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All Journal Jurnal Akademi Pariwisata Medan ProBisnis : Jurnal Manajemen Bussman Journal : Indonesian Journal of Business and Management Jurnal Visi Manajemen (JVM) Media Bina Ilmiah Journal of Artificial Intelligence and Digital Business Journal of Event, Travel and Tour Management West Science Social and Humanities Studies Tourism, Hospitality and Culture Insights Journal Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Brilliant International Journal of Management and Tourism
Hanif Hasan
Politeknik Pariwisata Palembang
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Analyzing Profitability Ratios to Boost Culinary Menu Performance in Hospitality Business Development Samuel Hamonangan; Hanif Hasan; Muhammad Halfi Indra Syahputra
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 3 (2025): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i3.5208

Abstract

This study aims to analyze the financial performance of the steak menu at Butcher Steak & Pasta Palembang using three key profitability ratios: Gross Profit Margin (GPM), Return on Sales (ROS), and Return on Capital Employed (ROCE). The method used is descriptive quantitative, with data sourced from sales records and operating costs for the period May to July 2024. This data was strengthened through observation, interviews, documentation, and literature review, thus providing a comprehensive picture of the business's profitability. The results show an average GPM of 43.73%, indicating fairly stable gross profitability. However, this value is still below the industry standard of 75%, mainly due to the high cost of goods sold for key raw materials. This indicates the need for cost control strategies, such as price negotiations with suppliers or innovation in menu engineering to increase gross profit margins. The average ROS was recorded at 43.73%, more than double the industry standard of 20%. This achievement confirms that the restaurant's operations are running efficiently, with effective cost control, resulting in a high net profit from every rupiah of sales. Furthermore, the ROCE ratio averaged 127.57%, significantly exceeding the industry benchmark of 40%. This indicates that the capital used in restaurant operations has been utilized very efficiently and has generated significant returns. Month-to-month performance fluctuations were relatively small, with a slight decline in June and a rebound in July. Overall, this study reveals that while operational efficiency and capital utilization have been excellent, there is still room for improvement in gross profitability. These findings not only provide practical recommendations for restaurant management but also enrich the literature on profitability analysis in the hospitality and culinary sectors.  
Analisis Potensi Event Pariwisata di Kabupaten PALI Hasan, Hanif
Tourism, Hospitality And Culture Insights Journal Vol 4 No 2 (2024): Tourism, Hospitality And Culture Insights Journal
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/thcij.v4i2.642

Abstract

This research analyzes the potential of tourism events in Kabupaten PALI, Sumatera Selatan, by focusing on three key locations: Candi Bumi Ayu, Dekranasda PALI, and Lapangan Gelora Pramuka. Utilizing the 4A approach (Attraction, Amenity, Accessibility, and Ancillary), the study identifies the strengths and areas for improvement in these venues to support tourism development. Findings highlight significant opportunities for cultural festivals, heritage exhibitions, and community events that can enhance local economic growth and tourism sustainability. Strengthened infrastructure, improved amenities, and coordinated event management are recommended to maximize the region’s tourism potential and attract domestic and international visitors.
The Optimizing Sponsorship Strategies for Music Concerts: Insights from 'Nyanyian Riang Gembira 2023’ Putri, Rachmayani; Agus Priyanto, Wisanggeni; Hasan, Hanif
Journal of Event, Travel and Tour Management Vol. 5 No. 1 (2025)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jett.v5i1.1946

Abstract

Sponsorship plays a fundamental role in the success of events by providing financial, service, and product support. This study aims to explore sponsorship activities and strategies for their development at the Nyanyian Riang Gembira 2023 event organized by CV Endless Creative Production. A qualitative research approach was used, incorporating data collection methods such as interviews, observations, and documentation. The analysis was conducted using five stages: SOAR analysis, data reduction, data presentation, conclusion drawing, and triangulation. The findings indicate that while CV Endless Creative Production has made significant efforts in sponsorship management, the implementation remains suboptimal, particularly due to the absence of a specialized sponsorship strategy. The study highlights that the sponsorship development strategy is essential for brand recognition, strengthening relationships with sponsors, achieving sponsorship targets, and establishing a structured sponsorship framework. These findings emphasize the need for a more systematic approach to sponsorship acquisition and management to enhance event sustainability and financial stability.
A Framework Integrating Operational Management and Accommodation in Karang Asam Festival Planning: Kerangka Integratif antara Manajemen Operasional dan Pengelolaan Akomodasi dalam Perencanaan Festival Karang Asam Wisanggeni Agus Priyanto; Hanif Hasan; Sri Wulan Damayati; I Made Oka Mertajayanto; Zulkifli Harahap
Journal of Event, Travel and Tour Management Vol.6 No.1 (2026)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jett.v6i1.2513

Abstract

Community based festivals can strengthen local development and cultural sustainability, yet research rarely explains how operational management and accommodation can be integrated in grassroots festival planning. This study proposes an integrated planning framework for the Karang Asam Festival in Muara Enim, South Sumatra. A qualitative case study was conducted using semi structured interviews, field observations, and document review across the pre event, event, and post event phases. The data were analyzed thematically to identify patterns in operational planning (logistics, communication, site management, and risk handling) and accommodation management using the Guest Service Cycle perspective. Findings show a Blended governance model: basic coordination exists, but many operational activities depend on experience rather than written Standard Operating Procedures. Accommodation is organized through a mixed system hotels for key performers and community managed homestays for other guests yet minimum service standards and centralized coordination remain limited, leading to inconsistent service quality. Despite these constraints, integration between operations and accommodation is maintained through strong community participation, social trust, and collective ownership. The study recommends gradual improvements, including simplified SOPs, better schedule control, minimum homestay standards, and a lightweight feedback mechanism. This framework supports more reliable operations and more consistent guest experience while preserving community-based governance.
Co-Authors Agus Priyanto, Wisanggeni Andri Ardhiyansyah Az Zahra, Fatma Damayati, Sri Wulan Edy Firmansyah Gusma, Esxi Martia Hamonangan, Samuel I Made Oka Mertajayanto Indra Syahputra, Muhammad Halfi Judijanto, Loso Khadijah Khadijah Lamsir, Seno Marini, Nadia Chairunnisa Andra Sitha Mertajayano, I Made Oka Muhammad Halfi Indra Syahputra Muhammad Halfi Indra Syahputra Muhammad Husni HM Nandana, Pandita Pelliyezer Karo Karo Permatasari , Mustika Permatasari, Mustika Pratiyudha, Dilla Putri, Rachmayani Saiyed, Rahma Samuel Hamonangan Simangunsong, Kartika Thersia Sinaga, Tuan Bobby Harsono Sri Wulan Damayati Tuan Bobby Harsono Sinaga Wisanggeni Agus Priyanto Yoshua Richard Agustinus Lesnussa Zulkifli Harahap