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All Journal Dialektika: Jurnal Ekonomi dan Ilmu Sosial Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) AJAD : Jurnal Pengabdian kepada Masyarakat JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) JURNAL PABEAN : PERPAJAKAN BISNIS EKONOMI AKUNTANSI MANAJEMEN Seminar Nasional Pengabdian Kepada Masyarakat Journal Online Manajemen ELPEI (JOMEL) Business Management Seminar Nasional Hasil Penelitian LP2M UNM Kreativitas Pada Pengabdian Masyarakat (Krepa) Jurnal Ekonomi, Akutansi dan Manajemen Nusantara Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Kolaborasi Sains dan Ilmu Terapan AKSELERASI: Jurnal Pengabdian Masyarakat Jurnal Ilmiah Manajemen dan Akuntansi Manfaat: Jurnal Pengabdian Pada Masyarakat Indonesia Analisa: Jurnal Manajemen dan Akuntansi Pelayanan Unggulan: Jurnal Pengabdian Masyarakat Terapan Journal of Studies in Academic, Humanities, Research, and Innovation Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Manajemen Dan Kewirausahaan Jurnal Ilmiah Akuntansi dan Keuangan (JIAN)
Nulthazam Sarah
Universitas Negeri Makassar
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The Meaning of Shopping Experience in TikTok Live Shopping: A Qualitative Study on Millennial Consumers Nulthazam Sarah; Nur Fadilah Ayu Sandira; Indri Iswardhani; Sri Astuti Nasir; Rostina Rostina
Business Management Vol. 4 No. 3 (2025): Business Management Agustus
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i3.9115

Abstract

This study explores the meaning of millennial consumers' shopping experience on TikTok live shopping through a phenomenological qualitative approach. The study involved millennial consumers who actively participate in TikTok live shopping to understand the construction of their personal meaning towards the digital shopping experience. The findings reveal that millennial consumers interpret live shopping as a form of experiential consumption that integrates the dimensions of entertainment, social interaction, and commercial transactions. The process of meaning-formation is influenced by real-time interactivity factors, community dynamics, and hedonistic-utilitarian value balance. Consumers develop trust through parasocial relationships with hosts and collective validation of the community. The study identified the transformation of consumer behavior from deliberate decision-making to intuitive purchasing influenced by social and emotional stimuli. Theoretical implications include contributions to the consumer behavior and social commerce literature, while practical implications provide insights for the development of live commerce strategies that are responsive to millennial consumer expectations in the digital marketplace ecosystem.
Launching dan Talkshow Scholars’ Corner: Wadah Pembinaan dan Fasilitasi Belajar bagi Mahasiswa dalam Meraih Prestasi M. Yunasri Ridhoh; Indri Iswardhani; Nur Fadilah Ayu Sandira; Sri Astuti Nasir; Nulthazam Sarah
AKSELERASI: Jurnal Pengabdian Masyarakat Vol 3 No 1 (2025): AKSELERASI: Jurnal Pengabdian Masyarakat
Publisher : PT. Akselerasi Karya Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70210/ajpm.v3i1.115

Abstract

Kegiatan pengabdian yang meliputi launching dan talkshow Scholars Corner sebagai kelompok belajar bertujuan untuk membina dan memfasilitasi mahasiswa dalam meningkatkan prestasi mereka, khususnya di Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Negeri Makassar. Scholars Corner diharapkan dapat memotivasi mahasiswa untuk lebih aktif berpartisipasi dalam kompetisi dan menciptakan ekosistem akademik yang kompetitif serta kolaboratif antara mahasiswa dan dosen. Kegiatan ini dimulai dengan diskusi bersama HIMA Manajemen, pengumpulan data minat mahasiswa, sosialisasi program, pelaksanaan talkshow, dan diakhiri dengan launching Scholars Corner. Kegiatan ini diikuti oleh 449 peserta secara daring pada 23 Oktober 2024.  Kegiatan ini memberikan pemahaman kepada dosen tentang strategi pembimbingan prestasi nasional dan penyusunan proposal kompetitif, sementara mahasiswa belajar manajemen waktu, disiplin diri, dan pentingnya kolaborasi untuk menghasilkan karya berkualitas. Selain itu, kegiatan ini telah menginisiasi terbentuknya kelompok belajar mahasiswa yang didampingi dosen.
Smart Finance for Coffeepreneur: Penguatan Literasi Keuangan UMKM Kopi Kahayya Sri Astuti Nasir; Indri Iswardhani; Rostina; Nur Fadilah Ayu Sandira; Nulthazam Sarah
Aksi Kita: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 4 (2026): JULI-AGUSTUS
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/bsfxwz29

