior. The results of research regarding the Implementation of the Rahn Agreement at Bank Jatim Syariah Sampang as follows: first, the pawn financing procedure: has fulfilled the administrative requirements and complies with the harmony and conditions of the rahn, such as; Prospective customers submit requests for pawn financing facilities, valid identification (KTP), and collateral to the pawn party. The pawn party assesses the collateral that has been submitted by the prospective customer and the loan nominal is based on the estimate. Second, delivery of pawned goods as collateral for debt; Loans by pawning goods as collateral for debts in the form of rahn are permitted by law, and practices that follow sharia principles as stated in Article 1 of the DSN-MUI Fatwa Number: 26/DSN-MUI/III/2002. Third; Determination of maintenance rental fees; Maintenance and storage fees are ujrah that customers must pay every ten days, based on the amount depending on the value of the customer's loan. Yet the maintenance and storage costs for marhun do not follow the provisions of paragraph 4 of the DSN-MUI fatwa Number 25/DSNMUI/III/2002.
Optimizing the Function of Social Media as Education and Motivating Students to Become Investors in Investment Galleries Toton Fanshurna; Muhammad Mirza Pratama; Matnin Matnin
Journal Research of Social Science, Economics, and Management Vol. 5 No. 1 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i1.967

Abstract

This research is motivated by the lack of information that reaches students about the capital market, so that it has an impact on low interest in investing. This is because the sources of information and educational facilities are still limited, therefore there needs to be a breakthrough by optimizing the role of social media. The purpose of this study was to find out how to optimize social media as a means of information and education about the capital market for students to be interested in becoming investors. This study used a qualitative approach with a descriptive research type. Data obtained by distributing questionnaires electronically. The results of the study concluded that to optimize the function of social media as a means of motivating students to invest, it is necessary to strengthen the types of media most often used by students such as Facebook, WhatsApp, Instagram, Telegram, YouTube, and so on, by means of multi-party collaboration such as the role of lecturers, friends, securities and investment galleries. The main basis for optimization is to understand the driving and inhibiting factors for students to invest.
Co-Authors Aan, Aan Aang Kunaifi Aang Kunaifi Abd Aziz Abdul Bari Abdul Bari Aceng Badruzzaman Agustina, Aprilia Ahmad Nuruddin Hasbullah Ahmad Syafi’i Ali, Robet Andrian, Fiki As'ad Asy’Ari, Qaiyim Badrut Tamam Budiyono Santoso Dian Anggraini Fahrur Rosi Faizatul Umamik, Dyah Farok FATHUR ROZY fatimah Fatimah febriyanti febriyanti Hasanah, Haifatul Hastutik, Hastutik Husni Mubarok Ilham, Ahmad Jamil, Subhal Jannah, Roisyatul Junaidi Junaidi Kasuwi Saiban Khak, Muhammad Komariyeh, Siti Lasan, Lasan Maskuri Megawati, Normala Misbahul Munir Moh Ridho'ie Moh Yusri Moh. Zahid Mufid, Abd. Muhammad Faqih Muhammad Mirza Pratama Nabilatus Soleha Nafisah, Imroatun Nailatul Maghfiroh Nasihah Nasihah Nor, Rofiki Nuer Riskiyah Pratama‎, Anggi Purwito . Qaiyim Asyari Raden Mohamad Herdian Bhakti Rahman, Fadali Rahman, Khairur Rini Nuraini, Rini Riskiyah, Nuer Rizal Johan Putra Rohma, Sofiyatun Rohmiyati, Rohmiyati Rosa, Mila Rosi Rosi, Fahrur Rosi, Rosi Roziy, Fathur Semi, Semi Shofiyatus Sholihah Sifaur Rohmah Sukron Mamun Sunardi , Sunardi Toton Fanshurna Ubaidillah, Ach Ulum Firmansyah, Adibul Umam, Hoirul Uswatun Hasanah Wulandari, Zelvi Zahroh, Noviatus