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All Journal Dialektika: Jurnal Ekonomi dan Ilmu Sosial Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) AJAD : Jurnal Pengabdian kepada Masyarakat JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) JURNAL PABEAN : PERPAJAKAN BISNIS EKONOMI AKUNTANSI MANAJEMEN Seminar Nasional Pengabdian Kepada Masyarakat Journal Online Manajemen ELPEI (JOMEL) Business Management Seminar Nasional Hasil Penelitian LP2M UNM Kreativitas Pada Pengabdian Masyarakat (Krepa) Jurnal Ekonomi, Akutansi dan Manajemen Nusantara Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Kolaborasi Sains dan Ilmu Terapan AKSELERASI: Jurnal Pengabdian Masyarakat Jurnal Ilmiah Manajemen dan Akuntansi Manfaat: Jurnal Pengabdian Pada Masyarakat Indonesia Analisa: Jurnal Manajemen dan Akuntansi Pelayanan Unggulan: Jurnal Pengabdian Masyarakat Terapan Journal of Studies in Academic, Humanities, Research, and Innovation Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Manajemen Dan Kewirausahaan Jurnal Ilmiah Akuntansi dan Keuangan (JIAN)
Nulthazam Sarah
Universitas Negeri Makassar
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Internalisasi Nilai Antikorupsi dalam Pembentukan Karakter Pelajar Melalui Seminar Generasi Anti Korupsi M. Yunasri Ridhoh; Indri Iswardhani; Sri Astuti Nasir; Nulthazam Sarah; Nur Fadilah Ayu Sandira
Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan Vol. 3 No. 1 (2026): Februari: Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/unggulan.v3i1.3045

Abstract

Corruption is a serious problem that leads to declining public trust, weakened governance, and hindered national development. Beyond economic losses, corruption also erodes moral values, ethics, and social justice within society. Therefore, corruption prevention efforts must be carried out systematically and sustainably, one of which is through the internalization of anti-corruption values at an early stage, particularly among students as future generations. This community service activity aimed to instill values of integrity, honesty, responsibility, and public ethics among students through the Anti-Corruption Generation Interactive Seminar, conducted in commemoration of International Anti-Corruption Day 2025. The activity involved approximately 150 junior and senior high school students in Makassar. The method employed was an interactive seminar implemented through material presentations and discussions between speakers and participants. The seminar materials emphasized an understanding of the dangers of corruption, its impacts on national and social life, and the strategic role of students in fostering an anti-corruption culture within schools and the wider community. The evaluation of the activity was conducted through observation of participant engagement and responses during the seminar. The results indicated an increase in students’ understanding and awareness of anti-corruption values, as well as the importance of integrity-oriented behavior in everyday life. This activity demonstrates that interactive seminars can serve as an effective approach to supporting students’ character development and strengthening preventive efforts against corruption.
AI-BASED AD PERSONALIZATION DAN GREEN ADVERTISING APPEAL: GREEN PURCHASE INTENTION MELALUI PERCEIVED RELEVANCE PADA KONSUMEN FORE COFFEE MAKASSAR Nur Fadilah Ayu Sandira; Nulthazam Sarah; Sri Astuti Nasir; Indri Iswardhani; Muh. Irshan Sachrir
ANALISA : JURNAL MANAJEMEN DAN AKUNTANSI Vol 14 No 2 (2026): Agustus 2026
Publisher : Fakultas Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62734/analisa.v14i2.1377

