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All Journal Jurnal Ilmiah Ekonomi Islam Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam Nizham Journal of Islamic Studies Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Mutanaqishah: Journal of Islamic Banking International Journal of Economics (IJEC) Kartika: Jurnal Studi Keislaman Jurnal Media Akademik (JMA) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Intelek Dan Cendikiawan Nusantara International Journal of Islamic Economics (IJIE) Jurnal Intelek Insan Cendikia Journal of Ekonomics, Finance, and Management Studies
Is Susanto
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PEMANFAATAN MEDIA SOSIAL DAN DIGITAL MARKETING DALAM PEMASARAN PRODUK BANK SYARIAH INDONESIA Ari Wibowo; Muhammad Iqbal Fasa; Is Susanto
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 5 (2024): OKTOBER-NOVEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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ABSTRAK Penelitian ini bertujuan untuk mengetahui pemanfaatan media sosial dalam pemasaran produk bank syariah Indonesia. Penelitian ini menggunakan metode deskriptif kuliatatif dengan pendekatan fenomenologi. Dimana peneliti menggambarkan hasil penelitian dari fenomena-fenomena yang terjadi saat ini. Hasil dari penelitian yaitu perkembangan media sosial berkembang sangat pesat di masyarakat dan jumlah pengguna media sosial terus meningkat setiap tahunnya. Hal ini dapat membuka peluang bagi dunia perbankan khususnya bank syariah Indonesia untuk mempromosikan produk dan jasa perbankannya di media sosial yang digunakan untuk menarik nasabah sebanyak-banyaknya, dan mengenalkan produk bank syariah kepada nasabah di seluruh indonesia. Kata Kunci: Media Sosial, Pemasaran, Bank Syariah Indonesia
STRATEGI PEMASARAN INOVATIF DALAM MENARIK GENERASI Z SEBAGAI NASABAH BANK SYARIAH Iviola Sabila Avandi; Muhammad Iqbal Fasa; Is Susanto
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 5 (2024): OKTOBER-NOVEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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This study aims to examine innovative marketing strategies that can be applied by Islamic banks to attract Generation Z as customers. Generation Z, born between 1995 and 2010, has unique characteristics with a strong tendency towards digital technologies and online-based services. This article highlights the importance of digitizing Islamic banking services through user-friendly mobile applications and social media, as well as the importance of marketing strategies through collaboration with influencers. In addition, research shows that Generation Z has a preference for ethical and transparent banking services, in line with Sharia principles. Literature studies, statistical data, and qualitative analysis are used to understand the behavior and needs of Generation Z in the context of Islamic bank Marketing. In conclusion, innovative marketing strategies that utilize digital technology, personalized services, and interactive campaigns on social media are essential in attracting Generation Z and increasing the competitiveness of Islamic banks in the digital age.
PERAN PERBANKAN SYARIAH DALAM MENINGKATKAN INKLUSI KEUANGAN DI INDONESIA Putri Fitriyani; Muhammad Iqbal Fasa; Is Susanto
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 5 (2024): OKTOBER-NOVEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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This study aimed to analyze the role of Islamic banks in promoting financial inclusion in Indonesia. Financial inclusion is a crucial process that provides formal financial access to the poor and low-income individuals, often referred to as the unbankable. The research employed a qualitative approach to gather in-depth insights into this topic. The qualitative data were analyzed using Strauss and Corbin’s grounded theory, which involves three major steps: open coding, axial coding, and selective coding. Through this methodology, the study highlighted the significant potential of Islamic banking in enhancing financial inclusion. The findings indicated a substantial increase in funding and financing activities from 2010 to 2014, demonstrating the growing impact of these banks on the financial landscape. Furthermore, the analysis of financial ratios revealed that the performance of Islamic banks is robust, reflecting sound financial condition. The research underscores that Islamic banks can effectively reach underserved populations, thus contributing to broader economic development and social equity in Indonesia. By offering Sharia-compliant products and services, these banks cater to the needs of those who may be hesitant to engage with conventional a banking systems. Overall, this study is emphasizes the importance of Islamic banks as key players in advancing financial inclusion, highlighting their ability to provide essential financial services to marginalized communities, ultimately fostering inclusive economic growth. This role is especially vital in a developing country like Indonesia, where access to financial resources can significantly change the lives of many individuals and families. since 2010-2014 and results of financial ratio analysis .
