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All Journal Jurnal Ilmiah Universitas Batanghari Jambi JURNAL PENELITIAN PENDIDIKAN SOSIAL HUMANIORA Jurnal Ilmiah Ekonomi Global Masa Kini JURNAL MUTIARA MANAJEMEN Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) JURNAL PENELITIAN PENDIDIKAN SOSIAL HUMANIORA Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmiah METADATA Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Mattawang: Jurnal Pengabdian Masyarakat International Journal of Educational Research and Social Sciences (IJERSC) International Journal of Business, Technology, and Organizational Behavior (IJBTOB) Bisnis Net : Jurnal Ekonomi dan Bisnis International Journal of Community Service Jurnal Abdimas Bina Bangsa Jurnal Bisnis Mahasiswa Jurnal Ilmiah Ilmu Terapan Universitas Jambi Regress: Journal of Economics & Management AMMA : Jurnal Pengabdian Masyarakat GEMBIRA (Pengabdian Kepada Masyarakat) Jurnal Pengabdian Masyarakat dan Riset Pendidikan Manajemen : Jurnal Ekonomi Management Dynamics: International Journal of Management and Digital Sciences Indonesia Berdampak: Jurnal Pengabdian Kepada Masyarakat
Hadian, Arief
Jurusan Manajemen, Fakultas Ekonomi, Universitas Muslim Nusantara Al-Washliyah, Medan, Indonesia
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An Empirical Study: Suzuki All-New Ertiga Purchase Decision Based on Product Quality and Promotion at PT. Trans Sumatra Mainstay Sisingamangaraja Branch-Medan Nasution, Saila Mutiya; Syamsuri, Abd. Rasyid; Mulyono, Hardi; Hadian, Arief
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 2 No. 4 (2022): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v2i4.204

Abstract

This study's goal was to analyze the effect of product quality and promotion on purchasing decisions for the Suzuki All New Ertiga at PT. Trans Sumatra Mainstay Sisingamangaraja Branch. The research was carried out between March 2021 and June 2022 and employs a quantitative methodology. The data collection techniques employed are observations, documentation studies, and surveys on a Likert scale. Using Isaac and Michael's calculation formula, a sample of 162 clients from PT. The Sisingamangaraja Mainstay Branch of Trans Sumatra represents a fraction of the research population of up to 400 persons. The SPSS program's multiple linear regression analysis technique. According to the study's findings, a positive and significant influence on purchases is provided by product quality. Promotions have positive and significant influence on purchasing decisions. At PT. Mainstay of Trans Sumatra Sisingamangaraja Branch, promotion and overall product quality have a positive and significant impact on purchasing decisions. The quality of the product and the promotion can explain 91.9 percent of consumer purchasing decisions, according to the study's coefficient of determination (R2), which is 0.919.
The Impact of Facilities and Means of Transportation on Tourist Satisfaction at Monaco Park Sibiru-Biru Deli Serdang North Sumatra Sitepu, Gloria Citra Christiany Br; Syamsuri, Abd. Rasyid; Hadian, Arief
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 3 No. 1 (2023): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v3i1.257

Abstract

This study aims to analyze the effect of facilities and means of transportation on tourist satisfaction at Monaco Park Sibiru-Biru Deli Serdang, North Sumatra. The research method used in this research is quantitative. The research population is tourists in Monaco Park Biru-Biru, namely 300 visitors from January - March 2022. To determine the sample size of the known population, there are 300 tourists in Monaco Park Biru-Biru. With an error tolerance of 5%, the number of samples that will be used if calculated using the formula is 172 respondents. The results of the study show that facilities have a positive and significant effect on tourist satisfaction in Monaco Park Sibiru-Biru. Means of transportation have a positive and significant effect on tourist satisfaction in Monaco Park Sibiru-Biru. Simultaneously facilities and means of transportation have a positive and significant effect on tourist satisfaction in Monaco Park Sibiru-Biru. R Square (R2) shows the coefficient of determination is 0.719 (71.9%) meaning that the percentage of facilities, transportation facilities, and tourist satisfaction is 71.9% while the remaining is 28.1%.
Sosialisasi Pemahaman Konsep Bauran Pemaran 4P dan Pemasaran Online pada Masyarakat yang Berdampak Banjir di Aceh Tamiang Hadian, Arief; Batubara , Ismed; Saragih, Alkausar; Hasibuan, Hadi Halomoan; Natasya, Natasya
Indonesia Berdampak: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 1 (2026): JANUARI-JUNI 2026
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/x57t6040

