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All Journal Bumi Lestari Sosiohumaniora Jurnal Kesehatan Masyarakat Jurnal Administrasi Bisnis Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Jurnal Manajemen Pelayanan Publik Prosiding Penelitian dan Pengabdian kepada Masyarakat Jurnal Maneksi (Management Ekonomi Dan Akuntansi) AdBispreneur Warta Ardhia : Jurnal Perhubungan Udara Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Jurnal Inovasi Bisnis (Inovbiz) JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Scientific Journal of Reflection : Economic, Accounting, Management and Business International Journal of Supply Chain Management Journal of Education, Humaniora and Social Sciences (JEHSS) Organum: Jurnal Saintifik Manajemen dan Akuntansi JURNAL LENTERA BISNIS Kumawula: Jurnal Pengabdian Kepada Masyarakat International Journal of Economics, Business and Accounting Research (IJEBAR) Journal of Economics and Business Aseanomics Journal of Management - Small and Medium Enterprises (SME's) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Jurnal Pendidikan dan Teknologi Indonesia Jurnal Manajemen Sains dan Organisasi (JMSO) Jurnal Kependudukan Indonesia BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi Jurnal USAHA Eduvest - Journal of Universal Studies Aliansi : Jurnal Politik, Keamanan Dan Hubungan Internasional Jurnal Penelitian dan Pengabdian Kepada Masyarakat (JPPM) Khazanah Sosial
Sam'un Jaja Raharja
Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Padjadjaran, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Transportation Other

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THE IMPACT OF INSTAGRAM SOCIAL MEDIA ON KOPI KENANGAN BRAND LOYALTY Sebastian, Felix Kenneth; Raharja, Sam’un Jaja; Alexandri, Mohammad Benny
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.17909

Abstract

With the widespread use of social media, companies create various creative content to attract people's attention. One of them is Kopi Kenangan. This research aims to determine the influence of Instagram social media on Kopi Kenangan brand loyalty by studying consumers in the city of Bandung. The method used in this research is quantitative with a descriptive nature and uses a questionnaire as a data collection tool. The sample used was a purposive sampling technique aimed at Kopi Kenangan consumers in Bandung City with a total of 106 respondents. Data analysis was carried out using simple linear regression, coefficient of determination, and hypothesis testing. Based on the research results, the social media Instagram account @kopikenangan.id has an influence on the brand loyalty of Kopi Kenangan consumers. The coefficient of determination value was 30.8%, which shows that the remaining 69.2% is explained by other variables. Keywords: Social Media; Instagram; Coffee Shop; Brand Loyalty
Marketing Mix 7P Strategy Analysis At PT. Ayo Media Network Bandung Devina, Arindya Putri; Raharja, Sam’un Jaja; Muhyi, Herwan Abdul
Eduvest - Journal of Universal Studies Vol. 4 No. 2 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i2.1030

Abstract

PT. Ayo Media Network Bandung is a company engaged in the digital mass media industry, offering a digital news portal product called AyoBandung.com. This research aims to obtain information and a real picture of how the implementation of the 7P marketing mix strategy is carried out by PT. Ayo Media Network Bandung in developing the AyoBandung.com product. The method used in this research is explorative qualitative, which concretely describes how the company implements the product, price, place, promotion, people, process, and physical evidence strategies. Data collection techniques for this research include interviews with 7 informants, documentation and literature studies, as well as source triangulation. The results of this research indicate that the company has implemented all elements of the marketing mix in its business marketing activities. However, not all elements are running optimally. The product, price, process, and physical evidence elements are functioning well. Meanwhile, the place, promotion, and people elements are still facing some obstacles.
THE INFLUENCE OF CONTENT MARKETING ON PURCHASE INTENTION Wahyuni, Dewi Kamalia; Raharja, Sam’un Jaja; Kostini, Nenden
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i1.22452

Abstract

The purpose of this study is to analyze the influence of content marketing on purchase intention among Instagram followers of @MasaRemajaCollective. This study uses a quantitative descriptive-verification approach. The population of this study was 10,400 Instagram followers of @MasaRemajaCollective. The sample was taken using the Slovin formula with a margin of error of 10%, resulting in a minimum sample size of 100 respondents. The sampling technique used probability sampling with simple random sampling. Data analysis used simple linear regression, a normality test, a linearity test, and a hypothesis test. The results showed that content marketing implemented by @MasaRemajaCollective has a positive and significant influence on the purchase intention of the audience on Instagram. Keywords: Content Marketing; Purchase Intention; Instagram
Analisis Gaya Kepemimpinan Manajer Internasional (Jepang) Dan Manajer Nasional (Indonesia) Pada Departemen Steel PT. Hanwa Indonesia Priyanka, Ellissa; Raharja, Sam’un Jaja; Muftiadi, Anang
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 12 No. 4 (2023)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v12i4.1937

