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All Journal Journal of Sustainable Community Development (JSCD) Jurnal Pengabdian dan Inovasi Masyarakat Dedicated: Journal of Community Services (Pengabdian kepada Masyarakat)
Samuel PD Anantadjaya
IPMI Institute
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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Pemberdayaan Ekonomi Kreatif Berbasis Manajemen Produksi dan Branding Digital Alfiana Alfiana; Eva Purnamasari; Adi Suroso; Irma M Nawangwulan; Samuel PD Anantadjaya
CivicAction: Jurnal Pengabdian dan Inovasi Masyarakat Vol. 1 No. 2 (2025): Artikel Pengabdian
Publisher : SORATEKNO PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59696/civicaction.v1i2.126

Abstract

Kegiatan pengabdian kepada masyarakat ini dilaksanakan dengan tujuan untuk meningkatkan kapasitas pelaku usaha ekonomi kreatif melalui penerapan manajemen produksi yang efisien dan strategi branding digital yang efektif. Sasaran kegiatan adalah kelompok pelaku UMKM di sektor kerajinan dan kuliner yang berada di wilayah Semarang, Dikecamatan Sekar Ayu. Permasalahan utama yang dihadapi mitra meliputi rendahnya pemahaman tentang pengelolaan produksi yang sistematis serta minimnya kemampuan dalam memanfaatkan media digital sebagai sarana pemasaran produk. Metode pelaksanaan kegiatan terdiri dari tahap observasi awal, pelatihan, pendampingan intensif, serta evaluasi dan monitoring pasca-kegiatan. Materi pelatihan difokuskan pada perencanaan produksi, efisiensi biaya, kontrol kualitas, serta pembuatan identitas merek (brand identity), pemanfaatan media sosial, dan strategi pemasaran digital. Hasil dari kegiatan ini menunjukkan peningkatan signifikan dalam kemampuan peserta dalam menyusun rencana produksi yang terukur serta menghasilkan konten promosi digital yang menarik dan relevan. Selain itu, peserta mulai aktif memanfaatkan platform digital seperti Instagram, WhatsApp Business, dan marketplace lokal untuk memasarkan produknya. Dengan pendekatan partisipatif dan berkelanjutan, kegiatan ini berkontribusi dalam memperkuat daya saing pelaku ekonomi kreatif lokal di era digital. Keberhasilan program ini diharapkan menjadi model bagi upaya pemberdayaan serupa di wilayah lainnya.
Case studies on Marugame and IPMI Institute: To tackle on coaching performance Irma M Nawangwulan; Samuel PD Anantadjaya; Sasotya Pratama; Abdul Haris Lahuddin; Daniella CE Samuel; DC Ethan Samuel; Timotius Agus Rachmat; Mohammad Wahiddudin
Dedicated: Journal of Community Services (Pengabdian kepada Masyarakat) Vol. 3 No. 2 (2025): Dedicated: Journal of Community Services (Pengabdian kepada Masyarakat)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/dedicated.v3i2.86428

