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All Journal Jurnal Civics: Media Kajian Kewarganegaraan JMM (Jurnal Masyarakat Mandiri) Etika Demokrasi JMIE (Journal of Madrasah Ibtidaiyah Education) Jurnal Pengabdian kepada Masyarakat Nusantara Unri Conference Series: Community Engagement Dikdimas : Jurnal Pengabdian Kepada Masyarakat Edumaspul: Jurnal Pendidikan
Radini, Radini
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice Nursing Social Sciences Other

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Social media: A means of developing Generation Z's political participation in the digital era Hariyanti, Hariyanti; Darmawan, Cecep; Rahmat, Rahmat; Anggraeni, Leni; Rafni, Al; Radini, Radini; Hasibuan, Hamdi Abdullah
Jurnal Civics: Media Kajian Kewarganegaraan Vol. 23 No. 1 (2026)
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jc.v23i1.90231

Abstract

This article examines how social media is utilised to enhance broader political participation among young people. The study employed a descriptive survey design using a Google Form, complemented by in-depth interviews conducted between September and December 2024. The participants consisted of 356 Generation Z individuals in Pekanbaru City, including first-time student voters and pre-voters. Data were analysed using descriptive techniques based on survey responses, expressed as percentages. The findings reveal three main typologies. First, social media functions as the primary source of political information due to its accessibility, practicality, up-to-date content, comprehensive coverage, and visually engaging format. Second, social media serves as a medium for political communication, where individuals engage by following political accounts, commenting on posts, or passively consuming content that still influences their daily discussions. Third, social media serves as a platform for political expression, as evidenced by reactions such as likes, dislikes, content sharing, and reporting. The study suggests that voter education actors should optimise their social media presence by producing engaging, accessible content aligned with current trends, such as podcasts, short videos, reels, and interactive Q&A formats. Collaboration with educational institutions and youth communities is also essential. Ultimately, these strategies aim to foster meaningful political participation among Generation Z, extending beyond electoral involvement to more active non-electoral engagement.
Co-Authors Abdullah Hasibuan, Hamdi Al Fajar, Beny Al Rafni Alifarani, Afra Andesta Putra, Rezi Cecep Darmawan, Cecep Eddy Noviana Erlinda , Sri Filma Alia Sari Grosman, Kingkel P Grosman, Kingkel Panah Hadriana Hadriana Hambali Hambali Hariyanti Hariyanti Indra Primahardani Intan Kartika Sari, Intan Kartika Istianah, Anif Jumili Arianto Leni Anggraeni Noviana, Risa Nur Islami Otang Kurniaman Permana, Dede Putra, Rezi Andesta Rahman, Fadhila Rahmat Rahmat Ria Novianti Roza Linda Saepudin Karta Sasmita Sri Erlinda Supentri Syafitra, Viony Zetra Hainul Putra