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All Journal Bumi Lestari Sosiohumaniora Jurnal Ilmu Administrasi Bisnis Jurnal Kesehatan Masyarakat Jurnal Administrasi Bisnis Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Jurnal Manajemen Pelayanan Publik Prosiding Penelitian dan Pengabdian kepada Masyarakat Jurnal Maneksi (Management Ekonomi Dan Akuntansi) AdBispreneur Warta Ardhia : Jurnal Perhubungan Udara Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Jurnal Inovasi Bisnis (Inovbiz) JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Scientific Journal of Reflection : Economic, Accounting, Management and Business International Journal of Supply Chain Management Journal of Education, Humaniora and Social Sciences (JEHSS) Organum: Jurnal Saintifik Manajemen dan Akuntansi JURNAL LENTERA BISNIS Kumawula: Jurnal Pengabdian Kepada Masyarakat International Journal of Economics, Business and Accounting Research (IJEBAR) Journal of Economics and Business Aseanomics Journal of Management - Small and Medium Enterprises (SME's) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Jurnal Pendidikan dan Teknologi Indonesia Jurnal Manajemen Sains dan Organisasi (JMSO) Jurnal Kependudukan Indonesia BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi Jurnal USAHA Eduvest - Journal of Universal Studies Aliansi : Jurnal Politik, Keamanan Dan Hubungan Internasional Jurnal Penelitian dan Pengabdian Kepada Masyarakat (JPPM) Jurnal Kajian Budaya dan Humaniora (JKBH) Khazanah Sosial
Sam'un Jaja Raharja
Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Padjadjaran, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Neuroscience Public Health Social Sciences Transportation Other

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Marketing Mix 7P Strategy Analysis At PT. Ayo Media Network Bandung Devina, Arindya Putri; Raharja, Sam’un Jaja; Muhyi, Herwan Abdul
Eduvest - Journal of Universal Studies Vol. 4 No. 2 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i2.1030

Abstract

PT. Ayo Media Network Bandung is a company engaged in the digital mass media industry, offering a digital news portal product called AyoBandung.com. This research aims to obtain information and a real picture of how the implementation of the 7P marketing mix strategy is carried out by PT. Ayo Media Network Bandung in developing the AyoBandung.com product. The method used in this research is explorative qualitative, which concretely describes how the company implements the product, price, place, promotion, people, process, and physical evidence strategies. Data collection techniques for this research include interviews with 7 informants, documentation and literature studies, as well as source triangulation. The results of this research indicate that the company has implemented all elements of the marketing mix in its business marketing activities. However, not all elements are running optimally. The product, price, process, and physical evidence elements are functioning well. Meanwhile, the place, promotion, and people elements are still facing some obstacles.
E-DESAIN BAGI PELAKU UMKM DI DAERAH JAWA BARAT: E-DESAIN BAGI PELAKU UMKM DI DAERAH JAWA BARAT Natari, Sari Usih; Jaja Raharja, Sam’un
Jurnal Kajian Budaya dan Humaniora Vol 4 No 2 (2022): Jurnal Kajian Budaya dan Humaniora (JKBH), Juni 2022
Publisher : PT. RANESS MEDIA RANCAGE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61296/jkbh.v4i2.22

Abstract

Semenjak adanya pandemik Covid-19 semenjak bulan maret tahun 2020, omset penjualanan menurun drastis 50% untuk usaha UMKM tersebut.Oleh karena itu, diperlukannya pelatihan untuk meningkatkan pengetahuan pelaku usaha terkait penjualanan secara digital,khususnya pelatihan cara mendesain logo produk yang baik.Identitas merek digunakan sebagai alat untuk memperkenalkan, memperlihatkan dan menerangkan apa produk yang ingin dijual oleh para pelaku usaha.Dua unsur yang ada dalam identitas merek adalah desain logo dan nama merek.Desain logo dan nama merek ini memiliki pengaruh dalam membentuk citramerek (brand image). Metode pelaksanaan terdiri dari tahap analisa awal, dimana dilakukan survei, observasi dan pelibatan pihak terkait lainnya. Selanjutnya dilakukan tahap pelaksanaan kegiatan pelatihan dengan narasumber internal dan eksternal terkait penggunaan digital untuk bisnis. Terakhir dilakukan tahap evaluasi berupa kontrol perubahan yang terjadi sebelum dan sesudah pelatihan.
Pengaruh Word of Mouth Terhadap Brand Awareness pada Konsumen Coffee Shop Titik Awal Jatinangor Puti Ayummi; Sam’un Jaja Raharja; Mas Rasmini
Jurnal Manajemen Pendidikan dan Ilmu Sosial Vol. 6 No. 3 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (April - Mei 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i3.4572

