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All Journal JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat JAIM (Jurnal Abdi Masyarakat) Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Akuntansi Kesatuan ATRABIS: Jurnal Administrasi Bisnis (e-Journal) Jurnal Administrasi Bisnis FISIPOL UNMUL Jurnal Ekonomi Perjuangan (JUMPER) Sigma : Journal of Economic and Business Proceeding National Conference Business, Management, and Accounting (NCBMA) Journal of Artificial Intelligence and Digital Business Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK) Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Pengabdian Masyarakat dan Riset Pendidikan Manajemen : Jurnal Ekonomi EKOBIMA Ekonomi Bisnis dan Manajemen Indonesian Journal of Innovation Multidisipliner Research Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Jurnal Simki Economic
Aditia Abdurachman
Universitas Cipasung Tasikmalaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Analisis Persepsi Konsumen : Daya Saing Harga, Desain Produk dan Stabilitas Keuangan dheri, Dheri Febiyani Lestari; Ardhiansyah; Alfin Nur Arifah; Aditia Abdurachman
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 11 No. 1 (2025): ATRABIS: Jurnal Administrasi Bisnis (e-Journal)-Juni 2025
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v11i1.2327

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh harga dan desain produk terhadap brand image Tupperware, serta menilai kemampuan perusahaan dalam memenuhi kewajiban jangka pendek melalui analisis likuiditas. Latar belakang penelitian ini diperkuat dengan adanya penurunan posisi Tupperware dalam Top Brand Awards, yang mencerminkan melemahnya persepsi merek di kalangan konsumen. Penelitian ini menggunakan metode survei kuantitatif dengan menyebarkan kuesioner kepada konsumen Tupperware untuk menggambarkan sikap, pendapat, dan karakteristik responden serta menganalisis kesehatan keuangan perusahaan. Karena kerangka populasi tidak diketahui, teknik purposive sampling digunakan. Berdasarkan jumlah estimated parameter sebanyak 45, ukuran sampel minimum ditentukan sebanyak 225 responden, sesuai ketentuan minimal 5 observasi per parameter. Pengumpulan data dilakukan melalui kuesioner berskala 1–10. Hasil penelitian menunjukkan bahwa persepsi harga dan desain produk berpengaruh signifikan terhadap brand image. Di sisi lain, analisis stabilitas keuangan mengindikasikan penurunan likuiditas yang konsisten, dengan Rasio Lancar menurun dari 81,7% menjadi 60%, yang menunjukkan berkurangnya cakupan aset terhadap kewajiban lancar. Penelitian ini menunjukkan bahwa persepsi harga dan desain produk berpengaruh positif dan signifikan terhadap brand image. Selain itu, hasil analisis menegaskan bahwa Tupperware menghadapi kesulitan likuiditas yang memengaruhi stabilitas keuangan perusahaan. Untuk mencegah kondisi serupa, perusahaan sejenis disarankan mengelola kas secara efektif, mengendalikan utang, dan beradaptasi dengan dinamika pasar agar tetap kompetitif.  
PENINGKATAN LITERASI MANAJEMEN KEUANGAN DAN PEMASARAN DIGITAL BAGI PELAKU USAHA PARIWISATA DAN UMKM Ujang Eri Jaenudin; Rizky Ridwan; Dheri Febiyani Lestari; Alfin Nur Arifah; Aditia Abdurachman; Taupik Akbar
Jurnal Abdi Masyarakat Vol. 8 No. 1 (2024): Jurnal Abdi Masyarakat November 2024
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jaim.v8i1.6195

Abstract

This program aims to improve financial literacy and digital financial management for tourism entrepreneurs and MSMEs in Darmacaang Village, Ciamis, West Java. Low financial literacy and reliance on traditional management methods are major obstacles to the growth of local tourism businesses. The program uses a participatory approach, starting with socialization and surveys to identify the needs of tourism entrepreneurs and MSMEs, followed by in-person and online training on financial literacy, digital financial management, and digital marketing, particularly in the tourism sector. Participants receive regular mentoring to ensure the application of the knowledge gained. The results show a significant increase in participants' understanding of digital financial management, adoption of e-wallet applications, and use of digital marketing platforms to expand tourism markets. Participants also demonstrated increased confidence in managing tourism businesses amid economic challenges, contributing to the sustainability and growth of local MSMEs and tourism, and supporting regional economic development
GREEN VILLAGE DAN CIRCULAR ECONOMY : OPTIMALISASI EKONOMI LOKAL MELALUI EDUWISATA DAN INOVASI KEWIRAUSAHAAN HIJAU DI DESA SIMPANG, KABUPATEN TASIKMALAYA Alfin Nur Arifah; Rizky Ridwan; Aditia Abdurachman; Dheri Febiyani Lestari; Nurherawati
Jurnal Abdi Masyarakat Vol. 8 No. 2 (2025): Jurnal Abdi Masyarakat Mei 2025
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jaim.v8i2.6580

