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All Journal Jurnal Komunikasi Interaksi : Jurnal Ilmu Komunikasi Panrita Abdi - Jurnal Pengabdian pada Masyarakat WIDYAKALA JOURNAL Jurnal Komunikasi JURNAL PENGABDIAN KEPADA MASYARAKAT Wahana : Tridarma Perguruan Tinggi Journal of Social Studies (JSS) Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema Prosiding Konferensi Nasional PKM-CSR Prospect: Jurnal Pemberdayaan Masyarakat Alhiwar: Jurnal Ilmu dan Teknik Dakwah Jurnal Komunikasi Global Jurnal Komunikasi Massa
Anshori, Mahfud
Communication Department, Faculty Of Social And Political Science, Universitas Sebelas Maret
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

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Storytelling of Indonesia Tourism Marketing in Social Media: Study of Borobudur and Danau Toba Instagram Account Monika Sri Yuliarti; Andre N. Rahmanto; Anjang Priliantini; Albert Muhammad Isrun Naini; Mahfud Anshori; Christina Tri Hendriyani
Jurnal Komunikasi Vol. 13 No. 1 (2021): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v13i1.9209

Abstract

The effort to improve the number of tourist visits and foreign exchange have been happening in Indonesia. However, in its development, there are several obstacles, one of which is related to promotion. Therefore, it is necessary to implement the concept of story-driven marketing as an effort to promote tourism through stories and impressions that are disseminated through social media, by applying storytelling. This study aims to explore storytelling in two tourist destinations that are part of 5 super priority tourism destinations, Borobudur in Central Java and Danau Toba in South Sumatra, by looking at the Instagram accounts of the two tourist destinations, which are @borobudurpark and @danau_tobasamosir. This quantitative descriptive study used content analysis methods to study 3 elements of tourism in accordance with the 2009 Tourism Law (attractions, amenities, and accessibility), and also 5 elements of storytelling (setting, character, plot, conflict, and message). The research data was collected through document study by studying the Instagram account @borobudurpark and @danau_tobasamosir. The findings in this study are that the storytelling strategy is not yet optimal as a story-driven marketing strategy in tourism, because not all elements of storytelling appear in the posts of the research object's Instagram account. Most of the posts on the Instagram account of the Borobudur and Lake Toba tourist destinations only refer to the elements of the message and pay less attention to other elements of storytelling. The implication of this research is the need for various parties involved in tourism development to optimize social media as a means of promotion and improve storytelling strategies to attract tourists. Target jumlah kunjungan wisatawan dan penerimaan devisa Indonesia terus diupayakan peningkatannya dari tahun ke tahun. Namun dalam pengembangannya, ada beberapa kendala yang dihadapi, salah satunya terkait promosi. Karenanya, dirasa perlu mengimplementasi konsep story-driven marketing sebagai upaya promosi wisata melalui cerita dan kesan yang disebarluaskan melalui media sosial, yaitu dengan mengaplikasikan storytelling. Penelitian ini bertujuan untuk mengeksplorasi storytelling dalam dua destinasi wisata yang masuk dalam kategori 5 destinasi super prioritas pariwisata, yaitu Borobudur di Jawa Tengah dan Danau Toba di Sumatera Selatan, dengan melihat akun Instagram kedua destinasi wisata tersebut, yakni. Penelitian deskriptif kuantitatif ini menggunakan metode analisis isi untuk mengkaji 3 unsur pariwisata sesuai UU tentang Kepariwisataan tahun 2009 (atraksi, amenitas, dan aksesibilitas) serta 5 unsur storytelling (setting, karakter, plot, konflik, dan pesan). Data penelitian dikumpulkan melalui studi dokumen dengan mempelajari akun Instagram @borobudurpark dan @danau_tobasamosir. Temuan dalam penelitian ini adalah belum optimalnya strategi storytelling sebagai strategi story-driven marketing dalam pariwisata, karena tidak semua unsur storytelling muncul dalam unggahan pada akun Instagram objek penelitian. Sebagian besar unggahan pada akun Instagram destinasi wisata Borobudur dan Danau Toba tersebut hanya merujuk pada unsur pesannya saja dan kurang memperhatikan unsur storytelling yang lain. Implikasi dari penelitian ini adalah perlunya berbagai pihak terkait dalam perkembangan pariwisata untuk mengoptimalkan media sosial sebagai sarana promosi, dan meningkatkan strategi storytelling untuk menarik wisatawan.
Analysis of Persuasive Messages on TikTok Influencer 'Relationship' Content: Its Impact on Audience Behavior Nasyifa Mawar Septiyani; Rahmanto, Andre; Anshori, Mahfud
Al-Hiwar Jurnal Ilmu dan Teknik Dakwah Vol. 12 No. 2 (2024): Juli-Desember
Publisher : Fakultas Dakwah dan Ilmu Komunikasi UIN Antasari Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18592/alhiwar.v12i2.14278

