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Journal : Journal of Hotel Management

Analysing Work-Life Balance in Hospitality Industry: Mandapa Employees’ Perspective in Bali, Indonesia Adyatma, Prastha
Journal of Hotel Management Vol. 1 No. 1 (2023): Journal of Hotel Management
Publisher : Program Studi Administrasi Perhotelan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jhm.v1i1.1049

Abstract

This dissertation focuses on exploring work-life balance in the hospitality industry in Bali, Indonesia from the employees' perspective. The study aims to investigate the definition and elements of work-life balance and its potential implementation in the industry. The research employs a primary qualitative research approach where five actively employed hospitality workers, aged between 23 and 36, with diverse marital status, hierarchy, and departments were interviewed. Thematic analysis was used to analyze the data, which was compared with previous literature on work-life balance. The findings indicate that work-life balance is present for four participants and missing for one. Moreover, the study highlights that hierarchy and marital status impact employees' work-life balance, while culture strongly influences female employees. Additionally, long hours, overtime, and inconsistent schedules were identified as negative consequences of working in the hospitality industry. However, due to the limited sample size and broad demographic range, no definitive conclusions can be drawn. Therefore, this report offers a general discussion on work-life balance in the hospitality industry rather than a specific demographic.
Pengaruh Social Media Marketing melalui Media Instagram terhadap Brand Equity Hotel Sthala A'Tribute Portofolio Ubud. Maharani Amanda, Ni Kadek Nandita; Gede Witarsana, I Gusti Agung; Adyatma, Prastha
Journal of Hotel Management Vol. 3 No. 1 (2025): Journal of Hotel Management
Publisher : Program Studi Administrasi Perhotelan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jhm.v1i1.1550

Abstract

The creation of a company's branding is an effort to attract the attention of potential buyers. In the current era of globalization, one of the most common marketing activities is online marketing, including through social media marketing. This research was conducted at Hotel Sthala A, Tribute Portfolio, Ubud Bali. The aim of this research is to determine the influence of Instagram social media marketing on brand equity at Hotel Sthala A, Tribute Portfolio, Ubud Bali, analyzed using the Statistical Program for Social Science (SPSS). The type of data required by the researcher is quantitative associative data. The population in this study involves active Instagram users who have followed and viewed content shared by the Hotel Sthala A, Tribute Portfolio, Ubud Bali Instagram account. The sample used in this study consists of 100 respondents who are active Instagram users who have followed and viewed content shared by the Hotel Sthala A, Tribute Portfolio, Ubud Bali Instagram account. The sampling technique used is non-probability sampling with a purposive sampling approach. The results of this study indicate that Instagram social media marketing has a positive and significant effect on brand equity at Hotel Sthala A, Tribute Portfolio, Ubud Bali.
Co-Authors Ade Pradnyana, Ida Bagus Adinda, Clearesta Artha, I Kadek Arifandi Werdhi Atmaja, I Putu Gede Brandon Wira Dewi, Sayu Ketut Sutrisna Gede Witarsana, I Gusti Agung Geriadi, Made Ayu Desy Grey, Kadek Rivaldo I Dewa Gde Tri Jaya Cahyadi I Nyoman Sukana Sabudi I Nyoman Triana Putra I Putu Adi Suantara I Putu Esa Widaharthana I Putu Raka Kamista Putra I Putu Riyan Melvin I Putu Sila Smara Lingga Buana I Wayan Jata I Wayan Reyvas Octa Pramesta I Wayan Witranatha Ida Bagus Ade Pradnyana Jata, I Wayan Kadek Kevin Sastra Pradnyana Kadek Rian Permana Kadek Rivaldo Grey Kamista Putra, I Putu Raka Kartini, Luh Putu Kennedy, Roykent Lindasari, Komang Leony Lingga Buana, I Putu Sila Smara Maharani Amanda, Ni Kadek Nandita Martins, Rosena Fatima De Oliveira Ni Desak Made Santi Diwyarthi Ni Luh Gde Sri Sadjuni Ni Luh Ketut Sri Sulistyawati Ni Made Suastini Ni Made Suastini, Ni Made Ni Wayan Diah Satya Upayanti Octa Pramesta, I Wayan Reyvas Permana, Kadek Rian Pitanatri, Made Uttari Prabhawati, Luh Gde Ayu Pratama, I Wayan Adi Pratiwi, Kadek Andita Dwi Priliani, Ni Luh Dita Putri, Putu Amanda Angelina Putu Diah Sastri Pitanatri Putu Ricky Danendra Santi Diwyarthi, Ni Desak Made Sastra Pradnyana, Kadek Kevin Sastri Pitanatri, Putu Diah Satya Upayanti, Ni Wayan Diah Seminar, Ni Ketut Suantara, I Putu Adi Sugiarta, Komang Rikha Suka Anjasmara, I Kadek Andre Sumariani, Ni Putu Ayu Swandewi, Ni Kadek Tjok Gde Raka Sukawati Triana Putra, I Nyoman Wikan, Darelia Damara Wisnu Bawa Tarunajaya Witarsana, I Gusti Agung Gede Witranatha, I Wayan Yudhawijaya, Made