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh dari word of mouth terhadap brand awareness pada konsumen Titik Awal Jatinangor. Metode yang digunakan dalam penelitian ini yaitu kuantitatif dengan jenis penelitian deskriptif verifikatif. Data yang diperoleh terdiri dari data primer yang dikumpulkan melalui penyebaran kuesioner, wawancara, dan observasi non-partisipatif. Selain itu, peneliti juga memanfaatkan data sekunder yang diperoleh dari berbagai sumber seperti jurnal, artikel, dan buku yang relevan. Sampel penelitian terdiri dari 100 responden yang dipilih menggunakan teknik accidental sampling dan data dianalisis menggunakan regresi linear sederhana. Hasil penelitian menunjukkan bahwa word of mouth berpengaruh positif dan signifikan terhadap brand awareness pada konsumen coffee shop Titik Awal. Dimensi tracking pada word of mouth memiliki skor tertinggi, yang artinya praktik tracking yang dilakukan oleh Titik Awal sudah menampilkan kinerja yang baik. Sementara itu, rekapitulasi skor variabel brand awareness memiliki persentase hampir sama sehingga dapat dikatakan merek ini sudah dikenal dan diingat dengan baik oleh konsumen. Penelitian ini menyimpulkan bahwa strategi promosi word of mouth berdampak untuk menciptakan pelanggan baru dan dapat meningkatkan awareness dikalangan konsumen.
THE INFLUENCE OF CONTENT MARKETING ON PURCHASE INTENTION Wahyuni, Dewi Kamalia; Raharja, Sam’un Jaja; Kostini, Nenden
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i1.22452

Abstract

The purpose of this study is to analyze the influence of content marketing on purchase intention among Instagram followers of @MasaRemajaCollective. This study uses a quantitative descriptive-verification approach. The population of this study was 10,400 Instagram followers of @MasaRemajaCollective. The sample was taken using the Slovin formula with a margin of error of 10%, resulting in a minimum sample size of 100 respondents. The sampling technique used probability sampling with simple random sampling. Data analysis used simple linear regression, a normality test, a linearity test, and a hypothesis test. The results showed that content marketing implemented by @MasaRemajaCollective has a positive and significant influence on the purchase intention of the audience on Instagram. Keywords: Content Marketing; Purchase Intention; Instagram
Analisis Gaya Kepemimpinan Manajer Internasional (Jepang) Dan Manajer Nasional (Indonesia) Pada Departemen Steel PT. Hanwa Indonesia Priyanka, Ellissa; Raharja, Sam’un Jaja; Muftiadi, Anang
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 12 No. 4 (2023): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v12i4.1937

Abstract

Every leader in an organization has a different leadership style based on background and cultural beliefs which will determine the effectiveness of an organization. Therefore, this research aims to analyze the leadership styles of international managers (Japan) and national managers (Indonesia) in the Steel Department of PT. Hanwa Indonesia along with related factors, obstacles and opportunities encountered by each leader as well as how each leader faces obstacles and opportunities and makes adjustments to achieve company goals. This research uses a qualitative research method with data collection techniques through related literature and interviews with the resource person, one senior manager of the PT Steel Department. Hanwa Indonesia who comes from Japan and one manager who comes from Indonesia as well as several local employees who have worked for more than three years. The data analysis technique uses data validity and reliability methods which are tested through a triangulation process. The results of this research show that the leadership styles of international managers (Japan) and national managers (Indonesia) in the Steel Department of PT. Hanwa Indonesia is a democratic leadership style that is supported by the ability to learn from the experience and interpersonal skills of each leader and the cultural values and traditions of Japan and Indonesia. Obstacles in leading lie in differences in cultural backgrounds involving language and habits. Therefore, each leader seeks to develop cultural sensitivity by learning and understanding their respective language and culture and using their interpersonal skills to guide and facilitate change efforts.  
Sharia-Based Financial Performance Optimization for MSMEs in Banten Province, Indonesia Itang Itang; Sam’un Jaja Raharja; Rusdin Tahir; Wawan Wahyuddin
Khazanah Sosial Vol. 5 No. 2 (2023): Khazanah Sosial
Publisher : UIN Sunan Gunung Djati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ks.v5i2.29477