Abstract

This study analyzes the effect of AI-Based Ad Personalization and Green Advertising Appeal on Green Purchase Intention of Fore Coffee, both directly and through the mediating role of Perceived Relevance, among young workers in Makassar City. A quantitative explanatory approach with a cross-sectional survey design was employed. Data were collected from 160 respondents aged 22–35 who had purchased Fore Coffee products and had been exposed to personalized advertisements or recommendations, selected through purposive sampling, and analyzed using PLS-SEM with SmartPLS 4. The results show that AI-Based Ad Personalization and Green Advertising Appeal each have a significant positive effect on Perceived Relevance, and that Perceived Relevance has a significant positive effect on Green Purchase Intention. However, AI-Based Ad Personalization has no significant direct effect on Green Purchase Intention, its effect is fully mediated by Perceived Relevance. In contrast, Green Advertising Appeal significantly affects Green Purchase Intention both directly and indirectly through Perceived Relevance, indicating partial mediation. These findings indicate that AI-based personalization only drives green purchase intention once it builds perceived relevance, while green advertising appeal exerts a stronger, dual pathway influence. This study contributes to extending ELM in the context of technology based green marketing in emerging markets and offers practical implications for coffee shop businesses designing effective, sustainable advertising strategies for the young worker segment
Halal Awareness terhadap Keputusan Pembelian melalui Brand Trust sebagai Variabel Mediasi pada Produk Wardah di Kota Makassar Nulthazam Sarah; Azlan Azhari; Kristina Parinsi
Jurnal Kolaborasi Sains dan Ilmu Terapan Vol. 5 No. 1.1 (2026): SPECIAL ISSUE
Publisher : Utiliti Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Industri kosmetik halal di Indonesia tumbuh pesat, dengan Indonesia menempati posisi kedua konsumen kosmetik halal terbesar dunia senilai USD 5,4 miliar pada 2022, namun penelitian terdahulu belum banyak menguji secara komprehensif mekanisme psikologis yang menjembatani halal awareness dengan keputusan pembelian, khususnya pada merek lokal Wardah di Kota Makassar. Penelitian ini bertujuan menganalisis pengaruh halal awareness terhadap keputusan pembelian produk Wardah, baik secara langsung maupun melalui brand trust sebagai variabel mediasi. Penelitian menggunakan pendekatan kuantitatif asosiatif dengan survei terhadap 150 pengguna produk Wardah di Kota Makassar yang dipilih melalui purposive sampling, dianalisis menggunakan Structural Equation Modeling berbasis Partial Least Square (SEM-PLS) dengan SmartPLS 4.0. Hasil menunjukkan halal awareness berpengaruh positif dan signifikan terhadap brand trust (β = 0,715) dan keputusan pembelian (β = 0,326), brand trust berpengaruh positif dan signifikan terhadap keputusan pembelian (β = 0,459), serta memediasi secara parsial hubungan halal awareness dan keputusan pembelian (VAF = 50,2%). Temuan ini memberikan kontribusi ilmiah dengan menegaskan brand trust sebagai mekanisme kognitif-afektif yang mengonversi kesadaran halal menjadi tindakan pembelian pada konteks kosmetik halal lokal yang belum banyak diuji sebelumnya. Disimpulkan bahwa penguatan kesadaran halal konsumen perlu diimbangi strategi penguatan kepercayaan merek agar keputusan pembelian produk kosmetik halal dapat dioptimalkan secara berkelanjutan.
Penguatan Kapasitas Mahasiswa dalam Meningkatkan Kesadaran Hak Asasi Manusia di Era Digital M. Yunasri Ridhoh; Sri Astuti Nasir; Indri Iswardhani; Nur Fadilah Ayu Sandira; Nulthazam Sarah
Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia Vol. 3 No. 1 (2026): Februari : Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/manfaat.v3i1.559

Abstract

The rapid development of digital technology has brought significant changes to social life, particularly among university students as an educated group and agents of change. On the one hand, digital spaces provide opportunities for freedom of expression and public participation; on the other hand, they also present various challenges related to Human Rights (HR), such as privacy violations, the spread of hate speech, disinformation, and cyberbullying. These conditions highlight the importance of strengthening students’ capacity to ensure they possess adequate understanding and awareness of human rights values in the digital era. This community service article aims to enhance students’ human rights awareness through capacity-building activities conducted within the university environment. The service method was implemented through educational activities in the form of seminars, material presentations, and interactive discussions addressing fundamental human rights concepts, digital ethics, privacy protection, and responsible freedom of expression.The results of the activities indicate an increase in students’ understanding and awareness of human rights issues in the digital era, as well as the development of more critical and ethical attitudes in utilizing digital spaces. This initiative also strengthened the synergy between higher education institutions and the government in promoting human rights awareness among students. Overall, this community service activity makes a positive contribution to strengthening students’ capacity to face human rights challenges in the digital era.
Penguatan Wawasan Kebangsaan dan Soft Skill Mahasiswa ADik melalui Pendampingan Partisipatif Reflektif M. Yunasri Ridhoh; Nur Fadilah Ayu Sandira; Indri Iswardhani; Nulthazam Sarah; Sri Astuti Nasir
Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia Vol. 3 No. 1 (2026): Februari : Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/manfaat.v3i1.560

Abstract

This community service program aimed to strengthen national insight and soft skills among ADik scholarship students through a participatory and reflective mentoring approach. Many students come from underdeveloped, frontier, and outermost regions with diverse socio-cultural backgrounds, requiring contextual guidance to internalize national values and develop essential interpersonal competencies. The program combined interactive socialization, group discussions, and value reflection activities to encourage active participation and personal engagement. The method emphasized dialogic learning rather than one-way lectures, allowing students to relate national values to their lived experiences. The findings revealed noticeable behavioral changes, including increased confidence in expressing opinions, stronger participation in discussions, improved communication skills, and heightened awareness of ethical conduct and financial responsibility as scholarship recipients. The emergence of several students as informal local leaders during discussions indicated early signs of social transformation at the individual level. This program demonstrates that reflective and participatory mentoring can effectively foster character building, leadership, and contextual national awareness among university students. The implications suggest that similar approaches can be adopted in student development programs to promote sustainable character formation, especially for students from diverse and remote regions.
Co-Authors Andi Rinda Oktariani Arifin Bando, Ushwa Dwi Masrurah Azlan Azhari Chalid Imran Musa Hasbiah, Sitti Ilma Wulansari Hasdiansa Indri Iswardhani Isma Azis Riu Josafat Gracia Ginting Kristina Parinsi Kristina Parinsi M. Yunasri Ridhoh Muh. Irshan Sachrir Muh. Irshan Sachrir Muhammad Rijal Alim Rahmat Nur Fadilah Ayu Sandira Rostina Rostina Rostina Rostina Rostina Sri Astuti Nasir Ushwa Dwi Masrurah Arifin Bando Windarsari, Wiwin Riski