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KOMODIFIKASI KARYAWAN MUSLIM TV MNC CHANNELS SEBAGAI UPAYA DALAM BENTUK AKTUALISASI SYIAR MELALUI MEDIA DAKWAH Canra Krisna Jaya; M. Yakub; Putri Alvita; Indah Lestari; Yeni Yasyah Sinaga
Al-Manaj : Jurnal Program Studi Manajemen Dakwah Vol. 5 No. 1 (2025): Al-Manaj IN PRESS
Publisher : Prodi Manajemen Dakwah STAIN Mandailing Natal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56874/almanaj.v5i1.2345

Muslim TV dalam fungsinya sebagai media dakwah, sudah seharusnya menerapkan prinsip-prinsip Islam. Nilai-nilai dalam Islam berbenturan dengan kapitalisme dan pemanfaatan tenaga kerja yang berlebihan untuk memperoleh keuntungan. Atas dasar itu, penelitian ini bertujuan untuk mengetahui bentuk komodifikasi pekerja pada yang dilakukan oleh Muslim TV MNC Channels. Teori yang digunakan adalah teori ekonomi politik komunikasi oleh Vincent Moscow dan tahapan komodifikasi pekerja dari Karl Marx. Metodologi penelitian yang digunakan yaitu paradigma kritis dengan pendekatan kualitatif dan metode fenomenologi. Hasil penelitian menunjukkan bahwa komodifikasi pekerja pada tahap eksploitasi terjadi melalui perpanjangan jam kerja dan beban kerja ganda. Alienasi membuat pekerja merasa tidak terhubung dengan pekerjaan yang seharusnya menjadi ruang aktualisasi diri. Reifikasi terlihat dari perlakuan terhadap pekerja sebagai alat produksi semata. Mistifikasi muncul melalui narasi keagamaan serta rasa bangga menjadi bagian dari industri media terbesar di Indonesia. Naturalisasi menjadikan kondisi eksploitatif sebagai sesuatu yang dianggap wajar dalam industri media

Social Media Influence on Consumer Behavior: The Role of E-WOM in Gfshop Online Purchases Canra Krisna Jaya; Rosidi; Nisya Achdara
International Journal of Religious and Interdisciplinary Studies Vol 1 No 1 (2024): March
Publisher : RaSAIL Media Group, Semarang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64529/rhcmk758

The increasingly tight development of the business world encourages business people to keep up with technological developments to compete with competitors. The emergence of marketplaces and the high number of marketplace users in Indonesia are opportunities to market and attract consumers' attention through communication strategies in sales. This study aims to determine the level of electronic word of mouth (E-WoM) communication, the level of purchase decisions of Gfshop followers, and the influence of E-WoM communication on purchase decisions in Gfshop online stores. This study uses a survey method with a simple regression technique. Data collection used a questionnaire in the form of a google form given to 100 respondents who followed the Gfshop account using an accidental sampling technique. Data processing and analysis using SPSS Statistics 22 software. The study results show that the E-WoM communication level of Gfshop followers is in the very high category (66%), and the purchase decision rate of Gfshop followers is also very high (52%). In addition, E-WoM communication influenced purchase decisions in the Gfshop online store, with a regression coefficient of 1.243 and a t-value of 8.052.

KOMODIFIKASI KARYAWAN MUSLIM TV MNC CHANNELS SEBAGAI UPAYA DALAM BENTUK AKTUALISASI SYIAR MELALUI MEDIA DAKWAH Canra Krisna Jaya; M. Yakub; Putri Alvita; Indah Lestari; Yeni Yasyah Sinaga
Al-Manaj : Jurnal Program Studi Manajemen Dakwah Vol. 5 No. 1 (2025): Al-Manaj
Publisher : Prodi Manajemen Dakwah STAIN Mandailing Natal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56874/almanaj.v5i1.2345

Muslim TV dalam fungsinya sebagai media dakwah, sudah seharusnya menerapkan prinsip-prinsip Islam. Nilai-nilai dalam Islam berbenturan dengan kapitalisme dan pemanfaatan tenaga kerja yang berlebihan untuk memperoleh keuntungan. Atas dasar itu, penelitian ini bertujuan untuk mengetahui bentuk komodifikasi pekerja pada yang dilakukan oleh Muslim TV MNC Channels. Teori yang digunakan adalah teori ekonomi politik komunikasi oleh Vincent Moscow dan tahapan komodifikasi pekerja dari Karl Marx. Metodologi penelitian yang digunakan yaitu paradigma kritis dengan pendekatan kualitatif dan metode fenomenologi. Hasil penelitian menunjukkan bahwa komodifikasi pekerja pada tahap eksploitasi terjadi melalui perpanjangan jam kerja dan beban kerja ganda. Alienasi membuat pekerja merasa tidak terhubung dengan pekerjaan yang seharusnya menjadi ruang aktualisasi diri. Reifikasi terlihat dari perlakuan terhadap pekerja sebagai alat produksi semata. Mistifikasi muncul melalui narasi keagamaan serta rasa bangga menjadi bagian dari industri media terbesar di Indonesia. Naturalisasi menjadikan kondisi eksploitatif sebagai sesuatu yang dianggap wajar dalam industri media

