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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Al Ishlah Jurnal Pendidikan EDUKATIF : JURNAL ILMU PENDIDIKAN Jurnal Pengabdian Dharma Laksana Jurnal Ilmiah Pendidikan Citra Bakti EDUKA : Jurnal Pendidikan, Hukum, Dan Bisnis Pekobis : Jurnal Pendidikan, Ekonomi, dan Bisnis IJECA (International Journal of Education and Curriculum Application) Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Journal of Innovation in Educational and Cultural Research Jurnal Pengabdian UNDIKMA Jurnal Mandala Pengabdian Masyarakat Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Indonesian Journal of Society Engagement (IJSE) Pekodimas : Jurnal Pengabdian Kepada Masyarakat JAMAIKA: Jurnal Abdi Masyarakat International Journal of Green Tourism Research and Applications Edukasia: Jurnal Pendidikan dan Pembelajaran DEVOTE: Jurnal Pengabdian Masyarakat Global Eduvest - Journal of Universal Studies Kenduri: Jurnal Pengabdian Dan Pemberdayaan Masyarakat
Jaya, Fitra
Faculty Of Education And Teacher Training, Universitas Terbuka
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Nursing Public Health Social Sciences Other

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Digital Marketing Curriculum Transformation: Increasing Students' E-Commerce Creativity and Digital Ethical Awareness at Distance College Kadarisman Kadarisman; Romi Siswanto; Yati Yati; Fitra Jaya; Sucipto Sucipto
Eduvest - Journal of Universal Studies Vol. 5 No. 4 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i4.50234

Abstract

This study aims to evaluate the impact of the transformation of the Digital Marketing curriculum on students' creativity in e-commerce and their awareness of digital security and ethics at distance learning universities. Involving 89 respondents across Indonesia, this research employed a quantitative approach and linear regression analysis to examine the relationship between variables. The results indicate a significant positive influence between the transformation of the Digital Marketing curriculum and students' creativity, with a correlation coefficient (r) of 0.78 and p-value < 0.05. This suggests that improving the quality of the curriculum can stimulate students' creativity in developing innovative marketing strategies. The study also reveals that curriculum transformation incorporating interactive modules and project-based simulations enhances students' awareness of digital security practices and ethics, aligning with previous research by Jones and Jones (2022) and Nwankwo and Ayoade (2022). Integrating ethical and security aspects into course materials helps students understand the importance of data privacy and responsible behavior in digital environments. These findings emphasize the need for the continuous development of a comprehensive Digital Marketing curriculum that includes practical, ethical, and creative approaches. The practical implications of this research direct universities to enrich their course content with real-world case projects, cybersecurity training, and collaboration with industry professionals to provide deeper insights. The results of this study are expected to serve as a foundation for developing curricula that equip students not only with technical skills but also prepare them to become creative and responsible professionals in the digital era.
Digital Literacy, Pedagogical Insight, and Self-Belief: An Exploration of Pre-Service Teacher Z-Generation Fitra Jaya
IJECA (International Journal of Education and Curriculum Application) Vol 7, No 2 (2024): August
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/ijeca.v7i2.20798

Abstract

Generation Z currently dominates the student population in pre-service teacher education programs. Analyzing the differences in characteristics between Generation Z pre-service teachers and those from previous generations is crucial. In the ever-evolving digital era, Generation Z pre-service teachers need to possess strong digital literacy, deep pedagogical understanding, and adequate self-confidence to meet the demands of the digital age. This study aims to investigate the role of digital literacy and self-efficacy among pre-service teachers as mediators in their relationship with technological pedagogical content knowledge (TPACK). This research is quantitative in nature. Data were collected from 105 Generation Z pre-service teachers from various study programs across two different provinces in Indonesia. The instruments used to measure the variables included questionnaires on digital literacy, self-efficacy, and TPACK. The Structural Equation Model (SEM) was employed to analyze the structural relationships. The findings reveal that Generation Z pre-service teachers have a strong inclination towards digital literacy, which influences their pedagogical insights in implementing technology in teaching and learning processes. The development of pre-service teacher training programs is necessary to adapt to the needs of Generation Z and the rapid technological advancements in the future. A solid grasp of digital literacy and pedagogical insights can effectively prepare qualified educators
Development and Validation of Interactive Teaching Materials Based on Universal Design for Learning for Digital Marketing Learning at the Open University Kadarisman Kadarisman; Romi Siswanto; Rhini Patmasari; Sucipto Sucipto; Fitra Jaya
EDUKASIA Jurnal Pendidikan dan Pembelajaran Vol. 6 No. 2 (2025): Edukasia: Jurnal Pendidikan dan Pembelajaran
Publisher : LP. Ma'arif Janggan Magetan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62775/edukasia.v6i2.1722

Abstract

The research aimed to develop and validate an interactive learning module effectively applicable in distance education. Using an Educational Research and Development (R&D) model with a mixed-methods approach, the study collected quantitative and qualitative data. Quantitative data were obtained from pre-tests and post-tests to measure cognitive improvement, analyzed using descriptive and inferential statistics (paired t-test or Wilcoxon test) and effect size calculation. Learning analytics from the LMS—such as clicks, video-watching duration, and quiz scores—supported the analysis. Qualitative data were gathered through semi-structured interviews, participant observation, and thematic analysis by Braun and Clarke, complemented with Likert-scale questionnaires, observation rubrics, and LMS logs. The findings revealed a significant improvement in students’ cognitive performance, with post-test scores (M = 13.24, SD = 1.07) much higher than pre-test scores (M = 3.67, SD = 1.41), t(19) = 25.43, p < 0.001, Cohen’s d = 5.69. LMS analytics showed high engagement, with 82% average video completion and frequent quiz participation. Over 85% of students reported greater satisfaction and motivation using the interactive module. The integration of short videos, diagnostic quizzes, and web simulations proved effective for self-directed learning and comprehension, supporting the Universal Design for Learning (UDL) framework in inclusive digital education.
Innovative Strategy of Community Strengthening in Realizing Sustainable Tourism at Ciwidey's Dream Stop Yati; Romi Siswanto; Kadarisman; Fitra Jaya; Sucipto
International Journal of Green Tourism Research and Applications Vol. 6 No. 2 (2024): December 2024
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v6i2.51-58

