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Journal : Formosa Journal of Multidisciplinary Research (FJMR)

An Analysis of Consumer Trust During Online Purchasing Decision Process in Cross-Cultural Perspective: A Case Study of Online Marketplace Adyatma, Prastha; Tarunajaya, Wisnu Bawa
Formosa Journal of Multidisciplinary Research Vol. 3 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i8.10260

Abstract

The purpose of this research study is to analyse consumer trust during the online purchasing decision process from a cross-cultural perspective, specifically in the case of an online marketplace. The study has three primary objectives: to explore the value and importance of online purchasing among customers in different cultures, to examine the factors that influence consumers in different cultures to gain trust in online purchasing, and to assess the factors that affect consumer trust in different cultures when purchasing goods online. The study will use focus group discussions to gather data from participants in Indonesia and China, and thematic analysis will be conducted to analyse the gathered data. The findings of this study will be significant in providing insights into the factors that influence consumer trust in online purchasing decisions, specifically in cross-cultural contexts. Understanding these factors can help online marketplaces improve their services and increase consumer trust, which can lead to increased revenue and customer loyalty. Moreover, the study will contribute to the body of knowledge in the field of cross-cultural marketing, as it will provide insights into how cultural factors influence consumer behaviour in online marketplaces.
Co-Authors Ade Pradnyana, Ida Bagus Adinda, Clearesta Artha, I Kadek Arifandi Werdhi Atmaja, I Putu Gede Brandon Wira Dewi, Sayu Ketut Sutrisna Gede Witarsana, I Gusti Agung Geriadi, Made Ayu Desy Grey, Kadek Rivaldo I Dewa Gde Tri Jaya Cahyadi I Nyoman Sukana Sabudi I Nyoman Triana Putra I Putu Adi Suantara I Putu Esa Widaharthana I Putu Raka Kamista Putra I Putu Riyan Melvin I Putu Sila Smara Lingga Buana I Wayan Jata I Wayan Reyvas Octa Pramesta I Wayan Witranatha Ida Bagus Ade Pradnyana Jata, I Wayan Kadek Kevin Sastra Pradnyana Kadek Rian Permana Kadek Rivaldo Grey Kamista Putra, I Putu Raka Kartini, Luh Putu Kennedy, Roykent Lindasari, Komang Leony Lingga Buana, I Putu Sila Smara Maharani Amanda, Ni Kadek Nandita Martins, Rosena Fatima De Oliveira Ni Desak Made Santi Diwyarthi Ni Luh Gde Sri Sadjuni Ni Luh Ketut Sri Sulistyawati Ni Made Suastini Ni Made Suastini, Ni Made Ni Wayan Diah Satya Upayanti Octa Pramesta, I Wayan Reyvas Permana, Kadek Rian Pitanatri, Made Uttari Prabhawati, Luh Gde Ayu Pratama, I Wayan Adi Pratiwi, Kadek Andita Dwi Priliani, Ni Luh Dita Putri, Putu Amanda Angelina Putu Diah Sastri Pitanatri Putu Ricky Danendra Santi Diwyarthi, Ni Desak Made Sastra Pradnyana, Kadek Kevin Sastri Pitanatri, Putu Diah Satya Upayanti, Ni Wayan Diah Seminar, Ni Ketut Suantara, I Putu Adi Sugiarta, Komang Rikha Suka Anjasmara, I Kadek Andre Sumariani, Ni Putu Ayu Swandewi, Ni Kadek Tjok Gde Raka Sukawati Triana Putra, I Nyoman Wikan, Darelia Damara Wisnu Bawa Tarunajaya Witarsana, I Gusti Agung Gede Witranatha, I Wayan Yudhawijaya, Made