Abstract

This study analyzes the use of persuasive communication in TikTok content @nmaliccaa, which focuses on relationship tips. The study aims to find out how persuasive communication is in Relationship content on the TikTok account @nmaliccaa. This research uses Carl Hovland's persuasive communication theory to explore the application of persuasive communication techniques by TikTok creator @nmaliccaa in her Relationship content. The method applied in this study is descriptive qualitative and content analysis; we observe specific video content that discusses Relationships. The results of the analysis show that @nmaliccaa effectively uses persuasive communication techniques from Onong Uchana Effendy, such as association, integrity, rewards, order, and red-herring. The use of relaxed, personal, and relevant language to the audience's experience, as well as the delivery of solutions to common problems in relationships, are the keys to @nmaliccaa's success in influencing her audience. @nmaliccaa's content on Relationships has succeeded in attracting a wide audience and triggering behavioural change. This study confirms TikTok's potential as an effective platform for spreading persuasive messages and inspiring behavioural change.
KRISIS DAN KOMUNIKASI KEPEMIMPINAN PUBLIK: ANALISIS FRAMING MEDIA SOSIAL KEPALA DAERAH DI INDONESIA PADA MASA PANDEMI COVID-19 Rahmanto, Andre Noevi; Naini, Albert Muhammad Isrun; Priliantini, Anjang; Hendriyani, Christina Tri; Anshori, Mahfud
Interaksi: Jurnal Ilmu Komunikasi Vol 11, No 2 (2022): December 2022
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.11.2.175-186

Abstract

Public leaders have a significant role in overcoming the crisis caused by the COVID-19 pandemic. The communication process delivered by public leaders is the spearhead of handling global and local pandemics. Public leaders have different communication patterns in conveying their messages. This study seeks to determine the communication efforts made by community leaders in overcoming the COVID-19 pandemic. The method used in this research is Framing Analysis by Robert N. Entman. Researchers analyzed all news based on problem definitions, diagnosed causes, and made moral judgments and treatment recommendations on the social media of Ganjar Pranowo, head of the Central Java region. The research period during the pandemic is from March to May 2020. The results obtained by researchers are that regional heads are community leaders who have the authority to make all decisions. The leadership communication style used by Ganjar Pranowo when facing a crisis is a transformational leadership style. Ganjar Pranowo uses five things in carrying out the COVID-19 pandemic, namely 1) establishing chain-breaking policy steps, 2) avoiding top-down leadership styles, 3) promoting transparency and openness to the community, 4) using empathy in overcoming problems 5) the recovery process puts public safety first.
Pengaruh Tagline Instagram dan E-Wom terhadap Pembentukan Brand Awareness dan Kepercayaan Pelanggan Provider Digital By.U Tahun 2024 Nadine Shafa Nabila; Mahfud Anshori
Jurnal Komunikasi Massa Vol 17, No 1 (2024): Jurnal Komunikasi Massa Volume 17 Nomor 1 Juni 2024
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v17i1.90272

