Article Per Year (5 Year)
p-Index From 2021 - 2026
4.156
P-Index
This Author published in this journals
All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat JAIM (Jurnal Abdi Masyarakat) Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Akuntansi Kesatuan ATRABIS: Jurnal Administrasi Bisnis (e-Journal) Jurnal Administrasi Bisnis FISIPOL UNMUL Jurnal Ekonomi Perjuangan (JUMPER) ProBisnis : Jurnal Manajemen Sigma : Journal of Economic and Business Proceeding National Conference Business, Management, and Accounting (NCBMA) Journal of Artificial Intelligence and Digital Business Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK) Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Bisinis Digital Manajemen : Jurnal Ekonomi EKOBIMA Ekonomi Bisnis dan Manajemen Indonesian Journal of Innovation Multidisipliner Research Ulil Albab Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Jurnal Simki Economic
Aditia Abdurachman
Universitas Cipasung Tasikmalaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Public Health Social Sciences Other

Published : 32 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 32 Documents
Search

 1   2   3   4 
Analisis Persepsi Konsumen : Daya Saing Harga, Desain Produk dan Stabilitas Keuangan dheri, Dheri Febiyani Lestari; Ardhiansyah; Alfin Nur Arifah; Aditia Abdurachman
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 11 No. 1 (2025): ATRABIS: Jurnal Administrasi Bisnis (e-Journal)-Juni 2025
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v11i1.2327

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh harga dan desain produk terhadap brand image Tupperware, serta menilai kemampuan perusahaan dalam memenuhi kewajiban jangka pendek melalui analisis likuiditas. Latar belakang penelitian ini diperkuat dengan adanya penurunan posisi Tupperware dalam Top Brand Awards, yang mencerminkan melemahnya persepsi merek di kalangan konsumen. Penelitian ini menggunakan metode survei kuantitatif dengan menyebarkan kuesioner kepada konsumen Tupperware untuk menggambarkan sikap, pendapat, dan karakteristik responden serta menganalisis kesehatan keuangan perusahaan. Karena kerangka populasi tidak diketahui, teknik purposive sampling digunakan. Berdasarkan jumlah estimated parameter sebanyak 45, ukuran sampel minimum ditentukan sebanyak 225 responden, sesuai ketentuan minimal 5 observasi per parameter. Pengumpulan data dilakukan melalui kuesioner berskala 1–10. Hasil penelitian menunjukkan bahwa persepsi harga dan desain produk berpengaruh signifikan terhadap brand image. Di sisi lain, analisis stabilitas keuangan mengindikasikan penurunan likuiditas yang konsisten, dengan Rasio Lancar menurun dari 81,7% menjadi 60%, yang menunjukkan berkurangnya cakupan aset terhadap kewajiban lancar. Penelitian ini menunjukkan bahwa persepsi harga dan desain produk berpengaruh positif dan signifikan terhadap brand image. Selain itu, hasil analisis menegaskan bahwa Tupperware menghadapi kesulitan likuiditas yang memengaruhi stabilitas keuangan perusahaan. Untuk mencegah kondisi serupa, perusahaan sejenis disarankan mengelola kas secara efektif, mengendalikan utang, dan beradaptasi dengan dinamika pasar agar tetap kompetitif.  
PENINGKATAN LITERASI MANAJEMEN KEUANGAN DAN PEMASARAN DIGITAL BAGI PELAKU USAHA PARIWISATA DAN UMKM Ujang Eri Jaenudin; Rizky Ridwan; Dheri Febiyani Lestari; Alfin Nur Arifah; Aditia Abdurachman; Taupik Akbar
Jurnal Abdi Masyarakat Vol. 8 No. 1 (2024): Jurnal Abdi Masyarakat November 2024
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jaim.v8i1.6195

