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All Journal Jurnal Simetris Jurnal Bisnis dan Manajemen JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Jurnal Dinamika Ekonomi dan Bisnis Jurnal DISPROTEK Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Abdi Insani Iqtishadia: Jurnal Kajian Ekonomi dan Bisnis Islam Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Jurnal Cahaya Mandalika Jumat Ekonomi: Jurnal Pengabdian Masyarakat Golden Ratio of Marketing and Applied Psychology of Business Tepis Wiring : Jurnal Pengabdian Masyarakat Jurnal Pelita Manajemen Jurnal Industrikrisna IIJSE Journal of Social Science and Education Research Indonesian Journal of Innovation Multidisipliner Research
Sisno Riyoko
Universitas Islam Nahdlatul Ulama Jepara
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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Unlocking International Markets: The Impact of Digital Marketing and Supply Chain Adaptability on Jepara's Furniture Exports Sholikah, Mariatus; Roosdhani, Mohammad Rifqy; Riyoko, Sisno
Jurnal Bisnis dan Manajemen Vol. 12 No. 2 (2025): Jurnal Bisnis dan Manajemen Volume 12 Nomor 2 Tahun 2025
Publisher : Jurnal Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jbm.v12i2.16440

Abstract

This study examines the effects of digital marketing and supply chain capability on export marketing performance among furniture exporters in Jepara, Indonesia, with networking and corporate reputation serving as mediating variables. The research addresses inconsistencies in previous empirical findings by analyzing how organizational capabilities are translated into performance outcomes within the context of small and medium-sized export-oriented enterprises. Using a quantitative explanatory research design, data were collected through closed-ended questionnaires distributed to 156 furniture exporting SMEs in Jepara Regency, selected using purposive sampling based on specific criteria and measured using a 10-point Likert scale. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS software to assess the measurement model, structural relationships, and mediation effects. The findings indicate that supply chain capability, global market adaptability, networking, and corporate reputation have a positive and significant effect on export marketing performance. Digital marketing does not have a significant direct effect on marketing performance; however, it exerts a significant indirect effect through networking and corporate reputation. These results highlight the importance of relational and reputational mechanisms in transforming organizational capabilities into improved performance in international markets. The study suggests that exporters should integrate digital marketing initiatives with relationship-building and reputation management strategies, while policymakers should strengthen digital infrastructure and supply chain support to enhance the global competitiveness of Jepara’s furniture industry.
Brand Image and Purchase Decision: The Mediating Role of Product Quality and Social Media Engagement Naili Rahma Yuliani; Sisno Riyoko; Mohamad Rifqy Roosdhani
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 3 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i3.10320

Abstract

This study examines the influence of brand image on purchase decision among Generation Z consumers who have purchased products at Corner Nyonya, with product quality and social media engagement as mediating variables. The background of the study is the growing importance of brand meaning, consumption experience, and digital interaction in shaping purchase decisions among young consumers. The objective of this research is to analyze both the direct and indirect effects of brand image on purchase decision. A quantitative explanatory approach was applied using a cross-sectional survey. Data were collected from 120 Generation Z respondents through a structured questionnaire and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results show that brand image has a positive and significant direct effect on purchase decision. In addition, brand image significantly influences product quality and social media engagement, both of which also have significant effects on purchase decision. The mediation analysis indicates that product quality and social media engagement partially mediate the relationship between brand image and purchase decision, with social media engagement showing a stronger mediating role. The study concludes that brand image is translated into purchase decisions through experiential and digital pathways. Practically, culinary businesses targeting Generation Z should strengthen brand image, maintain consistent product quality, and optimize engagement-oriented social media strategies.
The Effect of Flash Sale and Delivery Experience on Repurchase Decision Mediated by Customer Satisfaction: A SEM-PLS Study on Gen Z Shopee Consumers of Skintific Misbakhuddin, Agam; Riyoko, Sisno; Widiastuti, Anna
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.9427

Abstract

This study aims to analyze the effect of flash sales and delivery experience on repurchase decisions with customer satisfaction among Generation Z consumers of Skintific skincare products on Shopee. The population of this study consists of all consumers of Skintific skincare products on Shopee, whose total number is not precisely known. The sample comprised 100 respondents selected using a purposive sampling technique. Instrument testing in this study employed validity and reliability tests. The data analysis method used structural equation modeling (SEM) with SmartPLS software version 3.29. The results indicate that flash sales have no effect on repurchase decisions, delivery experience has a positive and significant effect on repurchase decisions, flash sales have no effect on customer satisfaction, delivery experience has a positive and significant effect on customer satisfaction, and customer satisfaction has a positive and significant effect on repurchase decisions of Skintific skincare products on Shopee among Generation Z consumers. The implication of this study is that Generation Z consumers tend to make repeat purchases because they feel satisfied with the shopping experience they receive, particularly related to service quality and product delivery.
Entrepreneurial Orientation in the Business Profit Development Center of SMEs in Java: The Critical Role of Islamic Values Riyoko, Sisno; Mufid, Fathul
IQTISHADIA Vol 16, No 2 (2023): IQTISHADIA
Publisher : Ekonomi Syariah IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/iqtishadia.v16i2.22545

