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All Journal Bumi Lestari Sosiohumaniora Jurnal Ilmu Administrasi Bisnis Jurnal Kesehatan Masyarakat Jurnal Administrasi Bisnis Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Jurnal Manajemen Pelayanan Publik Prosiding Penelitian dan Pengabdian kepada Masyarakat Jurnal Maneksi (Management Ekonomi Dan Akuntansi) AdBispreneur Warta Ardhia : Jurnal Perhubungan Udara Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Jurnal Inovasi Bisnis (Inovbiz) JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Scientific Journal of Reflection : Economic, Accounting, Management and Business International Journal of Supply Chain Management Journal of Education, Humaniora and Social Sciences (JEHSS) Organum: Jurnal Saintifik Manajemen dan Akuntansi JURNAL LENTERA BISNIS Kumawula: Jurnal Pengabdian Kepada Masyarakat International Journal of Economics, Business and Accounting Research (IJEBAR) Journal of Economics and Business Aseanomics Khazanah Sosial Journal of Management - Small and Medium Enterprises (SME's) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Jurnal Pendidikan dan Teknologi Indonesia Jurnal Manajemen Sains dan Organisasi (JMSO) Jurnal Kependudukan Indonesia BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi Jurnal USAHA Jurnal Komputer Bisnis Eduvest - Journal of Universal Studies Aliansi : Jurnal Politik, Keamanan Dan Hubungan Internasional Jurnal Penelitian dan Pengabdian Kepada Masyarakat (JPPM)
Sam'un Jaja Raharja
Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Padjadjaran, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Transportation Other

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Collaborative Governance Dalam Pengembangan Kampung Wisata Dalam Mengatasi Persoalan Kumuh Di Kota Tangerang Irvan Arif Kurniawan; Ida Widianingsih; Sinta Ningrum Wiradinata; Sam’un Jaja Raharja
Aliansi Special Issue September 2022 : Aliansi : Jurnal Politik, Keamanan Dan Hubungan Internasional
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/aliansi.v0i0.41883

Abstract

A tourism village is a concept to improve the socio-economic conditions of a community. The concept of a tourist village in Tangerang City is a breakthrough in creating local tourist destinations to create a livable and worthy city to visit. The concept of a tourist village is one of the efforts to overcome the problem of slums in Tangerang City. The slum problems in Tangerang City have become a central issue for the last 4 (four) years. In order to overcome the slum problem through the concept of a tourist village, it cannot be done by the government alone but requires the role of other stakeholders such as the role of the private and public. The collaborative governance model is an integrated model by connecting organizations across formal and informal boundaries. The collaborative governance model emerged as a response to increasingly complex public problems. Collaborative governance model According to Ansell & Gash consists of: face-to-face dialogue, trust-building, commitment to the process, shared understanding, and intermediate outcomes. Collaborative governance can be the solution in overcoming the slums problem in Tangerang City by developing tourist villages.
PELATIHAN PEMASARAN EKSPOR UNTUK PARA WIRAUSAHAWAN “MARKETING EXPORT FOR ENTREPRENEUR” DI DESA CIBENDA KECAMATAN PARIGI KABUPATEN PANGANDARAN Sam’un Jaja Raharja; Sari Usih Natari; Nurul Mardhiah Sitio
Jurnal Penelitian dan Pengabdian Kepada Masyarakat (JPPM) Vol 1, No 1 (2020): Jurnal Penelitian dan Pengabdian Kepada Masyarakat (JPPM)
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jppm.v1i1.30950

