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All Journal Jurnal Ilmiah Ekonomi Islam Nizham Journal of Islamic Studies Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Akuntansi dan Keuangan Mutanaqishah: Journal of Islamic Banking International Journal of Economics (IJEC) KENDALI: Economics and Social Humanities Jurnal Media Akademik (JMA) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Intelek Dan Cendikiawan Nusantara International Journal of Islamic Economics (IJIE) Jurnal Intelek Insan Cendikia
Is Susanto
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Improving MSME Performance Through Digital Marketing For Improving Company Products Sandy Septiano Winas; Muhammad Iqbal Fasa; Is Susanto
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 5 (2024): OKTOBER-NOVEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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This research aims to uncover effective digital marketing strategies for baby clothing products and to demonstrate the efficiency of enhancing the performance of MSMEs (Micro, Small, and Medium Enterprises) through the use of digital marketing. The method used is qualitative, with data collection conducted through observations and interviews with relevant parties. Secondary data was obtained from books, journal articles, and other supporting literature. The findings reveal several important insights. First, according to MSME owners, performance improvement can be achieved by creating engaging and memorable content that captures customers' attention. Second, from the customers' perspective, digital marketing allows MSMEs to reduce costs and become strong competitors compared to those who do not utilize this strategy. Third, the general public states that MSMEs need to enhance their digital marketing efforts to introduce their product and company identities in today's digital era. Overall, this research emphasizes the importance of digital marketing for MSMEs, particularly in strengthening their market position. By implementing appropriate strategies, MSMEs can not only improve their business performance but also expand their market reach. This indicates that utilizing digital technology in marketing is a crucial step toward achieving success in an increasingly digital world. This research uses descriptive qualitative method. The power needed as a research knife is primary data that the author obtained by observing and interviewing parties related to this research. Secondary data was obtained from various books, journal articles, and other supporting literature. While the results of this study are: based on the opinion of MSME business
STRATEGI PEMASARAN PRODUK JASA KEUANGAN DI PERBANKAN SYARIAH DALAM PERSPEKTIF ISLAM Alpajar Ramadhan; Muhammad Iqbal Fasa; Is Susanto
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 5 (2024): OKTOBER-NOVEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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This research discusses marketing strategies for financial service products in sharia banking from an Islamic perspective. The main focus of this research is the importance of applying ethics, honesty and transparency in every aspect of marketing. It was found that product innovation and the use of digital technology play an important role in attracting consumers, especially the younger generation. Apart from that, corporate social responsibility (CSR) is also a key factor in building a positive image of Islamic banks in society. This research suggests the need for public education, relevant product development, and regular evaluation of the marketing strategies implemented so that Islamic banking can develop sustainably.
PERKEMBANGAN PERBANKAN SYARIAH DI ERA DIGITALISASI bagas oges bryan pratama; Muhammad Iqbal Fasa; Is Susanto
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 5 (2024): OKTOBER-NOVEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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The rapid advancement of technology today is having a significant impact on various aspects of life, including finance. For years, financial transactions were primarily conducted through conventional banking services that relied on face-to-face interactions and manual processes. However, the emergence of Financial Technology, or FinTech, has brought about major changes how people interact with financial services. FinTech offers more efficient, faster, and easily accessible solutions, such as digital payments, online loans, and app-based investments. With the rise of various FinTech platforms, the role of traditional banks is beginning to be threatened. People are now opting for more practical and innovative methods to manage their finances. This poses challenges for banks that continue to use conventional methods. They must adapt and innovate to remain relevant in an increasingly digital financial ecosystem. Banks that do not respond to these changes risk losing customers, particularly younger generations who are more comfortable with technology. To address this situation, banks need to integrate technology into their services, such as providing user-friendly mobile banking applications and leveraging big data to better understand customer needs. Additionally, collaboration with FinTech companies can be a strategic move to enhance services and attract more customers. By taking these steps, traditional banks can maintain their position and continue to serve as pillars in the evolving financial system. The rapid development of technology is now facilitating human activities across various fields. Until now, financial transactions have typically been completed through conventional banking services. However, with ongoing advancements, a new platform Financial Technology
PENERAPAN M-BANKING DALAM MENINGKATKAN JASA, LAYANAN PERBANKAN DI BANK SYARIAH INDONESIA Kurnia, Agnes; Muhammad Iqbal Fasa; Is Susanto
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 5 (2024): OKTOBER-NOVEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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The development of digitalization technology in the banking sector, including sharia banking in Indonesia, has undergone changes. One innovation that is developing rapidly is mobile banking (m-banking). This allows customers to access banking services quickly and efficiently via their mobile devices. The purpose of this research is to find out how the implementation of mobile banking at PT Bank Syariah Indonesia can improve company service and services. This research uses a document study and literature study approach. The data analysis method used is a qualitative method as a research method that describes descriptively the application of M-banking in improving services at PT Bank Syariah Indonesia. The research results show that using M-banking can simplify financial and non- financial transactions, and make customers interested in using it. However, there are still challenges in terms of technical capacity and infrastructure reliability that need to be improved as a whole. The introduction of m-banking at Bank Syariah Indonesia has great potential to increase competitiveness and strengthen the role of Sharia Banking in supporting financial inclusion in Indonesia.