Abstract

Economic growth will be influenced by stable Small and Medium Enterprises (SMEs) and optimal financial performance based on the use of sharia fintech. This study aims to examine the financial sustainability and performance of MSMEs from the perspective of Islamic economics; examine the impact of sharia fintech use on the financial sustainability and performance of SMEs; and strengthen human resource capacity, business diversification, business productivity, and product marketing to enhance the financial sustainability and business sustainability of SMEs. The survey was conducted with a quantitative approach. Data was obtained through questionnaires distributed to 303 respondents in 4 cities and 4 districts in Banten Province. The findings indicated that company diversification and human resource capacity had an impact on the financial performance of MSMEs. The viability of SME firms is positively impacted by sharia fintech, human resource capability, company diversification, business productivity, and financial performance. Our study recommends SME business management based on the use of sharia fintech in supporting SME business sustainability in Banten Province, Indonesia. Our research contribution, apart from being empirical evidence of how to optimize MSME financial performance, also provides understanding for MSME managers in inventorying alternatives to improve financial performance by studying human resource capacity, business diversification, sharia Fintech, and business productivity, which in turn has an impact on economic growth.
PENGARUH ARTIFICIAL INTELLIGENCE TERHADAP CUSTOMER EXPERIENCE (Survey pada Pengguna Aplikasi Spotify di Jatinangor) Jumanul Qalby Khutami; Nadira Adinda Putri Asmara; Lina Auliana; Sam'un Jaja Raharja; Marsha Aulia Hakim
Jurnal Ilmu Administrasi Bisnis Vol 13, No 2 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.42229

Abstract

The business trend in Indonesia is toward developing artificial intelligence (AI), driven by technological advancements and customer demand for a more efficient experience. The entertainment industry, including music streaming, is experiencing rapid growth. Spotify, a leader in music streaming, uses AI to provide personalized recommendations to users. Despite this, some users report issues such as billing and app navigation. This study focuses on the influence of AI on user experience in the context of Spotify. This study uses a descriptive verification method to examine the effect of artificial intelligence (AI) on customer experience in using the Spotify application in Jatinangor, Indonesia. The sample of this study was 100 samples in the Jatinangor area. Through data collection using a structured questionnaire, data analysis was conducted with SPSS 27.0, using a simple linear regression test after validity and reliability were tested. Classical assumption tests such as normality, linearity, and heteroscedasticity were performed before regression analysis. Using statistical analysis on a sample of 100 Spotify users in Jatinangor, it was concluded that artificial intelligence (AI) significantly influences the customer experience. Results show rejection of the null hypothesis, validating that AI significantly impacts user experience in the context of Spotify.Keywords: Artificial Intelligence; Customer Experience; Entertainment.Tren bisnis di Indonesia mengarah pada pengembangan kecerdasan buatan (AI), didorong oleh kemajuan teknologi dan permintaan pelanggan akan pengalaman yang lebih efisien. Industri hiburan, termasuk streaming musik, mengalami pertumbuhan pesat. Spotify, sebagai pemimpin dalam streaming musik, menggunakan AI untuk memberikan rekomendasi personal kepada pengguna. Meskipun demikian, beberapa pengguna melaporkan masalah seperti penagihan dan navigasi aplikasi. Penelitian ini berfokus pada pengaruh AI terhadap pengalaman pengguna dalam konteks Spotify. Penelitian ini menggunakan metode deskriptif verifikatif untuk mengkaji pengaruh kecerdasan buatan (AI) terhadap pengalaman pelanggan dalam penggunaan aplikasi Spotify di Jatinangor, Indonesia. Penelitian ini mengumpulkan 100 sampel di daerah Jatinangor. Analisis data dilakukan dengan menggunakan SPSS 27.0 setelah data dikumpulkan melalui kuesioner terstruktur. Pengujian dilakukan menggunakan uji regresi linier sederhana. Dengan menggunakan analisis statistik pada sampel 100 pengguna Spotify di Jatinangor, disimpulkan bahwa kecerdasan buatan (AI) memiliki pengaruh yang signifikan terhadap pengalaman pelanggan (customer experience). Hasil menunjukkan penolakan terhadap hipotesis nol, memvalidasi bahwa AI berdampak secara signifikan terhadap pengalaman pengguna dalam konteks aplikasi Spotify. Kata Kunci: Kecerdasan Buatan; Pengalaman Pelanggan; Hiburan.
Ethics and Leadership: Examining the Roles of Honesty and Integrity Muhammad Nabil Aditama; Ratih Purbasari; Sam'un Jaja Raharja; Herwan Abdul Muhyi
Jurnal Manajemen Sains dan Organisasi Vol. 6 No. 1 (2025): Jurnal Manajemen Sains dan Organisasi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52300/jmso.v6i1.18138

