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<![CDATA[PELATIHAN PEMASARAN EKSPOR UNTUK PARA WIRAUSAHAWAN “MARKETING EXPORT FOR ENTREPRENEUR” DI DESA CIBENDA KECAMATAN PARIGI KABUPATEN PANGANDARAN ]]>
<![CDATA[Sam’un Jaja Raharja]]>;
<![CDATA[Sari Usih Natari]]>;
<![CDATA[Nurul Mardhiah Sitio]]>
<![CDATA[ Jurnal Penelitian dan Pengabdian Kepada Masyarakat (JPPM) Vol 1, No 1 (2020): Jurnal Penelitian dan Pengabdian Kepada Masyarakat (JPPM) ]]>
Publisher : <![CDATA[Universitas Padjadjaran ]]>
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DOI: 10.24198/jppm.v1i1.30950
<![CDATA[ABSTRAKPenelitian ini bertujuan untuk menganalisis potensi ekspor produk para pengusaha di Desa Cibenda Kecamatan Parigi Kabupaten Pangandaran. Berdasarkan analisis situasi terdapat potensi-potensi produk yang layak untuk diekspor. Namun disisi lain masih terkendala dengan berbagai persyaratan persyaratan perizinan yang diperlukan dan pengetahuan tentang prosedur ekspor impor yang masih rendah. Untuk mengatasi kendala tersebut dilakukan diskusi dengan para pengusah, Kepala Desa dan Kementerian Perdagangan dalam hal ini dengan pihak Free Trade Agreement Center. Salah satu alternatif solusi yang dipilih memberikan pengetahuan tentang prosedur ekspor dan pengetahuan tentang berbagai persyaratan dan izin yang diperlukan untuk menjadi eksportir. Pelatihan diberikan untuk memberikan pengetahuan tentang berbagai aspek yang terkait dengan ekspor-impor. Materi Pelatihan yang diberikan berisikan tentang kebijakan Perdagangan Bebas, Fasilitas Ekspor dan lain-lain. Hasil pelatihan menunjukkan telah terjadi perubahan pengetahuan para peserta tentang ekspor dan bagaimana langkah-langkah yang harus dilakukan untuk melakukan ekspor mulai dari perizinan sampai dengan prosedur yang harus ditempuh. Disarankan ada pembinaan lanjutan dalam bentuk pendampingan secara langsung dan memberikan fasilitasi konsultasi bagi yang membutuhkan penangangan spesifik. ABSTRACTThis study aims to analyze the export potential of businessmen's products in Cibenda Village, Parigi District, Pangandaran Regency. Based on the situation analysis, there are product potentials that are suitable for export. However, on the other hand, it is still constrained by the various licensing requirements required and knowledge of export-import procedures which is still low. To overcome these obstacles, discussions were held with entrepreneurs, the Village Head and the Ministry of Trade in this case with the Free Trade Agreement Center. One of the alternative solutions chosen provides knowledge of export procedures and knowledge of the various requirements and permits required to become an exporter. Training is provided to provide knowledge about various aspects related to export-import. The training materials provided contain Free Trade policies, Export Facilities and others. The results of the training show that there has been a change in the participants' knowledge about exports and how the steps that must be taken to export, starting from licensing to the procedures that must be taken. It is recommended that there be further guidance in the form of direct mentoring and providing consultation facilitation for those who need specific handling]]>
<![CDATA[ANALISIS PENGGUNAAN LIVE SHOPPING TIKTOK DALAM MENDORONG MINAT BELI KONSUMEN SKINTIFIC ]]>
<![CDATA[Audy Yudistira Lenggihunusa]]>;
<![CDATA[Evelyn Sanadi]]>;
<![CDATA[Sam’un Jaja Raharja]]>;
<![CDATA[Lina Auliana]]>;
<![CDATA[Marsha Aulia Hakim]]>
<![CDATA[ JURNAL LENTERA BISNIS Vol. 13 No. 1 (2024): JURNAL LENTERA BISNIS, Januari 2024 ]]>
Publisher : <![CDATA[POLITEKNIK LP3I JAKARTA ]]>
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DOI: 10.34127/jrlab.v13i1.995
<![CDATA[In this study, the impact of Live Shopping on sales strategies, particularly within the skincare industry focusing on Skintific, was explored. Qualitative exploratory research involving interviews and observations of 7 consumers revealed that Live Shopping influences purchase interest through direct discounts, direct interaction with hosts, and detailed product explanations. Its influence was reflected in increased transactional, referential, preferential, and exploratory interest of consumers in Skintific products. Factors such as streamer credibility, interactivity, and the richness of media information also influenced purchase decisions. The research findings confirm that Live Shopping on TikTok is effective in influencing consumer purchase interest in skincare products such as Skintific. Keywords: Live Shopping, Purchase Interest, Digital Marketing]]>
