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All Journal Jurnal Komunikasi Interaksi : Jurnal Ilmu Komunikasi Panrita Abdi - Jurnal Pengabdian pada Masyarakat WIDYAKALA JOURNAL Jurnal Komunikasi Jurnal ASPIKOM SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JURNAL PENGABDIAN KEPADA MASYARAKAT Wahana : Tridarma Perguruan Tinggi Kajian Jurnalisme Journal of Social Studies (JSS) Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema Prosiding Konferensi Nasional PKM-CSR Prospect: Jurnal Pemberdayaan Masyarakat Alhiwar: Jurnal Ilmu dan Teknik Dakwah Jurnal Komunikasi Global Jurnal Audiens Jurnal Komunikasi Massa
Anshori, Mahfud
Communication Department, Faculty Of Social And Political Science, Universitas Sebelas Maret
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Storytelling of Indonesia Tourism Marketing in Social Media: Study of Borobudur and Danau Toba Instagram Account Monika Sri Yuliarti; Andre N. Rahmanto; Anjang Priliantini; Albert Muhammad Isrun Naini; Mahfud Anshori; Christina Tri Hendriyani
Jurnal Komunikasi Vol. 13 No. 1 (2021): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v13i1.9209

Abstract

The effort to improve the number of tourist visits and foreign exchange have been happening in Indonesia. However, in its development, there are several obstacles, one of which is related to promotion. Therefore, it is necessary to implement the concept of story-driven marketing as an effort to promote tourism through stories and impressions that are disseminated through social media, by applying storytelling. This study aims to explore storytelling in two tourist destinations that are part of 5 super priority tourism destinations, Borobudur in Central Java and Danau Toba in South Sumatra, by looking at the Instagram accounts of the two tourist destinations, which are @borobudurpark and @danau_tobasamosir. This quantitative descriptive study used content analysis methods to study 3 elements of tourism in accordance with the 2009 Tourism Law (attractions, amenities, and accessibility), and also 5 elements of storytelling (setting, character, plot, conflict, and message). The research data was collected through document study by studying the Instagram account @borobudurpark and @danau_tobasamosir. The findings in this study are that the storytelling strategy is not yet optimal as a story-driven marketing strategy in tourism, because not all elements of storytelling appear in the posts of the research object's Instagram account. Most of the posts on the Instagram account of the Borobudur and Lake Toba tourist destinations only refer to the elements of the message and pay less attention to other elements of storytelling. The implication of this research is the need for various parties involved in tourism development to optimize social media as a means of promotion and improve storytelling strategies to attract tourists. Target jumlah kunjungan wisatawan dan penerimaan devisa Indonesia terus diupayakan peningkatannya dari tahun ke tahun. Namun dalam pengembangannya, ada beberapa kendala yang dihadapi, salah satunya terkait promosi. Karenanya, dirasa perlu mengimplementasi konsep story-driven marketing sebagai upaya promosi wisata melalui cerita dan kesan yang disebarluaskan melalui media sosial, yaitu dengan mengaplikasikan storytelling. Penelitian ini bertujuan untuk mengeksplorasi storytelling dalam dua destinasi wisata yang masuk dalam kategori 5 destinasi super prioritas pariwisata, yaitu Borobudur di Jawa Tengah dan Danau Toba di Sumatera Selatan, dengan melihat akun Instagram kedua destinasi wisata tersebut, yakni. Penelitian deskriptif kuantitatif ini menggunakan metode analisis isi untuk mengkaji 3 unsur pariwisata sesuai UU tentang Kepariwisataan tahun 2009 (atraksi, amenitas, dan aksesibilitas) serta 5 unsur storytelling (setting, karakter, plot, konflik, dan pesan). Data penelitian dikumpulkan melalui studi dokumen dengan mempelajari akun Instagram @borobudurpark dan @danau_tobasamosir. Temuan dalam penelitian ini adalah belum optimalnya strategi storytelling sebagai strategi story-driven marketing dalam pariwisata, karena tidak semua unsur storytelling muncul dalam unggahan pada akun Instagram objek penelitian. Sebagian besar unggahan pada akun Instagram destinasi wisata Borobudur dan Danau Toba tersebut hanya merujuk pada unsur pesannya saja dan kurang memperhatikan unsur storytelling yang lain. Implikasi dari penelitian ini adalah perlunya berbagai pihak terkait dalam perkembangan pariwisata untuk mengoptimalkan media sosial sebagai sarana promosi, dan meningkatkan strategi storytelling untuk menarik wisatawan.
Analysis of Persuasive Messages on TikTok Influencer 'Relationship' Content: Its Impact on Audience Behavior Nasyifa Mawar Septiyani; Rahmanto, Andre; Anshori, Mahfud
Al-Hiwar Jurnal Ilmu dan Teknik Dakwah Vol. 12 No. 2 (2024): Juli-Desember
Publisher : Fakultas Dakwah dan Ilmu Komunikasi UIN Antasari Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18592/alhiwar.v12i2.14278

