Article Per Year (5 Year)
p-Index From 2021 - 2026
5.505
P-Index
This Author published in this journals
All Journal NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JURNAL PENDIDIKAN TAMBUSAI YUME : Journal of Management JCRS (Journal of Community Research and Service) Jurnal Pengabdian kepada Masyarakat Nusantara Journal of Research in Social Science and Humanities Proceeding International Seminar of Islamic Studies Jurnal Fokus Manajemen Arus Jurnal Sosial dan Humaniora JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) East Asian Journal of Multidisciplinary Research (EAJMR) Asian Journal of Management Analytics Best Journal of Administration and Management Lead Journal of Economy and Administration International Journal of Integrative Sciences Benefit : Journal of Bussiness, Economics, and Finance Journal of Management, Economic, and Accounting Proceeding Of International Conference On Education, Society And Humanity
Sanny, Annisa
Unknown Affiliation
Religion Arts Humanities Astronomy Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

Published : 38 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 38 Documents
Search

 1   2   3   4 
The Influence of Product Quality and Price on Consumer Purchasing Decisions at Amalia Bakery Putri Ramadhani; Sanny, Annisa; Surya, Elfitra Desy
Journal of Management, Economic, and Accounting Vol. 5 No. 2 (2026): April
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i2.1477

Abstract

This study aims to analyze product quality and price on consumer purchasing decisions at Amalia Bakery. The data used are primary data by collecting questionnaire data and analyzing it with the SPSS version 27 application. The research population was obtained by taking consumers who purchased the product and the sample was determined using the Slovin technique of 95 people. This study used multiple linear regression analysis. The results of the study partially show that product quality has a positive and significant effect on purchasing decisions, while price has a negative and significant effect on purchasing decisions. Furthermore, the results of the study simultaneously show that product quality and price have a positive and significant effect on purchasing decisions.
The Influence of Content Quality and Influencer Credibility on Consumer Trust in Shopping on Shopee Eda Javier, Mohamad Rizki; Sanny, Annisa; Lubis, Hidayati Purnama
Journal of Management, Economic, and Accounting Vol. 5 No. 2 (2026): April
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i2.1500

Abstract

The purpose of this study is to analyze the influence of content quality and influencer credibility on consumer trust in shopping on the Shopee e-commerce platform. This research employs a quantitative approach using a survey method. Primary data were collected through an online questionnaire distributed to 100 active Shopee users. Data analysis was conducted using multiple linear regression with SPSS version 25. The results indicate that content quality has a positive and significant effect on consumer trust, influencer credibility has a positive and significant effect on consumer trust, and both content quality and influencer credibility simultaneously have a significant effect on consumer trust. These findings highlight the importance of influencers in building consumer trust through high-quality content and strong credibility in e-commerce platforms.
The Effect Of Content Marketing, Product Quality, And Service Quality On Purchase Decisions At Richeese Factory Manalu, Kesia; Setiawan, Rifky Budi; Sanny, Annisa
Journal of Management, Economic, and Accounting Vol. 5 No. 2 (2026): April
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i2.1503

Abstract

This study aims to analyze the influence of Content Marketing, Product Quality, and Service Quality on consumer purchasing decisions at Richeese Factory Adam Malik Branch, Medan. This study uses a quantitative approach with a causal research type. The research sample consisted of 96 respondents determined using the Cochran formula with a purposive sampling technique. Data collection was carried out through a questionnaire, while data analysis used multiple linear regression assisted by the SPSS 22 program. These findings show that partially Content Marketing has a positive and significant impact on purchasing decisions through a regression coefficient of 0.270 and a significance value of 0.006 (<0.05). Product Quality has a regression coefficient of 0.056 with a significance value of 0.530 (>0.05), which indicates that this variable does not have a significant impact on purchasing decisions. Meanwhile, Service Quality is proven to have a positive and significant impact as the dominant variable through a regression coefficient reaching 0.599 and a significance value of 0.000 (below 0.05). Simultaneously, Content Marketing, Product Quality, and Service Quality have a significant impact on Purchasing Decisions through the calculated F value reaching 45.502 and a significance of 0.000 below .05). The Adjusted R Square value of 0.584 indicates that 58.4% of the variation in Purchasing Decisions can be explained by these three variables, while the remaining 41.6% is influenced by other factors outside the research model. This finding confirms that strengthening content marketing strategies and improving service quality are key factors in driving consumer Purchasing Decisions.
Program Afiliasi Tiktok sebagai Strategi Pemasaran Digital terhadap Keputusan Pembelian Konsumen Sanny, Annisa; Ramadhani, Agnes Anggun; Hanun, Mutiah; Tarigan, Nur Fajrina
Arus Jurnal Sosial dan Humaniora Vol 6 No 1: April (2026)
Publisher : Arden Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57250/ajsh.v6i1.1353

