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All Journal Mintakat: Jurnal Arsitektur Jurnal Arsitektur Tesa Arsitektur SINEKTIKA: Jurnal Arsitektur Vitruvian : Jurnal Arsitektur, Bangunan, dan Lingkungan JAUR (Journal of Architecture and Urbanism Research) International Journal of Supply Chain Management Journal Publicuho Jurnal Ilmu Komputer dan Desain Komunikasi Visual PLAKAT : Jurnal Pelayanan Kepada Masyarakat Nusantara Science and Technology Proceedings Jurnal Indonesia Sosial Sains Dedication : Jurnal Pengabdian Masyarakat SINEKTIKA: Jurnal Arsitektur Jurnal Arsitektur ARCADE
Safeyah, Muchlisiniyati
Architecture, Faculty Of Architecture And Design, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Indonesia
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The Ecological Architecture Approach Analysis at Kusuma Agrotourism Resort & Convention Hotel Fajar Mahendra Nurzein; Muchlisiniyati Safeyah
Jurnal Indonesia Sosial Sains Vol. 5 No. 09 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i09.1419

Abstract

Resort areas are popular recreational destinations for urban populations, but rapid urban development often leads to significant environmental degradation in these areas. This degradation is evidenced by the decline in water, air, and soil quality, the extinction of local flora and fauna, and the destruction of natural ecosystems. As a response, the application of ecological architecture has become essential in designing and constructing city facilities, including resorts, to mitigate environmental damage. This study aims to examine the implementation of various principles of ecological architecture in resort areas and identify sustainable materials suitable for such applications. A qualitative descriptive method is employed, combining literature reviews and field observations to analyze the integration of ecological architectural principles in the resort area. The findings reveal that key principles such as the use of local materials, energy-efficient systems, and environmental management strategies have been applied. However, the study also highlights areas where improvements can be made to better preserve the ecosystem and minimize the negative impacts of architectural design.
KAJIAN PENERAPAN ARSITEKTUR UNIVERSAL PADA TAMAN KEBON RATU SEBAGAI RUANG TERBUKA HIJAU YANG INKLUSIF Rochmanu, Arzuna Wildhanu; Safeyah, Muchlisiniyati
Jurnal Arsitektur ARCADE Vol 9 No 2 (2025): Jurnal Arsitektur ARCADE Juni 2025
Publisher : Prodi Arsitektur UNIVERSITAS KEBANGSAAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31848/arcade.v9i2.3922

Abstract

Abstract:: In Jombang Regency, there is a highly needed green open space (RTH) by the community, namely Taman Kebon Ratu. However, it has not yet been determined whether this green open space (RTH) accommodates all segments of society, including people with disabilities. This condition necessitates research to examine whether Taman Kebon Ratu has implemented a universal design that is inclusive of all societal groups, including people with disabilities. This study aims to evaluate the application of universal architecture in Taman Kebon Ratu as an effort to create an inclusive public space. The method used is descriptive qualitative, with data collected through observation, documentation, and literature study. Data analysis is conducted by reducing data and analyzing the application of universal architectural principles in Taman Kebon Ratu based on five main categories: usability, safety, accessibility, size and space appropriateness, and personal experience. The results of the study indicate that Taman Kebon Ratu successfully implements universal architectural principles in various aspects of its design, providing facilities that can be used independently by everyone, including people with disabilities, and creating a comfortable and inclusive environment for visitors. Keyword: universal architecture, inclusive, green open space Abstrak: Di Kabupaten Jombang, terdapat ruang terbuka hijau (RTH) sangat dibutuhkan oleh masyarakat, yaitu Taman Kebon Ratu. Namun, belum dapat dipastikan apakah Ruang Terbuka Hijau (RTH) tersebut telah mewadahi seluruh lapisan masyarakat, termasuk penyandang disabilitas. Kondisi ini mendorong perlunya penelitian untuk mengkaji apakah Taman Kebon Ratu telah menerapkan desain universal yang inklusif bagi semua lapisan masyarakat, termasuk penyandang disabilitas.. Penelitian ini bertujuan untuk mengkaji penerapan arsitektur universal di Taman Kebon Ratu sebagai upaya menciptakan ruang publik yang inklusif. Metode yang digunakan adalah deskriptif kualitatif, dengan pengumpulan data melalui observasi, dokumentasi, dan studi literatur. Analisis data dilakukan dengan mereduksi data analisis penerapan prinsip arsitektur universal pada Taman Kebon Ratu berdasarkan lima kategori utama, yaitu penggunaan, keselamatan, akses, kesesuaian ukuran dan ruang, dan pengalaman pribadi. Hasil penelitian menunjukkan bahwa Taman Kebon Ratu berhasil menerapkan prinsip arsitektur universal dalam berbagai aspek desainnya, dengan menyediakan fasilitas yang dapat digunakan secara mandiri oleh semua orang, termasuk penyandang disabilitas, serta menciptakan lingkungan yang nyaman dan inklusif bagi pengunjung. Kata Kunci: arsitektur universal, inklusif, ruang terbuka hijau.
Strategy to Increase Sales through Rebranding and Diversification of Ginger Syrup "Dwi Dewii" Safeyah, Muchlisiniyati; Mandasari, Virginia; Kusuma, Ramadhani Mahendra
Plakat : Jurnal Pelayanan Kepada Masyarakat Vol 6, No 2 (2024): Volume 6, Nomor 2 Desember Tahun 2024
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/plakat.v6i2.17054

