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All Journal Jurnal Simetris Jurnal Bisnis dan Manajemen JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Jurnal Dinamika Ekonomi dan Bisnis Jurnal DISPROTEK Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Abdi Insani Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Jurnal Cahaya Mandalika Jumat Ekonomi: Jurnal Pengabdian Masyarakat Golden Ratio of Marketing and Applied Psychology of Business Tepis Wiring : Jurnal Pengabdian Masyarakat Journal of Social Science and Education Research
Sisno Riyoko
Universitas Islam Nahdlatul Ulama Jepara
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Other

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Unlocking International Markets: The Impact of Digital Marketing and Supply Chain Adaptability on Jepara's Furniture Exports Sholikah, Mariatus; Roosdhani, Mohammad Rifqy; Riyoko, Sisno
Jurnal Bisnis dan Manajemen Vol. 12 No. 2 (2025): Jurnal Bisnis dan Manajemen Volume 12 Nomor 2 Tahun 2025
Publisher : Jurnal Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jbm.v12i2.16440

Abstract

This study examines the effects of digital marketing and supply chain capability on export marketing performance among furniture exporters in Jepara, Indonesia, with networking and corporate reputation serving as mediating variables. The research addresses inconsistencies in previous empirical findings by analyzing how organizational capabilities are translated into performance outcomes within the context of small and medium-sized export-oriented enterprises. Using a quantitative explanatory research design, data were collected through closed-ended questionnaires distributed to 156 furniture exporting SMEs in Jepara Regency, selected using purposive sampling based on specific criteria and measured using a 10-point Likert scale. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS software to assess the measurement model, structural relationships, and mediation effects. The findings indicate that supply chain capability, global market adaptability, networking, and corporate reputation have a positive and significant effect on export marketing performance. Digital marketing does not have a significant direct effect on marketing performance; however, it exerts a significant indirect effect through networking and corporate reputation. These results highlight the importance of relational and reputational mechanisms in transforming organizational capabilities into improved performance in international markets. The study suggests that exporters should integrate digital marketing initiatives with relationship-building and reputation management strategies, while policymakers should strengthen digital infrastructure and supply chain support to enhance the global competitiveness of Jepara’s furniture industry.
Brand Image and Purchase Decision: The Mediating Role of Product Quality and Social Media Engagement Naili Rahma Yuliani; Sisno Riyoko; Mohamad Rifqy Roosdhani
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 3 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i3.10320

Abstract

This study examines the influence of brand image on purchase decision among Generation Z consumers who have purchased products at Corner Nyonya, with product quality and social media engagement as mediating variables. The background of the study is the growing importance of brand meaning, consumption experience, and digital interaction in shaping purchase decisions among young consumers. The objective of this research is to analyze both the direct and indirect effects of brand image on purchase decision. A quantitative explanatory approach was applied using a cross-sectional survey. Data were collected from 120 Generation Z respondents through a structured questionnaire and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results show that brand image has a positive and significant direct effect on purchase decision. In addition, brand image significantly influences product quality and social media engagement, both of which also have significant effects on purchase decision. The mediation analysis indicates that product quality and social media engagement partially mediate the relationship between brand image and purchase decision, with social media engagement showing a stronger mediating role. The study concludes that brand image is translated into purchase decisions through experiential and digital pathways. Practically, culinary businesses targeting Generation Z should strengthen brand image, maintain consistent product quality, and optimize engagement-oriented social media strategies.
Co-Authors Alfi Nur Fachri Ali Ali Amrullah, M.Faris Anna Widiastuti Arba'ani, Muhammad Anas Ariyanto, Dimas Buang Budi Wahono Budi Lofian Budi Lofian Budi Lofian Budi Wahono, Buang Dias Prihatmoko Dimas Ariyanto Eko Sulistiyono, Eko Fachri, Alfi Nur Faqih, Mustofa Fathul Mufid Fathul Mufid Fitriasari, Dessy Gun Sudiryanto Isyfa Fuhrotun Nadhifah Laila, Azzah Nor Mahfudh, Ainul Mohamad Rifqy Roosdhani Muhammad Alif Najih Naili Rahma Yuliani Najih, Muhammad Alif Noor Azizah R Hadapiningradja Kusumodestoni Roosdhani, Mohammad Rifqy Safrizal Samsul Arifin Saputro, Yayan Adi Shodiq Eko Ariyanto Sholikah, Mariatus Suyatno Suyatno Suyatno Suyatno Syafrizal Syafrizal Zaenal Arifin Zaenal Arifin Zainul Arifin