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All Journal Dialektika: Jurnal Ekonomi dan Ilmu Sosial Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) AJAD : Jurnal Pengabdian kepada Masyarakat JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) JURNAL PABEAN : PERPAJAKAN BISNIS EKONOMI AKUNTANSI MANAJEMEN Seminar Nasional Pengabdian Kepada Masyarakat Journal Online Manajemen ELPEI (JOMEL) Business Management Seminar Nasional Hasil Penelitian LP2M UNM Kreativitas Pada Pengabdian Masyarakat (Krepa) Jurnal Ekonomi, Akutansi dan Manajemen Nusantara Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Kolaborasi Sains dan Ilmu Terapan AKSELERASI: Jurnal Pengabdian Masyarakat Jurnal Ilmiah Manajemen dan Akuntansi Manfaat: Jurnal Pengabdian Pada Masyarakat Indonesia Analisa: Jurnal Manajemen dan Akuntansi Pelayanan Unggulan: Jurnal Pengabdian Masyarakat Terapan Journal of Studies in Academic, Humanities, Research, and Innovation Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Manajemen Dan Kewirausahaan Jurnal Ilmiah Akuntansi dan Keuangan (JIAN)
Nulthazam Sarah
Universitas Negeri Makassar
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Analisis Kinerja Keuangan dan Penilaian Saham PT Aneka Tambang Tbk sebagai Dasar Keputusan Investasi Indri Iswardhani; Ushwa Dwi Masrurah Arifin Bando; Nulthazam Sarah; Nur Fadilah Ayu Sandira; Sri Astuti Nasir
Jurnal Ekonomi, Akutansi dan Manajemen Nusantara Vol. 4 No. 1 (2025): Edisi Agustus
Publisher : Utiliti Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jeama.v4i1.256

Abstract

This study aims to analyze the financial performance and assess the fairness of the stock price of PT Aneka Tambang Tbk (ANTM) as a basis for investment decision-making. The approach used is fundamental analysis, measuring five key financial ratios: Return on Equity (ROE), Dividend Payout Ratio (DPR), Earnings per Share (EPS), Dividend per Share (DPS), and Price to Earnings Ratio (PER). In addition, the intrinsic value of the stock is estimated using the PER method and compared to the market price (closing price) to determine its valuation status—whether undervalued, fairly valued, or overvalued. The findings show that during the 2020–2024 period, ANTM recorded stable growth in EPS and DPS, along with a significantly increasing DPR policy. However, the intrinsic value of the stock in Q2 2025 is estimated at Rp1,526.24, which is considerably lower than the market price of Rp3,040, categorizing the stock as overvalued. Based on this analysis, the recommended investment decision is to re-evaluate the feasibility of purchasing ANTM shares. This study emphasizes the importance of using fundamental analysis to understand the balance between a company's financial performance and market expectations in investment decision-making.
Pemberdayaan Desa Wisata Kahayya melalui Implementasi Sistem Digital Signage untuk Meningkatkan Pemasaran Digital dan Customer Experience Indri Iswardhani; Nulthazam Sarah; Nur Fadilah Ayu Sandira; Sri Astuti Nasir; M. Yunasri Ridhoh
AJAD : Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 2 (2026): AUGUST 2026
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ajad.v6i2.908

Abstract

This community service program aims to empower Kahayya Tourism Village through the implementation of a digital signage system to enhance digital marketing and customer experience. The partners involved are the Kahayya Hills Tourism Awareness Group (Pokdarwis) and the Kahayya Village Government in Bulukumba, South Sulawesi, targeting two pilot shops: Lego-lego Sarrea and Cafe Sawah. The methodology includes five stages: socialization, literacy training, content creation based on local storytelling, installation of integrated digital signage linked to Google Business Profile and social media, mentoring, and sustainability through practical modules and digital learning groups. Results show both shops successfully operated digital signage displaying menus, promotional content, and SOPs connected online. Managers improved their ability to produce promotional content and manage digital platforms, with training scores rising from 58 to 78. The program strengthened business identity and enhanced tourist experiences through modern, interactive services.
Optimalisasi Integrated Digital Marketing Untuk Meningkatkan Daya Saing Umkm Desa Balleanging Nur Fadilah Ayu Sandira; Chalid Imran Musa; Azlan Azhari; Nulthazam Sarah; Kristina Parinsi
Jurnal Pengabdian Masyarakat Sabangka Vol 5 No 04 (2026): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v5i04.2751

Abstract

This community service activity aimed to strengthen the competitiveness of micro, small, and medium enterprises in Balleanging Village, Bulukumba Regency, through the optimization of integrated digital marketing. Using a participatory educational approach, the program combined an opening session, a Focus Group Discussion to map partners' needs, presentation of material on integrated digital marketing strategy, and a mentoring session addressing participants' specific concerns. Materials covered market segmentation and customer persona development, integration of digital channels such as Instagram, TikTok, marketplace, and WhatsApp Business, marketplace optimization, engagement-based content strategy, and basic data analytics literacy. The results show that participants gained a clearer understanding of structured digital marketing planning and greater enthusiasm to integrate their promotional channels. This activity demonstrates that participatory mentoring can help rural MSMEs shift from fragmented digital promotion toward a more integrated marketing system that supports sustainable local economic competitiveness
Internalisasi Nilai Antikorupsi dalam Pembentukan Karakter Pelajar Melalui Seminar Generasi Anti Korupsi M. Yunasri Ridhoh; Indri Iswardhani; Sri Astuti Nasir; Nulthazam Sarah; Nur Fadilah Ayu Sandira
Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan Vol. 3 No. 1 (2026): Februari: Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/unggulan.v3i1.3045