ANALISIS STRATEGI BANK SYARIAH DALAM MENINGKATKAN PEMBIAYAAN BAGI PELAKU USAHA KECIL MENENGAH (UKM): INNER SHARIA BANK STRATEGY ANALYSIS INCREASING FINANCING FOR SMALL AND MEDIUM ENTERPRISES (UKM) Nadhea Jelita Pertiwi; Muhammad Iqbal Fasa; Is Susanto
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 5 (2024): OKTOBER-NOVEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

In the Indonesian economy, Micro, Small, and Medium Enterprises (MSMEs) constitute the largest group of businesses. Additionally, this sector has proven to be resilient against various economic crises. Therefore, strengthening the MSME sector is crucial, as it involves many stakeholders and plays a significant role in labor absorption. The development of MSMEs can create more jobs, improve the welfare of workers in the labor force, reduce unemployment, and ultimately contribute to poverty alleviation. The criteria for businesses that fall under MSMEs have been regulated under legal frameworks based on national laws. This study aims to explore the role of Islamic banking in supporting Micro, Small, and Medium Enterprises (MSMEs) at Bank Syariah Indonesia (BSI). The research employs data collection techniques to examine how poverty alleviation can be achieved, in part, by breaking the cycle of poverty itself. One approach to doing so is by providing broad access to financing sources for MSMEs, which is facilitated by financial institutions, particularly Islamic banks. Islamic banks are financial institutions that act as mediators in the economy by offering savings, financing, and other financial services based on the principles of trust derived from the Qur'an and Hadith. The goal of this research is to identify the strategies employed by Islamic banks to enhance financing for small and medium-sized enterprises (SMEs). Using a qualitative research method, this study aims to provide a clearer understanding of how Islamic banks can drive the growth of MSMEs and contribute to poverty reduction and social equity. aims to highlight.
MENGEMBANGKAN BAURAN PEMASARAN YANG SESUAI SYARIAH: STUDI TENTANG PERAN PRODUK, HARGA, PROMOSI, DAN TEMPAT DI BANK SYARIAH Mutia Ramadhani; Muhammad Iqbal Fasa; Is Susanto
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 5 (2024): OKTOBER-NOVEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan untuk mengembangkan bauran pemasaran yang sesuai dengan prinsip-prinsip syariah di Bank Syariah, dengan fokus pada peran produk, harga, promosi, dan tempat. Permasalahan pokok dalam penelitian ini adalah bagaimana bauran pemasaran (marketing mix) dapat diselaraskan dengan prinsip syariah, serta bagaimana komponen-komponen tersebut berperan dalam meningkatkan daya saing Bank Syariah. Penelitian ini dilakukan dengan menggunakan metode deskriptif kualitatif, melalui studi literatur dan analisis mendalam terhadap praktik pemasaran di beberapa Bank Syariah. Temuan penelitian menunjukkan bahwa produk yang ditawarkan harus sesuai dengan ketentuan syariah, harga harus mencerminkan keadilan, promosi dilakukan dengan cara yang jujur tanpa unsur manipulasi, dan distribusi atau tempat harus mudah diakses oleh konsumen yang membutuhkan. Hasil penelitian ini dapat menjadi pedoman dalam merumuskan strategi pemasaran yang efektif dan etis dalam perbankan syariah. Prospeknya adalah peningkatan kepercayaan konsumen dan loyalitas, serta daya saing Bank Syariah di pasar keuangan global.