The Application of Da'wah Communication in Ciputat Community in the Digital Era Nabila, Nuha; Jaya, Canra Krisna
Jurnal Kajian Manajemen Dakwah Vol 6 No 2 (2024): Jurnal Kajian Manajemen Dakwah
Publisher : Institut Agama Islam Negeri Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/jkmd.v6i2.11058

This research analyzes the application of digital da'wah communication in the Ciputat community, which has become increasingly relevant in the era of information technology. A qualitative method with a descriptive approach was used through observations and interviews with religious figures and community members actively involved in digital da'wah. The results show that social media platforms such as Instagram, YouTube, and WhatsApp have become the main media for delivering sermons and religious information. Community participation, especially among the youth, in religious discussions through social media has increased. However, challenges such as a lack of digital literacy and the potential spread of inaccurate information were also identified. Therefore, improving digital literacy and monitoring da'wah content is essential.

BENTUK-BENTUK ETIKA KOMUNIKASI DAKWAH DALAM AL-QUR’AN Aip Nuralim; Canra Krisna Jaya
Busyro: Jurnal Dakwah dan Komunikasi Islam Vol. 6 No. 1 (2024): November : Busyro : Jurnal Dakwah dan Komunikasi Islam
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/kpi.v6i1.1170

Certain words are seen as very effective [having power] in influencing or changing human behavior. Because psychologically, language has a very significant role in controlling or changing human behavior. This interaction can then be used as a guide by communicators [dai] in spreading the message of Islam to Mad'u. The most important meaning of communication is that someone gives an interpretation of another person's behavior [which takes the form of speech, bodily movements or attitudes], the feelings that that person wants to convey. The person concerned then reacts to the feelings that the other person wants to convey. To produce positive interactions in the da'wah communication process, a da'wah communicator must pay attention to what he speaks and says. This article discusses ethical forms of da'wah communication from the perspective of the Koran. Specific terms used by the Qur'an to explain forms of communication include: qawlan adhima, qawlan baligha, qawlan karima, qawlan layyina, qawlan maisura, qawlan ma'rufan, qawlan sadidan, qawlan tsaqila. Therefore, the description of da'wah communication contained in the Al-Quran can be used as a basis for practicing good and polite communication patterns in social, political and other aspects.

Bentuk-Bentuk Etika Komunikasi Dakwah dalam Perspektif Al-Qur’an Handayani, Nur Annisa Tri; Jaya, Canra Krisna
Journal of Da'wah Vol. 3 No. 2 (2024): Desember
Publisher : Institut Agama Islam Negeri Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32939/jd.v3i2.4364

The Qur’an provides clear guidelines on communication ethics in da’wah, which include the principles of politeness, gentleness, honesty, wisdom, and patience. In carrying out the task of da’wah, every da’wah must adhere to these values to convey Islamic messages in an appropriate, civilized, and effective manner. This article aims to analyze the forms of da’wah communication ethics according to the perspective of the Qur’an, including politeness in speaking (Al-Baqarah: 83), gentleness in delivering messages (Thaha: 44), honesty and transparency (An-Nisa: 9), wisdom in da’wah (An-Nahl: 125), and patience in conveying the truth (Luqman: 17). We employ a literature review and analysis of the Qur’anic interpretation to comprehend the application of these principles in contemporary da’wah. The results of the study show that the Qur’an emphasizes the importance of effective, empathetic, and wise communication in efforts to spread Islamic teachings. The Qur’an serves as a crucial basis for modern da’wah practices that are more adaptable and contextual. The Qur’an provides complete guidance on the ethics of da’wah communication, which includes the principles of politeness, gentleness, honesty, wisdom, and patience

Komunikasi Dakwah Kultural di Era Digital Ashari, M. Fahmi; Dova, Muhammad Khalil; Jaya, Canra Krisna
Journal of Da'wah Vol. 3 No. 2 (2024): Desember
Publisher : Institut Agama Islam Negeri Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32939/jd.v3i2.4423

