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All Journal International Journal of Business Studies International Journal of Engineering, Science and Information Technology Journal of Sustainable Community Development (JSCD) Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Pengabdian dan Inovasi Masyarakat Dedicated: Journal of Community Services (Pengabdian kepada Masyarakat)
Samuel PD Anantadjaya
IPMI Institute
Religion Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Social Sciences Transportation Other

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Entrepreneurship & Community Involvement Project with IPMI Institute Students Samuel PD Anantadjaya; Daniella CE Samuel; Irma M Nawangwulan; Abdul Haris Lahuddin; Sasotya Pratama; DC Ethan Samuel; Poetry Ken Savitri; Hari Ara Hariandja; Brian McNerney
Journal of Sustainable Community Development (JSCD) Vol. 7 No. 2 (2025): Journal of Sustainable Community Development
Publisher : Institut IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/jscd.v7i2.146

Abstract

This explores the intersection of entrepreneurship and the Community Involvement Project (CIP) at IPMI Institute, focusing on the seminar held on May 23, 2025, where student groups presented solutions to community challenges, enhancing their analytical, collaborative, and public speaking skills. By examining the structure, objectives, and outcomes of the CIP, this highlights how IPMI’s approach bridges academic learning with societal impact, preparing students for leadership in national and international business contexts. The CIP is a cornerstone of IPMI’s curriculum, designed to empower students to apply entrepreneurial principles to address real world social challenges. In the CIP seminar showcased two student groups—Bank Sampah Group and Avoy Farm Group—who developed innovative solutions aligned with the United Nations Sustainable Development Goals (SDGs). By integrating market analysis, resource allocation, and impact assessment, the CIP fosters an entrepreneurial mindset, encouraging students to view challenges as opportunities for innovation and growth. The seminar provided a platform for students to refine their public speaking skills, presenting their findings to peers, lecturers, and industry professionals, thereby enhancing their ability to communicate complex ideas effectively. The CIP at IPMI Institute serves as a dynamic platform for fostering entrepreneurship and leadership through hands-on, community-focused initiatives. The seminar demonstrated the power of integrating academic rigor with practical application, as students tackled pressing social issues while honing their public speaking and analytical skills. By fostering collaboration, innovation, and effective communication, IPMI Institute prepares students to become impactful leaders in the global business arena. The success of projects like those presented by the Bank Sampah and Avoy Farm Groups highlights the potential of entrepreneurship to drive sustainable change. In addition, there are 3 more stands; the Amour de Cookies, HaZe Fragrance, and the Teboe ID. As IPMI Institute continues to refine its curriculum and expand its global partnerships, the CIP remains a vital tool for shaping future entrepreneurs who are not only business-savvy but also socially conscious and adept at engaging diverse audiences.
High School Students to IPMI Institute: A Campus Tour & InnoHub Brian McNerney; Samuel PD Anantadjaya; Irma M Nawangwulan; DC Ethan Samuel; Daniella CE Samuel; Iqbal Surya
Journal of Sustainable Community Development (JSCD) Vol. 7 No. 2 (2025): Journal of Sustainable Community Development
Publisher : Institut IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/jscd.v7i2.151

Abstract

This manuscript provides a structured analysis of a community development initiative conducted by students of IPMI Institute, employing a mixed-method evaluative framework grounded in Shared Value theory, Corporate Social Responsibility principles, and Social Capital Theory. The program engaged a local orphanage through targeted interventions, provision of essential goods, structured educational interactions, and operational support, designed to enhance community welfare while strengthening student competencies relevant to contemporary business practice. Methodologically, the initiative was assessed using qualitative observation, stakeholder feedback interviews, and basic output metrics (for instance, beneficiary reach, resource distribution efficiency, and engagement intensity). Findings demonstrate significant gains in students’ applied leadership, cross-functional coordination, and impact assessment capabilities, illustrating the pedagogical effectiveness of experiential social engagement within business education. On the community side, the program contributed to incremental capacity-building, improved resource accessibility, and strengthened relational networks consistent with Social Capital development. The results underscore the strategic value of embedding community-oriented initiatives within business curricula to generate dual outcomes: enhanced student readiness for impact-driven organizational environments and measurable community-level benefits aligned with sustainable development objectives.
Learning of McDonald’s Operation Management & Consumer Behavior Analysis: A Qualitative Study Irma M Nawangwulan; Samuel PD Anantadjaya; Timotius Agus Rachmat
International Journal of Engineering, Science and Information Technology Vol 5, No 1 (2025)
Publisher : Malikussaleh University, Aceh, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52088/ijesty.v5i1.687

Abstract

This paper will discuss the overall operation management and the typical characteristics or behaviours of McDonald's consumers. The aim is to demonstrate McDonald's ability to comprehend the diverse facets of consumer purchasing behaviour and effectively manage its operations to address all potential challenges. The research method in this paper uses a descriptive qualitative approach. McDonald's is a globally recognised company in the fast-food industry. The operational strategy of McDonald's is to cut costs, boost product quality, guarantee timely delivery to consumers, and innovate continuously to improve performance. Fast food giant McDonald's can keep expenses down because of careful management. McDonald's never compromises on the quality of its food or service to its consumers. Fast food giant McDonald's uses a just-in-time system to meet customer demands for quick service and high-quality food on the go. Marketing and advertising widely employ the AIDA model to delineate the stages of consumer buying decisions and elucidate how advertisements engage and involve consumers in purchasing. McDonald's advertising employs the AIDA model to draw in consumers and create captivating ads that consistently attract new customers. Examining McDonald's marketing pillars is fascinating, as they are a key indicator of global success. McDonald's has developed a formula of four key elements that effectively maintain a business, set clear objectives, and effectively communicate with its customers.
Co-Authors Abdul Haris Lahuddin Abdul Haris Lahuddin Adi Suroso Alfiana Alimanto Chu Amelia Naim Indrajaya Ardiyanto Maksimilianus Gai Brian McNerney Brian McNerney Chairul Anwar Cut Sjahrifa Zahirsjah Daniella CE Samuel Daniella CE Samuel Daniella CE Samuel Dasep Supriatna DC Ethan Samuel DC Ethan Samuel DC Ethan Samuel Deby C Borosi Eunice Mareth Querol Areola Eunice Mareth Querol Areola, Phd HSG Eva Purnamasari Fernando Trinidad Fernando Trinidad Hari Ara Hariandja Iqbal Surya Iqbal Surya Irma M Nawangwulan Irma M Nawangwulan Irma M Nawangwulan Iwan Henri Kusnadi Josefina Cano Josefina Cano, MD Karen McNerney Mohammad Wahiddudin Pikat AR Muqaddasah Poetry Ken Savitri Sasotya Pratama Timotius A Rachmat Timotius A Racmat Timotius Agus Rachmat Tyahya Whisnu Hendratni Yulita Fairina Susanti