Abstract

ABSTRAKPenelitian ini bertujuan untuk menganalisis potensi ekspor produk para pengusaha di Desa Cibenda Kecamatan Parigi Kabupaten Pangandaran. Berdasarkan analisis situasi terdapat potensi-potensi produk yang layak untuk diekspor. Namun disisi lain masih terkendala dengan berbagai persyaratan persyaratan perizinan yang diperlukan dan pengetahuan tentang prosedur ekspor impor yang masih rendah. Untuk mengatasi kendala tersebut dilakukan diskusi dengan para pengusah, Kepala Desa dan Kementerian Perdagangan dalam hal ini dengan pihak Free Trade Agreement Center. Salah satu alternatif solusi yang dipilih memberikan pengetahuan tentang prosedur ekspor dan pengetahuan tentang berbagai persyaratan dan izin yang diperlukan untuk menjadi eksportir. Pelatihan diberikan untuk memberikan pengetahuan tentang berbagai aspek yang terkait dengan ekspor-impor. Materi Pelatihan yang diberikan berisikan tentang kebijakan Perdagangan Bebas, Fasilitas Ekspor dan lain-lain. Hasil pelatihan menunjukkan telah terjadi perubahan pengetahuan para peserta tentang ekspor dan bagaimana langkah-langkah yang harus dilakukan untuk melakukan ekspor mulai dari perizinan sampai dengan prosedur yang harus ditempuh. Disarankan ada pembinaan lanjutan dalam bentuk pendampingan secara langsung dan memberikan fasilitasi konsultasi bagi yang membutuhkan penangangan spesifik.  ABSTRACTThis study aims to analyze the export potential of businessmen's products in Cibenda Village, Parigi District, Pangandaran Regency. Based on the situation analysis, there are product potentials that are suitable for export. However, on the other hand, it is still constrained by the various licensing requirements required and knowledge of export-import procedures which is still low. To overcome these obstacles, discussions were held with entrepreneurs, the Village Head and the Ministry of Trade in this case with the Free Trade Agreement Center. One of the alternative solutions chosen provides knowledge of export procedures and knowledge of the various requirements and permits required to become an exporter. Training is provided to provide knowledge about various aspects related to export-import. The training materials provided contain Free Trade policies, Export Facilities and others. The results of the training show that there has been a change in the participants' knowledge about exports and how the steps that must be taken to export, starting from licensing to the procedures that must be taken. It is recommended that there be further guidance in the form of direct mentoring and providing consultation facilitation for those who need specific handling
ANALISIS PENGGUNAAN LIVE SHOPPING TIKTOK DALAM MENDORONG MINAT BELI KONSUMEN SKINTIFIC Audy Yudistira Lenggihunusa; Evelyn Sanadi; Sam’un Jaja Raharja; Lina Auliana; Marsha Aulia Hakim
JURNAL LENTERA BISNIS Vol. 13 No. 1 (2024): JURNAL LENTERA BISNIS, Januari 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i1.995

Abstract

In this study, the impact of Live Shopping on sales strategies, particularly within the skincare industry focusing on Skintific, was explored. Qualitative exploratory research involving interviews and observations of 7 consumers revealed that Live Shopping influences purchase interest through direct discounts, direct interaction with hosts, and detailed product explanations. Its influence was reflected in increased transactional, referential, preferential, and exploratory interest of consumers in Skintific products. Factors such as streamer credibility, interactivity, and the richness of media information also influenced purchase decisions. The research findings confirm that Live Shopping on TikTok is effective in influencing consumer purchase interest in skincare products such as Skintific. Keywords: Live Shopping, Purchase Interest, Digital Marketing
IMPLEMENTASI PEMASARAN MEDIA SOSIAL INSTAGRAM @GYUGYUGANK DALAM MENINGKATKAN KESADARAN MEREK Azalia Nediva Kuntjoro; Elfira Annisa Sastra; Sam'un Jaja Raharja; Lina Auliana; Raden Marsha Aulia Hakim
JURNAL LENTERA BISNIS Vol. 13 No. 1 (2024): JURNAL LENTERA BISNIS, Januari 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i1.999

Abstract

The purpose of conducting this research is to examine the social media marketing of Instagram @gyugyugank in enhancing brand awareness. The research is conducted using a qualitative method and analyzed using a descriptive method, with data sources from direct interviews with Gyu Gyu Gank employees and consumers as followers of the @gyugyugank Instagram account, along with literature studies. The results of this research indicate that Gyu Gyu Gank pays close attention to social media marketing strategies that impact brand awareness improvement. Gyu Gyu Gank employs various strategies to manage the Instagram social media account to enhance brand awareness, which includes levels of unawareness of the brand, brand recognition, brand recall, and brand top-of-mind. Keywords: Social Media Marketing, Instagram, Brand Awareness
Human Capital and Partnership To Achieve of Sustainable Competitive Advantage in Micro and Small Business. Mardatillah, Annisa; Raharja, Samun Jaja; Hermanto, Bambang; Herawaty, Tety
International Journal of Supply Chain Management Vol 9, No 5 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : ExcelingTech

