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All Journal Jurnal Dimensi Pendidikan dan Pembelajaran Pendas : Jurnah Ilmiah Pendidikan Dasar IKRA-ITH EKONOMIKA SULTANIST: Jurnal Manajemen dan Keuangan Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Dharmas Education Journal (DE_Journal) East Asian Journal of Multidisciplinary Research (EAJMR) Innovative: Journal Of Social Science Research Abdimas Mandalika Economic: Journal Economic and Business Outline Journal of Community Development
Saragih, Lenti Susanna
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Other

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Effectiveness Analysis of Digital Teaching Materials and Assessment for Gadget Based Application by Using Artificial Intelligence Saragih, Lenti Susanna; Darma, Jufri; Siahaan, Sabda Dian Nurani
Jurnal Kependidikan : Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran, dan Pembelajaran Vol. 11 No. 1 (2025): March
Publisher : LPPM Universitas Pendidikan Mandalika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jk.v11i1.13598

Abstract

This study aims to evaluate the viability and effectiveness of the use of digitalisation of teaching materials and learning assessment of marketing management courses with artificial intelligence based on gadget applications. This study used development research with DDD-E model (decide, design, develop, evaluate). These research subjects were students from the 4th semester of the Business Education Program of Universitas Negeri Medan, with 65 students. Before being put on trial, first the product was put to test to see its validity which will be judged by three experts to measure the eligibility by looking at the material, language, and media. A practicality test was performed to see the usage practicality by looking at the Source aspect, animation aspect, visual aspect, audio aspect, evaluation aspect, and accessibility aspect. Hypothesis test performed by using paired sample T-test with experimental design before-and-after to test the effectiveness of teaching materials and study assessments as to the outcome of before-and-after treatment using teaching materials on digital-based application. The research results showed that using the digitalization of teaching materials and learning assessment of the marketing management course with artificial intelligence before and after treatment results in different learning outcomes, according to the effectiveness test. From the data, it can be seen that there is a strong and significant influence of around 64.2% between before and after the use of teaching materials and digital learning assessments of the dBUSAR application on student learning outcomes. Overall, the role of Artificial Intelligence in student learning has great potential to change the educational paradigm.
Literacy and Reading Interest Improvement Movement at the Medan Orphanage Zalukhu, Febius; Manullang, Randeska; Meutia, Zahara; Saragih, Lenti Susanna; Andi; Irma Herliza Rizki
Outline Journal of Community Development Vol. 3 No. 2: November 2025
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/az9mfw75

Abstract

Children's reading and literacy interests are important foundations for developing knowledge, skills, and character. Orphans, as a vulnerable group, often face limited access to reading materials and literacy facilities, thus requiring special attention to improve their reading skills and learning interests. This research and community service activity aims to develop an effective literacy movement in orphanages in Medan through book lending programs, interactive reading lessons, group discussions, and literacy-based creative activities. The method used is a participatory action approach, including identifying needs, developing literacy modules, implementing shared reading activities, mentoring, and evaluating reading interests. The implementation results show a significant increase in children's reading frequency, reading comprehension, discussion skills, and learning motivation. This program has a positive impact on learning independence, character development, and awareness of the importance of literacy for orphans. These findings confirm that a literacy movement based on active participation can be a model for sustainable non-formal education empowerment for vulnerable groups.
ANALISIS LINGKUNGAN PEMASARAN GLOBAL TERHADAP STRATEGI PEMASARAN PERUSAHAAN MULTINASIONAL DI ERA DIGITALISASI Saragih, Lenti Susanna; Nabanan, Eskawati; Anggun, Nurma; Pangaribun, Indah Yesica; Simorangkir, Naomi Stephania
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Release
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.51137

Abstract

This study aims to analyze the influence of the global marketing environment on the marketing strategies of multinational companies in the digitalization era. Technological changes, global competition, and consumer behavior encourage companies to adapt their marketing strategies through the use of digital media and product innovation. The research method used is descriptive qualitative with a literature study approach from various scientific sources. The results show that digitalization helps companies expand markets, improve communication with consumers, and strengthen global competitiveness.
ANALISIS STRATEGI PENDISTRIBUSIAN HARGA GLOBAL DALAM PEMASARAN INTERNASIONAL Samosir, Wiranto; Damanik, Andex Yosepril; Br. Munthe, Gresia Mayasari; Bestari, Dinda; Saragih, Lenti Susanna
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Release
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.51343

Abstract

This study aims to comprehensively analyze the basic concepts, mechanisms, barriers, and strategic impacts of global price distribution within the architecture of international marketing. Along with economic integration, international distribution networks face critical phenomena such as price escalation, gray markets, and channel conflicts that can potentially degrade foreign brand value and diminish global consumer satisfaction. Using a qualitative approach based on library research and content analysis methods, this paper reviews secondary data from reputable academic literature. The findings demonstrate that pricing strategies in the global arena cannot be detached from international supply chains. Factors such as corporate tax disparities, transfer pricing dynamics, institutional distance, and high logistics costs act as primary drivers of price escalation. Contemporarily, the emergence of digital ecosystems and e-commerce global platforms enables international firms to leverage personalized dynamic pricing and bypass traditional geographical intermediaries. The study concludes that successful global price distribution relies on a triadic convergence of efficient digital supply chains, aggressive promotion, and competitive value-based pricing to maintain purchasing power and drive long-term export performance. Keywords: Global Pricing, Price Distribution, International Marketing, Price Escalation
PERAN E-COMMERCE DALAM PERUBAHAN LINGKUNGAN PEMASARAN GLOBAL: SUATU SYSTEMATIC LITERATURE REVIEW Girsang, Azarya Agra Vincent; Sinurat, Yohana Gloria; Marbun, Mayerlita; Lase, Lisbet Hotmaria; Saragih, Lenti Susanna
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Release
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.51491