Abstract

This community service activity aimed to enhance the understanding and capabilities of small business actors in applying the Marketing Mix 4P (product, price, place, and promotion) among flood-affected communities in Aceh Tamiang Regency. The method used was socialization through interactive lectures, discussions, and practical guidance on adaptive marketing strategies in post-disaster conditions. The results showed a significant improvement in participants’ knowledge and skills. Participants became more aware of the importance of adjusting products to current market needs, particularly by offering practical and essential goods. In terms of pricing, they understood the need to set flexible and affordable prices aligned with decreased purchasing power. Regarding place (distribution), participants gained insights into utilizing both direct and digital channels, including social media and messaging platforms, to expand market reach. In the promotion aspect, they demonstrated increased interest in applying simple yet effective promotional strategies, such as using digital media, customer testimonials, and community networks. Furthermore, participants were able to integrate the four elements of the marketing mix more effectively in managing their businesses. These findings are consistent with previous studies highlighting that the implementation of the 4P marketing mix, especially when supported by digital tools, can improve competitiveness and business sustainability. Therefore, this activity contributes positively to economic recovery and business resilience in post-disaster communities.
Pelaksanaan Program Kuliah Kerja Manajemen (KKM) di PT Sumber Alfaria Trijaya, TBK (Alfamart) AH Nasution 2 : Penelitian Aditya Pratama; Rika Irawati; Arief Hadian
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 4 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 4 Tahun 2026
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i4.6470

Abstract

Kuliah Kerja Manajemen (KKM) merupakan salah satu bentuk kegiatan akademik yang bertujuan untuk memberikan pengalaman kerja secara langsung kepada mahasiswa agar mampu mengaplikasikan teori yang diperoleh selama perkuliahan ke dalam dunia kerja. Kegiatan KKM ini dilaksanakan di PT Sumber Alfaria Trijaya, Tbk (Alfamart) Area Medan Johor pada tanggal 14 Januari sampai dengan 11 Februari 2026. Selama pelaksanaan KKM, mahasiswa melaksanakan berbagai kegiatan antara lain administrasi, penerimaan barang, pengarsipan dokumen, pelayanan, stock opname, input data, serta pengiriman surat-menyurat. Dalam pelaksanaannya, terdapat beberapa kendala seperti proses adaptasi dengan sistem kerja, penyesuaian ritme kerja, penataan arsip, serta ketelitian dalam input data. Namun, kendala tersebut dapat diatasi melalui bimbingan dari karyawan dan peningkatan koordinasi. Dengan adanya kegiatan KKM ini, mahasiswa memperoleh pengalaman, pengetahuan, serta pemahaman yang lebih baik mengenai dunia kerja secara nyata, khususnya di bidang manajemen.
Co-Authors Abd. Rasyid Syamsuri Aditya Pratama Adrial Falahi Afni Suhaida Andi Rahman Anggia Sari Lubis, Anggia Sari Anggita Mawaddah Harahap Ardhansyah Putra Hrp Bagus Arya Wijaya Bambang Hermanto Batubara , Ismed Darwis, Ahmad Devi, Nabila Dwi Saraswati Emelia Rahmadany Putri Gami Gami, Emelia Rahmadany Putri Gloria Citra Christiany Br Sitepu Habra, Mhd Dani Hakim, Muhammad Ihsan Harahap, Laila Handayani harahap, nur'ain Harahap, Nur’ain Harahap, Nur’ain Hartanti, Trika Hasibuan, Hadi Halomoan Hidayat, Toni Indra Utama Intan Muliana Ismed Batubara, Ismed Isnaini Fadila Putri Julianto Hutasuhut Lita Kania Lubis, Elya Puspita Lukman Nasution Manurung, Hildayani Manurung, Reyfaldi Nurhidayah Mhd Dani Habra Muhammad Hilman Fikri Muhammad Rahmat Mulyono, Hardi Nadia Oktavia Br. Purba Nanda Fradilla Nasution, Saila Mutiya Natasya Natasya Panjaitan, Dedi Juliandri Pulungan, Intan Sari Caramoy Rika Irawati Ririn Wandira Risna Dewi Saragih, Alkausar Sari Wulandari Siregar, Feby Veronica Aini Sitepu, Gloria Citra Christiany Br Siti Lam'ah Nasution Sugiar Trika Hartanti Yeltriana Yuli Oktaviani Zhubda R, Mahira Zulfahmi Siregar