ANALISIS STRATEGI PEMASARAN TERHADAP PEMBIAYAAN PENSIUNAN PEGAWAI NEGERI SIPIL PADA BANK SYARIAH Anggista Marbella; Muhammad Iqbal Fasa; Is Susanto
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 5 (2024): OKTOBER-NOVEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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This article examines the marketing strategies implemented by Islamic banks in pensionfinancing products for civil servants (PNS) in Indonesia. With the increasing interest of civilservants to use Islamic financial institutions, Islamic banks face significant opportunities andintense competition in offering such products. This analysis focuses on important aspects suchas the marketing mix, segmentation, targeting, and positioning. Research shows thattransparency, adherence to sharia principles, and innovation in marketing communicationsare crucial factors in attracting and retaining customers. A more holistic and data-drivenapproach is needed to meet the needs of PNS customers who are stable and guaranteed income.The results of the study are expected to provide insights for the development of more effectivemarketing strategies, as well as improving the performance of the Islamic banking industry inIndonesia, especially in the context of pension financing. Financial education and the use ofdigital technology are also considered important to support customers in planning theirretirement. Thus, Islamic banks are expected to design products that are relevant andresponsive to market dynamics and customer needs, creating high loyalty and increasingcompetitiveness in the Islamic banking sector.
IMPLEMENTASI DIGITAL MARKETING SEBAGAI STRATEGI PEMASARAN GUNA MENINGKATKAN DAYA SAING UMKM DI INDONESIA Elvri Ranjani; Muhammad Iqbal Fasa; Is Susanto
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 5 (2024): OKTOBER-NOVEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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Technology continues to evolve in modern life. The internet allows everyone to access information quickly and easily without time or space restrictions. This opens up opportunities for small and medium enterprises (MSMEs) to use it to market their goods. The purpose of this study is to identify and analyze the importance of implementing digital marketing as an effective marketing strategy for MSMEs to improve their competitiveness in the market. This research is expected to help MSMEs in improving their marketing visibility, efficiency and effectiveness as well as building better relationships with consumers. The study utilizes qualitative methodology, critical discussion from the author's point of view, as well as support for literature searches, quotes, expert opinions, and previous findings on the subject. The results show that digital advertising increases the sales of MSMEs. In addition, this study shows that while there are many benefits to be gained from using digital advertising, MSME players are often faced with various challenges. The author hopes that MSME players in Indonesia can continue to innovate and develop their businesses without ignoring technological developments. The government is also expected to be complementary to encourage various efforts that have been made by MSMEs to improve their competitiveness.
INOVASI STRATEGI PEMASARAN BANK SYARIAH DALAM MEMANFAATKAN TEKNOLOGI DIGITAL UNTUK MENINGKATKAN AKSES DAN KETERLIBATAN NASABAH Wulan Ramadani Trisnaudy; Muhammad Iqbal Fasa; Is Susanto
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 5 (2024): OKTOBER-NOVEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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This research explores the innovative marketing strategies implemented by Islamic banksin utilizing digital technology to increase customer access and engagement. In a digitalera characterized by high usage of mobile devices and social media, Islamic banks needto adapt to remain competitive. Through a qualitative approach with a literature studymethod, this research analyzes various relevant sources, including journal articles,industry reports, and policy documents, to identify best practices in the implementationof digital marketing strategies. The results show that the use of mobile applications andsocial media platforms effectively increase customer awareness of Islamic products andfacilitate better interaction between banks and customers. In addition, relevanteducational content, which emphasizes sharia values, is able to attract and buildcustomer loyalty. This study recommends that Islamic banks continue to innovate theirdigital marketing strategies to expand service access and enhance customer engagementin the digital era.
PENGARUH PEMASARAN SYARIAH TERHADAP KEPERCAYAAN KONSUMEN DI BANK SYARIAH Dian Hidayati; muhammad iqbal fasa; Is Susanto
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 5 (2024): OKTOBER-NOVEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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This study aims to analyze the influence of Islamic marketing on consumer trust in Islamic banks. Using a quantitative approach, data were collected through questionnaires distributed to customers of Islamic banks. The analysis results show that transparent, ethical, and value-based Islamic marketing significantly enhances customer trust. This study also identifies the challenges faced by Islamic banks, such as the lack of public understanding of Islamic products and the negative stigma associated with them. Based on these findings, it is recommended that Islamic banks enhance educational programs, transparency, and collaboration with third parties to strengthen consumer trust.
