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All Journal JURNAL LENTERA BISNIS International Journal of Financial, Accounting, and Management Daengku: Journal of Humanities and Social Sciences Innovation Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Jurnal Pengabdian Masyarakat dan Penelitian Thawalib Safari : Jurnal Pengabdian Masyarakat Indonesia Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Social Science Academic Jukerdi: Jurnal Kewirausahaan Cerdas Dan Digital Jurnal Ilmiah Ekonomi, Manajemen dan Bisnis (EKMABIS) Journal of Community Research & Engagement (JCRE) Journal Of Applied Multidisciplinary Studies (JAMS) Ganesha Journal of Community Economic Empowerment
Siti Mulasih
Sekolah Tinggi Ilmu Ekonomi Ganesha
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Strategi Keberlanjutan Bisnis Untuk Usaha Kecil Di Sektor Pertanian Tohiroh, Tohiroh; Noor, Muhamad Arief; Mulasih, Siti; Sukardi, Sukardi
Jurnal Ilmiah Ekonomi Manajemen & Bisnis Vol. 3 No. 1 (2025): February 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/eymdsa66

Abstract

This study aims to analyze sustainability strategies for small businesses in the agricultural sector, focusing on identifying factors that influence productivity and business sustainability. Key strategies that can help enhance the sustainability of small agricultural businesses include product diversification. The research was conducted over three days on May 19, 20, and 21, 2024, at the Women's Farming Group (KWT) in Ciputat, led by Mrs. Sri Agustin, who is also the neighborhood head. Data were collected from 30 members of the Garuda 12 Women's Farming Group in Cipayung, Ciputat, South Tangerang, ensuring that the selected respondents have high relevance to the research topic. The method used is descriptive qualitative. Data collection techniques included literature study, observation, and interviews with ten KWT members. The results highlight the importance of efficient food resource management, adoption of agricultural technology, market development and marketing, education and training, policy support, and access to financing. Financing for small businesses in the agricultural sector requires sustained support from various parties, including the government, financial institutions, and the private sector. With these various sources of financing, it is expected that small and medium-sized agricultural enterprises can grow better and contribute more significantly to the national economy. By implementing these strategies, small businesses in the agricultural sector can enhance their resilience and contribution to the economy. Effective strategies are necessary to ensure the continuity and growth of these small businesses. This study aims to identify and analyze strategies that can improve productivity, profitability, and sustainability of small businesses in the agricultural sector. The approaches include product diversification, adoption of modern technology, supply chain optimization, and strengthened market access. Product diversification helps farmers reduce risk and maximize income. Adoption of modern technology, such as smart irrigation and drone use for land monitoring, increases efficiency and production yields. Supply chain optimization includes improving logistics and distribution, which can reduce costs and speed up product delivery times
Analisis Sumber Daya Manusia Dalam Usaha Kecil Pertanian Mulasih, Siti; Sukardi, Sukardi; Noor, Muhamad Arief; Tohiroh, Tohiroh
Jurnal Ilmiah Ekonomi Manajemen & Bisnis Vol. 3 No. 1 (2025): February 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/rwtt1908

Abstract

This study aims to analyze human resources in small agricultural enterprises, focusing on identifying factors that influence productivity and business sustainability. The research subjects are small-scale farmers in the Garuda 12 Women's Farming Group in Cipayung, Ciputat, South Tangerang, who own less than 200 m² of agricultural land. The research method used is a qualitative approach involving in-depth interviews and participatory observations. Data were collected from 30 members of the Garuda 12 Women's Farming Group in Cipayung, Ciputat, South Tangerang, using purposive sampling to ensure the selected respondents have high relevance to the research topic. The collected data were analyzed using thematic analysis to identify main themes related to human resources. The results indicate that technical skills, access to training, and time management are key factors influencing the productivity of small-scale farmers. Additionally, support from government and non-governmental organizations in the form of extension services and technical assistance also plays a significant role in improving human resource quality. However, limited capital and access to modern technology remain major challenges. The implications of this research suggest that enhancing human resource quality can be achieved through continuous training programs and better access to resources and technology. This study contributes to the understanding of the importance of human resource development in small agricultural enterprises and can serve as a basis for designing more effective policies to support small-scale farmers
Pemberdayaan Kelompok Wanita Tani Dalam Mengolah Produk Pasca Panen Minuman Sereh Lemon Selasih Tohiroh, Tohiroh; Saefullah, Aep; Nurdin, Nurdin; Sukardi, Sukardi; Mulasih, Siti; Syahreza, Arief; Lesmana, Asep Surya; Rahmi, Cinta; Amalia, Fisy; Pardian, Ramadani; Candra, Hendra; Saksana, Joned Ceilandra; Noor, M. Arief
Journal of Community Research & Engagement Vol. 1 No. 1 (2024): July 2024
Publisher : LPPM STIE Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/64vsjr35