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh program afiliasi TikTok sebagai strategi pemasaran digital terhadap keputusan pembelian konsumen. Dengan menggunakan metode penelitian yang relevan, penelitian ini menemukan bahwa program afiliasi TikTok memiliki pengaruh signifikan terhadap keputusan pembelian konsumen. Hasil penelitian ini menunjukkan bahwa program afiliasi TikTok dapat menjadi strategi pemasaran digital yang efektif untuk meningkatkan penjualan dan kesadaran merek. Penelitian ini memberikan kontribusi pada pemahaman tentang peran program afiliasi TikTok dalam mempengaruhi keputusan pembelian konsumen dan dapat menjadi referensi bagi pelaku bisnis dan pemasar digital.
Analisis Sosial Media sebagai Strategi Marketing dalam Bisnis Online Sanny, Annisa; Ananda, Silvi; Randhini, Anggun; Meilani, Shintia Rizqi
Arus Jurnal Sosial dan Humaniora Vol 6 No 1: April (2026)
Publisher : Arden Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57250/ajsh.v6i1.2255

Abstract

Teknologi informasi dalam kurun waktu beberapa tahun terakhir mengalami perkembangan yang cukup pesat. Dalam kurun waktu tersebut ditemukan sebuah platform yang memungkinkan orang di seluruh dunia untuk terhubung satu sama lain yang disebut  social media. Dewasa ini, Facebook, Twitter dan Instagram merupakan sosial media yang mengalami perkembangan paling pesat. Ketiga sosial media tersebut sudah mulai banyak dimanfaatkan untuk mempromosikan sebuah produk dan dijadikan salah satu strategi marketing oleh beberapa pelaku bisnis. Adapun jurnal ini bertujuan untuk mengeksplorasi penggunaan sosial media khususnya Facebook, Twitter dan Instagram dalam strategi pemasaran bisnis online. Penelitian diharapkan dapat menjadi masukan bagi para pelaku bisnis yang ingin menggunakan sosial media sebagai salah satu media promosi jasa dan produknya.Penelitian ini bertujuan untuk mengetahui bagaimana penggunaan social media sebagai sebuah strategi bisnis oleh beberapa pelaku bisnis berbasis online.
The Influence of Informativeness, Interactivity, and Electronic Word of Mouth in Social Media Marketing Strategy on Customer Satisfaction at Toba Caldera Resort Trisisca, Diana; Sanny, Annisa; Erwansyah, Erwansyah
Journal of Research in Social Science and Humanities Vol 5, No 4 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i4.597

Abstract

This research was conducted at Toba Caldera Resort to determine and analyze the influence of informativeness, interactivity, and electronic word of mouth (WOM) in social media marketing strategies on customer satisfaction at Toba Caldera Resort. The population in this study was visitors to Toba Caldera Resort. The sample was drawn using the Hair formula, and the sampling technique used non-probability sampling, as well as purposive sampling. The method used in this study was quantitative with an associative type. Data collection was carried out using a questionnaire and a Likert scale for variables. The data analysis tool was multiple linear regression using Statistical Package for the Social Sciences (SPSS) 25.0 software. The results showed that informativeness had a positive and significant effect on customer satisfaction, interactivity had a positive and significant effect on customer satisfaction, and electronic word of mouth had a positive and significant effect on customer satisfaction. The results of this study found that informativeness, interactivity, and electronic word of mouth simultaneously had a positive and significant effect on customer satisfaction at Toba Caldera Resort
The Influence Of Social Media Marketing, Brand Image And Product Quality On Purchasing Decisions At PT Velindo Tours And Travel Rindana, Dinda; Diana, Yana; Sanny, Annisa
Jurnal Fokus Manajemen Vol 6 No 2 (2026): Mei
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v6i2.11085