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59160/ijscm.v9i5.4453

Abstract

Abstract The purpose of this study is to analyze the effect of human capital and partnership to achieve sustainable competitive advantage in micro and small businesses. The findings of this study contribute to the development of the concept of resource-based view theory to achieve sustainable competitive advantage. This is in line with the thought of resource-based view that human capital and partnerships are intangible resources of a company that will determine whether a company can sustainable competitive advantage. However, previous research can not answer the research gap on human capital and partnerships to achieve sustainable competitive advantage. This research answers the gap by testing human capital and partnerships to achieve sustainable competitive advantage. High heterogeneity of the company's resources will provide a sustainable competitive advantage because it is more valuable, rare, inimitable, non-substitutional. The data analysis of this research used the Structural Equation Model with the Partial Least Square program. Keywords: Human Capital, Partnership, Sustainable Competitive Advantage, Micro and Small Enterprise
MODEL MATA RANTAI PASOKAN DI MASA PANDEMI (STUDI PADA RESTORAN CEPAT SAJI) Arifianti, Ria; Raharja, Sam’un Jaja
Adbispreneur Vol 8, No 2 (2023): AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausa
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/adbispreneur.v8i2.47915

Abstract

This study aims to find out how the supply chain model is for restaurant who sell food or fast food. This model was studied because there was a change in concept when a pandemic occurred. The method used is descriptive. Data collection techniques using observation, interviews with the restaurant traders. The chain model that is carried out at fast food restaurants involves 2 channels, namely the path used for ordering independently without involving a third party, in this case ordering via the online/application route. And the second line is specifically for online ordering and involves delivery services such as Gofood or Gosend.Penelitian ini bertujuan untuk mengetahui model mata rantai pasokan untuk pengusaha restoran yang menjual makanan atau cepat saji. Model ini dikaji karena adanya suatu perubahan konsep ketika terjadi pandemic. Metode yang digunakan adalah deskriptif. Teknik pengumpulan data menggunakan observasi, wawancara dengan pedagang restoran  tersebut. Model mata rantai  yang dilakukan pada restoran cepat saji melibatkan 2 jalur yaitu jalur yang digunakan untuk pemesanan secara mandiri tanpa melibatkan pihak ketiga dalam hal ini penesanan melalui jalur online/aplikasi. Dan jalur yang kedua khusus untuk pemesanan secara online dan melibatkan jasa antar seperti Gofood atau Gosend.
MODEL OPTIMALISASI CUSTOMER RELATIONSHIP MANAGEMENT DALAM MENINGKATKAN UNIT ENTRY Avia, Muhammad Dusthin Putra; Raharja, Sam’un Jaja; Muftiadi, R. Anang
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 7 No. 4 (2024): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v7i4.948

Abstract

This project aims to increase the number of unit entries at OtoXpert Karawang operated by Auto2000 through the optimization of the Customer Relationship Management (CRM) model. The method used in this project is applied research with a qualitative and quantitative approach. Data were collected through interviews, observations, and analysis of relevant documents. The project results show that the implementation of the optimized CRM model can increase the number of inquiries, boost the number of customers making bookings, and optimize the digital marketing process. Strategies such as the use of digital advertising (Meta Ads), optimization of social media content, and the implementation of Flow Charts and SOPs for booking conversion and post-service follow-up, have significantly increased the number of unit entries at OtoXpert Karawang. The conclusion of this project is that the optimization of the CRM model implemented at OtoXpert Karawang successfully enhances the performance of customer relations contributions to unit entry. Recommendations are provided to continuously improve and develop CRM strategies to achieve more optimal results in the future.
PENGARUH ARTIFICIAL INTELLIGENCE TERHADAP CUSTOMER EXPERIENCE (Survey pada Pengguna Aplikasi Spotify di Jatinangor) Khutami, Jumanul Qalby; Asmara, Nadira Adinda Putri; Auliana, Lina; Raharja, Sam'un Jaja; Hakim, Marsha Aulia
Jurnal Ilmu Administrasi Bisnis Vol 13, No 2 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.42229