Abstract

Small and medium enterprises (SMEs) are urged to enhance their business operations in the rapidly evolving technological landscape. The emphasis on entrepreneurial orientation has played a crucial role in both economic and societal development. Islamic values, which are rooted in fundamental religious principles, have significant potential to shape entrepreneurial behaviors. This research aims to provide a framework that enhances the performance of SMEs. The results of this research emphasize the significant role of Islamic values in amplifying entrepreneurial orientation. This research reveals that adopting Islamic principles has the potential to significantly improve the business performance of SMEs in Central Java. In addition, SMEs benefit from a significant boost in their performance by embracing Islamic values, such as proactiveness, a commitment to learning, and the willingness to take risks.
ANALISIS EFEKTIVITAS PRODUKSI MENGGUNAKAN METODE OVERALL EQUIPMENT EFFECTIVENESS (OEE) DI PT ADVANCE DIGITAL Muhammad Hasib Hilmi; Noor Nailie Azzat; Sisno Riyoko
INDUSTRIKRISNA Vol 15 No 1 (2026): INDUSTRIKRISNA
Publisher : Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61488/industrikrisna.v15i1.828

Abstract

Penelitian ini menganalisis efektivitas produksi menggunakan metode Overall Equipment Effectiveness (OEE) pada PT Advance Digital, perusahaan manufaktur elektronik di Indonesia yang memproduksi kipas angin. Sebagai perusahaan yang baru beroperasi sejak tahun 2025, ditemukan permasalahan efisiensi produksi khususnya pada mesin injeksi molding, seperti keterlambatan produksi, kerusakan mesin, dan produk cacat. Orisinalitas penelitian ini terletak pada penerapan metode OEE yang dikombinasikan dengan analisis six big losses dalam mengevaluasi kinerja mesin pada perusahaan manufaktur yang masih dalam tahap awal operasional. Tujuan penelitian ini adalah mengukur efektivitas mesin injeksi molding, mengidentifikasi faktor dominan yang mempengaruhi kinerja mesin, serta memberikan usulan perbaikan. Metode yang digunakan adalah pendekatan deskriptif kuantitatif dengan perhitungan nilai OEE dan analisis komponen six big losses. Hasil penelitian menunjukkan bahwa mesin MI-4 dan MI-5 memiliki nilai OEE di bawah standar JIPM sebesar 85%. Faktor paling dominan yang mempengaruhi efektivitas adalah breakdown losses dengan persentase sebesar 33% pada mesin MI-4 dan 32% pada mesin MI-5. Hal ini menunjukkan bahwa downtime mesin menjadi penyebab utama ketidakefisienan produksi. Oleh karena itu, usulan perbaikan meliputi penjadwalan pemeliharaan rutin harian dan bulanan, pembersihan mesin oleh operator, serta pemeriksaan komponen mesin secara berkala. Penelitian ini memberikan implikasi praktis dalam meningkatkan kinerja mesin dan mengurangi kerugian produksi pada industri manufaktur.
From Scrolling To Strolling: Synergizing Tourism Influencers and AI Adoption in Gen Z’s Decision To Visit Marine Destination Zulfa Indriyani; Mohamad Rifqy Roosdhani; Sisno Riyoko
JURNAL PELITA MANAJEMEN Vol. 5 No. 01 (2026): Mei 2026
Publisher : DPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/jpm.v5i01.7404

