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All Journal YUME : Journal of Management Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Riset Bisnis dan Manajemen Jurnal Ekonomi Journal Of Human And Education (JAHE) Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Digital Escalate : Economics and Business Journal
Suprianto, Ghalib
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Journal : Jurnal Ekonomi

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The Impact Of Marketing Management On Customer Loyalty And Company Financial Performance: A Case Study On Retail Companies In Indonesia Zainuddin, Muhammad Zabir; Mahrani, Sri Wiyati; Suprianto, Ghalib
Jurnal Ekonomi Vol. 13 No. 03 (2024): Jurnal Ekonomi, Edition July -September 2024
Publisher : SEAN Institute

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Abstract

This research explores the impact of marketing management on customer loyalty and financial performance of retail companies in Indonesia. Using literature review and case study methods, this research analyzes various marketing strategies, particularly Customer Relationship Management (CRM), and their effects on customer satisfaction and loyalty as well as financial performance. The results show that effective implementation of CRM strategies can increase customer satisfaction and loyalty, which in turn has a positive impact on the company's financial performance. The case studies conducted show that a good CRM strategy can strengthen relationships with customers and maintain their loyalty. The conclusion of this study is that retail companies in Indonesia should focus on developing and implementing marketing strategies that focus on customer satisfaction and loyalty to achieve long-term success in a competitive industry.
Co-Authors Adam, Laode Bahana Alfadillah Nasution, Rizki Amstrong, Valentinus Cucu Hodijah Farih, Muhamad Fii Ahsani, Riska Handris, Handris Hendrayani, Eka I Wayan Sudarsana Indalestari, Wa Ode Dien Jaenuddin, Arsyad Junaiddin, Arsyad Mahrani, Sri Wiyati Mariani Mariani Naim, Ifin Nasution, Rizki Alfadillah Nehru, Triwulandari Nur Aisyah Nurul Arifin Oehoedoe, Muhammad Sabrian Patulak, Lucia Evianti Patwayati, Patwayati Prayudi, Niantoro Sutrisno, Deri Raditya, I Putu Rajuddin, Wa Ode Nursaadha Ridha Taurisma Lajaria Riska Fii Ahsani Suryathi, Wayan Tarigan, Miska Irani Titop, Herman Unggil, Muh. Aqlil Windayani, Windayani Zainuddin, Muhammad Zabir