Abstract

Desa Wisata Kahayya, Kecamatan Kindang, Kabupaten Bulukumba merupakan salah satu desa wisata unggulan di Provinsi Sulawesi Selatan yang dikenal sebagai sentra produksi kopi Arabika sekaligus destinasi wisata alam. Pengakuan sebagai 300 Besar Anugerah Desa Wisata Indonesia (ADWI) Tahun 2021 menjadi peluang besar bagi masyarakat dalam mengembangkan usaha berbasis pariwisata. Namun demikian, hasil observasi awal menunjukkan bahwa sebagian besar pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) kopi masih menghadapi berbagai kendala, antara lain rendahnya literasi keuangan, belum adanya pencatatan keuangan yang sistematis, pencampuran keuangan pribadi dan usaha, serta terbatasnya pemanfaatan teknologi digital dalam pengelolaan usaha. Kondisi tersebut berdampak pada rendahnya kemampuan pelaku usaha dalam mengambil keputusan bisnis, mengukur kinerja usaha, serta mengakses sumber pembiayaan formal. Program pengabdian kepada masyarakat ini bertujuan meningkatkan kapasitas literasi keuangan pelaku UMKM kopi melalui model Smart Finance for Coffeepreneur, yaitu pendekatan pendampingan yang mengintegrasikan edukasi literasi keuangan, pelatihan pembukuan digital berbasis Microsoft Excel, praktik penyusunan laporan keuangan sederhana, serta pendampingan implementasi pencatatan keuangan usaha. Metode pelaksanaan menggunakan pendekatan Participatory Learning and Action (PLA) yang meliputi tahap identifikasi kebutuhan, pelatihan, praktik, pendampingan, dan evaluasi menggunakan pre-test serta post-test. Mitra kegiatan adalah pelaku UMKM kopi yang tergabung dalam jejaring Pokdarwis Kahayya Hills. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta mengenai pengelolaan keuangan usaha, kemampuan melakukan pencatatan transaksi secara sistematis, penyusunan laporan laba rugi sederhana, serta meningkatnya kesadaran untuk memisahkan keuangan pribadi dan usaha. Selain itu, peserta mampu memanfaatkan template pembukuan digital berbasis Microsoft Excel sebagai media pencatatan keuangan yang mudah digunakan. Program Smart Finance for Coffeepreneur menjadi salah satu model pemberdayaan yang dapat direplikasi dalam penguatan kapasitas UMKM desa wisata berbasis komoditas lokal.
CUSTOMER EXPERIENCE DAN SERVICESCAPE PADA DESTINASI WISATA: ANALISIS 7P DAN DAMPAKNYA TERHADAP REVISIT INTENTION DI PANTAI BOSOWA Nur Fadilah Ayu Sandira; Nulthazam Sarah
Jurnal Ilmiah Manajemen dan Akuntansi Vol. 3 No. 2 (2026): Maret : Jurnal Ilmiah Manajemen dan Akuntansi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/6mt4tm11

Abstract

The increasing competition among urban beach tourism destinations, which requires managers to create memorable experiences in order to enhance tourists’ revisit intention. Pantai Indah Bosowa, as one of the coastal destinations in Makassar City, offers a unique integration of natural scenery and commercial facilities that shape a distinctive recreational atmosphere. This research aims to analyze the role of customer experience and visual servicescape in influencing tourists’ revisit intention. A qualitative approach was employed through in-depth interviews and field observations. The findings reveal that emotional, sensory, and social experiences derived from sea views, sunset ambiance, cafés with live music, aesthetic photo spots, gazebos, and supporting facilities are the dominant factors encouraging revisit intention. Physical evidence and visual spatial configuration were identified as the most influential elements in shaping positive tourist experiences. The study concludes that the success of urban beach destinations is determined not merely by pricing and promotional strategies, but primarily by their ability to consistently create authentic, engaging, and memorable experiences for visitors.
Transformasi Digital Layanan Gadai Emas: Pengalaman Konsumen dalam Inovasi Layanan Berbasis Aplikasi Tring! by Pegadaian Nur Fadilah Ayu Sandira; Nulthazam Sarah; Indri Iswardhani; Sri Astuti Nasir; Andi Rinda Oktariani
Jurnal Online Manajemen ELPEI Vol 6 No 1 (2026)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v6i1.481

