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All Journal JURNAL PENDIDIKAN TAMBUSAI Best Journal (Biology Education, Sains and Technology) eScience Humanity Journal Asian Journal of Community Services (AJCS) International Journal of Economics (IJEC) Jurnal Ragam Pengabdian
Tanjung, Ali Mukti
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Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Pelatihan Pembuatan Media Digital Dan Video Promosi Ekowisata Untuk Meningkatkan Kompetensi Literasi Digital Masyarakat Di Kawasan Ekowisata Rammang-Rammang Kabupaten Maros Siregar, Epi Supriyani; Sari, Ika Purnama; Siregar, Budi Alamsyah; Tanjung, Ali Mukti; Suma, Dewi; Qurniawan, Hendry
Jurnal Ragam Pengabdian Vol. 3 No. 2 (2026): Mei-Agustus, Sustainable Development Goals (SDGs): Multidisciplinary Perspectiv
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/fh8a8s82

Abstract

The Rammang-Rammang ecotourism area in Maros Regency, South Sulawesi, has tourism potential but is not yet supported by a digital promotion strategy. Data shows that 82% of tourism operators have not been able to utilize digital media to promote the area, while 91% of tourists access destination information through social media and digital platforms before visiting. This community service activity aims to improve digital literacy competency through training in creating digital media and ecotourism promotional videos, developing a community empowerment model based on educational technology that integrates ecotourism potential with digital skills. This activity uses a participatory action research approach with a project-based learning training method involving 45 participants consisting of youth, tour guides, and ecotourism managers for 3 months. Data analysis used the Wilcoxon Signed-Rank Test for pretest-posttest data, descriptive analysis for survey data, and thematic analysis for qualitative data. The results showed an increase in participants' digital literacy competency by 67% (from an average score of 34.5 to 57.6 on a scale of 100). Participants produced 38 digital media content and 15 ecotourism promotional videos. After the content was uploaded, social media engagement increased by 156% and tourist visits increased by 23%.
Co-Authors Ali Mukti Tanjung Barham Siregar Br. Tarigan, Fatin Nadifa Didin Muhafidin Elazhari, Elazhari Epi Supriyani Siregar Ferry Hidayat Ferry Hidayat Fithrah, Aidil Harahap , Roni Rahmad Syaputra Harahap, Komad Jamal Hasibuan, Gadombang Hetty Elfina Hidayat, Novrizal Hsb, Febry Ramadhani Ida Zulfida, Ida Ika Purnama Sari Ismayani Ismayani Karim, Ahmad Khairuddin Tampubolon Mahuli, Jenda Ingan Manullang, Marihot Nasution, Hadi Wijaya Nuraisyah Nuraisyah Pangeran, Pangeran Prayoga, Bobby Indra Qurniawan, Hendry Rambe, Saima Reza Hanafi Lubis Reza Nurul Ichsan Siregar BUDI, Budi Alamsyah Situmorang, Mananda SUMA, Dewi Syaiful Khoiri Harahap Teja Rinanda Zulkifli Zulkifli