Abstract

The rapid integration of digital technology has transformed how Generation Z plans travel, creating a dichotomy between human-centric social validation and machine-driven utility. However, previous studies have largely examined tourism influencers and AI usage separately, despite Gen Z marine tourism decisions being increasingly shaped by the interaction of social influence, digital engagement, and AI-assisted planning. This integration is particularly important in marine tourism contexts, where experiential decision-making is highly influenced by both social validation and digital assistance technologies.This study investigates the transformation mechanism of digital stimuli into behavioral intentions by examining the synergistic roles of Tourism Influencers and Artificial Intelligence (AI) Usage in predicting Visit Decisions to marine tourism destinations in Jepara, Indonesia. Utilizing the Stimulus-Organism-Response (S-O-R) framework, this quantitative research employed Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze data from 145 Gen Z respondents selected through purposive sampling. The results indicate that the proposed model demonstrates substantial predictive power. Empirical findings reveal that Tourism Influencers significantly drive the quality of Tourism Content and Digital Engagement. Crucially, this study identifies Digital Engagement as the most dominant mediator, outperforming Tourism Content in converting influencer exposure into visit decisions. Conversely, although AI Usage has a significant yet relatively weak direct effect on visit decisions, AI failed to serve as a significant mediator in the context of influencer marketing. These findings conclude that for Gen Z, AI currently functions as a complementary utility tool, whereas active digital engagement remains the primary psychological bridge for behavioral conversion. Destination managers are advised to shift strategies from passive content exposure to fostering interactive digital participation.
Analisis Perencanaan Agregat Pada Produk Kursi Untuk Optimalisasi Biaya Produksi Dea Ayu Bestari; Gunawan Mohammad; Sisno Riyoko
Indonesian Journal of Innovation Multidisipliner Research Vol. 4 No. 2 (2026): April - Juni
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

CV Berkah Wood and Leather merupakan perusahaan manufaktur furnitur berbahan kayu dan kulit yang menerapkan sistem Make to Stock (MTS). Perusahaan menghadapi kendala dalam perencanaan produksi karena masih menggunakan perkiraan sederhana, sehingga sering terjadi kekurangan bahan baku saat permintaan meningkat dan penumpukan produk saat permintaan menurun. Penelitian ini bertujuan untuk melakukan peramalan permintaan produk kursi guna menstabilkan produksi serta menyusun perencanaan agregat dengan metode transportasi untuk menentukan jumlah produksi yang optimal dan biaya produksi minimum. Penelitian ini dilakukan di CV Berkah Wood and Leather, Jepara, dengan menggunakan data primer dan sekunder. Data primer diperoleh melalui wawancara dan observasi langsung terkait permintaan, kapasitas produksi, biaya tenaga kerja, serta persediaan. Data sekunder diperoleh dari dokumen perusahaan seperti data penjualan, jam kerja, dan biaya produksi. Teknik analisis data meliputi peramalan permintaan menggunakan metode simple moving average, single exponential smoothing, dan regresi linear sederhana, kemudian dipilih metode terbaik berdasarkan nilai MSE terkecil. Selanjutnya dilakukan perencanaan agregat dengan alternatif tenaga kerja tetap dan tenaga kerja berubah, serta optimasi menggunakan metode transportasi untuk menentukan kombinasi produksi yang paling efisien. Hasil penelitian menunjukkan bahwa metode Simple Linear Regression (SLR) merupakan metode peramalan paling akurat karena memiliki nilai MSE terendah dibandingkan SMA dan SES. Hasil peramalan menghasilkan total permintaan tahun 2025 sebesar 13.593 unit, yang terdiri dari 6.590 unit Dining Chair, 5.950 unit Barstool, dan 1.053 unit Lazy Chair. Hasil perencanaan agregat dengan metode transportasi menunjukkan bahwa alternatif tenaga kerja berubah lebih efisien dibandingkan tenaga kerja tetap, dengan total biaya produksi sebesar Rp247.782.235 dibandingkan Rp516.863.817. Strategi ini memberikan penghematan sebesar Rp269.081.582 atau 52,06%, karena kapasitas produksi dapat disesuaikan dengan kebutuhan permintaan sehingga mampu menekan kelebihan produksi dan biaya persediaan.
Co-Authors Alfi Nur Fachri Ali Ali Amrullah, M.Faris Anna Widiastuti Arba'ani, Muhammad Anas Ariyanto, Dimas Buang Budi Wahono Budi Lofian Budi Lofian Budi Lofian Budi Wahono, Buang Dea Ayu Bestari Dias Prihatmoko Dimas Ariyanto Eko Sulistiyono, Eko Fachri, Alfi Nur Faqih, Mustofa Fathul Mufid Fitriasari, Dessy Gun Sudiryanto Gunawan Mohammad Isyfa Fuhrotun Nadhifah Laila, Azzah Nor Mahfudh, Ainul Misbakhuddin, Agam Mohamad Rifqy Roosdhani Muhammad Alif Najih Muhammad Hasib Hilmi Naili Rahma Yuliani Najih, Muhammad Alif Noor Azizah Noor Nailie Azzat R Hadapiningradja Kusumodestoni Roosdhani, Mohammad Rifqy Safrizal Samsul Arifin Saputro, Yayan Adi Shodiq Eko Ariyanto Sholikah, Mariatus Suyatno Suyatno Suyatno Suyatno Syafrizal Syafrizal Zaenal Arifin Zaenal Arifin Zainul Arifin Zulfa Indriyani