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Aghnia Wulandari
Sekolah Tinggi Ilmu Ekonomi Manajemen Bisnis Indonesia
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Journal : Program Pemberdayaan Masyarakat

 1 
Peningkatan Pengetahuan dan Keterampilan Digital pada Pelaku Usaha Mikro Kecil dan Menengah (UMKM) melalui Program Community Development: Peningkatan Pengetahuan dan Keterampilan Digital pada Pelaku Usaha Mikro Kecil dan Menengah (UMKM) melalui Program Community Development Wulandari, Aghnia; Afriani, Sucia; Safinatunnajah, Vina; Nur Fauzi, Galih; Tsalits, Maulana; Yoga Pratama, Firza; Tangguhsyah Irawan, Dio; Dhika Maulana, Muhamad; Aditya Putra, Vitto
Jurnal Pengabdian Masyarakat Program Pemberdayaan Masyarakat Nasional Vol. 1 No. 01 (2024): Program Pemberdayaan Masyarakat : Jurnal Pengabdian Masyarakat
Publisher : STIE MBI

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Abstract

Pandemi COVID-19 mengubah kebiasaan masyarakat, mendorong UMKM di Kelurahan Pasir Gunung Selatan,Depok, beralih dari tradisional ke digital. Program pengembangan memberi wawasan tentang manfaat media sosial dan strategi pemasaran online. UMKM dapat bertahan dengan mengalihkan penjualan offline ke online, memperluas jangkauan dengan teknologi digital seperti social media dan e-commerce. Meski terdapat hambatan pengetahuan digital, UMKM dapat mengatasi dan beradaptasi melalui digitalisasi produk. Pemasaran digital menawarkan efektivitas biaya dan akses pasar yang luas melalui internet. Penggunaan internet mengubah konsep pemasaran dengan pendekatan 4C: customer, cost, convenience, dan communication, yang menekankan kenyamanan konsumen dan hubungan dua arah yang baik dengan pelanggan. Pandemi mengubah UMKM, namun dengan program ini, mereka dapat mengatasi tantangan dan meraih peluang di era digital. Program pengabdian masyarakat ini memilih target pelaku UMKM di Kelurahan Pasir Gunung Selatan kota Depok. Melalui program pengembangan masyarakat ini, tercapai sejumlah hasil positif yang berdampak signifikan. Peserta program memperoleh pemahaman tentang manfaat media sosial yang berharga, mengkomunikasikan informasi ini melalui pendekatan interaktif. Mereka juga diajarkan strategi efektif untuk memasarkan usaha melalui media sosial, termasuk penentuan waktu optimal untuk posting suatu konten. Selain itu, peserta diberikan bimbingan dalam mendaftarkan usaha di layanan Google, bahkan membuat akun Google Bisnis melalui praktik langsung
Pemanfaatan E-Commerce Shopee dalam Meningkatkan Strategi Pemasaran Usaha Mikro Kecil dan Menengah (UMKM) di Kecamatan Cimanggis Kota Depok Rizki Plasnajaya; Aghnia Wulandari; Pramuda Octabudiaji; Awaludin; Rizal Ardiansyah; Defi Rizka Rahmawati; Balqis Ummiyamarroh; Uli Marsella
Jurnal Pengabdian Masyarakat Program Pemberdayaan Masyarakat Nasional Vol. 1 No. 2 (2024): Program Pemberdayaan Masyarakat : Jurnal Pengabdian Masyarakat
Publisher : STIE MBI