Abstract

This study provides a deeper understanding of how digitalization and service innovation within traditional service institutions are interpreted and experienced by consumers, particularly in the context of gold pawn services through the Tring! by Pegadaian application. The findings indicate that Pegadaian’s digital transformation is not solely oriented toward process efficiency but significantly shapes a service experience that is more convenient, secure, and flexible for users. Perceived ease of use emerges as the most dominant factor in forming a positive consumer experience. A simple interface, clear transaction flow, and the ability to conduct transactions without physical presence enhance perceptions of efficiency and service convenience. These results confirm that the success of digital service innovation largely depends on the extent to which technology aligns with users’ capabilities and needs, rather than merely on system sophistication. Beyond usability, institutional trust plays a central role in the adoption of digital gold pawn services. Pegadaian’s reputation as a state-owned enterprise, the assurance of physical gold availability through a 1:1 system, and data security protections significantly reduce consumers’ psychological risk when engaging in high-value asset-based digital services. This finding suggests that digital transformation in traditional financial services requires a strong foundation of trust to achieve broad acceptance. The study also emphasizes that digitalization does not fully replace conventional services; instead, it fosters a hybrid service model integrating digital and face-to-face channels. This model enables service flexibility while maintaining inclusivity, particularly for consumers with varying levels of digital literacy. Thus, digital innovation functions as a strategic complement that enriches the service ecosystem rather than serving as a complete substitute for physical interaction. Overall, this research contributes to the development of service innovation and consumer experience literature by providing qualitative empirical evidence from a traditional service sector undergoing digital transformation. The findings underscore that the primary value of digitalization lies in consumers’ subjective experiences and in the organization’s ability to continuously align technology, trust, and integrated service channels.
Dari Bertahan Menuju Bertumbuh:Peran Human Capital Pegadaian dalam Transformasi Nasabah Gadai Menjadi Investor Emas Sri Astuti Nasir; Indri Iswardhani; Nulthazam Sarah; Nur Fadilah Ayu Sandira; Josafat Gracia Ginting
Jurnal Online Manajemen ELPEI Vol 6 No 1 (2026)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v6i1.499

Abstract

This study investigates the strategic role of human capital at Pegadaian in transforming customers from a survival-oriented mindset—where gold is perceived merely as a collateral instrument during emergencies—toward a growth-oriented mindset in which gold is understood as a long-term investment asset. Using a qualitative exploratory design, the research is based on in-depth interviews with ten customers who transitioned from pawn service users to gold investors. The findings reveal that this transformation is mediated by Pegadaian employees who act as financial change agents. Three key mechanisms are identified. First, employees build trust by leveraging relationships previously established through pawn transactions. Second, they provide contextualized financial education that bridges traditional perceptions of gold with modern investment concepts. Third, they offer continuous assistance throughout the gold investment process. The results demonstrate that the success of financial institution transformation largely depends on the capacity of its human capital to function as translators of financial culture. Their role extends beyond increasing financial literacy to reshaping customers’ economic behavior from short-term consumption toward long-term wealth accumulation. This study highlights that employee competency development serves as a crucial driver of customer financial literacy and inclusion.
Efektivitas Kampanye Instagram Ads terhadap Brand Awareness di Kalangan Gen Z Nulthazam Sarah; Nur Fadilah Ayu Sandira; Indri Iswardhani; Sri Astuti Nasir; Wiwin Riski Windarsari
Jurnal Ekonomi, Akutansi dan Manajemen Nusantara Vol. 4 No. 1 (2025): Edisi Agustus
Publisher : Utiliti Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jeama.v4i1.249

Abstract

Penelitian ini bertujuan menganalisis efektivitas kampanye Instagram Ads dalam membangun brand awareness di kalangan Generasi Z dan mengidentifikasi faktor-faktor yang mempengaruhi efektivitas tersebut. Metode penelitian menggunakan pendekatan kuantitatif deskriptif dengan teknik purposive sampling terhadap 450 responden berusia 18-27 tahun yang merupakan pengguna aktif Instagram minimal 3 jam per hari. Instrumen penelitian berupa kuesioner terstruktur yang telah diuji validitas dan reliabilitas. Hasil penelitian menunjukkan 82,4% responden mampu mengingat merek yang terpapar melalui iklan Instagram dengan top of mind awareness tertinggi pada kategori teknologi (34,7%). Analisis efektivitas format konten mengungkapkan Instagram Reels mencapai performa optimal dengan engagement rate 8,7% dan konversi brand awareness 73,2%, diikuti Stories (61,8%) dan konten gambar (48,7%). Faktor determinan utama efektivitas kampanye adalah autentisitas konten (koefisien determinasi 0,821), relevansi dengan nilai generasi (0,769), timing dan frekuensi paparan (0,643), serta kualitas visual (0,597). Strategi targeting kombinasi menunjukkan efektivitas tertinggi 81% dibandingkan targeting demografis tradisional 45%. Kesimpulan penelitian mengonfirmasi Instagram Ads sebagai platform efektif untuk membangun brand awareness Generasi Z melalui konten visual dinamis yang autentik dengan durasi optimal 15-30 detik.
Analisis Kinerja Keuangan dan Penilaian Saham PT Aneka Tambang Tbk sebagai Dasar Keputusan Investasi Indri Iswardhani; Ushwa Dwi Masrurah Arifin Bando; Nulthazam Sarah; Nur Fadilah Ayu Sandira; Sri Astuti Nasir
Jurnal Ekonomi, Akutansi dan Manajemen Nusantara Vol. 4 No. 1 (2025): Edisi Agustus
Publisher : Utiliti Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jeama.v4i1.256