Abstract

This program aims to improve financial literacy and digital financial management for tourism entrepreneurs and MSMEs in Darmacaang Village, Ciamis, West Java. Low financial literacy and reliance on traditional management methods are major obstacles to the growth of local tourism businesses. The program uses a participatory approach, starting with socialization and surveys to identify the needs of tourism entrepreneurs and MSMEs, followed by in-person and online training on financial literacy, digital financial management, and digital marketing, particularly in the tourism sector. Participants receive regular mentoring to ensure the application of the knowledge gained. The results show a significant increase in participants' understanding of digital financial management, adoption of e-wallet applications, and use of digital marketing platforms to expand tourism markets. Participants also demonstrated increased confidence in managing tourism businesses amid economic challenges, contributing to the sustainability and growth of local MSMEs and tourism, and supporting regional economic development
GREEN VILLAGE DAN CIRCULAR ECONOMY : OPTIMALISASI EKONOMI LOKAL MELALUI EDUWISATA DAN INOVASI KEWIRAUSAHAAN HIJAU DI DESA SIMPANG, KABUPATEN TASIKMALAYA Alfin Nur Arifah; Rizky Ridwan; Aditia Abdurachman; Dheri Febiyani Lestari; Nurherawati
Jurnal Abdi Masyarakat Vol. 8 No. 2 (2025): Jurnal Abdi Masyarakat Mei 2025
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jaim.v8i2.6580

Abstract

This community engagement program aimed to develop sustainable tourism in Simpang Village, Bantar Kalong District, Tasikmalaya Regency, by enhancing human resource capacity through the establishment of a Tourism Awareness Group (Pokdarwis). Based on field observations, Cibeureum Dam was identified as a potential tourist destination that had not been optimally utilized due to legal disputes and lack of structured management. The program included activities such as stakeholder meetings, environmental clean-up, Pokdarwis formation, tourism training, digital promotional content creation, and the launching of a camping ground tourism concept. These initiatives encouraged local participation and built community awareness on managing tourism sustainably. Despite challenges such as limited public enthusiasm and unresolved land ownership, the program successfully laid the foundation for inclusive, environmentally conscious tourism development rooted in local potential
Pengaruh Content Marketing dan Storytelling Marketing di Media Sosial Instagram terhadap Brand Awareness Perusahaan : Studi Kasus pada Perkebunan Durian Aa Kadu Tazkia Normatiena Muhyiddin; Aditia Abdurachman; N. Nelis Febriani SM; Alfin Nur Arifah
Jurnal Simki Economic Vol 9 No 1 (2026): Volume 9 Nomor 1 Tahun 2026
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v9i1.1502

Abstract

This study aims to determine the effect of content marketing and storytelling marketing on Instagram social media on brand awareness at AA Kadu Plantation. The background of this study departs from the increasing importance of social media as a digital marketing tool, especially in building brand awareness. This study uses a quantitative method with a survey technique by distributing questionnaires to 100 respondents who are consumers of AA Kadu Plantation. The data obtained were then analyzed using multiple linear regression analysis to test the influence between variables. The results show that content marketing has a positive and significant effect on brand awareness, as well as storytelling marketing has a positive and significant effect on brand awareness. The conclusion of this study is that the implementation of consistent, high-quality, and creative content marketing and storytelling marketing strategies through Instagram can increase consumer brand awareness of AA Kadu Plantation.
EFEKTIVITAS STRATEGI MARKETING FITUR TIKTOK(TIKTOK GO) DAN FEAR OF MISSING OUT (FOMO) SEBAGAI VARIABELL MEDIASI TERHADAP KEPUTUSAN PEMBELIAN PRODUK MIXUE DI TASIKMALAYA Zahra Ramdhania Mufidah; Aditia Abdurachman
Jurnal Bisnis Digital Vol. 4 No. 1 (2026): Jurnal Bisnis Digital, Vol. 4 No. 1 Mei 2026
Publisher : Prodi Bisnis Digital Universitas Muhammadiyah Muara Bungo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52060/j-bisdig.v4i1.4250