Abstract

In current technology age, By.U provider's electronic word-of-mouth (EWOM) and tagline management are expanding quickly. By.U’s unique, creative, and memorable tagline is a distinctive feature of By.U’s ability to strengthen its brand positioning in the minds of its customers. It’s brand awareness is also higher in its customers’ minds because of its ability to manage EWOM in a more proactive and structured manner. In 2024, this research intends to examine how EWOM and the Instagram slogan #CumaKamuYangBisa @byu.id will affect the development of brand awareness. Two independent variables make up this study: electronic word of mouth (X2) with intensity, valence of opinion, and substance; and tagline (X1) with familiarity, distinction, and message/value. Concerning the factors influenced by this research, brand awareness (Y) is related to brand memory, brand purchase, brand recognition, and brand consumption. 300 people responded to the study, which employs quantitative approaches and sampling strategies based on Hair Theory. Using SPSS 29, the researchers run statistical descriptive, validity, reliability, classical assumption, and hypothesis tests. It may be concluded from the double linear regression result Y = 8.593 + 0.101X1 + 0.989X2 that tagline (X1) and EWOM (X2) have favorable effects on brand awareness (Y). The partial test results for the tagline variable (2.402) and the variable EWom (18.837) show that both variables have values higher than the value of the tables (1.967 with a significance value of 5%). The determined coefficient has a 64.3% impact on the brand awareness by U, the remainder of which is impacted by other variables. Both independent variables have a substantial effect on the dependent variable.
Pemodelan Strategi Komunikasi Pemasaran Lokananta Surya Ageng Priambudi; Mahfud Anshori
Jurnal Komunikasi Massa Vol 17, No 2 (2024): Jurnal Komunikasi Massa Volume 17 Nomor 2 Desember 2024
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v17i2.95622

Abstract

This modern era currently demands various companies for having marketing activities inside of it, which are expected to build the company's image, improving the performance and existence of the company, also creating good relationships with its audience. However, in order to realize these marketing activities, communication planning are crucial for compiling a marketing communication strategy model as a guideline for carrying out the company's marketing activities. Lokananta is known as the oldest recording studio and the only legendary factory which produces vinyl records that has ever built in Indonesia. Since there was a construction that happened in this company, many changes have occurred, including its marketing communication that carries out. The researcher here found out that Lokananta has carried out several of its marketing activities, but does not yet have an official document that shows the marketing communication planning guideline that it carries out to gain widespread public attention. This research aims to design and form a marketing communication strategy model that is used as a guide by Lokananta’s management in carrying out its marketing activities sustainably. The method in this study uses a qualitative approach, with data collection techniques in the form of interviews and document studies. The results that has obtained from this study are the creation of a marketing communication strategy model involving the use of the SOSTAC model (Situation, Objective, Strategy, Tactic, and Control) and a marketing communication mix from the Integrated Marketing Communication (IMC) concept which is used as a strategic guide in sustainable marketing efforts that make it easier for the management of Lokananta.
Kritik Politik dengan Menggelitik: Analisis Retorika Penampilan Stand-up Comedy Pandji Pragiwaksono Putranto, Wahyu Gilang; Hastjarjo, Sri; Anshori, Mahfud
Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema Vol. 8 No. 1 (2025): September 2025
Publisher : Fakultas Ekonomi dan Ilmu Sosial Program Studi Ilmu Komunikasi Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24076/232sjq40

Abstract

Stand-up comedy mulai berkembang dan mendapat tempat tersendiri di panggung hiburan Indonesia. Sebagai media komunikasi, stand-up comedy turut menghadirkan berbagai muatan pesan termasuk pesan politik. Muatan politik dalam stand-up comedy termasuk dalam konsep politainment, yaitu penggabungan antara politik dan hiburan. Salah satu komika yang dikenal kerap membawakan tema politik dalam penampilan stand-up comedy adalah Pandji Pragiwaksono. Termasuk penampilan Pandji Pragiwaksono yang mengkritik berbagai langkah yang diambil Partai Solidaritas Indonesia (PSI). Penelitian ini menggunakan metode kualitatif untuk menganalisis retorika yang digunakan Pandji Pragiwaksono dalam penampilan stand-up comedy. Kesimpulan penelitian ini menunjukkan Pandji Pragiwaksono mampu menyampaikan pesan berisi kritik berbalut komedi dengan baik kepada audiens menggunakan gaya retorika yang terdiri dari ethos, pathos, dan logos.
We reject then accept: The rhetoric of defeat in Anies-Muhaimin's post-2024 presidential election Anshori, Mahfud
Jurnal Komunikasi Vol. 19 No. 3 (2025): VOLUME 19 NO 3 OKTOBER 2025
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol19.iss3.art3

