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All Journal Jurnal Pengabdian Masyarakat AbdiMas Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Abdi Insani Akrab Juara : Jurnal Ilmu-ilmu Sosial International Journal of Environmental, Sustainability, and Social Science ABDIMAS Jurnal Pengabdian Kepada Masyarakat Al-MIKRAJ: Jurnal studi Islam dan Humaniora Komunita: Jurnal Pengabdian dan Pemberdayaan Masyarakat Journal of Communication and Social Sciences
Prakoso, Jatayu Hadi
Program Studi Ilmu Komunikasi, Universitas Esa Unggul
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Strategi Komunikasi Pemasaran Digital untuk Meningkatkan Brand Awareness Melalui Media Sosial Instagram Bimbapedia Ade Budi Santoso; Saiful Romadon; Jatayu Hadi Prakoso
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 5 No. 2 (2025): AL-Mikraj Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i2.7071

Abstract

Bimbapedia is (Indonesian Children's Education Tutoring), which aims to make Bimba Partners (entrepreneurs) confident when opening a business with a Premium design appearance, such as Roll Banners, Banners, Brochures, Uniforms and several Marketing Tools that have Brand Value. The purpose of this study is to find out and examine How the Bimbapedia Indonesia Content Concept increases Brand Awareness and examines the Engagement Rate through Instagram Media @bimbapedia to increase Brand Awareness of Users, Followers or mira bimbapedia. This study uses the theory of digital revolution, New Wave Marketing and Engagement Rate analysis. The results of this study are how Creative Content can increase Brand Awareness through Kudo's Instagram social media, how through Content Kudo tries to attract Awareness with its consumers, this is in accordance with the concept of Content Marketing where the relationship between a Brand and its consumers is Horizontal. In increasing Brand Awareness through content on Instagram social media, Kudo uses elements contained in the New Content Marketing concept 7 (Seven) steps of Content Marketing, namely: determining goals, mapping targets, determining the main theme of the Content presented, determining when and who creates Content, distributing Content, strengthening Content and evaluation. The Kudo Brand already has a strong character in online business activists because the Kudo Brand has 7 steps of Content Marketing.
Co-Authors Ade Budi Santoso Alfiansyah Alfiansyah Aliyah Aliyah Aritonang, Sovian Aulia Sahara Aurin Katerina Herlin Bahriyah, Euis Nurul Bayquni Bayquni Bayquni, Bayquni Dani Vardiansyah Delliana, Santi Desyawati Utami Doni Romdoni Ellisa Salsanabila Erna Febriani Felesia Angela R. Halomoan Harahap Hikmawaty, Lisna Indah Sari B Irwansyah Nuzar Isa Wijayanti Jamalullail, Jamalullail Jose Astro R. Keumala, Cut Alia Lodewyk Almando S. Marsidi, Sitti Rahmah Muhammad Alwi Muhammad Daffa V Nadhira Nadhira Pane, Ivanina Zuhdi Pramudya Ari D. Prihandini, Grin Rayi Puji Ghina PUJI LESTARI Ramli, Muh. Ruslan Rini Handayani Saiful Romadon Santi Delliana Satria Abdillah Sitti Rahmah Marsidi Sitti Rahmi Sovian Aritonang Steafian Lie Suciati, Endang Roh Sysnindita Widya I Taufiq Shobri Taufiq Shobri Ummanah Ummanah, Ummanah Vania Zita Wijayanti, Isa Yuliati Yuliati Yulistiani, Indriati