Abstract

This community service aims to empower women's farmer groups in processing post-harvest products, specifically lemongrass lemon basil drink. The target of this activity is the Garuda RW 12 Women's Farmer Group in Cipayung Village, Ciputat District, South Tangerang City, which has great potential in developing processed products from local agricultural produce. The activity was conducted on Sunday, May 19, 2024, at the RW 12 Hall Office and the local garden. The method used in this activity includes intensive training and mentoring, covering the stages of planning, implementation, and evaluation. The training encompasses processing techniques, packaging, and marketing strategies for the lemongrass lemon basil drink product. The results show that the women's farmer group can process lemongrass lemon basil drink with good quality standards. Additionally, there was an increase in the knowledge and skills of group members in technical and managerial aspects. The products also received positive feedback from the local market, reflected in increased sales and consumer interest. The implications of this activity are the enhancement of the economic welfare of the women's farmer group through the diversification of post-harvest processed products and the strengthening of their capacity to develop small-scale agricultural-based businesses. This empowerment is expected to serve as a model that can be applied in other villages with similar conditions
Menghidupkan Prinsip 3R: Reuse, Reduce, dan Recycle untuk Masa Depan yang Berkelanjutan Di Kelompok Wanita Tani Garuda 12 Cipayung, Ciputat Rahmi, Cinta; Noor, M. Arief; Sukardi, Sukardi; Mulasih, Siti; Lesmana, Asep Surya; Syahreza, Arief; Nurdin, Nurdin; Tohiroh, Tohiroh; Saefullah, Aep
Journal of Community Research & Engagement Vol. 1 No. 1 (2024): July 2024
Publisher : LPPM STIE Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/6dxp4137

Abstract

Protecting the environment is not just a task, but a moral responsibility that must be borne by every individual. However, it is unfortunate that many people still neglect environmental cleanliness, especially in the process of waste management. The 3R principle, which consists of Reuse, Reduce, and Recycle, is an important approach in managing waste and maintaining environmental sustainability. This community service activity aims to raise awareness and understanding of the importance of the 3R principle and creative ways to apply it in daily life. The program involves target partners from the Garuda 12 Women's Farmer Group in Cipayung Village, Ciputat District, South Tangerang City, with a total of 50 participants. The implementation methods include seminars, workshops, and direct practice held over one day on May 19, 2024. In this activity, participants were provided with theoretical explanations as well as practical demonstrations on how to apply the 3R principles in daily activities. The results of the activity showed an increase in participants' awareness and skills in better waste management. Qualitatively, participants demonstrated high enthusiasm and active involvement in discussions and Q&A sessions. Quantitatively, there was a significant increase in participants' understanding of the 3R principles, measured through pre-tests and post-tests. It is hoped that this activity can inspire significant and sustainable behavioral changes in protecting the environment
SWOT Analysis for Enhancing the Competitiveness of STIE Ganesha South Tangerang as a Higher Education Institution Putri Noor Ramayanti; Zulkifli Zainuddin; Siti Mulasih; Neila Aisha
Journal Of Applied Multidisiplinary Studies Vol 1 No 2 (2025): May 2025
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/4pyxz850