Abstract

This study aims to address this gap by exploring innovative strategies to enhance community capacity, thereby promoting sustainable tourism that benefits both the environment and the local economy. Sustainable tourism has gained prominence in both academic research and industry practice over the past decade, particularly in regions like Ciwidey, West Java, where natural beauty attracts a growing number of tourists. This increase in tourism brings both economic opportunities and significant environmental and social challenges, creating a need to balance economic growth with environmental preservation and community welfare. While existing literature emphasizes the importance of sustainable tourism, there is a noticeable gap in understanding how to build community capacity to manage these challenges effectively. Previous studies have often treated economic, social, and environmental aspects separately, lacking a comprehensive approach that integrates all three dimensions in a local context like Ciwidey. Given the strain on Ciwidey’s natural resources and the uneven distribution of tourism benefits, it is urgent to develop strategies that ensure equitable and sustainable economic development. By focusing on these issues, the research seeks to provide practical solutions that empower local communities to actively participate in and benefit from sustainable tourism. The study found that despite a growing awareness of sustainable tourism, significant barriers remain, such as limited resources and a lack of education and training. The success of sustainable tourism initiatives in Ciwidey depends largely on the community’s ability to engage effectively and take full advantage of the opportunities presented by inclusive tourism. 
Assistance in the Development of Digital Marketing for Ecotourism through Social Media at Curug Cilember Yati Yati; Fitra Jaya; Kadarisman Kadarisman; Romi Siswanto; Gayatri Oktalina; Agnisa Widyanti
Jurnal Pengabdian UNDIKMA Vol. 7 No. 1 (2026): February
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v7i1.18014

Abstract

This community service activity aims to strengthen the capacity of Curug Cilember tourism managers to utilize social media as a creative and informative promotional tool capable of reaching a wider market. Through a participatory approach and technical training, lecturers and students from Universitas Terbuka provided intensive assistance covering visual content creation, social media account management, digital storytelling techniques, and promotional campaign evaluation. The results of the program demonstrate an increase in participants’ understanding and skills, particularly in designing attractive visual communication strategies aligned with the natural tourism characteristics of Curug Cilember. In addition, the activity raised participants’ awareness of the importance of digital branding in the management of community-based tourism destinations. Supported by grant funding and close collaboration between academics and the local community, this initiative is expected to expand Curug Cilember’s promotional reach to national and international audiences and contribute to increased tourist visitation as well as improved economic welfare of the surrounding community.
Digital Technology Access and Income Inequality: A Labour Market Behaviour Perspective in Rural Indonesia Fitra Jaya; Romi Siswanto; Yati Yati; Kadarisman Kadarisman; Sucipto Sucipto
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 3 (2026): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i3.9843

Abstract

The importance of digital technology for inclusive economic development is becoming increasingly evident. This paper examines the impact of digital access and productive internet use on the individual labor income of rural Indonesians across different income percentiles, taking into account the heterogeneity of rural digital infrastructure and the high level of informality in the rural sector. By utilizing the 2024 National Socioeconomic Survey and the National Labour Force Survey, this paper employs the quantile regression technique to examine the effects of digital access and internet engagement at the 25th, 50th, and 75th income percentiles. The results indicate that digital access has a significant benefit for lower-middle-income individuals, with decreasing returns at higher income levels. Conversely, productive internet usage is associated with increased income, particularly at the upper quantiles, suggesting that digital skills enable rural individuals to capitalize on economic opportunities. Additionally, the proxies for job-searching behaviors do not demonstrate a relationship with income in any quantile, which indicates structural issues with the rural labor market. Thus, policymakers need integrated digital inclusion strategies that focus both on capability and institutional constraints to ensure fair economic access for rural residents.
Co-Authors Adisthy Shabrina Nurqamarani Agnisa Widayanti Agnisa Widyanti Ajat Sudrajat Ananda, Refisa Ary Purwantiningsih Badrus Sholeh Baedhowi, Baedhowi Enok Nurhasanah Gayatri Oktalina Gayatria Oktalina Hastono Hastono HERI INDRA GUNAWAN Indriayu, Mintasih Kadarisman Kadarisman Kadarisman Kharisma Danang Yuangga Kusworo kusworo Lisa Dwi Ningtyas Mutiara Magta Nasmal Hamda Ojat Darojat PURNAMASARI, SULFI Purwati Yuni Rahayu RAHMANITA, FIKA Rhini Patmasari Rokhiyah, Isti Romi Siswanto Saptina Retnawati Saptina Retnawati, Saptina Sari Wardani Simarmata Siti Aisyah Sri Tatminingsih Suci Nurhayati Sucipto Sucipto Sudirman Sulfi Purnamasari Sutrisno Sutrisno Syaeful Mikdar Syamsiar, Syamsiar Syamsul Anwar Ucu Rahayu Valeria Yekti Kwasaning Gusti Yati Yati Yati Yati Yati