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Journal : Journal of Vocational, Informatics and Computer Education

Analisis Pengaruh Chatbot AI terhadap Pengalaman Mahasiswa Menggunakan E-commerce Israwati Hamsar; Nur Febrianti; Amelia Uswatun Khasanah; Annajmi Rauf; Elma Nurjannah
Journal of Vocational, Informatics and Computer Education Vol 2, No 2 (2024): Desember 2024
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/voice.v2i2.20247

Abstract

As e-commerce platforms increasingly adopt AI technologies, the effectiveness of chatbot integration in enhancing user experience among students remains underexplored. This study aims to analyze the impact of AI-powered chatbots on the shopping experience of university students in Makassar. Using a quantitative approach, data were collected via structured questionnaires from 88 student respondents and analyzed through descriptive and inferential methods. The findings reveal that students perceived the chatbot as highly capable of solving complex inquiries, offering relevant solutions, and delivering efficient service. The chatbot's responsiveness and ease of use received high average scores, indicating strong user satisfaction. Furthermore, the chatbot positively influenced customer satisfaction, including increased purchase intention and likelihood to recommend. These results suggest that AI chatbots significantly contribute to enhancing service quality in e-commerce and should be strategically utilized to meet the expectations of young digital consumers.
Analisis Tingkat Penerimaan Mahasiswa terhadap Pembelajaran Online berbasis Gamifikasi Pada Perguruan Tinggi Petrus Jacob Pattiasina; Ilma Wulansari Hasdiansa; Annajmi Rauf; Nur Alamsyah; Sulpiani; Siti Auliyani Saleh
Journal of Vocational, Informatics and Computer Education Vol 2, No 1 (2024): Juni 2024
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/voice.v2i1.24

Abstract

Pembelajaran daring sering kali menghadapi tantangan terkait motivasi dan keterlibatan mahasiswa. Tujuan penelitian ini adalah untuk menganalisis tingkat penerimaan mahasiswa terhadap pembelajaran daring berbasis gamifikasi. Penelitian ini menggunakan metode kuantitatif dengan desain cross-sectional, mengumpulkan data melalui kuesioner dari 64 responden. Hasil penelitian menunjukkan bahwa elemen gamifikasi, khususnya aspek philanthropist dan socializer, memberikan dampak terbesar terhadap motivasi dan partisipasi mahasiswa dengan nilai rata-rata 3,96 dan 3,9. Sebaliknya, aspek achiever dan explorer memiliki pengaruh yang lebih kecil. Penelitian ini menyimpulkan bahwa penerapan gamifikasi dapat meningkatkan keterlibatan mahasiswa dalam pembelajaran daring, dan menyarankan penelitian lebih lanjut untuk mengeksplorasi faktor-faktor individu yang mempengaruhi penerimaan gamifikasi.