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Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in the global economy, contributing significantly to employment and economic growth. In today's digital age, it is essential for MSMEs to utilize E-Commerce platforms like shopee to reach a wider customer base and expand their businesses beyond traditional brick-and-mortar stores. By tapping into the online marketplace, MSMEs can increase their visibility, attract new customers, and ultimately drive sales and revenue growth. The convenience and accessibility of e-commerce platforms make it easier for MSMEs to compete with larger retailers and establish a strong online presence.Keyword : MSMEs, economic growth, digital age, Expanding Business, attract new customers.
Developing the Potential of Young Entrepreneurial Interest by Utilizing Social commerce at PB Soedirman 2 Islamic Vocational School Aghnia Wulandari; Aries Setyawan; Azzahra Dian Kinanti; Ahmad Zaky Afansah; Irin Purwanti; Satria Firman Nafis; Bayu Rizaldy; Hartati Lumban Gaol
Jurnal Pengabdian Masyarakat Program Pemberdayaan Masyarakat Nasional Vol. 1 No. 2 (2024): Program Pemberdayaan Masyarakat : Jurnal Pengabdian Masyarakat
Publisher : STIE MBI

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Abstract

Developing the potential interest of young entrepreneurs by utilizing Social commerce is an innovative and effective strategy in facilitating the younger generation to become successful entrepreneurs in the ever-evolving digital era. With the advancement of information technology and the wider penetration of the internet, Social commerce has become the main cornerstone in building businesses and expanding market reach. Through the use of Social commerce, young entrepreneurs have the opportunity to sell their products or services through social media platforms such as Instagram, Facebook, TikTok, and other online platforms. The use of Social commerce provides various significant benefits for young entrepreneurs. Social commerce allows them to start a business with relatively low capital. By utilizing free platforms, young entrepreneurs can market their products without having to make a large investment in physical infrastructure. Social commerce also allows young entrepreneurs to access the global market more easily, by using the right digital marketing techniques, they can reach consumers in different parts of the world without having to have a physical store in each location. In addition, the use of social commerce also provides opportunities for young entrepreneurs to continue to learn independently and develop their digital skills. With the existence of Community Service activities with the theme of Developing the Potential Interest of Young Entrepreneurs with the Utilization of Social commerce, it can encourage the spirit of young entrepreneurs, interest and creativity of students to be entrepreneurial from an early age by using Social commerce as the media used, by utilizing Social commerce students can learn how to utilize technology to develop businesses that will later be undertaken.
Digital Marketing Strategy Through Social Commerce to Increase Sales of MSME in Cimanggis Subdistrict, Depok City Wulandari, Aghnia; Purnomo, Purnomo; Nadya Permata, Andhini; Puspa Anggraini, Leny; Aprilia, Tsaqif; Pebriyanti, Bunga; Dellya, Terryluana; Riandi, Ahmad; Hanafi, Fuad; Assyadera Marwan, Vannisa
Jurnal Pengabdian Masyarakat Program Pemberdayaan Masyarakat Nasional Vol. 2 No. 1 (2025): Jurnal Pengabdian Masyarakat Propernas
Publisher : STIE MBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64694/propernas.v2i1.22

Abstract

UMKM are the backbone of the economy in many countries, contributing significantly to economic growth, job creation and poverty reduction. UMKM players need to adopt appropriate information technology to develop and compete in the digital era. However, many UMKM have difficulty choosing appropriate technology solutions due to limited expert staff and the large choice of technology products. Therefore, guidance in choosing technology that suits your type of business and needs is very important. The aim of this Community Development activity for UMKM is to provide training to UMKM in Cimanggis Subdistrict, Depok City. With a strategy that utilizes social media sites, it is hoped that UMKM players can develop more by collaborating with digital-based promotional and distribution media as an adaptation step to survive and transform into superior UMKM in the era of the industrial revolution 4.0. By utilizing digital marketing strategies through social commerce, there are social features and potential that are usually found on social media. So, competitive business in the current era really depends on the internet and individual experience in making strategies such as using the WhatsApp business application. This activity is carried out in the form of training by providing material and practicing the arrangement of strategic steps in using the WhatsApp business application. The target of this activity is UMKM in Cimanggis Sub-district, Depok City. The activity method used in this activity is the Descriptive method with an Experimental Learning approach, which is delivered through lectures, questions and answers, interactive discussions and practice. The result of this activity is an understanding in implementing strategies for using the WhatsApp business application and digital marketing strategies through social commerce to increase business sales, so that in the future it is hoped that UMKM players can strengthen their brand and be able to engage directly with customers, provide convenience for customers, increase sales and expand customer reach.
Transformasi UMKM : Strategi Kolaborasi Digital Marketing dan Tim yang Efektif di UMKM Kelurahan Kemirimuka, Kecamatan Beji, Kota Depok: Transformasi UMKM : Strategi Kolaborasi Digital Marketing dan Tim yang Efektif di UMKM Kelurahan Kemirimuka, Kecamatan Beji, Kota Depok Ramadhani, Chintya; Shintya Sari, Clara; Putri, Dahlia; Hardi Sava Fadillah Putra, Davin; Kristanto Yudha, Kenny; Putri Nur Anjani, Laila; Ayuni, Maway; Yanda Rahmadini, Putri; Dwi Ramadhika, Rezky; Wulandari, Aghnia; Christina, Evita; Syarifuddin, Syarifuddin; Rustandy, Andy
Jurnal Pengabdian Masyarakat Program Pemberdayaan Masyarakat Nasional Vol. 2 No. 1 (2025): Jurnal Pengabdian Masyarakat Propernas
Publisher : STIE MBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64694/propernas.v2i1.37