Abstract

This study analyzes the use of persuasive communication in TikTok content @nmaliccaa, which focuses on relationship tips. The study aims to find out how persuasive communication is in Relationship content on the TikTok account @nmaliccaa. This research uses Carl Hovland's persuasive communication theory to explore the application of persuasive communication techniques by TikTok creator @nmaliccaa in her Relationship content. The method applied in this study is descriptive qualitative and content analysis; we observe specific video content that discusses Relationships. The results of the analysis show that @nmaliccaa effectively uses persuasive communication techniques from Onong Uchana Effendy, such as association, integrity, rewards, order, and red-herring. The use of relaxed, personal, and relevant language to the audience's experience, as well as the delivery of solutions to common problems in relationships, are the keys to @nmaliccaa's success in influencing her audience. @nmaliccaa's content on Relationships has succeeded in attracting a wide audience and triggering behavioural change. This study confirms TikTok's potential as an effective platform for spreading persuasive messages and inspiring behavioural change.
KRISIS DAN KOMUNIKASI KEPEMIMPINAN PUBLIK: ANALISIS FRAMING MEDIA SOSIAL KEPALA DAERAH DI INDONESIA PADA MASA PANDEMI COVID-19 Rahmanto, Andre Noevi; Naini, Albert Muhammad Isrun; Priliantini, Anjang; Hendriyani, Christina Tri; Anshori, Mahfud
Interaksi: Jurnal Ilmu Komunikasi Vol 11, No 2 (2022): December 2022
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.11.2.175-186

Abstract

Public leaders have a significant role in overcoming the crisis caused by the COVID-19 pandemic. The communication process delivered by public leaders is the spearhead of handling global and local pandemics. Public leaders have different communication patterns in conveying their messages. This study seeks to determine the communication efforts made by community leaders in overcoming the COVID-19 pandemic. The method used in this research is Framing Analysis by Robert N. Entman. Researchers analyzed all news based on problem definitions, diagnosed causes, and made moral judgments and treatment recommendations on the social media of Ganjar Pranowo, head of the Central Java region. The research period during the pandemic is from March to May 2020. The results obtained by researchers are that regional heads are community leaders who have the authority to make all decisions. The leadership communication style used by Ganjar Pranowo when facing a crisis is a transformational leadership style. Ganjar Pranowo uses five things in carrying out the COVID-19 pandemic, namely 1) establishing chain-breaking policy steps, 2) avoiding top-down leadership styles, 3) promoting transparency and openness to the community, 4) using empathy in overcoming problems 5) the recovery process puts public safety first.
We reject then accept: The rhetoric of defeat in Anies-Muhaimin's post-2024 presidential election Anshori, Mahfud
Jurnal Komunikasi Vol. 19 No. 3 (2025): VOLUME 19 NO 3 OKTOBER 2025
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol19.iss3.art3

Abstract

This study aims to analyse the defeat speeches of Anies Baswedan and Muhaimin Iskandar following their loss in the 2024 Indonesian presidential election. Employing Aristotelian rhetorical theory, it examines six speeches delivered between February and March 2024 to identify the rhetorical patterns and strategies used. The findings indicate that these speeches were not merely formal acknowledgments of defeat but carefully crafted political strategies to sustain credibility, maintain political relevance, and frame the loss as part of an ongoing moral–democratic struggle. The sequential pattern—rejecting the results, criticising the process, and accepting with objections—enabled both leaders to navigate the political transition without losing support. The analysis also reveals that their rhetorical choices were influenced by Asian and Muslim cultural values, particularly collectivism, social harmony, and saving face. This study contributes to political communication scholarship and offers practical implications for reducing post-election polarization in culturally collectivist contexts.
Non Binary and Androgynous Gender Representation of TikTok Influencers in the Digital Era Werdhaningtyas, Tamalia Dara; Utari, Prahastiwi; Anshori, Mahfud
WIDYAKALA JOURNAL : JOURNAL OF PEMBANGUNAN JAYA UNIVERSITY Vol 12, No 2 (2025): Urban Lifestyle and Urban Development
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat UPJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36262/widyakala.v12i2.1524