Abstract

Every leader in an organization has a different leadership style based on background and cultural beliefs which will determine the effectiveness of an organization. Therefore, this research aims to analyze the leadership styles of international managers (Japan) and national managers (Indonesia) in the Steel Department of PT. Hanwa Indonesia along with related factors, obstacles and opportunities encountered by each leader as well as how each leader faces obstacles and opportunities and makes adjustments to achieve company goals. This research uses a qualitative research method with data collection techniques through related literature and interviews with the resource person, one senior manager of the PT Steel Department. Hanwa Indonesia who comes from Japan and one manager who comes from Indonesia as well as several local employees who have worked for more than three years. The data analysis technique uses data validity and reliability methods which are tested through a triangulation process. The results of this research show that the leadership styles of international managers (Japan) and national managers (Indonesia) in the Steel Department of PT. Hanwa Indonesia is a democratic leadership style that is supported by the ability to learn from the experience and interpersonal skills of each leader and the cultural values and traditions of Japan and Indonesia. Obstacles in leading lie in differences in cultural backgrounds involving language and habits. Therefore, each leader seeks to develop cultural sensitivity by learning and understanding their respective language and culture and using their interpersonal skills to guide and facilitate change efforts.  
Sharia-Based Financial Performance Optimization for MSMEs in Banten Province, Indonesia Itang Itang; Sam’un Jaja Raharja; Rusdin Tahir; Wawan Wahyuddin
Khazanah Sosial Vol. 5 No. 2 (2023): Khazanah Sosial
Publisher : UIN Sunan Gunung Djati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ks.v5i2.29477

Abstract

Economic growth will be influenced by stable Small and Medium Enterprises (SMEs) and optimal financial performance based on the use of sharia fintech. This study aims to examine the financial sustainability and performance of MSMEs from the perspective of Islamic economics; examine the impact of sharia fintech use on the financial sustainability and performance of SMEs; and strengthen human resource capacity, business diversification, business productivity, and product marketing to enhance the financial sustainability and business sustainability of SMEs. The survey was conducted with a quantitative approach. Data was obtained through questionnaires distributed to 303 respondents in 4 cities and 4 districts in Banten Province. The findings indicated that company diversification and human resource capacity had an impact on the financial performance of MSMEs. The viability of SME firms is positively impacted by sharia fintech, human resource capability, company diversification, business productivity, and financial performance. Our study recommends SME business management based on the use of sharia fintech in supporting SME business sustainability in Banten Province, Indonesia. Our research contribution, apart from being empirical evidence of how to optimize MSME financial performance, also provides understanding for MSME managers in inventorying alternatives to improve financial performance by studying human resource capacity, business diversification, sharia Fintech, and business productivity, which in turn has an impact on economic growth.
Co-Authors Adela Rizki Nur Atikah Aditama, Muhammad Nabil Afifah Salihah AKHMAD, DEDE Anang Muftiadi Ani Nur Aeni, Ani Nur Aranis Chan Arianis Chan Audy Yudistira Lenggihunusa Avia, Muhammad Dusthin Putra Ayummi, Puti Azalia Nediva Kuntjoro Bambang Hermanto Bambang Hermanto Banatun Nafis Cecep Safa’atul Barkah, Cecep Safa’atul Cecep Safa’atul Barkah Chandra Hendriyani Charity Latanza Indahsari Dede Akhmad Devina, Arindya Putri Elfira Annisa Sastra Ellissa Priyanka Eriana Afnan Evelyn Sanadi Fadoli Fadoli Fathiha, Erika Azzahra Firah Fanesa Ginanjar, Jajang Herawaty, Tety Herwan Abdul Muhyi Herwan Abdul Muhyi Herwan Abdul Muhyi Herwan Abdul Muhyi Herwan Abdul Muhyi Herwan Abdul Muhyi Ida Widianingsih Imam Suwandi Irvan Arif Kurniawan Itang Itang Jajang Ginanjar Jennifer Yunani Lina Auliana Luthfi Thirafi Mardatillah*, Annisa Margo Purnomo Margo Purnomo Marsha Aulia Hakim Mas Rasmini Mega Adinda Eka Laksana Michael Marbun Miftahuddin, S.Si.,MAB., asep Mohammad Benny Alexandri Muhammad Lutfi Lazuardi Nenden Kostini Nurul Mardhiah Sitio* Priyanka, Ellissa R. Anang Muftiadi Raden Marsha Aulia Hakim Ratih Purbasari Ratih Purbasari Ratih Purbasari Ratih Purbasari, Ratih Ria Arifianti Rivani - Rivani . Rivani Rivani Rivani Rivani Rusdin Tahir Rusdin Tahir Rusdin Tahir, Rusdin Salma Annisa Salma Shofia Rosyda Salma Shofia Rosyda Sari Usih Natari Sebastian, Felix Kenneth Sinta Ningrum Wiradinata Susilawati Sugiana, Neng Susi Wahyuni, Dewi Kamalia Wanty Cahyanti Wawan Wahyuddin Yuyun Yuniarti Yuyun Yuniarti, Yuyun