Abstract

The business trend in Indonesia is toward developing artificial intelligence (AI), driven by technological advancements and customer demand for a more efficient experience. The entertainment industry, including music streaming, is experiencing rapid growth. Spotify, a leader in music streaming, uses AI to provide personalized recommendations to users. Despite this, some users report issues such as billing and app navigation. This study focuses on the influence of AI on user experience in the context of Spotify. This study uses a descriptive verification method to examine the effect of artificial intelligence (AI) on customer experience in using the Spotify application in Jatinangor, Indonesia. The sample of this study was 100 samples in the Jatinangor area. Through data collection using a structured questionnaire, data analysis was conducted with SPSS 27.0, using a simple linear regression test after validity and reliability were tested. Classical assumption tests such as normality, linearity, and heteroscedasticity were performed before regression analysis. Using statistical analysis on a sample of 100 Spotify users in Jatinangor, it was concluded that artificial intelligence (AI) significantly influences the customer experience. Results show rejection of the null hypothesis, validating that AI significantly impacts user experience in the context of Spotify.Keywords: Artificial Intelligence; Customer Experience; Entertainment.Tren bisnis di Indonesia mengarah pada pengembangan kecerdasan buatan (AI), didorong oleh kemajuan teknologi dan permintaan pelanggan akan pengalaman yang lebih efisien. Industri hiburan, termasuk streaming musik, mengalami pertumbuhan pesat. Spotify, sebagai pemimpin dalam streaming musik, menggunakan AI untuk memberikan rekomendasi personal kepada pengguna. Meskipun demikian, beberapa pengguna melaporkan masalah seperti penagihan dan navigasi aplikasi. Penelitian ini berfokus pada pengaruh AI terhadap pengalaman pengguna dalam konteks Spotify. Penelitian ini menggunakan metode deskriptif verifikatif untuk mengkaji pengaruh kecerdasan buatan (AI) terhadap pengalaman pelanggan dalam penggunaan aplikasi Spotify di Jatinangor, Indonesia. Penelitian ini mengumpulkan 100 sampel di daerah Jatinangor. Analisis data dilakukan dengan menggunakan SPSS 27.0 setelah data dikumpulkan melalui kuesioner terstruktur. Pengujian dilakukan menggunakan uji regresi linier sederhana. Dengan menggunakan analisis statistik pada sampel 100 pengguna Spotify di Jatinangor, disimpulkan bahwa kecerdasan buatan (AI) memiliki pengaruh yang signifikan terhadap pengalaman pelanggan (customer experience). Hasil menunjukkan penolakan terhadap hipotesis nol, memvalidasi bahwa AI berdampak secara signifikan terhadap pengalaman pengguna dalam konteks aplikasi Spotify. Kata Kunci: Kecerdasan Buatan; Pengalaman Pelanggan; Hiburan.
Ethics and Leadership: Examining the Roles of Honesty and Integrity Aditama, Muhammad Nabil; Purbasari, Ratih; Raharja, Sam'un Jaja; Muhyi, Herwan Abdul
Jurnal Manajemen Sains dan Organisasi Vol. 6 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Objective – This literature review aims to examine the importance of honesty and integrity in the practice and theories of leadership, and how both are fundamentally attached to the concept itself, particularly to the types of leadership that are characterized by the presence of ethics.Design/Methodology/Approach – It is written to elaborate the existing literatures on this very topic in a systematic manner and to examine them thematically, creating an organized discussions on how the understanding of the correlation of those two qualities with leadership developed.Findings – This paper elaborates on the very definition of leadership; how different perspectives may define the concept differently and how it shapes the practice of leadership itself. It highlights the gaps in previous theorization of transformational leadership and how it does not place heavy emphasis on moral values such as honesty and integrity. Furthermore, it explains the various perspectives on honesty and integrity and their connection to leadership, how the two qualities shape both the leader as the moral agent and the people or the organization as the extension of the given leader.Implications – Integrity and Honesty are indeed fundamental to leadership and its overall practice and theorization.
Pengaruh Dinamika Kelompok terhadap Kinerja Tim di Era Bisnis Modern Fathiha, Erika Azzahra; Raharja, Sam’un Jaja; Muhyi, Herwan Abdul; Purbasari, Ratih
Jurnal USAHA Vol 6, No 1 (2025): Juni
Publisher : Universitas Indraprasta PGRI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/juuk.v6i1.3537

