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All Journal Admisi dan Bisnis EKSPANSI Almana : Jurnal Manajemen dan Bisnis Business Innovation and Entrepreneurship Journal Jurnal Ekonomi Manajemen Jurnal Ekonomi Jurnal Informasi dan Teknologi Jurnal Informatika Ekonomi Bisnis INTEGRITAS : Jurnal Pengabdian Abdimasku : Jurnal Pengabdian Masyarakat Jurnal Bisnis dan Kewirausahaan Jurnal Ilmiah Multidisiplin (JUKIM) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Ekonomi, Teknologi dan Bisnis Innovative: Journal Of Social Science Research Jurnal Informatika Ekonomi Bisnis
Galih Nugraha
Universitas Siliwangi
Agriculture, Biological Sciences & Forestry Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Other

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The Influence of Muslim-Friendly Hotels on the Satisfaction of Muslim Visitors Nur'aeni, Nur'aeni; Setiawan, Setiawan; Nugraha, Galih
Almana : Jurnal Manajemen dan Bisnis Vol. 9 No. 3 (2025): December
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v9i3.2958

Abstract

This study aims to analyze the influence of Muslim-friendly hotel attributes on the satisfaction of Muslim visitors in Bandung City. The independent variables studied include worship facilities, Islamic entertainment, halal food, Islamic clothing, and Islamic morality, with visitor satisfaction as the dependent variable. The study used a quantitative approach with a survey method of 164 respondents who had stayed at Sharia hotels in Bandung. Data analysis was performed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) through the WarpPLS application. The results showed that three variables, namely Islamic entertainment, halal food, and Islamic morality, had a positive and significant effect on visitor satisfaction. Conversely, the variables of worship facilities and Islamic clothing had no significant effect. These findings indicate that visitor satisfaction with sharia hotels is more influenced by the religious and moral values applied by the hotel than by physical or symbolic attributes alone. The Islamic morality variable is the most dominant factor in increasing satisfaction, indicating the importance of applying Islamic ethics in hotel services. Theoretically, the results of this study reinforce the concept of Islamic hospitality, which emphasizes the importance of integrating spiritual values and service quality in halal tourism.
Co-Authors Agil Krisna Rivanda Agustin Hilman, Nadia Ulfa Ahmad Buchori Ansori, Ilman Apriani, Sri Maulida Ardiani, Gusti Tia Ardiyanto Maksimilianus Gai Asep Muhammad Adam Aso Sukarso Bintari, Vivi Indah Dede Sri Rahayu Dim Zarita Suryanugraha Dodi Tirtana Dwi Hastuti LK Flora Grace Putrianti Frans Sudirjo Hanapia, Asep Yusup Hilman, Nadia Ulfa Agustin Judijanto, Loso Komarlina, Dwi Hastuti Lestari Kusnadi, Iwan Henri Kusnandar, Deasy Lestary Kusumah, Danial Lestari, Nadya Ayu Maulida, Hilda Muhammad Asril Maulana Muhammad Nurhikmat Nadia Ulfa Agustin Hilman Nadya Ayu Lestari Noven, Sarah Annisa Nur'aeni, Nur'aeni Okte, Muhamad Ridzki Maulana Permana, Prama Rifky Wahyu Ramadhan Rivanda, Agil Krisna Rizal Fahmi Syaiful Rony, Zahara Tussoleha Rosliyati, Ati Rusliana, Nanang Rusman, Hedar Saputra, M. Rifki Agus Setiawan Setiawan Siti Rahmawati Sumiarsih, Mia Supriadi, Apip Surgawati, Iis Suryanugraha, Dim Zarita Syaiful, Rizal Fahmi Wikarya, Uka