Abstract

Corruption is a serious problem that leads to declining public trust, weakened governance, and hindered national development. Beyond economic losses, corruption also erodes moral values, ethics, and social justice within society. Therefore, corruption prevention efforts must be carried out systematically and sustainably, one of which is through the internalization of anti-corruption values at an early stage, particularly among students as future generations. This community service activity aimed to instill values of integrity, honesty, responsibility, and public ethics among students through the Anti-Corruption Generation Interactive Seminar, conducted in commemoration of International Anti-Corruption Day 2025. The activity involved approximately 150 junior and senior high school students in Makassar. The method employed was an interactive seminar implemented through material presentations and discussions between speakers and participants. The seminar materials emphasized an understanding of the dangers of corruption, its impacts on national and social life, and the strategic role of students in fostering an anti-corruption culture within schools and the wider community. The evaluation of the activity was conducted through observation of participant engagement and responses during the seminar. The results indicated an increase in students’ understanding and awareness of anti-corruption values, as well as the importance of integrity-oriented behavior in everyday life. This activity demonstrates that interactive seminars can serve as an effective approach to supporting students’ character development and strengthening preventive efforts against corruption.
AI-BASED AD PERSONALIZATION DAN GREEN ADVERTISING APPEAL: GREEN PURCHASE INTENTION MELALUI PERCEIVED RELEVANCE PADA KONSUMEN FORE COFFEE MAKASSAR Nur Fadilah Ayu Sandira; Nulthazam Sarah; Sri Astuti Nasir; Indri Iswardhani; Muh. Irshan Sachrir
ANALISA : JURNAL MANAJEMEN DAN AKUNTANSI Vol 14 No 2 (2026): Agustus 2026
Publisher : Fakultas Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62734/analisa.v14i2.1377

Abstract

This study analyzes the effect of AI-Based Ad Personalization and Green Advertising Appeal on Green Purchase Intention of Fore Coffee, both directly and through the mediating role of Perceived Relevance, among young workers in Makassar City. A quantitative explanatory approach with a cross-sectional survey design was employed. Data were collected from 160 respondents aged 22–35 who had purchased Fore Coffee products and had been exposed to personalized advertisements or recommendations, selected through purposive sampling, and analyzed using PLS-SEM with SmartPLS 4. The results show that AI-Based Ad Personalization and Green Advertising Appeal each have a significant positive effect on Perceived Relevance, and that Perceived Relevance has a significant positive effect on Green Purchase Intention. However, AI-Based Ad Personalization has no significant direct effect on Green Purchase Intention, its effect is fully mediated by Perceived Relevance. In contrast, Green Advertising Appeal significantly affects Green Purchase Intention both directly and indirectly through Perceived Relevance, indicating partial mediation. These findings indicate that AI-based personalization only drives green purchase intention once it builds perceived relevance, while green advertising appeal exerts a stronger, dual pathway influence. This study contributes to extending ELM in the context of technology based green marketing in emerging markets and offers practical implications for coffee shop businesses designing effective, sustainable advertising strategies for the young worker segment
Halal Awareness terhadap Keputusan Pembelian melalui Brand Trust sebagai Variabel Mediasi pada Produk Wardah di Kota Makassar Nulthazam Sarah; Azlan Azhari; Kristina Parinsi
Jurnal Kolaborasi Sains dan Ilmu Terapan Vol. 5 No. 1.1 (2026): SPECIAL ISSUE
Publisher : Utiliti Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Industri kosmetik halal di Indonesia tumbuh pesat, dengan Indonesia menempati posisi kedua konsumen kosmetik halal terbesar dunia senilai USD 5,4 miliar pada 2022, namun penelitian terdahulu belum banyak menguji secara komprehensif mekanisme psikologis yang menjembatani halal awareness dengan keputusan pembelian, khususnya pada merek lokal Wardah di Kota Makassar. Penelitian ini bertujuan menganalisis pengaruh halal awareness terhadap keputusan pembelian produk Wardah, baik secara langsung maupun melalui brand trust sebagai variabel mediasi. Penelitian menggunakan pendekatan kuantitatif asosiatif dengan survei terhadap 150 pengguna produk Wardah di Kota Makassar yang dipilih melalui purposive sampling, dianalisis menggunakan Structural Equation Modeling berbasis Partial Least Square (SEM-PLS) dengan SmartPLS 4.0. Hasil menunjukkan halal awareness berpengaruh positif dan signifikan terhadap brand trust (β = 0,715) dan keputusan pembelian (β = 0,326), brand trust berpengaruh positif dan signifikan terhadap keputusan pembelian (β = 0,459), serta memediasi secara parsial hubungan halal awareness dan keputusan pembelian (VAF = 50,2%). Temuan ini memberikan kontribusi ilmiah dengan menegaskan brand trust sebagai mekanisme kognitif-afektif yang mengonversi kesadaran halal menjadi tindakan pembelian pada konteks kosmetik halal lokal yang belum banyak diuji sebelumnya. Disimpulkan bahwa penguatan kesadaran halal konsumen perlu diimbangi strategi penguatan kepercayaan merek agar keputusan pembelian produk kosmetik halal dapat dioptimalkan secara berkelanjutan.
Co-Authors Andi Rinda Oktariani Arifin Bando, Ushwa Dwi Masrurah Azlan Azhari Chalid Imran Musa Hasbiah, Sitti Ilma Wulansari Hasdiansa Indri Iswardhani Isma Azis Riu Josafat Gracia Ginting Kristina Parinsi Kristina Parinsi M. Yunasri Ridhoh Muh. Irshan Sachrir Muh. Irshan Sachrir Muhammad Rijal Alim Rahmat Nur Fadilah Ayu Sandira Rostina Rostina Rostina Rostina Rostina Sri Astuti Nasir Ushwa Dwi Masrurah Arifin Bando Windarsari, Wiwin Riski