Abstract

This study addresses a critical gap in strategic management literature by focusing on private higher education competitiveness in Indonesia's evolving academic landscape. The research aims to analyze STIE Ganesha South Tangerang's strategic positioning and identify key factors influencing its competitive development. Utilizing a mixed-methods approach, the study incorporated in-depth interviews, documentation analysis, and questionnaires with 29 participants, following Miles & Huberman's analytical framework through IFAS, EFAS, and SWOT matrices. Empirical findings demonstrate the institution's strong competitive advantages in faculty expertise, accreditation status, and industry-aligned curricula, while revealing significant challenges in marketing effectiveness and infrastructure development. External analysis identified digital transformation and governmental policies as pivotal opportunities, alongside intensifying competition and regulatory changes as major threats. The study's implications suggest implementing aggressive growth strategies emphasizing human capital development, digital integration, and strategic industry partnerships to enhance institutional positioning. These findings provide a actionable framework for private higher education institutions seeking to navigate competitive challenges while maintaining educational quality and market relevance
Optimalisasi Manajemen Zmart: Transformasi Mustahik Menuju Muzaki Cinta Rahmi; Siti Mulasih; Deden Mauli Darajat; Dzulfikar Dzaki Mubarok; Anisa Hardini
Social Science Academic Vol. 4 No. 1 (2026)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.9988

Abstract

The Zmart Program initiated by BAZNAS in DKI Jakarta represents an innovation in productive zakat aimed at fostering the sustainable transformation of mustahik into muzaki. This study examines the effectiveness and managerial strategies of the program using a descriptive qualitative approach. Data were derived from the 2024 Zakat Impact Assessment, in-depth interviews with program facilitators, and a review of relevant literature. The findings indicate a high level of program effectiveness, supported by key success factors such as intensive mentoring, multi-stakeholder collaboration, digital innovation, and spiritual strengthening. However, the program also faces challenges, including competition with modern retail chains, dependency on facilitators, and the need for sustainable funding. Strengthening strategies proposed include further digitalization, the establishment of Zmart cooperatives, and the integration of academic research. Overall, the study confirms that productive zakat can function as a viable instrument for economic and spiritual empowerment and as a replicable model for urban poverty alleviation.
Sustainable Financial Strategies in the Management of BUMDes Ponggok Ecotourism (Case Study of the Village with the Highest Income in Klaten) Rasmawati A.R.; Siti Mulasih; Fitry Nur Hidayanti; Mukhlis Aldi Dermawan; Muhammad Nurdin
International Journal of Financial, Accounting, and Management Vol. 7 No. 4 (2026): March
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ijfam.v7i4.3455

Abstract

Purpose: This study aims to analyze the sustainable financial strategies of BUMDes Ponggok, reveal the factors supporting its success, and formulate a financial model that can be replicated by other BUMDes. Research Methodology: This study uses a qualitative method supported by quantitative data and an exploratory case study approach. The main stages of the research are as follows: (1) identification and collection of data through in-depth interviews with BUMDes managers, village officials, and local communities; (2) data processing and analysis through interview transcription, data coding, and thematic analysis; (3) data validation through data triangulation techniques from various sources; and (4) presentation and drawing of conclusions to answer the research questions. Results: The analysis shows that BUMDes Ponggok’s sustainable financial strategy is formed from a combination of sound financial planning, operational efficiency, transparency in reporting, utilization of digital technology, and risk management. This approach is in line with the principles of sustainable finance, which emphasize a balance between economic profit, environmental sustainability, and community welfare. Conclusions: This study is limited to the case of BUMDes Ponggok; therefore, the results are contextual. However, the resulting sustainable financial strategy model can still be used as a starting point for other BUMDes with adjustments based on local conditions. Limitations: This study focuses only on BUMDes Ponggok; therefore, the findings are contextual, although the model is adaptable to other settings. Contributions: This study enriches the financial and ecotourism management literature and offers a practical reference for village enterprises in developing businesses based on local potential.
MARKETING STRATEGY THROUGH DIGITALIZATION TO INCREASE INCOME OF POTTERY MSMES IN KLATEN, CENTRAL JAVA Siti Mulasih; Asep Surya Lesmana
Journal Of Applied Multidisiplinary Studies Vol 2 No 1 (2025): November 2025
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/fvwye248