<![CDATA[IMPLEMENTASI PEMASARAN MEDIA SOSIAL INSTAGRAM @GYUGYUGANK DALAM MENINGKATKAN KESADARAN MEREK ]]>
<![CDATA[Azalia Nediva Kuntjoro]]>;
<![CDATA[Elfira Annisa Sastra]]>;
<![CDATA[Sam'un Jaja Raharja]]>;
<![CDATA[Lina Auliana]]>;
<![CDATA[Raden Marsha Aulia Hakim]]>
<![CDATA[ JURNAL LENTERA BISNIS Vol. 13 No. 1 (2024): JURNAL LENTERA BISNIS, Januari 2024 ]]>
Publisher : <![CDATA[POLITEKNIK LP3I JAKARTA ]]>
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DOI: 10.34127/jrlab.v13i1.999
<![CDATA[The purpose of conducting this research is to examine the social media marketing of Instagram @gyugyugank in enhancing brand awareness. The research is conducted using a qualitative method and analyzed using a descriptive method, with data sources from direct interviews with Gyu Gyu Gank employees and consumers as followers of the @gyugyugank Instagram account, along with literature studies. The results of this research indicate that Gyu Gyu Gank pays close attention to social media marketing strategies that impact brand awareness improvement. Gyu Gyu Gank employs various strategies to manage the Instagram social media account to enhance brand awareness, which includes levels of unawareness of the brand, brand recognition, brand recall, and brand top-of-mind. Keywords: Social Media Marketing, Instagram, Brand Awareness]]>
<![CDATA[Human Capital and Partnership To Achieve of Sustainable Competitive Advantage in Micro and Small Business. ]]>
<![CDATA[Mardatillah, Annisa]]>;
<![CDATA[Raharja, Samun Jaja]]>;
<![CDATA[Hermanto, Bambang]]>;
<![CDATA[Herawaty, Tety]]>
<![CDATA[ International Journal of Supply Chain Management Vol 9, No 5 (2020): International Journal of Supply Chain Management (IJSCM) ]]>
Publisher : <![CDATA[ExcelingTech ]]>
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DOI: 10.59160/ijscm.v9i5.4453
<![CDATA[Abstract The purpose of this study is to analyze the effect of human capital and partnership to achieve sustainable competitive advantage in micro and small businesses. The findings of this study contribute to the development of the concept of resource-based view theory to achieve sustainable competitive advantage. This is in line with the thought of resource-based view that human capital and partnerships are intangible resources of a company that will determine whether a company can sustainable competitive advantage. However, previous research can not answer the research gap on human capital and partnerships to achieve sustainable competitive advantage. This research answers the gap by testing human capital and partnerships to achieve sustainable competitive advantage. High heterogeneity of the company's resources will provide a sustainable competitive advantage because it is more valuable, rare, inimitable, non-substitutional. The data analysis of this research used the Structural Equation Model with the Partial Least Square program. Keywords: Human Capital, Partnership, Sustainable Competitive Advantage, Micro and Small Enterprise]]>
<![CDATA[MODEL MATA RANTAI PASOKAN DI MASA PANDEMI (STUDI PADA RESTORAN CEPAT SAJI) ]]>
<![CDATA[Arifianti, Ria]]>;
<![CDATA[Raharja, Sam’un Jaja]]>
<![CDATA[ Adbispreneur Vol 8, No 2 (2023): AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausa ]]>
Publisher : <![CDATA[Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD ]]>
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DOI: 10.24198/adbispreneur.v8i2.47915