Abstract

This article examines the strategy to increase the sales of "Dwi Dewii" ginger syrup in Kelurahan Bendo through rebranding and product diversification. Ginger syrup, known for its health benefits such as boosting immunity, faces challenges in marketing and sales, primarily due to conventional marketing strategies that only target adult consumers and are less appealing to younger audiences. This program aims to identify the gaps in current marketing strategies and develop new methods to enhance the product’s appeal and sales. The methodology used includes observation, interviews, and an analysis of existing packaging designs and marketing techniques. This community service project involved four lecturers and three students, collaborating with the primary partner, "Dwi Dewii" Ginger Syrup small-scale enterprise, and four other local small-scale enterprises producing traditional Blitar souvenirs in Kelurahan Bendo. The steps taken included redesigning the product packaging, providing training in digital marketing, and product diversification. Rebranding and diversification are expected to increase market appeal and broaden the consumer base, especially among younger demographics. The new packaging design aims to enhance the product's quality perception and attract a wider range of consumers. Product diversification is anticipated to improve customer satisfaction and boost sales volume. Furthermore, optimizing digital marketing through social media and e-commerce has proven effective in increasing visibility and consumer interaction, ultimately contributing to the economic growth of the partner small-scale enterprises.Artikel ini mengkaji strategi peningkatan penjualan produk sirup jahe "Dwi Dewii" di Kelurahan Bendo melalui pendekatan rebranding dan diversifikasi produk. Sirup jahe yang dikenal karena manfaat kesehatannya, seperti meningkatkan imunitas, menghadapi tantangan dalam hal pemasaran dan penjualan. Hal ini terutama disebabkan oleh strategi pemasaran konvensional yang hanya menjangkau kalangan usia dewasa dan kurang menarik bagi konsumen usia remaja. Program ini bertujuan untuk mengidentifikasi permasalahan dalam strategi pemasaran yang ada serta mengembangkan metode baru yang dapat meningkatkan daya tarik dan penjualan produk. Metode yang digunakan meliputi observasi, wawancara, dan analisis terhadap desain kemasan serta teknik pemasaran yang sedang diterapkan. Kegiatan pengabdian ini melibatkan empat dosen dan tiga mahasiswa, yang bekerja sama dengan mitra utama, yaitu UMKM Sirup Jahe Merah "Dwi Dewii", serta empat UMKM lainnya yang memproduksi oleh-oleh khas Kota Blitar di Kelurahan Bendo. Langkah-langkah yang dilakukan mencakup perancangan ulang kemasan produk, pelatihan pemasaran digital, dan diversifikasi produk. Rebranding dan diversifikasi diharapkan mampu meningkatkan daya tarik pasar serta memperluas segmentasi konsumen, termasuk kalangan remaja. Desain kemasan baru dirancang untuk memperbaiki citra kualitas produk dan menarik perhatian konsumen yang lebih luas. Diversifikasi produk diharapkan dapat meningkatkan kepuasan pelanggan dan volume penjualan. Selain itu, optimalisasi pemasaran digital melalui media sosial dan e-commerce dinilai efektif dalam meningkatkan visibilitas dan interaksi dengan konsumen, yang pada akhirnya berkontribusi pada pertumbuhan ekonomi mitra UMKM.
Kajian Penerapan Arsitektur Biomimikri (Studi Kasus Bangunan Eastgate Centre) Abda Ibril, Zakky Fuad; Safeyah, Muchlisiniyati
JAUR (JOURNAL OF ARCHITECTURE AND URBANISM RESEARCH) Vol. 8 No. 2 (2025): JAUR April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jaur.v8i2.12730

Abstract

This research aims to examine the application of biomimicry architecture through a case study of the Eastgate Center building. Biomimicry architecture explores natural principles to design efficient and sustainable solutions in the built environment. A case study of the Eastgate Centre, a commercial building located in Harare, Zimbabwe, provides an opportunity to evaluate how biomimicry principles were applied in the design and construction of the building. The research method involved an in-depth literature review of the concept of biomimicry, structural and functional analysis of the Eastgate Center building, as well as interviews with architects and related parties. The results of this research provide insight into the effectiveness of applying biomimicry architecture in the context of commercial buildings and its contribution to energy efficiency, temperature regulation and environmental sustainability. These findings are expected to contribute to further understanding of the potential of biomimicry architecture in supporting the construction of more environmentally friendly and efficient buildings.
Co-Authors Abda Ibril, Zakky Fuad Afif Fajar Zakariya Ani Dijah Rahajoe Aris Sutejo Athika Dwi Wiji Utami Azkia Avenzoar Daniar, Aninditya Dewi, Aprilia Shyntia Endang Iryanti Eva Elviana Fairuz Mutia Fairuz Mutia Fairuz Mutia Fajar Mahendra Nurzein Hardjanti, Susi Kalvin Edo Wahyudi Kusumasari, Fitri Lily Syahrial Mandasari, Virginia Masnuna, Masnuna Muhammad Aris Ichwanto Niqotaini, Zatin Novira Rachman, Raden Ayu Firdausi Nur Rahmatul Lailiyah Nurjanti Takarini Pancawati Dewi Putra Uji Deva Satrio Ramadhani Mahendra Kusuma Rochmanu, Arzuna Wildhanu Sari, Tria Puspa Sonhaji Arif Sri Suryani Yuprapti Winarsih Susanti, Wiwik Dwi Susi Hardjati Wahyudi, Kalvin Edo Wiwik Dwi Susanti Wiwik Dwi Susanti Wiwik Dwi Susanti Wiwik Dwi Susanti Wiwik Handayani Wulandari, Sri Zainal Abidin Achmad