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All Journal Efektor JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS JAIM (Jurnal Abdi Masyarakat) Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal Penelitian Manajemen Terapan (Penataran) Jurnal EMA (Ekonomi Manajemen Akuntansi) Jurnal Abdimas Akademika Jurnal Citra Kuliah Kerja Nyata Jurnal Pengabdian Masyarakat Nusantara SENMEA Prosiding Simposium Nasional Manajemen dan Bisnis Jurnal Citra Kuliah Kerja Nyata
Aliami, Sri
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Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : Efektor

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Bauran Pemasaran Jasa, Citra, dan Kepuasan Mahasiswa: Sebuah Kajian Perguruan Tinggi Swasta di Kediri Aliami, Sri; Hakimah, Ema Nurzainul
Efektor Vol 7 No 2 (2020): Efektor Vol.7 No.2 Tahun 2020
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/e.v7i2.14473

Abstract

Business in education can be classified as a service business. The main principle to run this type of business is to develop and maintain the trust of society as well as to give satisfaction value through various strategies. Based on the fact universities must be able to manage the available resources to fulfill the students’ expectations. The objective of this study is to analyze the effect of the service marketing mix and image of higher education on partial and simultaneous satisfaction. Service marketing mix in this research cover product, price, place, promotion, people, physical evidence, and process. At the same time, the indicators of an image are reputation, tradition, and the identity of a university. Students’ satisfaction can be identified by their desire to reuse the product, the level of file a complaint, giving recommendations to other consumers, the pride of using the product, and obey the regulations. The population is the students of the University of Nusantara PGRI Kediri. The sample total of 81 students using the technique proportional stratified sampling. Used a questionnaire to collect the data and analyzed using multiple linear regression. The Results of the research proved that service marketing mix and image influence significantly in both partial and stimulant towards the satisfaction.
Performa Segmenting Targeting Dan Positioning Untuk Mempertahankan Mind Share Pada Produk Bolu Kering Mak Plengeh UD Wahyu Jaya Kota Kediri Lestari, Ericha Puspha Ayu; Aliami, Sri; Leksono, Poniran Yudho
Efektor Vol 9 No 2 (2022): Efektor Vol.9 No.2 Tahun 2022
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/e.v9i2.16756

Abstract

The company's competition not only focuses on the marketing mix but must exist to show the formulation of strategic innovations. Mak Plengeh's dry cake is a superior product of UD Wahyu Jaya Kediri; appropriately apply segmenting, targeting, and positioning (STP) strategies to maintain mind share. This study aims to determine the performance of STP to keep the mind share of Mak Plengeh dried sponge products. The research used a descriptive qualitative approach. They collect data through observation, interviews, and documentation. They checked the validity of research findings using source triangulation. The results: (1) Segmenting includes: Kediri and Surabaya, aged 5-70 years, both male and female, alpha generation to baby boomers, the lower middle class, consumptive, like snacks, consumed by individuals and various events, consumers feel satisfied and make repeat purchases, teenagers order online while adults go offline (2) Targeting, distributors and packaging are a relatively large and profitable market segment, recruiting office employees who have skills, while the production department is inexperienced, the smiling character is a power of differentiation, the company provides training, briefings, and routine performance evaluations, consistently innovate its products, has a large production volume, provides good service, and is consistent with quality. (3) Positioning by providing testers, licensing information, and materials used so products can be purchased anywhere and responsive to the market.
Co-Authors Adisty, Silvia Sefty Aini, Najihah Nur Aini, Silvi Nur Aisyi, Gisca Faradista Filla Ajikusuma, Kenanga Al Farizi, Mochammad Annisa, Aulia Ayu Lestari, Ericha Puspha Badrus Zaman Basthoumi Muslih Dian Kusumaningtyas, Dian Diana, Vina Nur Diani Nurhajati Ema Nurzainul Hakimah, Ema Nurzainul Fauzi, Habibie Habibullah Fauzi, Moh Farih Febriani, Winda Putri Gunawan, Hamzah Hakimah, Ema Hery Purnomo Ichsannudin Imaniah, Silvia Amanatul Irawan, Hebi Kasanah, Riski Dwi Kasiataningtyas, Wanda Leviana Kholila, Nova Nor Laksono, Bayu Leksono, Poniran Yudho Lestari, Ericha Puspha Ayu Mara, Novi Anita Nurpanto, Nugroho Wisma Pangestu, Tito Paramitha, Dyah Poniran Yudho Leksono Pramita, Shely Dea Prasetya, Stefanus Arnael Putra Prasojo, Aji Putri Wijayanti raharjo, itot bian Rahayu, Jannah shela RESTIN MEILINA Rini, Yesi Ayu Puspita Rino Sardanto Saifudin, Nasrul Samari Samari, Samari Sapta Andaruisworo Sari, Nindy Kurnia Sasongko, Muhammad Zuhdi Septiadewi, Shela Ressita Setiawan, Candra Fery Setyani, Adika Desi Shintaro, Margareta Sigit Ratnanto Silalahi, Amat Pintu Batu Skadinavion, Mochamad Oktian Desta Soeprajitno, Edy Djoko Solikah, Mar’atus Subagyo Subagyo Susanto, Djaelani Susi Damayanti, Susi Syah, Azriel Akbar Firman Trimukti, Andi Fajar Trinuraisi, M. Yuda Tyas, Dwi Suryaning Wahyu Widodo Winalda, Delfi Maurellya Wulandari, Anggi Marta Wulandari, Anggita Putri Yudha Pratama, M Edo Yuliana Sari Zulistiani Zulistiani, Zulistiani