Improving MSME Performance Through Digital Marketing For Improving Company Products Sandy Septiano Winas; Muhammad Iqbal Fasa; Is Susanto
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 5 (2024): OKTOBER-NOVEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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This research aims to uncover effective digital marketing strategies for baby clothing products and to demonstrate the efficiency of enhancing the performance of MSMEs (Micro, Small, and Medium Enterprises) through the use of digital marketing. The method used is qualitative, with data collection conducted through observations and interviews with relevant parties. Secondary data was obtained from books, journal articles, and other supporting literature. The findings reveal several important insights. First, according to MSME owners, performance improvement can be achieved by creating engaging and memorable content that captures customers' attention. Second, from the customers' perspective, digital marketing allows MSMEs to reduce costs and become strong competitors compared to those who do not utilize this strategy. Third, the general public states that MSMEs need to enhance their digital marketing efforts to introduce their product and company identities in today's digital era. Overall, this research emphasizes the importance of digital marketing for MSMEs, particularly in strengthening their market position. By implementing appropriate strategies, MSMEs can not only improve their business performance but also expand their market reach. This indicates that utilizing digital technology in marketing is a crucial step toward achieving success in an increasingly digital world. This research uses descriptive qualitative method. The power needed as a research knife is primary data that the author obtained by observing and interviewing parties related to this research. Secondary data was obtained from various books, journal articles, and other supporting literature. While the results of this study are: based on the opinion of MSME business
STRATEGI PEMASARAN PRODUK JASA KEUANGAN DI PERBANKAN SYARIAH DALAM PERSPEKTIF ISLAM Alpajar Ramadhan; Muhammad Iqbal Fasa; Is Susanto
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 5 (2024): OKTOBER-NOVEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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This research discusses marketing strategies for financial service products in sharia banking from an Islamic perspective. The main focus of this research is the importance of applying ethics, honesty and transparency in every aspect of marketing. It was found that product innovation and the use of digital technology play an important role in attracting consumers, especially the younger generation. Apart from that, corporate social responsibility (CSR) is also a key factor in building a positive image of Islamic banks in society. This research suggests the need for public education, relevant product development, and regular evaluation of the marketing strategies implemented so that Islamic banking can develop sustainably.
PERKEMBANGAN PERBANKAN SYARIAH DI ERA DIGITALISASI bagas oges bryan pratama; Muhammad Iqbal Fasa; Is Susanto
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 5 (2024): OKTOBER-NOVEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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The rapid advancement of technology today is having a significant impact on various aspects of life, including finance. For years, financial transactions were primarily conducted through conventional banking services that relied on face-to-face interactions and manual processes. However, the emergence of Financial Technology, or FinTech, has brought about major changes how people interact with financial services. FinTech offers more efficient, faster, and easily accessible solutions, such as digital payments, online loans, and app-based investments. With the rise of various FinTech platforms, the role of traditional banks is beginning to be threatened. People are now opting for more practical and innovative methods to manage their finances. This poses challenges for banks that continue to use conventional methods. They must adapt and innovate to remain relevant in an increasingly digital financial ecosystem. Banks that do not respond to these changes risk losing customers, particularly younger generations who are more comfortable with technology. To address this situation, banks need to integrate technology into their services, such as providing user-friendly mobile banking applications and leveraging big data to better understand customer needs. Additionally, collaboration with FinTech companies can be a strategic move to enhance services and attract more customers. By taking these steps, traditional banks can maintain their position and continue to serve as pillars in the evolving financial system. The rapid development of technology is now facilitating human activities across various fields. Until now, financial transactions have typically been completed through conventional banking services. However, with ongoing advancements, a new platform Financial Technology
Co-Authors A. Zuliansyah Aditya Dwi Putra Agnes Kurnia Ahmad Zuliansyah Aliyah Permata Mulana Putri Alpajar Ramadhan Anggista Marbella Annisa Anggraini Ari Wibowo Bagas Oges Bryan Pratama Chusnul Khotimah Della Safira Elvri Ranjani Erike Anggraeni Ersi Sisdianto Fatih Fuadi Feni Nurul Hidayah Hanif Hidayati, Dian Iviola Sabila Avandi Laelasari, Ani Laila Azhari Lestari, Elza Dwi M. Yusuf Bahtiar Mad Heri mar'uf, Maryana Ulfa Mardhiyah Hayati Mar’atun Tursinah Mega Fatimah Rosana Meri Febri Sha Fitri Muhammad Iqbal Fasa Muhammad Kurniawan Mutia Ramadhani Mutiara Zhafarina Utami Nabilah Syafithri Nadhea Jelita Pertiwi Nadia Damayanti Ningsih, Dwi Arya Nora Helda Sari Nurliana, Rena Putri Fitriyani Qoirullah, Aziz Riska Puspita Dewi Sandy Septiano Winas Umami, Khoirunisa Umi Puspita Sari Wulan Ramadani Trisnaudy