Abstract

The development of digital technology has brought significant changes to product marketing patterns, including for Micro, Small, and Medium Enterprises (MSMEs). This study aims to analyze marketing strategies through digitalization to increase the revenue of pottery MSMEs in Klaten, Central Java. Digitalization is considered an effective solution for expanding market reach, strengthening product image, and enhancing competitiveness amidst increasingly fierce global competition. The research method used was descriptive qualitative, with a case study approach involving several pottery MSMEs in Klaten. Data was obtained through interviews, observations, and documentation studies related to the implementation of digital marketing strategies, such as the use of social media, marketplaces, and creative content-based promotions. The results show that the implementation of digital marketing strategies has a positive impact on increasing sales and revenue for MSMEs. The use of social media such as Instagram and TikTok plays a crucial role in building brand awareness and attracting consumer interest, while the use of marketplaces helps expand market access beyond the region. However, obstacles remain, including limited digital literacy, a lack of ability to create engaging content, and minimal technological support. Therefore, ongoing training and mentoring from local governments and educational institutions are needed to improve the digital competency of MSMEs. Overall, digital marketing strategies have proven effective in increasing the revenue of pottery MSMEs in Klaten and have the potential to become a model for developing a creative economy based on local wisdom in the digital era.
Penguatan Branding UMKM Telur Asin Berbasis Kearifan Lokal melalui Pendekatan Geo-Digital di Kabupaten Brebes Tohiroh Tohiroh; Suhermanto Suhermanto; Siti Mulasih; Zulkifli Zainuddin; Mira
ABDIMAS: Jurnal Pengabdian kepada Masyarakat Vol 1 No 2 (2026): Juli 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/6jahx923

Abstract

Abstrak Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memperkuat branding Usaha Mikro, Kecil, dan Menengah (UMKM) telur asin di Kabupaten Brebes melalui pendekatan geo-digital berbasis kearifan lokal. Permasalahan utama yang diidentifikasi adalah lemahnya pengelolaan identitas merek individual UMKM, di mana konsumen lebih mengenal produk berdasarkan wilayah asal ("telur asin Brebes") dibandingkan merek produsen tertentu, serta pemanfaatan media digital yang masih terbatas pada aktivitas transaksi dan promosi sederhana. Kegiatan ini dilaksanakan melalui Focus Group Discussion (FGD) pada tanggal 4 Juli 2026 di Aula Kantor Desa Sengon, Kecamatan Tanjung, Kabupaten Brebes, dengan melibatkan pemangku kepentingan dari pemerintah daerah, pemerintah desa, pendamping masyarakat, pelaku UMKM, dan perguruan tinggi. Hasil kegiatan menunjukkan bahwa identitas geografis Brebes dan nilai-nilai kearifan lokal—seperti sejarah produksi turun-temurun, metode tradisional, dan keterikatan produk dengan identitas masyarakat pesisir—memiliki potensi besar sebagai kekuatan merek. Kegiatan ini menghasilkan model geo-digital branding yang mengintegrasikan tiga komponen utama: identitas geografis (pemetaan digital lokasi usaha), nilai kearifan lokal (storytelling autentik), dan pemanfaatan teknologi digital (optimalisasi media sosial, marketplace, dan platform berbasis lokasi). Model ini diharapkan dapat memperkuat ekuitas merek, meningkatkan daya saing produk lokal, memperluas akses pasar digital, serta mendukung pengembangan ekonomi daerah berbasis potensi lokal secara berkelanjutan.   Kata kunci: Geo-digital branding; kearifan lokal; ekuitas merek; UMKM; telur asin Brebes   Abstract This community service initiative aims to strengthen the branding of salted egg Micro, Small, and Medium Enterprises (MSMEs) in Brebes Regency through a geo-digital approach rooted in local wisdom. The primary issue identified was the weak management of individual MSME brand identities; consumers tended to recognize the product based on its region of origin ("Brebes salted eggs") rather than specific producer brands, while digital media usage was limited to basic transactions and simple promotions. The activity was conducted via a Focus Group Discussion (FGD) on July 4, 2026, at the Sengon Village Hall in Tanjung District, Brebes Regency, involving stakeholders from local and village governments, community facilitators, MSME operators, and higher education institutions. The results indicated that Brebes's geographical identity and local wisdom values—such as the history of generational production, traditional methods, and the product's connection to coastal community identity—hold significant potential as brand strengths. The initiative produced a geo-digital branding model integrating three key components: geographical identity (digital mapping of business locations), local wisdom values ​​(authentic storytelling), and digital technology utilization (optimizing social media, marketplaces, and location-based platforms). This model is expected to strengthen brand equity, enhance the competitiveness of local products, expand digital market access, and support sustainable regional economic development based on local potential.  
Pengalaman Pelanggan Digital dan Personalisasi Layanan dalam Membangun Loyalitas Konsumen melalui Kepercayaan Digital pada Platform E-Commerce Neila Aisha; Patria Adiguna; Siti Mulasih
Jurnal Kewirausahaan Cerdas dan Digital Vol. 2 No. 2 (2025): Jurnal Kewirausahaan Cerdas dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v2i2.1513