This research aims to analyse cultural da'wah communication in the digital era. It is important for the author because in the midst of the development of the times, there has been a paradigm shift in life, including da'wah. Preaching using cultural approaches in the digital era is very important because in addition to maintaining the existence of that culture, it is also a way of preaching that is still relevant to the socio-cultural conditions of the existing society. This research uses qualitative research with data sources obtained through interviews, observation, and documentation. The result of this research is that religion and culture are two aspects that cannot be separated, even though religion and culture have certain limits, namely as long as culture does not conflict with the values of Islamic teachings. The implementation of cultural da'wah in the digital era is realised with digital platforms, namely social media, websites, and mobile applications. This is proof that Islam will always be relevant to the times and time. This means that Islamic da'wah methods will always develop and the values of Islamic teachings will always be relevant to the conditions of the times. The challenges faced in cultural da'wah in the digital era include shifting Islamic cultural values in the digitalisation era, moral decadence in social life, individualistic and materialistic lifestyles. While the opportunities obtained are that they can attract a lot of public attention, allow religious messages to be delivered in a more creative and interesting way, and can become an inseparable part of life

ANALISIS TANTANGAN DAN PELUANG DAKWAH DIGITAL DALAM MENANGKAL HOAKS DAN DISINFORMASI KEAGAMAAN: Kajian Literatur Berbasis Teori Komunikasi Dakwah Trizuwani, Siti; Robaiyadi, Robaiyadi; Jaya, Canra Krisna
Jurnal Al-Hikmah: Jurnal Dakwah Vol 19, No 1 (2025)
Publisher : INSTITUT AGAMA ISLAM NEGERI PONTIANAK

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24260/jhjd.v19i1.3888

The development of digital technology has significantly changed the patterns of religious communication in the modern era. Social media has become a new space for preachers to spread religious messages with a wider and faster reach. However, this progress also presents a major challenge in the form of rampant hoaxes and religious disinformation that can cause unrest and division among the people. This article is a literature review that aims to analyze the challenges and opportunities of digital da'wah in dealing with the phenomenon of religious hoaxes using Agenda Setting Theory, Uses and Gratifications Theory, and Da'wah Communication Theory. Through a synthesis of previous studies, this review finds that dai play an important role as agents of digital literacy who are able to instill the value of tabayyun (information verification) in society. Adaptive communication strategies, collaboration with religious authorities, and principles based on rahmatan lil 'alamin (a blessing for all) da'wah are the keys to success in dealing with religious disinformation in the digital space. Thus, this study reinforces the view that digital da'wah is not merely an activity of spreading religious messages, but also a form of literacy and community empowerment towards a healthy and ethical information ecosystem.[Perkembangan teknologi digital telah mengubah secara signifikan pola komunikasi dakwah di era modern. Media sosial kini menjadi ruang baru bagi para dai untuk menyebarkan pesan keagamaan dengan jangkauan yang lebih luas dan cepat. Namun, kemajuan ini juga menghadirkan tantangan besar berupa maraknya hoaks dan disinformasi keagamaan yang dapat menimbulkan keresahan dan perpecahan umat. Artikel ini merupakan kajian literatur yang bertujuan untuk menganalisis tantangan dan peluang dakwah digital dalam menghadapi fenomena hoaks keagamaan dengan menggunakan Teori Agenda Setting, Uses and Gratifications, dan Teori Komunikasi Dakwah. Melalui sintesis berbagai penelitian terdahulu, kajian ini menemukan bahwa dai berperan penting sebagai agen literasi digital yang mampu menanamkan nilai tabayyun (verifikasi informasi) dalam masyarakat. Strategi komunikasi yang adaptif, kolaboratif dengan otoritas keagamaan, serta berbasis prinsip dakwah rahmatan lil ‘alamin menjadi kunci keberhasilan dalam menghadapi disinformasi keagamaan di ruang digital. Dengan demikian, kajian ini memperkuat pandangan bahwa dakwah digital bukan sekadar aktivitas penyebaran pesan agama, tetapi juga bentuk literasi dan pemberdayaan masyarakat menuju ekosistem informasi yang sehat dan beretika].Kata Kunci: Komunikasi Dakwah; Era Digital; Disinformasi Keagamaan

Storytelling Sebagai Strategi Healing Dakwah: Analisis Content Dakwah Ustadz Hilman Fauzi Fadilah, Nurul; Sabirin, Yoga Basyiril; Jaya, Canra Krisna
Jurnal Al-Hikmah: Jurnal Dakwah Vol 19, No 2 (2025)
Publisher : INSTITUT AGAMA ISLAM NEGERI PONTIANAK