Abstract

This community engagement program aimed to develop sustainable tourism in Simpang Village, Bantar Kalong District, Tasikmalaya Regency, by enhancing human resource capacity through the establishment of a Tourism Awareness Group (Pokdarwis). Based on field observations, Cibeureum Dam was identified as a potential tourist destination that had not been optimally utilized due to legal disputes and lack of structured management. The program included activities such as stakeholder meetings, environmental clean-up, Pokdarwis formation, tourism training, digital promotional content creation, and the launching of a camping ground tourism concept. These initiatives encouraged local participation and built community awareness on managing tourism sustainably. Despite challenges such as limited public enthusiasm and unresolved land ownership, the program successfully laid the foundation for inclusive, environmentally conscious tourism development rooted in local potential
Pengaruh Content Marketing dan Storytelling Marketing di Media Sosial Instagram terhadap Brand Awareness Perusahaan : Studi Kasus pada Perkebunan Durian Aa Kadu Tazkia Normatiena Muhyiddin; Aditia Abdurachman; N. Nelis Febriani SM; Alfin Nur Arifah
Jurnal Simki Economic Vol 9 No 1 (2026): Volume 9 Nomor 1 Tahun 2026
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v9i1.1502

Abstract

This study aims to determine the effect of content marketing and storytelling marketing on Instagram social media on brand awareness at AA Kadu Plantation. The background of this study departs from the increasing importance of social media as a digital marketing tool, especially in building brand awareness. This study uses a quantitative method with a survey technique by distributing questionnaires to 100 respondents who are consumers of AA Kadu Plantation. The data obtained were then analyzed using multiple linear regression analysis to test the influence between variables. The results show that content marketing has a positive and significant effect on brand awareness, as well as storytelling marketing has a positive and significant effect on brand awareness. The conclusion of this study is that the implementation of consistent, high-quality, and creative content marketing and storytelling marketing strategies through Instagram can increase consumer brand awareness of AA Kadu Plantation.
Peningkatan Kapasitas SDM Pengelola Wisata Melalui Pelatihan Manajemen Pariwisata Pantai di Desa Cimanuk: Pengabdian Adi Muhammad Nur Ihsan; Arif Muhamad Nurdin; Yudi Setia Rachmanda; Ardhiansyah; Muhammad Marsa Rizqulloh; Gina Agustina; Aditia Abdurachman; Rafi Hafizhni Anggia; Aldy Agustian; Dede Riswandi; Ramdani Alfalah
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 4 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 4 April - Juni
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i4.6043

Abstract

Pantai Padabumi di Desa Cimanuk memiliki potensi wisata yang besar, namun pengelolaannya membutuhkan kesiapan Sumber Daya Manusia (SDM) yang mumpuni. Kegiatan pengabdian kepada masyarakat yang terintegrasi dengan program Kuliah Kerja Nyata (KKN) ini bertujuan untuk meningkatkan kapasitas SDM pengelola wisata, khususnya Kelompok Sadar Wisata (Pokdarwis), melalui pelatihan manajemen pariwisata pantai. Metode pelaksanaan kegiatan meliputi tahap observasi, penyuluhan, dan diskusi interaktif yang melibatkan kolaborasi antara dosen dan mahasiswa. Kegiatan pelatihan ini dihadiri oleh sekitar 49 orang peserta yang terdiri dari anggota Pokdarwis dan warga setempat. Hasil dari kegiatan ini menunjukkan adanya peningkatan pemahaman yang signifikan dari masyarakat pegiat wisata terkait ketahanan pariwisata yang berkelanjutan. Antusiasme peserta sangat terlihat pada sesi diskusi, terutama saat mengkaji isu-isu krusial seperti praktik tata kelola pariwisata yang ideal, resolusi konflik kepentingan, serta strategi pengelolaan keterbatasan anggaran wisata. Tingginya partisipasi aktif ini mengindikasikan bangkitnya kembali gairah dan komitmen masyarakat dalam mengoptimalkan potensi wisata di wilayah mereka. Sinergi antara perguruan tinggi dan masyarakat ini diharapkan menjadi fondasi kuat untuk tata kelola pariwisata Pantai Padabumi yang lebih baik.
Pengaruh Stres Kerja dan Beban Kerja Terhadap Kinerja Karyawan di UPTD Puskesmas Salawu Kabupaten Tasikmalaya Rizky Muhammad Purnama; Aditia Abdurachman
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 5 No. 2 (2026): Mei : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v5i2.7181

