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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat Daengku: Journal of Humanities and Social Sciences Innovation Indonesian Community Journal Batara Wisnu : Indonesian Journal of Community Services Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Jurnal Ilmiah Ekonomi, Manajemen dan Bisnis (EKMABIS) Journal of Community Research & Engagement (JCRE)
Tohiroh, Tohiroh
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora

 1 
Peningkatan Kapasitas Usaha Kue Kering Ibu Rumah Tangga Melalui Pelatihan Keberlanjutan Usaha di Depok Ika Agustina; Sukardi, Sukardi; Asep Surya Lesmana; Tohiroh, Tohiroh; Siti Mulasih
ABDISOSHUM: Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Vol. 4 No. 2 (2025): Juni 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/abdisoshum.v4i2.5335

Abstract

This training program was designed to enhance business management competencies among housewives engaged in small-scale pastry enterprises in Pondok Petir, Bojongsari, Depok. The initiative specifically addressed key challenges, including financial management, task allocation among group members, and the development of effective marketing strategies. Structured to support the sustainability and growth of these micro-enterprises, the curriculum provided practical frameworks for financial oversight, product innovation, and digital marketing implementation. Furthermore, the program sought to empower participants by equipping them with strategies to scale their operations, refine product quality, and broaden market penetration.Educational methodologies emphasized participatory learning, applied simulations, and case study analyses to ensure the direct applicability of acquired skills in real-world contexts. A collaborative group-based approach was implemented to strengthen interpersonal solidarity and cooperative dynamics, thereby optimizing collective productivity.The three-month training program, conducted from January to March 2025, adopted a phased and needs-oriented structure to align with participants’ practical requirements. Post-intervention evaluations demonstrated that the training significantly improved participants’ business management proficiency, operational efficiency, and market reach. These outcomes underscore the efficacy of group-based educational interventions in fostering entrepreneurial development within community-driven enterprises.
Co-Authors Abas, Farhat Abdul Kohar Adiguna, Patria Aep Saefullah Alfarisi, Sya’ban Maulana AR, Rasmawati Asep Surya Lesmana Budi Prajogo Cinta Rahmi Elvira Sitna Hajar Fisy Amalia Halim Tjiwidjaja Haria Saputri Hendra Candra Ichsan Gaffar Ika Agustina ika agustina Jayaun, Jayaun Joned C. Saksana Lesmana, Asep Surya Moh. Tahang Muharifah, Isnaini Mulasih, Siti Neila Aisha Noor, M. Arief Noor, Muhamad Arief Nurdin Nurdin Nurhakim, Rahman Nurhayati Nurhayati Nurhidayat, M. Nurrahman, Syafran Putera, Alifi Restu Putera, Idrisi Raliya Putra, Idrisi Raliya Ramadani Pardian Rita Rita, Rita Rosliana, Rosliana Ruvi, Muhammad Saefullah, A Saksana, Joned Ceilandra Salima, Rianti Siregar, Fuad Siti Mulasih Sitohang, Rony Marthin Sitti Aliyah Azzahra sri murtini . Suharmanto Suhermanto, Suhermanto Sukardi Sukardi Sutariyono, Sutariyono Sutaryono Syahreza, Arief Syarif Hidayatullah Tafsiruddin, M. Tetty Nur Intan Rifia Tuti Herawati Zainuddin, Zulkifli