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24260/jhjd.v19i2.3886

Abstract: This study aims to analyze the content of Ustadz Hilman Fauzi's preaching in digital preaching and explain the role of storytelling strategies in shaping Islamic messages, the healing process of preaching, and its transformative dimensions for Muslim female audiences. The background of this study stems from the increasing spiritual and emotional needs of Muslim women in the digital age who face psychological and social pressures and the influence of popular culture. This study uses a qualitative approach with content analysis methods on the comments of Muslim female audiences on Ustadz Hilman's preaching videos on the TikTok platform. The data is categorized into several themes, namely the acceptance of Islamic messages, emotional responses, perceptions of healing, and the spiritual experiences of the audience. The results of the analysis show that the content analysis of the storytelling da'wah used by Ustadz Hilman Fauzi in digital da'wah plays an important role in the healing process of da'wah for Muslim female audiences. Through real stories, personal experiences, and simple parables delivered in a light and interactive manner, Islamic messages become easier to understand and touch the emotional side of the audience. Storytelling has proven to be effective in creating a calming preaching space, building social solidarity, and strengthening spiritual closeness to Allah. Thus, storytelling is not only a method of conveying messages, but also a transformative da'wah strategy that integrates cognitive, emotional, social, and spiritual aspects into a holistic religious experience.Abstrak: Penelitian ini bertujuan untuk menganalisis konten dakwah Ustadz Hilman Fauzi dalam dakwah digital serta menjelaskan peran strategi storytelling dalam membentuk pesan Islami, proses healing dakwah, dan dimensi transformatifnya bagi audiens muslimah. Latar belakang penelitian berangkat dari meningkatnya kebutuhan spiritual dan emosional perempuan muslim di era digital yang menghadapi tekanan psikologis, sosial, dan pengaruh budaya populer. Penelitian ini menggunakan pendekatan kualitatif dengan metode analisis konten (content analysis) terhadap komentar audiens muslimah pada video dakwah Ustadz Hilman di platform TikTok. Data dikategorikan ke dalam beberapa tema, yaitu penerimaan pesan Islami, respon emosional, persepsi terhadap healing, serta pengalaman spiritual audiens. Hasil analisis menunjukkan bahwa analisis konten dari dakwah storytelling yang digunakan Ustadz Hilman Fauzi dalam dakwah digital berperan penting dalam proses healing dakwah bagi audiens muslimah. Melalui kisah nyata, pengalaman pribadi, dan perumpamaan sederhana yang disampaikan secara ringan dan interaktif, pesan Islami menjadi lebih mudah dipahami dan menyentuh sisi emosional audiens. Storytelling terbukti mampu menciptakan ruang dakwah yang menenangkan, membangun solidaritas sosial, serta memperkuat kedekatan spiritual dengan Allah. Dengan demikian, storytelling tidak hanya menjadi metode penyampaian pesan, tetapi juga strategi dakwah transformatif yang mengintegrasikan aspek kognitif, emosional, sosial, dan spiritual dalam satu pengalaman religius yang utuh.

Respon Konstruktif terhadap Kritik Negatif: Studi Kasus Strategi Komunikasi Dakwah pada Kanal YouTube Jeda Nulis Nia Darmawati; Dinda Luthfiaturrahmah Alhaq; Canra Krisna Jaya
JURNAL MULTIDISIPLIN ILMU AKADEMIK Vol. 2 No. 6 (2025): Desember
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jmia.v2i6.7339

The development of digital da'wah requires preachers not only to understand religious material but also to possess strong public communication and reputation management skills. The Jeda Nulis channel, managed by Habib Husein Ja'far Al-Hadar, has become a popular da'wah channel in Indonesia, actively engaging in dialogue with the digital public. However, this channel also receives various forms of negative criticism that can impact the image of da'wah in the digital space. This study aims to analyze the forms of negative criticism that appear on the Jeda Nulis channel, their impact on the channel's public image, and the da'wah communication strategies used to respond constructively to criticism. The study used descriptive qualitative methods using comment content analysis, video content observation, and secondary literature interviews. The results show that negative criticism is not always detrimental but can instead become a space for productive dialogue if handled with appropriate communication strategies: comment moderation, open clarification, a humanistic approach, and consistency of da'wah messages. This strategy successfully maintained and even strengthened the image of the Jeda Nulis channel as an inclusive, open, and moderate da'wah medium.

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