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All Journal Intiqad: Jurnal Agama dan Pendidikan Islam Religious: Jurnal Studi Agama-Agama dan Lintas Budaya Al-Hikmah Jurnal Da'wah: Risalah Merintis, Da'wah Melanjutkan Al Ashriyyah Busyro : Jurnal Dakwah dan Komunikasi Islam Journal of Da'wah Al-Manaj Jurnal Kajian Manajemen Dakwah Gudang Jurnal Multidisiplin Ilmu Mutiara: Jurnal Penelitian dan Karya Ilmiah Tabsyir: Jurnal Dakwah Dan Sosial Humaniora Jurnal Kajian Islam dan Sosial Keagamaan Contemporary Journal of Applied Sciences (CJAS) JURNAL MULTIDISIPLIN ILMU AKADEMIK International Journal of Religious and Interdisciplinary Studies
Canra Krisna Jaya
UIN Syarif Hidayatullah Jakarta
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Dakwah Berbasis Komunitas Digital: Strategi Shift Pemuda Hijrah dalam Membangun Komunitas Online yang Aktif dan Produktif Yoga Agus Yulianto; Wahidin; Canra Krisna Jaya
Jurnal Kajian Islam dan Sosial Keagamaan Vol. 3 No. 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

The rapid development of digital technology has transformed Islamic preaching in Indonesia from a conventional activity into a dynamic and participatory practice within the digital sphere. This study aims to analyze the strategies of Shift Pemuda Hijrah in building and managing an active and productive digital-based da’wah community. Using a qualitative descriptive approach through content analysis of social media and documentation of community activities, this research identifies three key strategies underlying Shift’s success: personal branding, emotional narrative, and multiplatform optimization. Strong personal branding creates an authentic and relatable image of preachers among urban youth. Emotional narratives emphasizing spiritual experiences and affective connections strengthen emotional bonds between preachers and audiences. Meanwhile, multiplatform strategies enable broader outreach to diverse audience segments through adaptive content formats. The findings demonstrate that the combination of these three strategies forms a model of digital community-based da’wah that enhances participation, interaction, and sustainability of Islamic propagation in the digital age. This study contributes theoretically to the development of digital da’wah literacy and offers practical insights for Islamic organizations in managing online communities effectively and sustainably. Keywords: Digital da’wah, online community, personal branding, emotional narrative, multiplatform strategy, Shift Pemuda Hijrah
ANALISIS TANTANGAN DAN PELUANG DAKWAH DIGITAL DALAM MENANGKAL HOAKS DAN DISINFORMASI KEAGAMAAN: Kajian Literatur Berbasis Teori Komunikasi Dakwah Siti Trizuwani; Robaiyadi Robaiyadi; Canra Krisna Jaya
Jurnal Al-Hikmah: Jurnal Dakwah Vol 19, No 1 (2025): DA"WAH DYNAMIC
Publisher : INSTITUT AGAMA ISLAM NEGERI PONTIANAK

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24260/jhjd.v19i1.3888

Abstract

The development of digital technology has significantly changed the patterns of religious communication in the modern era. Social media has become a new space for preachers to spread religious messages with a wider and faster reach. However, this progress also presents a major challenge in the form of rampant hoaxes and religious disinformation that can cause unrest and division among the people. This article is a literature review that aims to analyze the challenges and opportunities of digital da'wah in dealing with the phenomenon of religious hoaxes using Agenda Setting Theory, Uses and Gratifications Theory, and Da'wah Communication Theory. Through a synthesis of previous studies, this review finds that dai play an important role as agents of digital literacy who are able to instill the value of tabayyun (information verification) in society. Adaptive communication strategies, collaboration with religious authorities, and principles based on rahmatan lil 'alamin (a blessing for all) da'wah are the keys to success in dealing with religious disinformation in the digital space. Thus, this study reinforces the view that digital da'wah is not merely an activity of spreading religious messages, but also a form of literacy and community empowerment towards a healthy and ethical information ecosystem.[Perkembangan teknologi digital telah mengubah secara signifikan pola komunikasi dakwah di era modern. Media sosial kini menjadi ruang baru bagi para dai untuk menyebarkan pesan keagamaan dengan jangkauan yang lebih luas dan cepat. Namun, kemajuan ini juga menghadirkan tantangan besar berupa maraknya hoaks dan disinformasi keagamaan yang dapat menimbulkan keresahan dan perpecahan umat. Artikel ini merupakan kajian literatur yang bertujuan untuk menganalisis tantangan dan peluang dakwah digital dalam menghadapi fenomena hoaks keagamaan dengan menggunakan Teori Agenda Setting, Uses and Gratifications, dan Teori Komunikasi Dakwah. Melalui sintesis berbagai penelitian terdahulu, kajian ini menemukan bahwa dai berperan penting sebagai agen literasi digital yang mampu menanamkan nilai tabayyun (verifikasi informasi) dalam masyarakat. Strategi komunikasi yang adaptif, kolaboratif dengan otoritas keagamaan, serta berbasis prinsip dakwah rahmatan lil ‘alamin menjadi kunci keberhasilan dalam menghadapi disinformasi keagamaan di ruang digital. Dengan demikian, kajian ini memperkuat pandangan bahwa dakwah digital bukan sekadar aktivitas penyebaran pesan agama, tetapi juga bentuk literasi dan pemberdayaan masyarakat menuju ekosistem informasi yang sehat dan beretika].Kata Kunci: Komunikasi Dakwah; Era Digital; Disinformasi Keagamaan
Co-Authors Aip Nuralim Apdil Abdilah Ashari, M. Fahmi Baharudin Ardani Dinda Luthfiaturrahmah Alhaq Dova, Muhammad Khalil Handayani, Nur Annisa Tri Hardi, Luthfi Heny May Widiyawati Indah Lestari Irfan Syuhudi Lubis, Rahmat Kurnia M. Yakub Maratua Hasonangan Harahap Muhammad Miftahur Rahmat Isnaini Muhammad Qorib Nabila, Nuha Nia Darmawati Nisya Achdara Nurul Fadilah Parjuangan Parjuangan Putri Alvita Robaiyadi Robaiyadi Rosidi Siti Sofiah Rahmawati Siti Trizuwani Wahidin Yeni Yasyah Sinaga Yoga Agus Yulianto Yoga Basyiril Sabirin