Abstract

This study aims to analyse the defeat speeches of Anies Baswedan and Muhaimin Iskandar following their loss in the 2024 Indonesian presidential election. Employing Aristotelian rhetorical theory, it examines six speeches delivered between February and March 2024 to identify the rhetorical patterns and strategies used. The findings indicate that these speeches were not merely formal acknowledgments of defeat but carefully crafted political strategies to sustain credibility, maintain political relevance, and frame the loss as part of an ongoing moral–democratic struggle. The sequential pattern—rejecting the results, criticising the process, and accepting with objections—enabled both leaders to navigate the political transition without losing support. The analysis also reveals that their rhetorical choices were influenced by Asian and Muslim cultural values, particularly collectivism, social harmony, and saving face. This study contributes to political communication scholarship and offers practical implications for reducing post-election polarization in culturally collectivist contexts.
Non Binary and Androgynous Gender Representation of TikTok Influencers in the Digital Era Werdhaningtyas, Tamalia Dara; Utari, Prahastiwi; Anshori, Mahfud
WIDYAKALA JOURNAL : JOURNAL OF PEMBANGUNAN JAYA UNIVERSITY Vol 12, No 2 (2025): Urban Lifestyle and Urban Development
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat UPJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36262/widyakala.v12i2.1524

Abstract

In the digital era, social media such as TikTok, Instagram, and Twitter have become public spaces that facilitate more unrestrained self-expression for Indonesian people. TikTok in particular is an essential platform for non-binary gender individuals and androgynous influencers in shaping identities creatively and performatively. This study aims to analyze the role of TikTok in the construction and representation of non-binary and androgynous gender identities, including ethical challenges as well as emerging audience responses. The research employs qualitative methods, analyzing video content, comments, and community interaction. The results show that TikTok facilitates gender expression and supports online community solidarity, although it is still faced with public bias, stereotypes, and ethical dilemmas around representation. TikTok also contributes significantly to building and affirming non-normative gender identities, but ethical attention is needed to ensure that diversity still respects the social value of society.
Co-Authors Albert Muhammad Isrun Naini Albert Muhammad Isrun Naini Albert Muhammad Isrun Naini Alkhajar , Eka Nada Shofa Andre N. Rahmanto Andre N. Rahmanto Andre N. Rahmanto Andre Noevi Rahmanto Andre Noevi Rahmanto Andre Rahmanto, Andre Anjang Priliantini Anjang Priliantini Anjang Priliantini Anjang Priliantini, Anjang Aryanto Budhi Sulihyantoro Aryanto Budhy Sulihyantoro Aryanto Budhy Sulihyantoro Candra Wijaya, Deniawan Tommy Chatarina Heny Dwi Surwati Christina Tri Hendriyani Christina Tri Hendriyani Christina Tri Hendriyani Deniawan Tommy Candra Deniawan Tommy Candra Deniawan Tommy Candra Wijaya Dwi Tiyanto Dwi Tiyanto Dwi Tiyanto Dwi Tiyanto, Dwi Eka Nada Shofa Alkhajar Eka Nada Shofa Alkhajar Faridl Widhagdha, Miftah Firdastin Ruthnia Yudiningrum Hastjarjo, Sri Hendriyani, Christina Tri Henricus Hans Setyawan Prabowo Henricus Hans Setyawan Prabowo Henricus Hans Setyawan Prabowo Henricus Hans Setyawan Prabowo Ina Primasari Ina Primasari Ina Primasari Joko Suranto Monika Sri Yuliarti Monika Sri Yuliarti Nadine Shafa Nabila Naini, Albert Muhammad Isrun Nasyifa Mawar Septiyani Primasari, Ina Putranto, Wahyu Gilang Setyawan Prabowo, Henricus Hans Sri Herwindya Baskara Wijaya sri herwindya baskara wijaya Sri Herwindya Baskara Wijaya Sri Herwindya Baskara Wijaya, Sri Herwindya Baskara Sulihyantoro, Aryanto Budhy Surya Ageng Priambudi Utari, Prahastiwi Werdhaningtyas, Tamalia Dara