Abstract

The research analysis aims to analyze social media marketing, brand image, and product quality on purchasing decisions at PT Velindo Tours and Travel. The data analysis technique used was an associative research method with the help of SPSS version 25. This study employed multiple linear regression analysis. The sample size was 72 respondents. Primary data collection used a questionnaire. The results showed that social media marketing had a positive and partially significant effect on purchasing decisions at PT Velindo Tours and Travel. Brand image had a positive and partially significant effect on purchasing decisions at PT Velindo Tours and Travel. Product quality had a positive but partially insignificant effect on purchasing decisions at PT Velindo Tours and Travel. Social media marketing, brand image, and product quality had a positive and significantly simultaneous effect on purchasing decisions at PT Velindo Tours and Travel.
The Influence of Product Variation, Price, and Marketing Communication Strategy on Purchase Decisions for Used Clothing at Medan's Melati Market Trianto, Agita; B, Mesra; Sanny, Annisa
Journal of Management, Economic, and Accounting Vol. 5 No. 2 (2026): April
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i2.1554

Abstract

This study aimed to analyze the effect of product variety, price, and marketing communication strategy on purchasing decisions for secondhand clothing at Pasar Melati Medan. The study employed a quantitative approach with an associative method. The population of this study consisted of all customers of secondhand clothing at Pasar Melati Medan, whose exact number was unknown, with a sample of 96 respondents determined using the Zikmund formula and accidental sampling technique. Primary data were obtained through questionnaire distribution and processed using SPSS version 24 software. Data analysis was conducted using multiple linear regression to examine the relationships between independent and dependent variables. The results showed that product variety, price, and marketing communication strategy, both partially and simultaneously, had a positive and significant effect on purchasing decisions for secondhand clothing at Pasar Melati Medan. Price became the most dominant variable influencing purchasing decisions, as indicated by the highest regression coefficient value. All hypotheses H1, H2, H3, and H4 were proven and accepted, as the research findings were consistent with the proposed hypotheses. The resulting regression equation was Y = 3.339 + 0.273X1 + 0.440X2 + 0.242X3 + e, with all independent variables having t-count values greater than t-table values and significance levels below 0.05. The coefficient of determination (adjusted R²) of 0.866 indicated that 86.6% of the variation in purchasing decisions was explained by the three independent variables, while the remaining 13.4% was explained by other variables not included in this research model. In addition, the strength of the relationship between the independent variables and the dependent variable was classified as very strong, with a correlation coefficient (R) value of 0.933.
Co-Authors , Elfitra Desy Surya AA Sudharmawan, AA Aditiya, Muhammad Randi Agustia, Dinda Amrisyah, Syaiful Ananda, Silvi Arasy, Mila Arsya, Muhammad Adika Aulia, Silvani B, Mesra Chairunnisa, Indah Daulay, Muhamad Toyib Daulay, Muhammad Toyib Dhea Yulianisa Diana, Yana Eda Javier, Mohamad Rizki Erwansyah, Erwansyah Eva Santika, Eva Fagita, Dinda Fahreza, Rifki Faried, Annisa Ilmi Fitriana, Yunita Hanun, Mutiah Hati Gulo, Jernih Ibnu Hajar indah Iskandar Muda Kartika , Cintia Khairiah, Putri Kinanti, Putri Hikmah Lubis, Hidayati Purnama M. Chaerul Rizky Manalu, Kesia Meilani, Shintia Rizqi Mohammad Yusuf, Mohammad Muhammad Fahri, Muhammad Muhammad Toyib Daulay Nst, Farhana Rizky Fattah Nst, Muhammad Yusuf Hidayah Pangestu, Bagus Putri Ramadhani Putri, Indah Febriani Putri, Indry Febrianti Ramadhan, Zuhri Ramadhani, Agnes Anggun Ramadhani, Dian Putri Randhini, Anggun Rindana, Dinda Ritonga, Husni Muharam RITONGA, HUSNI MUHARRAM Riwanda, Febby Samsura, Febrian Saragih, Glen Boy Sari, Sintia Sari, Wahyu Indah Sarifudin, Adam Setiawan, Rifky Budi Sihombing, Ayu Juni Sintya, Silvi Siti Maisyarah Sitohang , Elsa Krismauli Solin, Yoshua Andre T Suwarno Suwarno Syahputra, Aditia Syahri, Raihan Faturrahman Tampubolon, Stephanie Corry Engel Tarigan, Nur Fajrina Toyib Daulay, Muhamad Trianto, Agita Trihandayani, Rida TriMutia, Anggun Trisisca, Diana Yanti, Eli Delvi Yulianisa, Dhea Zalva , Salwa Adni