Abstract

This case study explores the strategic and operational practices of Marugame Udon and IPMI Institute. By analyzing both organizations through the lenses of interaction management, problem-solving, decision-making, team development, and coaching performance, the study uncovers practical insights into effective organizational behavior across different industries. At Marugame, the emphasis on lean operations and team coordination plays a critical role in ensuring customer satisfaction and operational efficiency. Through real-time interaction management and standardized communication protocols, Marugame fosters a service-oriented culture where frontline staff are empowered to solve problems and make quick decisions. Leadership coaching is implemented at the store level to improve service performance and employee retention. In contrast, IPMI Institute emphasizes strategic decision-making and collaborative learning in academic and administrative settings. The coaching culture at IPMI Institute fosters professional growth, critical thinking, and emotional intelligence among both staff and students. The findings highlight that both organizations, while operating in different sectors, leverage similar core principles of organizational development. Interaction management and coaching serve as the backbone for efficient teamwork and agile decision-making. This comparative case analysis underscores the value of context-specific adaptations of these practices, reinforcing the need for tailored leadership approaches in hospitality and education sectors.   Abstrak Studi kasus ini mengeksplorasi praktik strategis dan operasional Marugame Udon dan IPMI Institute. Dengan menganalisis kedua organisasi melalui sudut pandang manajemen interaksi, pemecahan masalah, pengambilan keputusan, pengembangan tim, dan kinerja pembinaan, studi ini mengungkap wawasan praktis tentang perilaku organisasi yang efektif di berbagai industri. Di Marugame, penekanan pada operasi ramping dan koordinasi tim memainkan peran penting dalam memastikan kepuasan pelanggan dan efisiensi operasional. Melalui manajemen interaksi waktu nyata dan protokol komunikasi standar, Marugame menumbuhkan budaya berorientasi layanan di mana staf garis depan diberdayakan untuk memecahkan masalah dan membuat keputusan cepat. Pembinaan kepemimpinan diterapkan di tingkat toko untuk meningkatkan kinerja layanan dan retensi karyawan. Budaya pembinaan di IPMI Institute mendorong pertumbuhan profesional, pemikiran kritis, dan kecerdasan emosional di antara staf dan mahasiswa. Temuan tersebut menyoroti bahwa kedua organisasi, meski beroperasi di sektor yang berbeda, memanfaatkan prinsip inti pengembangan organisasi yang serupa. Manajemen interaksi dan pembinaan berfungsi sebagai tulang punggung kerja tim yang efisien dan pengambilan keputusan yang tangkas. Lebih jauh, analisis kasus komparatif ini menggarisbawahi nilai adaptasi spesifik konteks dari praktik-praktik ini, yang memperkuat perlunya pendekatan kepemimpinan yang disesuaikan di sektor perhotelan dan pendidikan. Kata Kunci: kapasitas manajerial; kapasitas teknis; keterampilan akademik; pengembangan keterampilan hidup; tugas operasional; tugas strategis
The Presence of CPM (Asia) in the Indonesian MSMEs: A Qualitative Study for Firm, Macroeconomic, Market vs MSME Growth DC Ethan Samuel; Irma M Nawangwulan; Samuel PD Anantadjaya; Timotius A Rachmat; Brian McNerney; Daniella CE Samuel; Karen McNerney
Journal of Sustainable Community Development (JSCD) Vol. 8 (2026): Journal of Sustainable Community Development
Publisher : Institut IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/jscd.v8i1.150

Abstract

Micro, Small, and Medium Enterprises (MSMEs) account for more than 60 percent of national GDP in Indonesia and employ the highest number of workers, yet these enterprises still face fundamental barriers for growth. Limited marketing knowledge, fragmented distribution channels, and no consumer insight system have made it impossible for MSMEs to compete with large companies and to enter the modern retail ecosystem. This condition indicates the opportunity for MSMEs to find external partners to get professionalized marketing solutions, modernized sales, and retail mechanisms that make it possible for them to grow sustainably. The degree of CPM (Asia) is a region-leading outsourced sales and marketing merchandising service and hence provides a strategic model for filling those gaps. By deploying field salesforces, implementing standardized merchandising practices, and leveraging data-driven consumer insights, CPM (Asia) ensures that enterprises can strengthen market visibility and consumer engagement. Such collaboration provides a path for Indonesian MSMEs to enhance their competitiveness without incurring the huge cost of building internal sales and marketing infrastructures. Additionally, the regional presence of CPM (Asia) will enable the transfer of best practices from the other Asian markets-particularly in terms of digital retail activation and omnichannel strategies-to Indonesia's evolving business landscape. Integration of the capabilities of CPM (Asia) and MSME development agendas will have firm-level and macroeconomic outcomes. At the enterprise level, MSMEs are enabled to have increased market accessibility, professionalized brand execution systems, and adaptive strategies to meet consumer demand. At the national level, such partnerships add value to Indonesia's policy priorities of inclusive growth, digital transformation (Bahtiar et al., 2025), and employment creation. The case of CPM (Asia) strongly advocates outsourcing not only as an efficiency mechanism but also as a strategic driver of innovation and competitiveness in emerging markets. CPM (Asia), in conclusion, is a good strategic partner to empower Indonesian MSMEs to overcome barriers to growth, harmonize with modern supply chains, and secure sustainable performance in the highly competitive regional economy.
Indonesian-Version of the Micro, Small & Medium Enterprises with Layth Matthews During His Visit in IPMI Institute Iqbal Surya; Samuel PD Anantadjaya; Irma M Nawangwulan; Timotius A Rachmat; DC Ethan Samuel; Daniella CE Samuel
Journal of Sustainable Community Development (JSCD) Vol. 8 (2026): Journal of Sustainable Community Development
Publisher : Institut IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/jscd.v8i1.154