Abstract

In the digital era, social media such as TikTok, Instagram, and Twitter have become public spaces that facilitate more unrestrained self-expression for Indonesian people. TikTok in particular is an essential platform for non-binary gender individuals and androgynous influencers in shaping identities creatively and performatively. This study aims to analyze the role of TikTok in the construction and representation of non-binary and androgynous gender identities, including ethical challenges as well as emerging audience responses. The research employs qualitative methods, analyzing video content, comments, and community interaction. The results show that TikTok facilitates gender expression and supports online community solidarity, although it is still faced with public bias, stereotypes, and ethical dilemmas around representation. TikTok also contributes significantly to building and affirming non-normative gender identities, but ethical attention is needed to ensure that diversity still respects the social value of society.
Experiencing multicultural awareness and affective polarization: A phenomenological inquiry Mahfud Anshori; Chatarina Heny Dwi Surwati
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 10, No 1 (2025): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v10i1.1620

Abstract

This study examines how Generation Z students experience multicultural awareness and navigate affective polarization in both everyday life and digital spaces. Using a Heideggerian phenomenological design, it explores how students emotionally respond to cultural, ethnic, and religious differences encountered in their social interactions. Participants were purposively selected from a culturally diverse university in Surakarta, Indonesia, and interviewed in depth. Hermeneutic analysis reveals that students often face emotional ambivalence, tension, and fatigue when engaging with pluralism, leading them to adopt strategies such as emotional withdrawal, selective silence, or ethical self-restraint. At the same time, moments of empathy, recognition, and relational openness emerged as meaningful turning points. These findings show that polarization stems not only from ideological cleavages but also from lived emotional experiences. The study concludes that fostering emotional literacy and ethical reflection is essential in preparing young people to engage meaningfully with difference in increasingly plural and polarized societies.
Membangun Citra, Mencuri Perhatian: Strategi Branding Politik Sherly Tjoanda di TikTok Akbar, Shafa' Salsabila; Rahmanto, Andre Noevi; Anshori , Mahfud
Jurnal Audiens Vol. 6 No. 4 (2025): Desember
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v6i4.712

Abstract

This study aims to analyze the political branding strategy of Sherly Tjoanda through her TikTok account @sherlytjoanda during the first 100 days of her term as Governor of North Maluku for the 2025–2030 period. The study applies the concept of personal political branding with seven key indicators: competence & energy, sincerity & agreeableness, excitement, openness, sophistication, ruggedness, and conscientiousness. The research method used is qualitative content analysis with a descriptive approach. Data was obtained from 194 TikTok videos, which were then categorized according to the relevant indicators. The findings reveal that the most dominant indicators are sincerity & agreeableness (161 times), conscientiousness (149 times), and competence & energy (123 times). Other indicators—sophistication (122 times), openness (63 times), excitement (48 times), and ruggedness (45 times)—serve as supporting elements. These results indicate that Sherly Tjoanda constructs a political image of integrity, relatability, and performance orientation by utilizing TikTok as a strategic medium, representing women’s political leadership in the digital era.
Analisis Wacana Kritis pada Malaka Podcast: Implikasi RUU TNI dan Kontrol Sipil Tamami, Sulthan Zaidan; Muktiyo, Widodo; Anshori, Mahfud
Jurnal Audiens Vol. 6 No. 4 (2025): Desember
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v6i4.729

Abstract

The government is endeavoring to establish policies that legitimize the participation of TNI (Indonesian National Armed Forces) and Police personnel in practical politics. This endeavor is undertaken without adherence to democratic principles, and the legislative process is also non-transparent. Malaka Podcast, a discussion platform and learning medium for youth, produced an episode titled “Don’t Let Indonesia Regress to the Dark Ages.” The podcast featured legal experts to discuss the re-emergence of the ABRI dwifungsi (dual function) discourse, an attempted revival under the current regime. This research aims to deconstruct the dialogue within this podcast using Teun A. van Dijk's critical discourse analysis (CDA). The dialogue content was thematically coded, derived from the podcast transcript and the researcher's thorough engagement with the entire audio. Subsequently, these thematic codes were analyzed within the dimensions of context, social cognition, and ideology, in accordance with Van Dijk's CDA framework. The findings conclude that the podcast dialogue is imbued with pro-democracy messages, the importance of civil society solidarity, and critiques of the law-making process.
Konflik Diskursif Netizen Terkait Tragedi Jatuhnya Juliana Marins di Gunung Rinjani di Kolom Komentar Akun Instagram @sar_nasional Duhri, Moh Khodiq; Hastjarjo, Sri; Anshori, Mahfud
Jurnal Audiens Vol. 6 No. 4 (2025): Desember
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v6i4.731