Abstract

Community health center staff performance is crucial to the provision of high-quality health services, as stated in Law 6 of 2023 and Minister of Health Regulation 19 of 2024. Central Statistics Agency (2026) statistics and prior research on health workers both point to the possibility that high workloads and stress on the job impact employee performance. Service quality at the UPTD Salawu Community Health Center in Tasikmalaya Regency is susceptible to factors such as staff burnout, excessive workloads, and unsupportive work environments. Furthermore, there are still gaps in the literature and contradictory results when it comes to studying the correlation between stress on the job, workload, and productivity. Consequently, the purpose of this research is to examine how stress and workload at UPTD Salawu Community Health Center in Tasikmalaya Regency affect workers' productivity. This study employed a quantitative approach based on a survey methodology, with 99 employees receiving questionnaires. Saturated sampling techniques were utilised to choose all employees as samples. Workload and stress at work have a favourable effect on productivity, according to the findings. Maintaining a manageable level of stress at work enhances concentration, self-control, and accountability; distributing responsibilities fairly boosts output and the standard of care for the community.
Pengaruh Influencer TikTok Terhadap Brand Awareness Produk Somethinc Pada Generasi Z Dengan Interaktivitas Pengguna Sebagai Variabel Mediasi Anne Zahratussa’adah; Aditia abdurachman; Rina madyasari; Alfin nur arifah
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 12 No. 1 (2026): ATRABIS: Jurnal Administrasi Bisnis (e-Journal) - Juni 2026
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v12i1.2978

Abstract

This study aims to analyze the influence of TikTok influencers on brand awareness of Somethinc products among Generation Z in Indonesia, with user interactivity as a mediating variable. This research is motivated by the suboptimal brand awareness of Somethinc despite utilizing TikTok influencers as a digital marketing strategy. Furthermore, previous research on the influence of influencer marketing on brand awareness has shown mixed results, while studies on the role of user interactivity as a mediating variable are still limited. The novelty of this study lies in examining user interactivity in explaining the relationship between TikTok influencers and brand awareness of local skincare products. The study used a quantitative approach involving 135 Generation Z TikTok users in Indonesia. The results showed that TikTok influencers positively influence user interactivity and brand awareness. User interactivity also positively influences brand awareness and partially mediates the relationship. These findings suggest that Somethinc needs to optimize interactive campaigns and user-generated content to increase brand awareness.
Pengaruh Flash Sale dan Persepsi Harga terhadap Keputusan Pembelian Skincare Skintific di TikTok Shop pada Generasi Z di Kabupaten Tasikmalaya Reni Rohaeti; Aditia Abdurachman
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 7 No 1 (2026): Juni
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v7i1.6535

Abstract

The rapid growth of skincare sales on TikTok Shop, including the Skintific brand, highlights the importance of understanding the factors influencing Generation Z's purchase decisions, particularly in Tasikmalaya Regency, where consumers tend to be selective toward flash sale promotions and often perceive prices as not fully proportionate to product benefits. This study aims to analyze the influence of flash sale and price perception on Skintific skincare purchase decisions on TikTok Shop among Generation Z in Tasikmalaya Regency. A quantitative associative approach was employed, with data collected from 100 respondents through structured questionnaires and analyzed using SPSS version 25, encompassing validity and reliability tests, classical assumption tests, multiple linear regression, t-tests, F-tests, and the coefficient of determination. The results reveal that flash sale has a positive and significant effect on purchase decisions, with the calculated t-value exceeding the t-table at a significance level below 0.05. Price perception also shows a positive and significant effect on purchase decisions, with a greater influence than flash sale. Collectively, both variables explain a substantial proportion of the variation in purchase decisions. These findings imply that digital marketers need to optimize flash sale strategies and build positive price perceptions to more effectively drive Generation Z consumers' purchase decisions.
Pengaruh Orientasi Kewirausahaan dan Inovasi Produk Terhadap Kinerja Usaha UMKM Kuliner di Kecamatan Singaparna Kabupaten Tasikmalaya Ifqi Hasan Hudori Beq; Aditia Abdurachman
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 7 No 1 (2026): Juni
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v7i1.6559