Abstract

The rapid growth of e-commerce has intensified competition among digital platforms in building and maintaining consumer loyalty. Digital customer experience and service personalization have become increasingly important for creating relevant interactions, while digital trust remains essential due to concerns regarding security, privacy, and transaction reliability. This study examines the effects of digital customer experience and service personalization on consumer loyalty, both directly and indirectly through digital trust. A quantitative explanatory research design was employed involving 200 e-commerce consumers selected through purposive sampling. Data were collected using a five-point Likert-scale questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that digital customer experience and service personalization positively affect digital trust and consumer loyalty. Digital trust also positively influences consumer loyalty and partially mediates the effects of digital customer experience and service personalization on loyalty. These findings demonstrate that consumer loyalty is shaped not only by convenient and personalized digital interactions but also by consumers’ confidence in platform reliability. The study implies that e-commerce platforms should integrate customer experience improvement and service personalization with stronger security, privacy protection, and transparency to sustain long-term consumer relationships.
Co-Authors Adhy Firdaus Aep Saefullah Ahmad Khatimi Aini Nurul Akmas, Nabila Alfarisi, Sya’ban Maulana Alifi Restu Putera Anisa Hardini Asep Surya Lesmana Asep Surya Lesmana Cinta Rahmi Deden Mauli Darajat, Deden Mauli Delima Indah Delima Indah Permatasari Dzulfikar Dzaki Mubarok Ekky Noviar Fajar Sasongko Farhat Abbas Firdaus Alahudi Fisy Amalia Fitry Nur Hidayanti Hadi Sutrisno Hajarudin Haryono Haryono Hendra Canda Hendra Candra Ichsan Gaffar Idrisi Raliya Putera Ika Agustina Isnaeni Muharrifah Joned C Saksana Joned C. Saksana M. Arief Noor M. Ningrum Pratiwi Melati Puspita Hakim Miftah Febrianti’ Mira Muhammad Arief Noor Muhammad Arief Noor Muhammad Nurdin Muhammad Ramdhan Muhammad Ridwan Muharifah, Isnaini Mukhlis Aldi Dermawan Nabila Akmas Neila Aisha Noor, M. Arief Noor, Muhamad Arief Nurdin Nurdin Pagiling, Sarwan Patria Adiguna Putri Noor Ramayanti Ramadani Pardian Rasmawati A. R. Ririn Komariah Rismayanti Rismayanti Roviyanti Darozah Saksana, Joned Ceilandra Suhermanto Suhermanto Sukardi Sukardi Sukardi Sukardi Sukardi Sukardi Sutariyono Sutariyono Sutariyonossi Sutariyonossi Sutaryono Sutaryono Syahreza, Arief Tohiroh Tohiroh Zulkifli Zainuddin