Abstract

This study aims to analyze the role of e-commerce in transforming the global marketing environment. The article was prepared using a qualitative approach with the Systematic Literature Review (SLR) method on relevant publications from 2020 to 2024. The review process involved formulating research questions, searching and selecting literature, extracting data, coding themes, conducting narrative synthesis, and interpreting the findings. The results indicate that e-commerce acts as a catalyst for global marketing transformation through five main dimensions: market expansion, competitiveness improvement, operational efficiency, supply chain optimization, and the transformation of distribution channels and marketing strategies. Digital platforms enable firms and SMEs to reach cross-border consumers faster, at lower cost, and in a more measurable way. At the same time, the use of data, marketplaces, social media, and social commerce encourages marketing personalization and more interactive customer experiences. However, e-commerce adoption also faces several challenges, including digital infrastructure gaps, low digital literacy, complex cross-border trade regulations, cybersecurity risks, and intensifying competition. This study confirms that e-commerce is not merely a transaction channel, but a strategic ecosystem that reshapes the global marketing structure. Therefore, businesses need to strengthen digital capabilities, adapt their marketing strategies, and manage risks in order to optimize opportunities in the digital economy. Keywords: e-commerce; global marketing; digital transformation; marketing strategy; systematic literature review
ADAPTASI MANAJEMEN PRODUK DALAM MENGHADAPI PASAR GLOBAL SEBAGAI STRATEGI PENINGKATAN DAYA SAING PERUSAHAAN Lubis, Mhd. Ali Raja; Simbolon, Sahat Martua; Sihombing, Rian; Nugraha, Fahri Indra; Saragih, Lenti Susanna
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 03 (2026): Volume 11 Nomor 03, September 2026 Publish
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i03.57538

Abstract

Global market competition requires companies not only to produce high-quality products but also to adapt their product management strategies to the needs, preferences, and characteristics of consumers across different countries. In this context, product management adaptation becomes an important approach to maintaining business sustainability while enhancing corporate competitiveness amid the dynamic changes of the international market. This article aims to analyze the role of product management adaptation in responding to global market demands and to identify strategies that companies can implement to strengthen their competitive position. This study employs a literature review method by examining various scientific sources, including journals, books, and academic articles relevant to product management, global marketing, and corporate competitiveness. The findings indicate that product management adaptation can be carried out through adjustments in product design, quality, packaging, features, pricing, as well as distribution and promotional strategies according to the characteristics of target markets. Such adaptation contributes to increased customer satisfaction, broader market share, stronger brand image, and improved competitive advantage at the global level. In addition, this review highlights that the success of product management adaptation is influenced by a company’s ability to identify market trends, understand consumer culture, utilize digital technology, and integrate innovation into product development. Therefore, product management adaptation can be viewed as a strategic effort for companies to build sustainable competitiveness in the global market. Keywords: product management adaptation, global market, corporate competitiveness, marketing strategy, literature review
Co-Authors , Miftah El Fikri Amimi, Fifin Sajdah Andi Andini, Syifa Anggun, Nurma Aprinawati, Aprinawati Barus, Peter Nov Boangmanalu, Eka Putra Dairi Br Bukit, Anisa Puteri Br. Munthe, Gresia Mayasari Caroline, Feby Damanik, Andex Yosepril Dede Ruslan Dharma, Jufri DINDA BESTARI Dodi Pramana Elvi Lastriani Esa Setiana Gea, Yemima Oktavia Imanuel Ginting, Elrisa Marsanda Br Girsang, Azarya Agra Vincent Hasibuan, Siti Fatimah Hutabarat, Hizkia S. Irma Herliza Rizki Jufri Darma Lase, Lisbet Hotmaria Lubis, Mhd. Ali Raja Lubis, Putri Kemala Dewi Lukman, Mena Fadillia Manik, Vini Andayani Marbun, Christ Jhon W Marbun, Mayerlita Nabanan, Eskawati Nugraha, Fahri Indra Nurani, Sabda Dian Pangaribun, Indah Yesica Pasaribu, Anju Christina Purba, Feby Ethimanta Rahmadsyah, Agus Randeska Manullang Samosir, Wiranto SARONOM SILABAN Sembiring, Mei Lani Siahaan, Sabda Dian Nurani Sibarani, Choms Gary Ganda Tua Sihaloho, Yolanda Br Sihombing, Rian Sihotang, Yohana Nadiva Olivia Sijabat, Riyani Sijabat, Yosue Simanjuntak, Lola Vitaloka Simbolon, Fany Setya Rohani Simbolon, Sahat Martua Simorangkir, Naomi Stephania Sinaga, Ronauli Fransiska Sinulingga, Hari Hidayat Sinurat, Yohana Gloria Sitinjak, Benget Marcelino Sitompul, Haryani Pratiwi Sitorus, Ribka Intan Marini Situmorang, Michael D Sri Wahyuni Tarigan, Gloria Anitasya Tarigan, Tarisa Irwana Ulgari, Siti Wahyuni, Stefania Esterika Zahara Meutia Zalukhu, Febius Zulkarnaen, Teuku Rafly Pashya