Abstract

Penelitian ini dilatarbelakangi oleh meningkatnya penggunaan TikTok sebagai media pemasaran digital serta munculnya fenomena Fear of Missing Out(FoMO) yang mempengaruhi perilaku konsumen dalam mengikuti tren. Penelitian ini bertujuan untuk menganalisis pengaruh strategi marketing fitur TikTok Go terhadap keputusan pembelian produk Mixue di Tasikmalaya dengan FoMO sebagai variabel mediasi. Metode yang digunakan adalah pendekatan kuantitatif dengan analisis Structural Equation Modeling-Partial Least Squares(SEM-PLS) menggunakan SmartPLS 4.0 sampel penelitian terdiri atas 145 responden konsumen Mixue di Tasikmalaya yang di pilih menggunakan teknik Estimated parameter melalui penyebaran kuisioner. Hasil penelitian menunjukkan bahwa strategi marketing TikTok Go berpengaruh positif dan signifikan terhadap FoMO serta keputusan pembelian. FoMO juga berpengaruh  positif terhadap keputusan pembelian dan mampu memediasi hubungan antara strategi marketing dan keputusan pembelian. Temuan ini menunjukkan bahwa strategi marketing berbasis TikTok dapat menciptakan dorongan psikologis yang meningkatkan kecenderungan konsumen untuk melakukan pembelian produk Mixue di Tasikmalaya.  
Peningkatan Kapasitas SDM Pengelola Wisata Melalui Pelatihan Manajemen Pariwisata Pantai di Desa Cimanuk: Pengabdian Adi Muhammad Nur Ihsan; Arif Muhamad Nurdin; Yudi Setia Rachmanda; Ardhiansyah; Muhammad Marsa Rizqulloh; Gina Agustina; Aditia Abdurachman; Rafi Hafizhni Anggia; Aldy Agustian; Dede Riswandi; Ramdani Alfalah
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 4 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 4 April - Juni
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i4.6043

Abstract

Pantai Padabumi di Desa Cimanuk memiliki potensi wisata yang besar, namun pengelolaannya membutuhkan kesiapan Sumber Daya Manusia (SDM) yang mumpuni. Kegiatan pengabdian kepada masyarakat yang terintegrasi dengan program Kuliah Kerja Nyata (KKN) ini bertujuan untuk meningkatkan kapasitas SDM pengelola wisata, khususnya Kelompok Sadar Wisata (Pokdarwis), melalui pelatihan manajemen pariwisata pantai. Metode pelaksanaan kegiatan meliputi tahap observasi, penyuluhan, dan diskusi interaktif yang melibatkan kolaborasi antara dosen dan mahasiswa. Kegiatan pelatihan ini dihadiri oleh sekitar 49 orang peserta yang terdiri dari anggota Pokdarwis dan warga setempat. Hasil dari kegiatan ini menunjukkan adanya peningkatan pemahaman yang signifikan dari masyarakat pegiat wisata terkait ketahanan pariwisata yang berkelanjutan. Antusiasme peserta sangat terlihat pada sesi diskusi, terutama saat mengkaji isu-isu krusial seperti praktik tata kelola pariwisata yang ideal, resolusi konflik kepentingan, serta strategi pengelolaan keterbatasan anggaran wisata. Tingginya partisipasi aktif ini mengindikasikan bangkitnya kembali gairah dan komitmen masyarakat dalam mengoptimalkan potensi wisata di wilayah mereka. Sinergi antara perguruan tinggi dan masyarakat ini diharapkan menjadi fondasi kuat untuk tata kelola pariwisata Pantai Padabumi yang lebih baik.
Pengaruh Stres Kerja dan Beban Kerja Terhadap Kinerja Karyawan di UPTD Puskesmas Salawu Kabupaten Tasikmalaya Rizky Muhammad Purnama; Aditia Abdurachman
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 5 No. 2 (2026): Mei : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v5i2.7181