<![CDATA[This study aims to find out how the supply chain model is for restaurant who sell food or fast food. This model was studied because there was a change in concept when a pandemic occurred. The method used is descriptive. Data collection techniques using observation, interviews with the restaurant traders. The chain model that is carried out at fast food restaurants involves 2 channels, namely the path used for ordering independently without involving a third party, in this case ordering via the online/application route. And the second line is specifically for online ordering and involves delivery services such as Gofood or Gosend.Penelitian ini bertujuan untuk mengetahui model mata rantai pasokan untuk pengusaha restoran yang menjual makanan atau cepat saji. Model ini dikaji karena adanya suatu perubahan konsep ketika terjadi pandemic. Metode yang digunakan adalah deskriptif. Teknik pengumpulan data menggunakan observasi, wawancara dengan pedagang restoran tersebut. Model mata rantai yang dilakukan pada restoran cepat saji melibatkan 2 jalur yaitu jalur yang digunakan untuk pemesanan secara mandiri tanpa melibatkan pihak ketiga dalam hal ini penesanan melalui jalur online/aplikasi. Dan jalur yang kedua khusus untuk pemesanan secara online dan melibatkan jasa antar seperti Gofood atau Gosend.]]>
<![CDATA[MODEL OPTIMALISASI CUSTOMER RELATIONSHIP MANAGEMENT DALAM MENINGKATKAN UNIT ENTRY ]]>
<![CDATA[Avia, Muhammad Dusthin Putra]]>;
<![CDATA[Raharja, Sam’un Jaja]]>;
<![CDATA[Muftiadi, R. Anang]]>
<![CDATA[ SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 7 No. 4 (2024): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business ]]>
Publisher : <![CDATA[Sekolah Menengah Kejuruan (SMK) Pustek ]]>
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DOI: 10.37481/sjr.v7i4.948
<![CDATA[This project aims to increase the number of unit entries at OtoXpert Karawang operated by Auto2000 through the optimization of the Customer Relationship Management (CRM) model. The method used in this project is applied research with a qualitative and quantitative approach. Data were collected through interviews, observations, and analysis of relevant documents. The project results show that the implementation of the optimized CRM model can increase the number of inquiries, boost the number of customers making bookings, and optimize the digital marketing process. Strategies such as the use of digital advertising (Meta Ads), optimization of social media content, and the implementation of Flow Charts and SOPs for booking conversion and post-service follow-up, have significantly increased the number of unit entries at OtoXpert Karawang. The conclusion of this project is that the optimization of the CRM model implemented at OtoXpert Karawang successfully enhances the performance of customer relations contributions to unit entry. Recommendations are provided to continuously improve and develop CRM strategies to achieve more optimal results in the future.]]>
<![CDATA[Ethics and Leadership: Examining the Roles of Honesty and Integrity ]]>
<![CDATA[Aditama, Muhammad Nabil]]>;
<![CDATA[Purbasari, Ratih]]>;
<![CDATA[Raharja, Sam'un Jaja]]>;
<![CDATA[Muhyi, Herwan Abdul]]>
<![CDATA[ Jurnal Manajemen Sains dan Organisasi Vol. 6 No. 1 (2025) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis, Universitas Palangka Raya ]]>
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<![CDATA[Objective – This literature review aims to examine the importance of honesty and integrity in the practice and theories of leadership, and how both are fundamentally attached to the concept itself, particularly to the types of leadership that are characterized by the presence of ethics.Design/Methodology/Approach – It is written to elaborate the existing literatures on this very topic in a systematic manner and to examine them thematically, creating an organized discussions on how the understanding of the correlation of those two qualities with leadership developed.Findings – This paper elaborates on the very definition of leadership; how different perspectives may define the concept differently and how it shapes the practice of leadership itself. It highlights the gaps in previous theorization of transformational leadership and how it does not place heavy emphasis on moral values such as honesty and integrity. Furthermore, it explains the various perspectives on honesty and integrity and their connection to leadership, how the two qualities shape both the leader as the moral agent and the people or the organization as the extension of the given leader.Implications – Integrity and Honesty are indeed fundamental to leadership and its overall practice and theorization.]]>
