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This Author published in this journals
All Journal Jurnal Manajemen Bisnis Kewirausahaan Business and Investment Review Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Triwikrama: Jurnal Ilmu Sosial Jurnal Akuntansi, Manajemen, dan Perencanaan Kebijakan Jurnal Bisnis dan Komunikasi Digital Neraca Manajemen, Akuntansi, dan Ekonomi FINANCE : International Journal Of Management Finance Jurnal Media Akademik (JMA) RESLAJ: Religion Education Social Laa Roiba Journal MERDEKA: Jurnal Ilmiah Multidisiplin Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) ManBiz: Journal of Management and Business International Journal of Economics, Accounting, and Management
Rusdi Hidayat N
Unknown Affiliation
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Perencanaan Strategi Bisnis Usaha Online: UMKM Fira Rosida; Indria Ikhtia Zahra; Meisha Farah Widyaningrum; Rusdi Hidayat N; Maharani Ikaningtyas
ManBiz: Journal of Management and Business Vol. 3 No. 1 (2024): ManBiz: Journal of Management and Business 
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manbiz.v3i1.5546

Abstract

The development of micro, small and medium enterprises (MSMEs) requires a joint role in the environment from both regulators and other companies. The Business Competition Supervisory Commission (KPPU) together with the Ministry of Cooperatives and SMEs signed a memorandum of understanding to form a task force to monitor partnerships established between SMEs and large industries. This article explores the programs organized by the Ministry of Cooperatives and Small and Medium Enterprises for the development of MSMEs. Through literature and online research about company programs, researchers can compare them with government policy programs to analyze the accuracy of expert programs. The research results show that the joint Business Competition Supervisory Commission (KPPU) program can fulfill the policies of the Ministry of Cooperatives and SMEs stipulated in the 2020-2024 Strategic Plan.
Penerapan Strategi Digital Marketing dalam Meningkatkan Traffic Penjualan Ritel (Studi Kasus Pada Brand Ritel Sakinah Mart) Wiani, Intan; Dita , Riya Datuljannah; Zahra, Nanda Akhilla; Hayati, Syakirotul; Rusdi Hidayat N; Rihidima , Lidya Veronica Christy
Business and Investment Review Vol. 4 No. 1 (2026)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.233

Abstract

This study aims to analyze the implementation of digital marketing strategies for Sakinah Mart, a Sharia-based retail business operating in Surabaya, Indonesia. Using a Systematic Literature Review (SLR) approach, this research synthesizes findings from national journal articles published between 2021 and 2025 that discuss digital marketing in the retail sector, consumer behavior, website traffic, and sales performance. The analysis identifies six digital marketing strategies relevant to Sakinah Mart, including social media utilization, SEO optimization, content marketing, digital analytics, Sharia-based brand strengthening, and digital promotion enhancement. The study also reveals supporting and inhibiting factors influencing digital marketing effectiveness. Supporting factors include an understanding of the target market, appropriate platform selection, digital infrastructure readiness, skilled human resources, relevant content management, and the ability to use digital analytics. Conversely, Sakinah Mart faces challenges such as limited digital human resources, restricted promotional budgets, and rapidly changing algorithms and content trends. Competitor analysis indicates that Sakinah Mart can remain competitive by strengthening community-based digital content, offering creative promotions, collaborating with MSMEs and local communities, and developing unique loyalty programs. The findings highlight that digital marketing is essential for increasing brand awareness, customer engagement, store traffic, and online-to-offline conversion, particularly for Sharia-based retail businesses in a highly competitive market.
Co-Authors Adhistya Ayu Andriani Adinda Natasya Putri Ajeng Suta Mayangsari Aldo Nahason Pasca Aldo Rizky Novaris Alexandria O.E. Tarigan Alexandria Oktavianta Emeia Tarigan Alivia Dwi Vivi Desintawati Alya Hastin Nafisah Amanda Laila Nurrachma Amelia Humaiza Zahro Amilia, Silvia Nanda Ananta Firah Qotrun Nada Arafah , Nurul Arfi Sintya Nabilla Arista Salsabila Hermanto Ariyanti , Erlina Irnanda Astrid Ayu Nastiti Aulya Difta Yasah Az Zahra Norestu Baraa Ziyad Ramadhan Carisa Amalia Sukmana Clarissa Diva Elvaretta Dafa Ramadhani Ahmad Damara Altaf Alawdin Damayanti, Devina Fitri Dea Mardiantini Suyuti Dewi Azizah Rosianti Dinda Martha Irchami Dinda Yovita Cyntia Dita , Riya Datuljannah Dwi Maulidia Putri Dwi Putri Anggraeni Dwi Syerli Inda Rahmawati Erica Intan Nur Aini Erika Fatrecia Silaban FARIDATUN NIKMAH Fatimah Salsa Biela Sari Fauziyyah Hadi Febrita Shafa Nitanto Fera Kurnianingsih Fhaya Frastystyandarum Fidiniati Khasanah Fira Rosida Firdya Fahmiatul Auliyah Fita Diana Galang Falah Akbar Hanifah Maulidya Kartikasari Havelyne Octaviana Damaling Hayati, Syakirotul Hikmah Mardiana Shofa Ikaningtyas, Maharani Indah Respati K Indah Respati Kumalasari Indah Respati Kusumasari Indria Ikhtia Zahra Intan Dwi Cahyani Iva Karmila Jesslyn Olyvviane Jihan Alya Sabrina Kevira Eris Andini Kusumasari, Indah Respati Lady Seftiani Nabila Laelly Kusuma Ayu Fardani Laila Ulfa Izak Laura Faradina Wally Lidya Dwi Nur Afiqoh Lidya Veronica Christy Rihidima Lutfi Nurul Mubayyinah M Devan Ardiansyah R M. Afif Zaky Akmal M. Teddy Kurniawan M. Zaid Ramdhani M. Zidhan Nurul H Maharani Ikaningtyas Maqbulan Nisaul Ilmi Meisha Farah Widyaningrum Moh. Iqbal Prasetyo Ritonga Muhammad Reyhan Muhammad Wildan K Muhammad Zaid Ramdhani Murdiana, Nindia Nabitha Widiya Berliana Nadya Faisa Ramadhani Putri Buwono Nanda Ari Ramadhan Nasywa Aulia Isna Zahra Nazla Taslia Farah Prastiyas, David Indra Puspita, Devina Rahma Putri Maharanie Putri Sahya Fadiah Putri, Pinky Arisma Putry Meysa Selvina Qolbi Etikasari Rachmadani Masyithah Nurjannah Ratu Ajeng Pratiwi Reghina Rahma K Risda P, Hanatasya Aulia Salsabilla Septyant Putri Salza Ayu Ramadhana Santika Purwaty Ningsih Sausan Syarifatul Ajuj Septia Amiwantoro Setiawan, Wijaya Agus Silvia Anggreani Suvriati Vivka Merdana Syavirca Putri Rinjani Verona Tristan Jeannyva Hendarsin Wardah , Fitri Aulia Wiani, Intan Widelia Wardani Yuniar Wardani Zahra, Nanda Akhilla Zesa Dinda Auliya Zulmi Fadillah Ramadani