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk mendorong transformasi digital pada pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) melalui strategi kolaborasi Digital Marketing serta pembentukan tim kerja yang efektif. Kegiatan dilaksanakan dalam tiga tahap, yaitu perencanaan, pelaksanaan, dan pelaporan. Pada tahap pelaksanaan, tim memberikan pelatihan mengenai pemanfaatan WhatsApp Business, dasar-dasar pemasaran digital, serta pentingnya struktur kerja tim yang solid dalam pengelolaan usaha. Hasil kegiatan menunjukkan bahwa para peserta mengalami peningkatan pemahaman terhadap konsep Digital Marketing dan mulai mengaplikasikan fitur digital dalam usahanya. Selain itu, peserta menyadari pentingnya pembagian peran dalam tim untuk meningkatkan efisiensi operasional. Kesimpulannya, transformasi UMKM melalui pendekatan digital dan kolaboratif merupakan strategi yang efektif dalam meningkatkan daya saing dan keberlanjutan usaha. Diperlukan pendampingan lanjutan untuk memastikan penerapan strategi ini secara optimal. Kata kunci: UMKM, Digital Marketing, WhatsApp Business, transformasi digital, tim yang efektif
Co-Authors Aditya Putra, Vitto Afriani, Sucia Ahmad Rizani, Ahmad Ahmad Zaky Afansah ANDINI NURWULANDARI Aprilia, Tsaqif Aries Setyawan Assyadera Marwan, Vannisa Awaludin Ayuni, Maway Azzahra Dian Kinanti Balqis Ummiyamarroh Bayu Rizaldy Christina, Evita Defi Rizka Rahmawati Dellya, Terryluana Dhika Maulana, Muhamad Dwi Ramadhika, Rezky Efendi, Suryono Eko Yulianto EKO YULIANTO Han, Yonghwa Hanafi, Fuad Hardi Sava Fadillah Putra, Davin Hartati Lumban Gaol Hasanudin Hasanudin Hasanudin Irin Purwanti Kristanto Yudha, Kenny Lubis, Amanda Mahdi Mahdi, Mahdi Nadya Permata, Andhini Nur Fauzi, Galih Octavia, Santi Pebriyanti, Bunga Plasnajaya, Rizki Pramuda Octabudiaji Puji Rahayu Purnomo Purnomo Purnomo Puspa Anggraini, Leny Putri Nur Anjani, Laila Putri, Dahlia Ramadhani, Chintya Riandi, Ahmad Rizal Ardiansyah Rizki Plasnajaya Rustandy, Andy Safinatunnajah, Vina Santi Octavia Satria Firman Nafis Shintya Sari, Clara Sri Setiawati Sugiono, Edi Syamsu Rijal Syarifuddin Syarifuddin Tangguhsyah Irawan, Dio Tri Waluyo Tsalits, Maulana Uli Marsella Yanda Rahmadini, Putri Yoga Pratama, Firza Yonghwa Han