Abstract

Bisnis modern dituntut untuk beradaptasi dengan cepat terhadap perubahan yang terjadi di lingkungan bisnis yang dinamis. Hal ini menuntut perusahaan untuk mengelola sumber daya manusia dengan efektif, mengingat pentingnya hubungan antar individu dalam tim yang beragam. Dinamika kelompok yang ada dalam tim akan mempengaruhi interaksi serta kolaborasi antar anggota yang pada gilirannya berdampak pada kinerja tim secara keseluruhan.  Penelitian ini adalah kajian berdasarkan literatur dari berbagai sumber dan referensi penelitian sebelumnya. Penting untuk perusahaan mengelola dinamika kelompok dengan baik agar tim dapat bekerja secara optimal, menghadapi tantangan dengan lebih baik, dan mendorong terciptanya inovasi.
Co-Authors Adela Rizki Nur Atikah Aditama, Muhammad Nabil Afifah Salihah AKHMAD, DEDE Anang Muftiadi Ani Nur Aeni, Ani Nur Aranis Chan Arianis Chan Asmara, Nadira Adinda Putri Audy Yudistira Lenggihunusa Avia, Muhammad Dusthin Putra Ayummi, Puti Azalia Nediva Kuntjoro Bambang Hermanto Bambang Hermanto Banatun Nafis Cecep Safa’atul Barkah, Cecep Safa’atul Cecep Safa’atul Barkah Chandra Hendriyani Charity Latanza Indahsari Dede Akhmad Devina, Arindya Putri Elfira Annisa Sastra Ellissa Priyanka Eriana Afnan Evelyn Sanadi Fadoli Fadoli Fathiha, Erika Azzahra Firah Fanesa Ginanjar, Jajang Hakim, Marsha Aulia Herawaty, Tety Herwan Abdul Muhyi Herwan Abdul Muhyi Herwan Abdul Muhyi Herwan Abdul Muhyi Herwan Abdul Muhyi Herwan Abdul Muhyi Ida Widianingsih Imam Suwandi Irvan Arif Kurniawan Itang Itang Jajang Ginanjar Jennifer Yunani Khutami, Jumanul Qalby Lina Auliana Luthfi Thirafi Mardatillah*, Annisa Margo Purnomo Margo Purnomo Marsha Aulia Hakim Mas Rasmini Mega Adinda Eka Laksana Michael Marbun Miftahuddin, S.Si.,MAB., asep Mohammad Benny Alexandri Muhammad Lutfi Lazuardi Nenden Kostini Nurul Mardhiah Sitio* R. Anang Muftiadi Raden Marsha Aulia Hakim Ratih Purbasari Ratih Purbasari Ratih Purbasari Ratih Purbasari, Ratih Ria Arifianti Rivani - Rivani . Rivani Rivani Rivani Rivani Rusdin Tahir Rusdin Tahir Rusdin Tahir, Rusdin Salma Annisa Salma Shofia Rosyda Salma Shofia Rosyda Sari Usih Natari Sebastian, Felix Kenneth Sinta Ningrum Wiradinata Susilawati Sugiana, Neng Susi Wanty Cahyanti Wawan Wahyuddin Yuyun Yuniarti Yuyun Yuniarti, Yuyun