Abstract

Objective – This literature review aims to examine the importance of honesty and integrity in the practice and theories of leadership, and how both are fundamentally attached to the concept itself, particularly to the types of leadership that are characterized by the presence of ethics.Design/Methodology/Approach – It is written to elaborate the existing literatures on this very topic in a systematic manner and to examine them thematically, creating an organized discussions on how the understanding of the correlation of those two qualities with leadership developed.Findings – This paper elaborates on the very definition of leadership; how different perspectives may define the concept differently and how it shapes the practice of leadership itself. It highlights the gaps in previous theorization of transformational leadership and how it does not place heavy emphasis on moral values such as honesty and integrity. Furthermore, it explains the various perspectives on honesty and integrity and their connection to leadership, how the two qualities shape both the leader as the moral agent and the people or the organization as the extension of the given leader.Implications – Integrity and Honesty are indeed fundamental to leadership and its overall practice and theorization.
Co-Authors Adela Rizki Nur Atikah Afifah Salihah AKHMAD, DEDE Ani Nur Aeni, Ani Nur Aranis Chan Arianis Chan Audy Yudistira Lenggihunusa Avia, Muhammad Dusthin Putra Ayummi, Puti Azalia Nediva Kuntjoro Bambang Hermanto Bambang Hermanto Banatun Nafis Cecep Safa’atul Barkah, Cecep Safa’atul Cecep Safa’atul Barkah Chandra Hendriyani Charity Latanza Indahsari Dede Akhmad Devina, Arindya Putri Elfira Annisa Sastra Ellissa Priyanka Eriana Afnan Evelyn Sanadi Fadoli Fadoli Fathiha, Erika Azzahra Firah Fanesa Ginanjar, Jajang Herawaty, Tety Herwan Abdul Muhyi Herwan Abdul Muhyi Ida Widianingsih Imam Suwandi Irvan Arif Kurniawan Itang Itang Jajang Ginanjar Jennifer Yunani Jumanul Qalby Khutami Lina Auliana Luthfi Thirafi Mardatillah*, Annisa Margo Purnomo Margo Purnomo Marsha Aulia Hakim Marsha Aulia Hakim Mas Rasmini Mega Adinda Eka Laksana Michael Marbun Miftahuddin, S.Si.,MAB., asep Mohammad Benny Alexandri Muhammad Lutfi Lazuardi Muhammad Nabil Aditama Nadira Adinda Putri Asmara Nenden Kostini Nurul Mardhiah Sitio* Priyanka, Ellissa Puti Ayummi R. Anang Muftiadi Raden Marsha Aulia Hakim Ratih Purbasari, Ratih Ria Arifianti Rivani - Rivani . Rivani, Rivani - Rusdin Tahir Rusdin Tahir Rusdin Tahir, Rusdin Salma Annisa Salma Shofia Rosyda Salma Shofia Rosyda Sari Usih Natari Sebastian, Felix Kenneth Sinta Ningrum Wiradinata Susilawati Sugiana, Neng Susi Wahyuni, Dewi Kamalia Wanty Cahyanti Wawan Wahyuddin Yuyun Yuniarti Yuyun Yuniarti, Yuyun