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All Journal Jurnal Pengabdian Masyarakat AbdiMas Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Abdi Insani Akrab Juara : Jurnal Ilmu-ilmu Sosial International Journal of Environmental, Sustainability, and Social Science ABDIMAS Jurnal Pengabdian Kepada Masyarakat Al-MIKRAJ: Jurnal studi Islam dan Humaniora Dewantara: Jurnal Pendidikan Sosial Humaniora Jurnal Konseling Pendidikan Islam Komunita: Jurnal Pengabdian dan Pemberdayaan Masyarakat Journal of Communication and Social Sciences
Prakoso, Jatayu Hadi
Program Studi Ilmu Komunikasi, Universitas Esa Unggul
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Strategi Komunikasi Pemasaran Digital untuk Meningkatkan Brand Awareness Melalui Media Sosial Instagram Bimbapedia Ade Budi Santoso; Saiful Romadon; Jatayu Hadi Prakoso
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 5 No. 2 (2025): AL-Mikraj Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i2.7071

Abstract

Bimbapedia is (Indonesian Children's Education Tutoring), which aims to make Bimba Partners (entrepreneurs) confident when opening a business with a Premium design appearance, such as Roll Banners, Banners, Brochures, Uniforms and several Marketing Tools that have Brand Value. The purpose of this study is to find out and examine How the Bimbapedia Indonesia Content Concept increases Brand Awareness and examines the Engagement Rate through Instagram Media @bimbapedia to increase Brand Awareness of Users, Followers or mira bimbapedia. This study uses the theory of digital revolution, New Wave Marketing and Engagement Rate analysis. The results of this study are how Creative Content can increase Brand Awareness through Kudo's Instagram social media, how through Content Kudo tries to attract Awareness with its consumers, this is in accordance with the concept of Content Marketing where the relationship between a Brand and its consumers is Horizontal. In increasing Brand Awareness through content on Instagram social media, Kudo uses elements contained in the New Content Marketing concept 7 (Seven) steps of Content Marketing, namely: determining goals, mapping targets, determining the main theme of the Content presented, determining when and who creates Content, distributing Content, strengthening Content and evaluation. The Kudo Brand already has a strong character in online business activists because the Kudo Brand has 7 steps of Content Marketing.
THE EFFECTIVENESS OF AFFIRMATION CARDS AND MUSIC AGAINST EMOTIONS, STRESS, AND ANXIETY IN EARLY ADULT INDIVIDUALS Sitti Rahmah Marsidi; Grin Rayi Prihandini; Jatayu Hadi Prakoso
Jurnal Konseling Pendidikan Islam Vol. 6 No. 2 (2025): Jurnal Konseling Pendidikan Islam
Publisher : LP2M IAI Al-Khairat Pamekasan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32806/jkpi.v6i2.977

Abstract

The study aims to determine the influence or effectiveness of affirmation cards and music on the emotions, stress, and anxiety of early adult individuals, as a curative action to support psychological well-being, mental health, and quality of life of individuals. This study uses experimental quantitative research methods. The research design is a mixed factorial repeated-measure design. The participants consisted of 9 people, but 1 person resigned. The research began with a pretest measurement of participants' emotions, stress, and anxiety. After being given treatment, namely the provision of affirmation cards and music, which was carried out for a week, a posttest was also carried out. A week later, the measurement was carried out again without any previous treatment (follow-up). The participant group was divided into 3 groups, namely morning, noon, and night groups, with 3 participants each. The results showed no significant changes from the combined stress, anxiety, and emotions after being given music and affirmation cards, and there were no significant differences in reductions in stress, anxiety, and emotions between the morning, noon, and night groups. In addition, giving music and affirmation cards did not show a significant impact on lowering stress, anxiety, and overall negative emotions. Nevertheless, there was a significant decrease in stress and anxiety after being given music and affirmation cards; As for emotions, it is insignificant, even if there is a direction.
Pengaruh Kampanye Public Relations Digital ‘Skinverse’ Wardah di Platform Roblox terhadap Engagement Audiens Kevin Saputra Simanjuntak; Endang Roh Suciati; Jatayu Hadi Prakoso; Helmi Geisfarad
Dewantara : Jurnal Pendidikan Sosial Humaniora Vol. 5 No. 3 (2026): September: Dewantara : Jurnal Pendidikan Sosial Humaniora
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/dewantara.v4i3.7888

Abstract

This study examines audience perception, the level of audience engagement, and the influence of Wardah’s “Skinverse” digital Public Relations campaign on the Roblox platform toward audience engagement, a campaign that combines skincare education with an interactive virtual experience to bring the brand closer to young audiences. Using a positivist paradigm with a quantitative, explanatory survey approach, the study collected data through a closed questionnaire employing a four-point Likert scale from Roblox users who were aware of or had accessed the Skinverse campaign, with the sample size determined using the Lemeshow formula, and the data were then examined through descriptive analysis, classical assumption tests, simple linear regression, hypothesis testing strengthened by a bootstrapping method, and a coefficient of determination test. The findings show that both the digital Public Relations campaign and audience engagement fall into the high category, that the campaign has a positive and significant influence on audience engagement, and that it accounts for a substantial proportion of the variation in audience engagement, with the remainder explained by factors outside the scope of this study. These results indicate that a well-executed interactive digital Public Relations campaign delivered through a virtual platform can meaningfully strengthen audience engagement, a conclusion that lends support to the Dialogic Theory of Public Relations and Flow Theory and offers practical implications for Wardah and Public Relations practitioners in designing digital campaigns on interactive virtual platforms.
Co-Authors Ade Budi Santoso Alfiansyah Alfiansyah Aliyah Aliyah Aritonang, Sovian Aulia Sahara Aurin Katerina Herlin Bahriyah, Euis Nurul Bayquni Bayquni Bayquni, Bayquni Dani Vardiansyah Delliana, Santi Desyawati Utami Doni Romdoni Ellisa Salsanabila Erna Febriani Felesia Angela R. Halomoan Harahap Helmi Geisfarad Hikmawaty, Lisna Indah Sari B Irwansyah Nuzar Isa Wijayanti Jamalullail, Jamalullail Jose Astro R. Keumala, Cut Alia Kevin Saputra Simanjuntak Lodewyk Almando S. Marsidi, Sitti Rahmah Muhammad Alwi Muhammad Daffa V Nadhira Nadhira Pane, Ivanina Zuhdi Pramudya Ari D. Prihandini, Grin Rayi Puji Ghina PUJI LESTARI Ramli, Muh. Ruslan Rini Handayani Saiful Romadon Santi Delliana Satria Abdillah Sitti Rahmi Sovian Aritonang Steafian Lie Suciati, Endang Roh Sysnindita Widya I Taufiq Shobri Taufiq Shobri Ummanah Ummanah, Ummanah Vania Zita Wijayanti, Isa Yuliati Yuliati Yulistiani, Indriati