Abstract

Micro, Small, and Medium Enterprises (MSMEs) constitute the backbone of Indonesia’s economy, representing 99% of all business units and contributing more than 60% to national gross domestic product. Despite their pivotal role in fostering inclusive growth and employment, MSMEs continue to face systemic challenges, including limited access to finance, uneven digital adoption, branding difficulties, and managerial capacity gaps. Addressing these issues requires collaborative interventions that integrate practical business support with academic insights. This manuscript reports on a community service program conducted by IPMI Institute in collaboration with Dr. Layth Matthews, a global expert in leadership, financial literacy, and mindful decision-making. The program, held on August 5, 2025, combined knowledge-sharing sessions with a structured Focus Group Discussion (FGD) involving MSME practitioners, faculty members, and students. Qualitative data were analyzed using NVivo software, employing thematic coding and case classification to capture stakeholder perspectives and identify strategic pathways for MSME empowerment. Findings reveal divergent priorities across stakeholder groups: MSME practitioners emphasized operational challenges such as financing, digitalization, and branding, while lecturers highlighted curriculum integration, applied research, and service-learning as strategic contributions. Convergence was observed in areas of managerial capacity building, mentorship programs, and collaborative forums, underscoring the potential for multi-stakeholder partnerships. The integration of global perspectives situates Indonesia’s MSME challenges within broader emerging economy discourse, highlighting common structural barriers while recognizing Indonesia’s distinctive socio-cultural and geographic context. The study concludes that academic institutions play a critical role in bridging theory and practice, fostering MSME resilience through knowledge transfer, applied research, and community engagement. Recommendations include embedding MSME issues into curricula, expanding mentorship initiatives, and institutionalizing collaborative platforms such as annual MSME forums. By aligning academic missions with practitioner needs, the IPMI–Layth Matthews collaboration exemplifies how universities can contribute meaningfully to inclusive economic growth and socio-economic transformation in Indonesia.
Factors Influencing Satisfaction and Loyalty Among Hospital Patients Towards Sustainable Health and Wellbeing Fernando Trinidad; Eunice Mareth Querol Areola, PhD HSG; Josefina Cano, MD; Samuel PD Anantadjaya
Journal of Sustainable Community Development (JSCD) Vol. 8 (2026): Journal of Sustainable Community Development
Publisher : Institut IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/jscd.v8i1.157