PENGARUH AUGMENTED REALITY TERHADAP MINAT BELI LIPSTIK MAYBELLINE: DIMEDIASI SIKAP KONSUMEN DALAM PERSPEKTIF PEMASARAN SYARIAH Nurliana, Rena; Muhammad Kurniawan; Is Susanto
Jurnal Ilmiah Ekonomi Islam Vol. 11 No. 02 (2025): JIEI : Vol. 11, No. 02, 2025
Publisher : ITB AAS INDONESIA Surakarta

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Penelitian ini bertujuan untuk menganalisis pengaruh penggunaan teknologi augmented reality melalui fitur virtual try-on terhadap minat beli produk kosmetik Maybelline di Shopee Mall, dengan sikap konsumen sebagai variabel mediasi. Selain itu, studi ini juga mengeksplorasi bagaimana prinsip pemasaran syariah berperan dalam proses pengambilan keputusan pembelian melalui teknologi tersebut. Penelitian ini menggunakan pendekatan kuantitatif dengan metode Partial Least Squares – Structural Equation Modeling (PLS-SEM), melibatkan 100 responden perempuan di Bandar Lampung yang telah menggunakan fitur virtual try-on Shopee Mall. Data dikumpulkan melalui kuesioner online dengan teknik purposive sampling. Hasil penelitian menunjukkan bahwa augmented reality berpengaruh signifikan terhadap sikap konsumen dan minat beli. Sikap konsumen terbukti memediasi hubungan antara augmented reality dan minat beli, di mana semakin positif sikap konsumen terhadap teknologi ini, semakin tinggi kemungkinan mereka melakukan pembelian. Dari perspektif pemasaran syariah, teknologi ini dinilai mampu meningkatkan transparansi produk, namun masih diperlukan penguatan aspek kepercayaan agar konsumen lebih yakin dalam mengambil keputusan. Temuan ini memberikan kontribusi teoritis dalam memahami peran augmented reality dalam pemasaran digital dan integrasinya dengan nilai-nilai syariah. Secara praktis, hasil penelitian ini dapat menjadi referensi bagi perusahaan, pengembang teknologi, dan regulator dalam mengoptimalkan fitur virtual try-on agar lebih transparan dan efektif dalam mendorong minat beli konsumen.
Co-Authors A. Zuliansyah Aditya Dwi Putra Agnes Kurnia Ahmad Zuliansyah Al Anhar Aliyah Permata Mulana Putri Alpajar Ramadhan Anggista Marbella Anggun Okta Fitri Annisa Anggraini Ari Wibowo Bagas Oges Bryan Pratama Della Safira Elvri Ranjani Erike Anggraeni Ersi Sisdianto Evi Ekawati Fatih Fuadi Feni Nurul Hidayah Hidayati, Dian Iviola Sabila Avandi Laelasari, Ani Laila Azhari Lestari, Elza Dwi M. Yusuf Bahtiar, M. Yusuf Mad Heri mar'uf, Maryana Ulfa Mardhiyah Hayati Mar’atun Tursinah Meri Febri Sha Fitri Muhammad Iqbal Fasa Muhammad Kurniawan Muhammad Kurniawan Mutia Ramadhani Mutiara Zhafarina Utami Nabilah Syafithri Nada Annisa Nadhea Jelita Pertiwi Nadia Damayanti Nora Helda Sari Nurliana, Rena Okta Dwi Puspita Putri Fitriyani Qoirullah, Aziz Riska Puspita Dewi Sandy Septiano Winas Umami, Khoirunisa Umi Puspita Sari Wulan Ramadani Trisnaudy