Abstract

The tragedy of a Brazilian tourist’s fall on Mount Rinjani in June 2025 triggered discursive conflict in the comment section of Instagram account @sar_nasional, shifting the space from sympathy to a site of narrative clashes between Indonesian and Brazilian netizens. This qualitative case study examines how the two groups constructed competing narratives by analyzing 56 relevant comments using Framing Theory and Symbolic Interactionism. Brazilian netizens framed the incident as “systemic negligence” by highlighting delayed response and infrastructural weaknesses, while Indonesian netizens countered with a frame of “volunteer heroism in extreme terrain,” emphasizing geographical challenges and the dedication of SAR teams. The interactions did not evolve into dialogue but instead functioned as rituals of identity affirmation that deepened polarization. This study demonstrates how a humanitarian tragedy can transform into a cross-national narrative conflict at the grassroots level. Practically, the findings underscore the need for rescue institutions to apply crisis management strategies grounded in cross-language communication to prevent escalation, and to develop digital “micro-diplomacy” practices through rapid clarification, contextual explanations, and empathic responses to ease tensions in digital platform comment spaces.  
Counter-Hegemony in the Digital Public Sphere: Public Demands on Political Elites on the TikTok Account @salsaerwina Putri, Wening Palupi Ningtyas; Rahmanto, Andre Noevi; Anshori, Mahfud
Jurnal Audiens Vol. 7 No. 2 (2026): June
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v7i2.802

Abstract

This qualitative research aims to analyze the counter-hegemony discourse regarding the DPR RI allowance increase issue on the TikTok account @salsaerwina. The study is grounded in Teun A. van Dijk’s model of Critical Discourse Analysis, uses the purposive sampling technique, and draws on a data corpus of 10 videos published between August 26 to September 2, 2025. It categorized videos that critique power, narratives, and strength ideological storytelling. The findings identified some pillars of counter-hegemony: (1) the personalization of elite moral crises; (2) the framing of exploitation and social inequality; (3) the subversion of institutional legitimacy through satirical humor; and (4) legalistic-integrity accountability claims. Social cognition and context analysis demonstrate that multimodal texts and TikTok’s algorithmic penetration potentially facilitate the strengthening of digital citizens’ critical awareness. Furthermore, the massive interactions in the comment section show an early indication of collective mobilization in the digital realm to monitor public policy beyond mainstream media constraints. This study expands communication literature regarding alternative digital public spheres.
Co-Authors Akbar, Shafa' Salsabila Albert Muhammad Isrun Naini Albert Muhammad Isrun Naini Alkhajar , Eka Nada Shofa Andre N. Rahmanto Andre N. Rahmanto Andre N. Rahmanto Andre Noevi Rahmanto Andre Noevi Rahmanto Andre Rahmanto, Andre Anjang Priliantini Anjang Priliantini Anjang Priliantini Anjang Priliantini, Anjang Aryanto Budhi Sulihyantoro Aryanto Budhy Sulihyantoro Aryanto Budhy Sulihyantoro Candra Wijaya, Deniawan Tommy Chatarina Heny Dwi Surwati Chatarina Heny Dwi Surwati Christina Tri Hendriyani Christina Tri Hendriyani Deniawan Tommy Candra Deniawan Tommy Candra Deniawan Tommy Candra Wijaya Duhri, Moh Khodiq Dwi Tiyanto Dwi Tiyanto Dwi Tiyanto Dwi Tiyanto, Dwi Eka Nada Shofa Alkhajar Eka Nada Shofa Alkhajar Fahmi Hassan Subowo Farida Trisnaningtyas Faridl Widhagdha, Miftah Firdastin Ruthnia Yudiningrum Hastjarjo, Sri Hendriyani, Christina Tri Henricus Hans Setyawan Prabowo Ina Primasari Ina Primasari Ina Primasari Joko Suranto Miftah Faridl Widhagdha Monika Sri Yuliarti Nadine Shafa Nabila Naini, Albert Muhammad Isrun Nasyifa Mawar Septiyani Nora Nailul Amal Pawito Primasari, Ina Putri, Wening Palupi Ningtyas Ramos, Laurence Lingat Salma Azizah Nurwirastari Sri Hastjarjo Sri Herwindya Baskara Wijaya sri herwindya baskara wijaya Sri Herwindya Baskara Wijaya Sri Herwindya Baskara Wijaya, Sri Herwindya Baskara Sulihyantoro, Aryanto Budhy Surya Ageng Priambudi Tamami, Sulthan Zaidan Utari, Prahastiwi Wahyu Gilang Putranto Werdhaningtyas, Tamalia Dara Widodo Muktiyo, Widodo