Abstract

The lack of coherent and comprehensive framework that guides establishing practical measures of healthcare service quality in hospitals through the case of level 3 hospitals outlines this study. Using the theoretical underpinnings of integrative models for healthcare quality (Service quality, Patient satisfaction, Patient loyalty, and Hospital image) combined with the SERVQUAL model (Tangibles, Reliability, Responsiveness, Assurance, Empathy,) the objective of the research is to quantify and examine patient satisfaction, patient loyalty, and hospital image, between the groups of respondents, outpatient and inpatient, as well as hospital personnel of healthcare professionals and hospital management. The study employed a mixed method case study research design on data collected through a questionnaire, and validated through interviews. Statistical tools included Mean, Standard Deviation, Pearson R, T-Test and Partial Least Squares Structural Equation Modeling (PLS-SEM). Statistical analysis revealed significant positive correlations, with all null hypotheses (H01–H06) rejected based on low p-values (< 0.05). Additionally, significant differences were observed between patients, hospital workers, management, and healthcare professionals (H07). The study's major contribution to knowledge and literature is a proposal for a policy addressing quality assurance of services for identified areas in the participating hospitals so as to achieve a sustained health and wellbeing for an identified country case.
Indonesia’s First Makanan Bergizi Gratis Starting in 2025-2026: Case Studies in Class of Supply Chain Management Samuel PD Anantadjaya; Irma M Nawangwulan; Alimanto Chu
Journal of Sustainable Community Development (JSCD) Vol. 8 (2026): Journal of Sustainable Community Development
Publisher : Institut IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/jscd.v8i1.162

Abstract

Indonesia’s Makan Bergizi Gratis (MBG) program, or Free Nutritius Meals (FNM), which was introduced by President Prabowo Subianto in 2025, basically sits as a huge public welfare effort meant to give free nutritious meals to about 82–83 million people, mostly school age children, pregnant women, and breastfeeding mothers. The program is not only about tackling malnutrition and child stunting, it is a strategic national policy tool meant to push economic growth, modernize the food supply chain, and form stronger human capital. In this paper, a qualitative case study approach is used so MBG is looked at like an operational, plus public sector management problem, by reviewing policy documents, program records, and what international school feeding practices usually look like. The results show that even though the program has huge potential to improve national nutrition and to strengthen local economies, its implementation still gets slowed down by systemic risks. Those risks include food safety weak points, budget inefficiencies, governance breakdowns, and distribution obstacles across Indonesia’s archipelago, which is not a small thing at all. The study then concludes that for MBG to stay viable in the long run, it needs to move away from fully universal coverage toward a semi-targeted fiscal allocation model, plus it has to create strict multi-layer governance and run integrated digital monitoring. MBG is really a complicated national systems matter, so it needs centralized standards while local areas carry out execution in a more decentralized way in order to push inclusive development that actually reaches everyone.
Empowering Educators in Academic Writing: An International Community Engagement Initiative on Systematic Literature Reviews Yulita Fairina Susanti; Cut Sjahrifa Zahirsjah; Samuel PD Anantadjaya
Journal of Sustainable Community Development (JSCD) Vol. 8 (2026): Journal of Sustainable Community Development
Publisher : Institut IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/jscd.v8i1.164

Abstract

This study evaluates an international community development initiative titled "Literature Review Workshop," conducted through a strategic partnership between IPMI International Business School (Indonesia) and UST Angelicum College (Manila, Philippines). The initiative aimed to enhance the research competencies and pedagogical capacities of 42 educators in Manila. Operating within 21st-century educational demands, secondary and higher education teachers face the critical task of mentoring students in academic writing while advancing their own postgraduate credentials. The workshop utilized instructional scaffolding alongside hands-on digital training to instruct participants in referencing tools, synthesis matrices, and conceptual structuring via the "Funnel Approach". Evaluation indicated substantial improvements in participant competency, marked by high engagement and an immediate ability to discern research gaps. Discrepancies in baseline research knowledge were mitigated using personalized, one-on-one instructional consultations. This cross-border intervention provides a practical, scalable model for international academic institutions to drive continuous professional development (CPD) in emerging academic landscapes.
Co-Authors Abdul Haris Lahuddin Adi Suroso Alfiana Alimanto Chu Brian McNerney Cut Sjahrifa Zahirsjah Daniella CE Samuel Daniella CE Samuel DC Ethan Samuel DC Ethan Samuel Eunice Mareth Querol Areola, Phd HSG Eva Purnamasari Fernando Trinidad Iqbal Surya Irma M Nawangwulan Irma M Nawangwulan Josefina Cano, MD Karen McNerney Mohammad Wahiddudin Sasotya Pratama Timotius A Rachmat Timotius Agus Rachmat Yulita Fairina Susanti