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All Journal Jurnal Manajemen dan Kewirausahaan (JMDK) YUME : Journal of Management JURNAL MANAJEMEN Revitalisasi : Jurnal Ilmu Manajemen BASKARA: Journal of Business and Entrepreneurship TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat Journal of Hospitality Accommodation Management Al-DYAS : Jurnal Inovasi dan Pengabdian kepada Masyarakat BINA CIPTA TRJ (Tourism Research Journal) Jurnal Ilmiah Pariwisata
Johani Sakti, Pricilia
Institut Pariwisata Trisakti
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Mechanical Engineering Social Sciences Other

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Increasing the Competitiveness of Sweet Nutmeg and Papaya Products Owned by MSMEs in Cibeber Village, West Java Province, Indonesia Alda Chairani; Pricilia Johani Sakti; Irfal Irfal; Eduard Rudolf Pangkerego
BASKARA : Journal of Business and Entrepreneurship Vol. 7 No. 2 (2025): BASKARA: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.v7i2.25926

Abstract

This study aims to analyze strategies that can be applied to MSMEs producing candied nutmeg and papaya products in Cibeber Village to enhance their market competitiveness. A qualitative research method using in-depth interviews was conducted with 5 MSME actors and 5 regular consumers. The data collected was analyzed using SWOT analysis, with the Internal Factor Analysis Summary (IFAS) component to assess internal strengths and weaknesses, and the External Factor Analysis Summary (EFAS) to identify external opportunities and threats. The findings indicate that the most appropriate strategy is the ST (Strengths-Threats) strategy, which leverages internal strengths to address external threats such as intense competition and raw material price pressures. The novelty of this research lies in identifying the potential for MSMEs producing candied nutmeg and papaya to grow through improved packaging, product diversification, digital marketing, and more efficient supply chain management. The study recommends that MSMEs focus on utilizing technology for digital marketing, improving product quality, and expanding their market reach to mitigate external threats. Overall, this research offers new insights into marketing and product management strategies for local MSME development.
PEMBERDAYAAN IBU PKK MELALUI PENGEMBANGAN IDE BISNIS KREATIF DAN APLIKATIF DI KECAMATAN CINERE, KOTA DEPOK Heny Ratnaningtyas; Pricilia Johani Sakti; Irfal; Ervina Taviprawati; Anita Swantari
BINA CIPTA Vol 5 No 1 (2026): BINA CIPTA
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/binacipta.v5i1.127

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pengetahuan dan keterampilan kewirausahaan serta membantu menciptakan ide bisnis yang kreatif dan aplikatif bagi Ibu-Ibu PKK di Kecamatan Cinere, Kota Depok, Jawa Barat. Permasalahan yang dihadapi mitra adalah masih rendahnya pemahaman mengenai langkah-langkah memulai usaha, perencanaan bisnis, pemasaran produk, inovasi usaha, dan pengembangan jaringan bisnis. Kegiatan dilaksanakan kepada 30 peserta dengan menggunakan metode penyuluhan langsung, diskusi kelompok, dan penyampaian materi edukatif. Materi yang diberikan mencakup langkah-langkah memulai usaha, perencanaan bisnis yang matang, pemasaran produk, serta inovasi dalam bisnis. Evaluasi kegiatan dilakukan melalui penyebaran kuesioner sebelum dan sesudah pelaksanaan kegiatan untuk mengukur tingkat pengetahuan peserta. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan pada seluruh aspek yang diukur. Pengetahuan peserta mengenai langkah-langkah memulai usaha meningkat dari 40% menjadi 80%, perencanaan bisnis dari 30% menjadi 80%, pemasaran produk dari 40% menjadi 100%, inovasi dalam bisnis dari 40% menjadi 80%, dan jaringan dalam bisnis dari 30% menjadi 100%. Peningkatan tersebut menunjukkan bahwa pelatihan dan diskusi yang diberikan mampu meningkatkan pemahaman peserta terhadap aspek-aspek penting kewirausahaan. Selain itu, kegiatan ini juga mendorong munculnya motivasi dan kepercayaan diri peserta untuk memulai serta mengembangkan usaha sesuai dengan potensi yang dimiliki.
Pengaruh Kepuasan Terhadap Niat Berkunjung Kembali Melalui Loyalitas Pelanggan di Destinasi Wisata Kota Tua, Jakarta Filma Festivalia; M. Husen Hutagalung; Freddy Triono; Fifi Nofiyanti; Pricilia Johani Sakti
Jurnal Ilmiah Pariwisata Vol 31 No 2 (2026): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v31i2.2063

Abstract

This study aims to analyze the effect of customer satisfaction on revisit intention through customer loyalty among tourists visiting the Kota Tua Jakarta Tourism Destination. Kota Tua Jakarta is one of Indonesia’s prominent historical and cultural tourism destinations with strong tourist appeal, making it important for destination managers to understand the factors that encourage repeat visits. This study employed a quantitative approach using a survey method. Data were collected through questionnaires distributed to 150 tourists who had previously visited Kota Tua Jakarta using a purposive sampling technique. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS 4 software. The results indicate that customer satisfaction has a positive and significant effect on customer loyalty as well as on revisit intention. Furthermore, customer loyalty also has a positive and significant effect on revisit intention. The mediation analysis reveals that customer loyalty significantly mediates the relationship between customer satisfaction and revisit intention. These findings suggest that enhancing tourist satisfaction can strengthen customer loyalty, which ultimately encourages tourists to revisit the destination. This study provides theoretical implications for the development of tourism marketing literature and practical implications for destination managers in improving customer loyalty and repeat visitation. Keywords: customer satisfaction, customer loyalty, revisit intention
Co-Authors Alda Chairani Alda Chairani Amrullah Amrullah Anita Swantari Aryapranata, Ariawan Azizah, Zahra Nur Chairani, Alda Christian, Nico Dewi, Triana Rosalina Eduard Rudolf Pangkerego Ervina Taviprawati Fachrul Husain Habibie, Fachrul Husain Filma Festivalia, Filma Freddy Triono Haryo Wicaksono Haryo Wicaksono, Haryo Heny Ratnaningtyas Heny Ratnaningtyas Irfal Irfal Irfal Irfal M. Husen Hutagalung Michael Khrisna Aditya Michael Khrisna Aditya Mohammad Syaltut Abduh, Mohammad Syaltut Nofiyanti, Fifi Renwarin, Joseph Martinio Jocrien Rianto, Muhammad Richo Robiatul Adawiyah Rudolf Pangkerego, Eduard Saputri, Nur Fathma Ragil Herma Savitri Hendradewi Siahaan, Matdio Thamrin, Djuni Tri Djoko Sulistiyo Tri Djoko Sulistiyo, Tri Djoko