Abstract

Community health center staff performance is crucial to the provision of high-quality health services, as stated in Law 6 of 2023 and Minister of Health Regulation 19 of 2024. Central Statistics Agency (2026) statistics and prior research on health workers both point to the possibility that high workloads and stress on the job impact employee performance. Service quality at the UPTD Salawu Community Health Center in Tasikmalaya Regency is susceptible to factors such as staff burnout, excessive workloads, and unsupportive work environments. Furthermore, there are still gaps in the literature and contradictory results when it comes to studying the correlation between stress on the job, workload, and productivity. Consequently, the purpose of this research is to examine how stress and workload at UPTD Salawu Community Health Center in Tasikmalaya Regency affect workers' productivity. This study employed a quantitative approach based on a survey methodology, with 99 employees receiving questionnaires. Saturated sampling techniques were utilised to choose all employees as samples. Workload and stress at work have a favourable effect on productivity, according to the findings. Maintaining a manageable level of stress at work enhances concentration, self-control, and accountability; distributing responsibilities fairly boosts output and the standard of care for the community.
Pengaruh Influencer TikTok Terhadap Brand Awareness Produk Somethinc Pada Generasi Z Dengan Interaktivitas Pengguna Sebagai Variabel Mediasi Anne Zahratussa’adah; Aditia abdurachman; Rina madyasari; Alfin nur arifah
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 12 No. 1 (2026): ATRABIS: Jurnal Administrasi Bisnis (e-Journal) - Juni 2026
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v12i1.2978

Abstract

This study aims to analyze the influence of TikTok influencers on brand awareness of Somethinc products among Generation Z in Indonesia, with user interactivity as a mediating variable. This research is motivated by the suboptimal brand awareness of Somethinc despite utilizing TikTok influencers as a digital marketing strategy. Furthermore, previous research on the influence of influencer marketing on brand awareness has shown mixed results, while studies on the role of user interactivity as a mediating variable are still limited. The novelty of this study lies in examining user interactivity in explaining the relationship between TikTok influencers and brand awareness of local skincare products. The study used a quantitative approach involving 135 Generation Z TikTok users in Indonesia. The results showed that TikTok influencers positively influence user interactivity and brand awareness. User interactivity also positively influences brand awareness and partially mediates the relationship. These findings suggest that Somethinc needs to optimize interactive campaigns and user-generated content to increase brand awareness.
Positive Perceptions, Entrepreneurial Self-Efficacy, and Agripreneurial Interest Among Generation Z: Evidence from Indonesia Alfin Nur Arifah; Aditia Abdurachman; Indri Febriyanti
Indonesian Journal of Business and Entrepreneurship Vol. 12 No. 2 (2026): IJBE, Vol. 12 No. 2, May 2026
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.12.2.439

Abstract

Background: Agricultural regeneration in developing economies depends critically on youth engagement, yet Generation Z participation in agripreneurship remains constrained by psychological barriers and structural gaps. Although perception and self-efficacy are recognized determinants of entrepreneurial intention, their interaction specifically the moderating role of entrepreneurial self-efficacy remains underexplored in agripreneurship research, particularly in the Indonesian context.Purpose: (1) examining the direct effects of agricultural perception and entrepreneurial self-efficacy on Gen Z's agripreneurial interest, (2) testing entrepreneurial self-efficacy as a moderating variable in the perception–intention relationship, and (3) generating empirical evidence applicable to youth agripreneurship development in the Indonesian context an emerging economy where such integrative psychological models remain scarce.Design/methodology/approach: A convergent mixed-methods design was employed. Quantitative data from 138 purposively sampled Generation Z respondents in West Java were analyzed using Structural Equation Modelling–Partial Least Squares (SEM-PLS) via SmartPLS 4. Qualitative data were collected through in-depth interviews with 10 young agripreneurs and a Focus Group Discussion (FGD) with YESS program stakeholders, analyzed via thematic analysis.Findings: Perception significantly and positively influences agripreneurial interest (β = 0.513, p < 0.001). Self-efficacy also exerts a positive direct effect (β = 0.468, p < 0.001). Notably, self-efficacy negatively moderates the perception–intention relationship (β = −0.048, p = 0.043), indicating that excessively high self-confidence may attenuate the motivational impact of positive perceptions by inducing more critical appraisals of agribusiness challenges. The model explains 78.7% of variance in agripreneurial interest (R² = 0.792). Qualitative findings validate these results and highlight institutional barriers limited capital, unstable markets, and technology gaps alongside the facilitative role of the YESS program.Conclusion: Agricultural perception and entrepreneurial self-efficacy are significant co-drivers of Generation Z's agripreneurial interest, with self-efficacy functioning as a compensatory moderator findings that extend Social Cognitive Theory to the agripreneurship domain and provide an empirically grounded framework for redesigning youth agripreneurship interventions, particularly in sustaining the legacy of Indonesia's YESS program beyond its formal conclusion in 2025.Originality/value: This study extends Social Cognitive Theory to the agripreneurship domain by introducing entrepreneurial self-efficacy as a moderating variable a theoretical innovation rarely examined in Southeast Asian agricultural entrepreneurship research. The mixed-methods design further enriches empirical validity and contextual depth. Keywords:   generation Z, agricultural entrepreneurship, perception, entrepreneurial self-efficacy, youth agripreneurship, SEM-PLS, Indonesia
Pengaruh Flash Sale dan Persepsi Harga terhadap Keputusan Pembelian Skincare Skintific di TikTok Shop pada Generasi Z di Kabupaten Tasikmalaya Reni Rohaeti; Aditia Abdurachman
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 7 No 1 (2026): Juni
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v7i1.6535

