Article Per Year (5 Year)
p-Index From 2021 - 2026
2.036
P-Index
This Author published in this journals
All Journal Jurnal Review Pendidikan dan Pengajaran (JRPP) JURNAL LENTERA BISNIS Jurnal Ilmiah Edunomika (JIE) RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Global Sustainable Research Journal of Dialogos Jurnal Ilmu Komunikasi Pattimura Populis: Jurnal Ilmu Sosial dan Ilmu Politik
Tahalele, Olivia
Unknown Affiliation
Religion Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences Other

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Journal of Dialogos

 1 
Green Communication in Environmental Campaigns: A Study of Commercial Brand Strategies for Millennials and Gen Z Nurjanah, Nurjanah; Firayani, Firayani; Tahalele, Olivia
Journal of Dialogos Vol. 2 No. 3 (2025): AUGUST-JOD
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/njc7y026

Abstract

This study aims to analyze the green communication strategies used by commercial brands in environmental campaigns and evaluate how Millennials and Gen Z respond to these messages. The research method uses a descriptive qualitative approach with content analysis of digital campaigns of several commercial brands and in-depth interviews with respondents from Millennials and Gen Z. The results show that green communication strategies that emphasize sustainability storytelling, transparency, and interactive participation on social media are more effective in building engagement and loyalty of young consumers. Millennials tend to value long-term brand consistency on environmental issues, while Gen Z demands more instant transparency and direct interaction. This study confirms that message authenticity is a determining factor in the success of environmental campaigns as well as strategic differentiation in building a sustainable brand image.
Co-Authors ARDIANSYAH, ACHMAD Asmawati Asmawati cahyono, didik Efita, Wetri Firayani, Firayani Firdaus Firdaus Haris Munandar Hendra Kasman, Hendra Heryanti, Endah Iswanto, Juni Kamaruddin, Muhammad Junaid Karyadi, Haris Kurniasih, Mepa Latifah Latifah Malasari, Citra Azhariat MAURITZ PANDAPOTAN MARPAUNG Misidawati, Dwi Novaria Muhammad Abdun Jamil Muhammad Fazil, Muhammad N. Nurjanah Nahuway, Johana Ohoiwirin, Marcenda syerentien Oktizulvia, Conny Pratama, Edo Yuliandra Putra, Johni Eka Ratna Susanti Rohani, Tri Ronald Alfredo, Ronald Rukoyah, Rukoyah Santosa, Sonny Sari, Mike Nurmalia Sherly Franchisca Sopacua, Yustina Sukaesih, Atjih Supriatna, Dadar Telussa, Sandra Telussa, Sandra I Telussa, Sandra Ivonnie Temmar, Edwin Umi Rahmawati Wartono, Tono Widagdo, Djoko Widyastuti Widyastuti Zulham, Zulham