Abstract

This study examines how entrepreneurial orientation and product innovation contribute to the business performance of culinary micro, small, and medium enterprises (MSMEs) in Singaparna District, Tasikmalaya Regency. A quantitative approach with a survey design was employed. From a registered population of 200 active culinary MSME units, a total of 67 respondents were selected using the Slovin formula through simple random sampling. Data collection relied on a structured Likert-scale questionnaire with a response range of 1 to 5. The analytical pipeline involved ordinal-to-interval data transformation via the Method of Successive Intervals (MSI), followed by classical assumption diagnostics and multiple linear regression estimation. Empirical findings confirm that entrepreneurial orientation exerts a positive and statistically significant partial effect on business performance; product innovation likewise demonstrates a positive and significant partial influence. Taken in combination, the two independentt variables explain a substantial portion of the variance in business performance, with product innovation recording a higher regression coefficient and thus emerging as the stronger predictor. These findings carry strategic implications, underlining that sustained product innovation is a critical competitive lever for culinary MSMEs operating in semi-urban market settings.
Analisis Personal Branding dan Kualitas Konten Terhadap Keputusan Pembelian pada Program Affiliate TikTok yang Dimediasi oleh Electronic Word of Mouth (e-wom) (Studi Kasus: Brand Snack Taiko Krezz Bandung) Dewi Rahmadani; Aditia Abdurachman; Yudi Setia Rachmanda; Nurherawati
Sigma: Journal of Economic and Business Vol 9 No 1 (2026): Sigma: Journal of Economic and Business
Publisher : STIE ENAM ENAM KENDARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60009/yft75q20

Abstract

Penelitian ini didasarkan adanya fenomena digitalisasi dalam perdagangan dan meningkatnya penggunaan media sosial TikTok, yang menciptakan peluang untuk program afiliasi. Namun, masih terdapat kesenjangan antara jangkauan konten dan realisasi konversi penjualan untuk merek Snack Taiko Krezz Bandung. Tujuan penelitian ini menganalisis pengaruh personal branding dan kualitas konten terhadap keputusan pembelian dengan electronic word of mouth (E-wom) yang berperan sebagai variabel mediasi. Metode yang digunakan dalam studi ini yaitu deskriptif kuantitatif dengan pendekatan asosiatif kausal, yang melibatkan 100 responden yang dipilih melalui teknik purposive sampling. Selanjutnya,teknik analisis data yang digunakan dalam penelitian ini adalah Partial Least Square-Structural Equation Modeling (PLS-SEM) melalui aplikasi SmartPLS 4. Hasil penelitian menunjukkan bahwa secara langsung personal branding, kualitas konten, dan E-wom memiliki pengaruh positif dan signifikan terhadap keputusan pembelian. Dalam pengujian mediasi, E-wom terbukti secara signifikan memediasi pengaruh kualitas konten terhadap keputusan pembelian. Namun, tidak berhasil memediasi pengaruh personal branding terhadap keputusan pembelian. This research is based on the phenomenon of digitalization in commerce and the increasing use of TikTok social media, which creates opportunities for affiliate programs. However, there is still a gap between content reach and sales conversion realization for the Snack Taiko Krezz Bandung brand. The purpose of this study is to analyze the influence of personal branding and content quality on purchasing decisions with electronic word of mouth (E-wom) acting as a mediating variable. The method used in this study is quantitative descriptive with a causal associative approach, involving 100 respondents selected through a purposive sampling technique. Furthermore, the data analysis technique used in this study is Partial Least Square-Structural Equation Modeling (PLS-SEM) through the SmartPLS 4 application. The results of the study indicate that personal branding, content quality, and E-wom directly have a positive and significant influence on purchasing decisions. In the mediation test, E-wom was proven to significantly mediate the influence of content quality on purchasing decisions. However, it was not successful in mediating the influence of personal branding on purchasing decisions.
Co-Authors Adi Muhammad Nur Ihsan Agustian, Aldy Aldy Agustian Alfin Nur Arifah Alfin Anne Zahratussa’adah Ardhiansyah Ardhiansyah Ardhiansyah Ardhiansyah Ardhiansyah Ardhiansyah Arif Muhamad Nurdin Dani Abdul Hanip Hanip Dede Riswandi Dewi Rahmadani Dheri Febiyani Lestari dheri, Dheri Febiyani Lestari Febiyani, Dheri Gina Agustina Ida Ayu Putu Sri Widnyani Ifqi Hasan Hudori Beq Jaenudin, Ujang Eri Maryam Hidayah Mufidah, Zahra Ramdhania Muh Fajar Fazriansyah Muhammad Marsa Rizqulloh Muhyiddin, Tazkia Normatiena N. Nelis Febriani SM Nurherawati Rafi Hafizhni Anggia Ramdani Al Falah Ramdani Alfalah Reni Rohaeti Rifan Nasir Purwanto Rina Madyasari Rina madyasari Rizal Taufik Rizky Muhammad Purnama Rizky Ridwan Ronayah, Siti Salwa Zahrah Dasuki Solahudin, Muhammad Sundus Taupik Akbar Tazkia Normatiena Muhyiddin Tieka Trikartika Gustyana Windriyana Windriyana Yudi Setia Rachmanda yulia