Abstract

This study aims to analyze the financial performance and assess the fairness of the stock price of PT Aneka Tambang Tbk (ANTM) as a basis for investment decision-making. The approach used is fundamental analysis, measuring five key financial ratios: Return on Equity (ROE), Dividend Payout Ratio (DPR), Earnings per Share (EPS), Dividend per Share (DPS), and Price to Earnings Ratio (PER). In addition, the intrinsic value of the stock is estimated using the PER method and compared to the market price (closing price) to determine its valuation status—whether undervalued, fairly valued, or overvalued. The findings show that during the 2020–2024 period, ANTM recorded stable growth in EPS and DPS, along with a significantly increasing DPR policy. However, the intrinsic value of the stock in Q2 2025 is estimated at Rp1,526.24, which is considerably lower than the market price of Rp3,040, categorizing the stock as overvalued. Based on this analysis, the recommended investment decision is to re-evaluate the feasibility of purchasing ANTM shares. This study emphasizes the importance of using fundamental analysis to understand the balance between a company's financial performance and market expectations in investment decision-making.
Pemberdayaan Desa Wisata Kahayya melalui Implementasi Sistem Digital Signage untuk Meningkatkan Pemasaran Digital dan Customer Experience Indri Iswardhani; Nulthazam Sarah; Nur Fadilah Ayu Sandira; Sri Astuti Nasir; M. Yunasri Ridhoh
AJAD : Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 2 (2026): AUGUST 2026
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ajad.v6i2.908

Abstract

This community service program aims to empower Kahayya Tourism Village through the implementation of a digital signage system to enhance digital marketing and customer experience. The partners involved are the Kahayya Hills Tourism Awareness Group (Pokdarwis) and the Kahayya Village Government in Bulukumba, South Sulawesi, targeting two pilot shops: Lego-lego Sarrea and Cafe Sawah. The methodology includes five stages: socialization, literacy training, content creation based on local storytelling, installation of integrated digital signage linked to Google Business Profile and social media, mentoring, and sustainability through practical modules and digital learning groups. Results show both shops successfully operated digital signage displaying menus, promotional content, and SOPs connected online. Managers improved their ability to produce promotional content and manage digital platforms, with training scores rising from 58 to 78. The program strengthened business identity and enhanced tourist experiences through modern, interactive services.
Optimalisasi Integrated Digital Marketing Untuk Meningkatkan Daya Saing Umkm Desa Balleanging Nur Fadilah Ayu Sandira; Chalid Imran Musa; Azlan Azhari; Nulthazam Sarah; Kristina Parinsi
Jurnal Pengabdian Masyarakat Sabangka Vol 5 No 04 (2026): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v5i04.2751

Abstract

This community service activity aimed to strengthen the competitiveness of micro, small, and medium enterprises in Balleanging Village, Bulukumba Regency, through the optimization of integrated digital marketing. Using a participatory educational approach, the program combined an opening session, a Focus Group Discussion to map partners' needs, presentation of material on integrated digital marketing strategy, and a mentoring session addressing participants' specific concerns. Materials covered market segmentation and customer persona development, integration of digital channels such as Instagram, TikTok, marketplace, and WhatsApp Business, marketplace optimization, engagement-based content strategy, and basic data analytics literacy. The results show that participants gained a clearer understanding of structured digital marketing planning and greater enthusiasm to integrate their promotional channels. This activity demonstrates that participatory mentoring can help rural MSMEs shift from fragmented digital promotion toward a more integrated marketing system that supports sustainable local economic competitiveness
Co-Authors Andi Rinda Oktariani Arifin Bando, Ushwa Dwi Masrurah Azlan Azhari Chalid Imran Musa Hasbiah, Sitti Ilma Wulansari Hasdiansa Indri Iswardhani Isma Azis Riu Josafat Gracia Ginting Kristina Parinsi Kristina Parinsi M. Yunasri Ridhoh Muh. Irshan Sachrir Muh. Irshan Sachrir Muhammad Rijal Alim Rahmat Nur Fadilah Ayu Sandira Rostina Rostina Rostina Rostina Rostina Sri Astuti Nasir Ushwa Dwi Masrurah Arifin Bando Windarsari, Wiwin Riski