Claim Missing Document
Check
Articles

Found 3 Documents
Search

PROCESSING INDUSTRY INVESTMENT FEASIBILITY ANALYSIS TAPIOCA FLOUR IN ACEH BESAR DISTRICT Hasnawi; Ahmad Humam Hamid; Fajri
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 3 (2023): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i3.880

Abstract

The development of agro-industry still has several obstacles in its implementation. This is wrongly caused by the characteristics of agro-industry which have a relationship from upstream to downstream, there must be guaranteed production from upstream so that there will be continuity of production. In addition, human resources are not yet qualified and equipment is still relatively simple, one of which is processing cassava into tapioca flour in Aceh Besar District. The purpose of this study is to analyze the feasibility of investing in the tapioca flour industry in Aceh Besar District from a financial perspective. The feasibility analysis approach method on the financial aspect is carried out quantitatively. Analysis of the financial aspect for investment in the tapioca flour processing industry can be assessed with four criteria, namely: NPV (Net Present Value), Net Benefit/Cost (B/C), IRR (Internal Rate of Return) and Payback Period. The results of the research on the development plan for a tapioca flour processing business are profitable or feasible to run in Aceh Besar District, based on the Net Present Value (NPV) on the Discount Factor (DF) of 14% for an economic life of 15 years of Rp. 6,879,487,975, the Net B/C value is 4.66, the IRR is 88.36%, and the Pay back period (PBP) is 4 years, 9 months, which is less than the project life.
LOCAL FOOD MSME DIGITAL MARKETING STRATEGY (CASE STUDY IN BANDA ACEH CITY) Putri Diary; T. Saiful Bahri; Fajri
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 5 (2023): October
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i5.1133

Abstract

Marketing activities or promotional activities for a product (brand or brand) that are carried out digitally with the aim of reaching as many customers as possible in a relevant, effective and efficient way are called digital marketing. This study aims to: (1) determinants in determining the digital marketing strategy for MSME local food products in the city of Banda Aceh. (2) the right strategy and become a priority alternative to increase digital marketing for MSMEs of local food products in the city of Banda Aceh. The aims of this research are: (1) IFE and EFE Matrix (2) Strength-Weakness-Opportunity-Threat (SWOT) Matrix (3) Quantitative Strategic Planning Matrix (QSPM). The results of the evaluation of internal factors (IFE) obtained a value of 2.98 and external factors (EFE) obtained a value of 2.73. Based on the internal-external (IE) matrix, The position of internal and external factors that determine the digital marketing strategy for local food MSMEs in Banda Aceh City are in quadrant V (Stability), namely conditions that are relatively good or stable at present and have prospects for the future. Meanwhile, based on the SWOT matrix, the results show that the position of local food MSME business development factors in the city of Banda Aceh related to digital marketing strategy is in quadrant I, namely expansion. So, in this position the right strategy to be implemented by local food MSMEs in Banda Aceh City is the SO (strength-opportunity) strategy, namely utilizing strengths to maximize opportunities, by developing businesses through online marketing media, as well as maximizing the convenience of digital transactions and taking advantage of promotional opportunities as well as increasing cooperation in digital product promotion with third parties. Based on the QSPM matrix ranking, the results of the strategy "maximizing the convenience of digital transactions and taking advantage of promotional opportunities" are the most superior online marketing strategies by local food MSME marketers in Banda Aceh City in order to develop their business.
THE BENEFITS OF INTEGRATING COFFEE AND HONEY BEE CULTIVATION (INKOLEMA) ON INCREASING COFFEE PRODUCTIVITY, FARMER INCOME AND SUSTAINABILITY IN BENER MERIAH DISTRICT Dedi Ikhwani; Fajri; Indra
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 5 (2024): October
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v4i5.2113

Abstract

A reduction in coffee productivity will have an adverse effect on farmers' income, and will be disruption the economy to potentially causating proverty. One strategy that farmers can employ to mitigate this impact is integration, which establishes a mutually beneficial relationship between the two agricultural practices. This study examines the potential benefits of integrating coffee and honeybee cultivation (Inkolema) for increasing coffee productivity, farmers' income and the sustainability of coffee farming in Bener Meriah Regency. The research was conducted over the period from October 2023 to September 2024, with a total of 65 coffee farmers who had implemented Inkolema, in addition to five key respondents. The method of analysis was descriptive. Initially, the difference test of coffee productivity and farmers' income was conducted using paired sample t-tests on the SPSS software. Subsequently, a multi-dimensional scale (MDS) sustainability analysis was performed with the Rapcoffee application, which is a modification of Rapfish. The findings indicated a notable disparity in coffee productivity and farmers' income on coffee farms prior to and following the implementation of Inkolema. The placement of 13 bee colonies on one hectare of coffee land has been found to increase coffee productivity by 2.87% and 4.44% has been increasing farmer income from the coffee sources. The implementation of Inkolema has been observed to positively impact crop pollination and pest control, thereby increasing the quality and quantity of production. The sustainability index analysis indicates that the implementation of Inkolema can be classified as moderately sustainable, with a multidimensional index value of 73.25%, encompassing ecological, economic, and social dimensions. The utilization of coffee skin waste, waste disposal, income comparison with district minimum wage, land area, education participation, and extension roles were identified as sensitive factors in sustainability. In finally the study concluded that Inkolema has the potential to improve farmers' economic welfare through resource efficiency, income diversification and contribute to the sustainability of coffee farming.