<![CDATA[Pengaruh Dinamika Kelompok terhadap Kinerja Tim di Era Bisnis Modern ]]>
<![CDATA[Fathiha, Erika Azzahra]]>;
<![CDATA[Raharja, Sam’un Jaja]]>;
<![CDATA[Muhyi, Herwan Abdul]]>;
<![CDATA[Purbasari, Ratih]]>
<![CDATA[ Jurnal USAHA Vol 6, No 1 (2025): Juni ]]>
Publisher : <![CDATA[Universitas Indraprasta PGRI Jakarta ]]>
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DOI: 10.30998/juuk.v6i1.3537
<![CDATA[Bisnis modern dituntut untuk beradaptasi dengan cepat terhadap perubahan yang terjadi di lingkungan bisnis yang dinamis. Hal ini menuntut perusahaan untuk mengelola sumber daya manusia dengan efektif, mengingat pentingnya hubungan antar individu dalam tim yang beragam. Dinamika kelompok yang ada dalam tim akan mempengaruhi interaksi serta kolaborasi antar anggota yang pada gilirannya berdampak pada kinerja tim secara keseluruhan. Penelitian ini adalah kajian berdasarkan literatur dari berbagai sumber dan referensi penelitian sebelumnya. Penting untuk perusahaan mengelola dinamika kelompok dengan baik agar tim dapat bekerja secara optimal, menghadapi tantangan dengan lebih baik, dan mendorong terciptanya inovasi.]]>
<![CDATA[Pengaruh Word of Mouth Terhadap Brand Awareness pada Konsumen Coffee Shop Titik Awal Jatinangor ]]>
<![CDATA[Ayummi, Puti]]>;
<![CDATA[Raharja, Sam’un Jaja]]>;
<![CDATA[Rasmini, Mas]]>
<![CDATA[ JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 6 No. 3 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (April - Mei 2025) ]]>
Publisher : <![CDATA[Dinasti Review ]]>
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DOI: 10.38035/jmpis.v6i3.4572
<![CDATA[Penelitian ini bertujuan untuk mengetahui pengaruh dari word of mouth terhadap brand awareness pada konsumen Titik Awal Jatinangor. Metode yang digunakan dalam penelitian ini yaitu kuantitatif dengan jenis penelitian deskriptif verifikatif. Data yang diperoleh terdiri dari data primer yang dikumpulkan melalui penyebaran kuesioner, wawancara, dan observasi non-partisipatif. Selain itu, peneliti juga memanfaatkan data sekunder yang diperoleh dari berbagai sumber seperti jurnal, artikel, dan buku yang relevan. Sampel penelitian terdiri dari 100 responden yang dipilih menggunakan teknik accidental sampling dan data dianalisis menggunakan regresi linear sederhana. Hasil penelitian menunjukkan bahwa word of mouth berpengaruh positif dan signifikan terhadap brand awareness pada konsumen coffee shop Titik Awal. Dimensi tracking pada word of mouth memiliki skor tertinggi, yang artinya praktik tracking yang dilakukan oleh Titik Awal sudah menampilkan kinerja yang baik. Sementara itu, rekapitulasi skor variabel brand awareness memiliki persentase hampir sama sehingga dapat dikatakan merek ini sudah dikenal dan diingat dengan baik oleh konsumen. Penelitian ini menyimpulkan bahwa strategi promosi word of mouth berdampak untuk menciptakan pelanggan baru dan dapat meningkatkan awareness dikalangan konsumen.]]>
<![CDATA[Bagaimana Mengelola Aerotropolis? Sebuah Tinjauan Literatur ]]>
<![CDATA[Ginanjar, Jajang]]>;
<![CDATA[Raharja, Sam'un Jaja]]>
<![CDATA[ WARTA ARDHIA Vol. 48 No. 2 (2022) ]]>
Publisher : <![CDATA[Sekretariat Badan Kebijakan Transportasi, Kementerian Perhubungan ]]>
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DOI: 10.25104/wa.v48i2.465.47-58
<![CDATA[Tinjauan literatur ini memberikan tinjauan sistematis penelitian aerotropolis antara tahun 1990 dan 2021. Tujuan dari penelitian ini adalah untuk memberikan gambaran komprehensif tentang penelitian awal serta mutakhir pada bidang aerotropolis dengan membahas masalah utama dan mengidentifikasi kesenjangan serta area untuk penelitian masa depan khususnya pada manajemen aerotropolis. Melalui pendekatan kualitatif, analisis atas 31 publikasi yang diambil dari basis data Scopus mengklasifikasikan 4 area fokus literatur penelitian yaitu 1) Bandara & Peran Pemerintah Dalam Pengembangan Aerotropolis, 2) Perencanaan dan Tata Kelola Aerotropolis, 3) Strategi dan Implementasi Aerotropolis, dan 4) Evaluasi dan Pengukuran Aerotropolis. Wawasan penelitian dari tinjauan literatur ini dapat mendorong praktisi, termasuk pengelola bandara, manajer bisnis dan pemerintah, untuk mempertimbangkan strategi pengelolaan bisnis secara holistik saat membangun aerotropolis.]]>