Abstract

The rapid growth of skincare sales on TikTok Shop, including the Skintific brand, highlights the importance of understanding the factors influencing Generation Z's purchase decisions, particularly in Tasikmalaya Regency, where consumers tend to be selective toward flash sale promotions and often perceive prices as not fully proportionate to product benefits. This study aims to analyze the influence of flash sale and price perception on Skintific skincare purchase decisions on TikTok Shop among Generation Z in Tasikmalaya Regency. A quantitative associative approach was employed, with data collected from 100 respondents through structured questionnaires and analyzed using SPSS version 25, encompassing validity and reliability tests, classical assumption tests, multiple linear regression, t-tests, F-tests, and the coefficient of determination. The results reveal that flash sale has a positive and significant effect on purchase decisions, with the calculated t-value exceeding the t-table at a significance level below 0.05. Price perception also shows a positive and significant effect on purchase decisions, with a greater influence than flash sale. Collectively, both variables explain a substantial proportion of the variation in purchase decisions. These findings imply that digital marketers need to optimize flash sale strategies and build positive price perceptions to more effectively drive Generation Z consumers' purchase decisions.
Co-Authors Adi Muhammad Nur Ihsan Agustian, Aldy Aldy Agustian Alfin Nur Arifah Alfin Nur Arifah Alfin Alvin Nur Arifah Anne Zahratussa’adah Ardhiansyah Ardhiansyah Ardhiansyah Ardhiansyah Ardhiansyah Ardhiansyah Ardhiansyah Ardhiansyah Arif Muhamad Nurdin Dani Abdul Hanip Hanip Dede Riswandi Dewi Rahmadani Dheri Febiyani Lestari dheri, Dheri Febiyani Lestari Farhan Taofiqulloh Febiyani, Dheri Gina Agustina Ida Ayu Putu Sri Widnyani Ifqi Hasan Hudori Beq Indri Febriyanti Jaenudin, Ujang Eri Maryam Hidayah Mufidah, Zahra Ramdhania Muh Fajar Fazriansyah Muhammad Marsa Rizqulloh Muhyiddin, Tazkia Normatiena N. Nelis Febriani SM Neng sopiah Nurherawati Rafi Hafizhni Anggia Ramdani Al Falah Ramdani Alfalah Reni Rohaeti Rifan Nasir Purwanto Rina madyasari Rina Madyasari Rina Madyasari Rizal Taufik Rizky Muhammad Purnama Rizky Ridwan Ronayah, Siti Sahrul Muhamad Paujan Salwa Zahrah Dasuki Solahudin, Muhammad Sundus Taupik Akbar Tazkia Normatiena Muhyiddin Tieka Trikartika Gustyana Windriyana Windriyana Yudi Setia Rachmanda yulia Zahra Ramdhania Mufidah