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All Journal MediaKom : Jurnal Ilmiah Ilmu Komunikasi Cakrawala : Jurnal Humaniora Bina Sarana Informatika Nyimak: Journal of Communication LUGAS Jurnal Komunikasi Jurnal Ilmu Politik dan Komunikasi Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Indonesian Journal for Social Responsibility Jurnal Ranah Komunikasi Jurnal Scientia Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) ARRUS Journal of Social Sciences and Humanities Jurnal Public Relations (J-PR) ADPEBI International Journal of Business and Social Science Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi Andalan Kajian Ilmu Sosial Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Jurnal Spektrum Komunikasi Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya Federalisme : Jurnal Kajian Hukum Dan Ilmu Komunikasi Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Veranus Sidharta
Universitas Bina Sarana Informatika
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Social Sciences Other

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RELATIONSHIP QUOTES AS A SENSE-GIVING MEDIUM: A STUDY OF EMOTIONAL INTERACTION AND PERCEPTION ON TIKTOK Aditya Putra, Januar; Sidharta, Veranus
Jurnal Ranah Komunikasi Vol 9 No 2 (2025): Jurnal Ranah Komunikasi (JRK)
Publisher : Departemen Ilmu Komunikasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/rk.9.2.116-125.2025

Abstract

This study aims to explore how relationship quotes on TikTok function as a sense-giving medium in shaping users’ emotional meaning-making. In the digital era, social media has become a dynamic space where individuals express, reframe, and validate their relational experiences. Using a qualitative phenomenological approach and NVivo-assisted thematic analysis, data were collected from five active TikTok users who frequently engage with relationship quote content. The findings reveal that such content is not merely consumed passively but serves as a trigger for emotional reflection, self-expression, and collective meaning construction. Digital interactions such as commenting, sharing, and creating duets foster sensemaking processes, allowing users to exchange perspectives and build an interconnected emotional ecosystem. These quotes offer a safe space for emotional expression, particularly for female users, while also raising issues such as narrative bias and unrealistic relational expectations. Thus, relationship quotes on TikTok function as a bridge between individual emotions and collective emotional consciousness in digital communication spaces. This study highlights the importance of emotional literacy in navigating the emotionally charged content landscape of social media.
Instagram Media Exposure and Parents' School Choice Decisions: Evidence from an Islamic Primary School Septiani, Dewi; Saputri, Rani Ade; Sidharta, Veranus
ADPEBI International Journal of Business and Social Science Vol. 6 No. 1 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (Adpebi)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijbs.v6i1.1818

Abstract

This paper examines the effect of Instagram exposure on parents' school-choice decisions in the context of an Islamic primary school. Purpose – This study seeks to analyze whether exposure to a school's Instagram account significantly influences how parents assess, compare, and ultimately choose a school for their children. Methodology – A quantitative explanatory design was employed to test the relationship between Instagram media exposure (independent variable) and parents' school choice decisions. Data were collected through a structured questionnaire using a five-point Likert scale from 106 respondents, consisting of parents or guardians who had accessed the school's Instagram account and were involved in selecting a school for their children. The data were analyzed using descriptive statistics, validity and reliability tests, classical assumption tests, and simple linear regression. Findings – Instagram exposure has a positive, statistically significant effect on parents' school choice decisions. The regression equation was Y = 15.829 + 0.710X, with a t-value of 9.941, a significance level of 0.000, and an R-square of 0.492, showing that Instagram exposure contributes meaningfully to parental decision-making. Value – This study highlights Instagram as an important element in the communication ecology of contemporary Islamic primary education, functioning not only as a promotional medium but also as a source of information, visibility, and institutional representation.
Leveraging Social Media Marketing for Real Estate Sales: The Role of TikTok and Instagram in Building Customer Engagement and Trust Kevin Arry Kasman; Veranus Sidharta
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 3 No. 2 (2026): April : Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v3i2.1050

Abstract

This study examines how social media marketing is leveraged to support real estate sales through TikTok and Instagram, focusing on the case of Dea Shanta Realtor. Real estate is a high-involvement product that requires trust, transparency, and repeated interaction before consumers move toward purchase decisions. Using a qualitative descriptive case study, data were collected through in-depth interviews, digital observation, and documentation of TikTok and Instagram content, audience responses, and sales-related interactions. The findings show that TikTok serves as a top-funnel channel for expanding reach, attracting new audiences, and driving traffic through short-form storytelling and algorithmic visibility. Instagram complements this role by serving as a visual catalog, a credibility-building space, and a platform for relationship maintenance through feeds, reels, stories, testimonials, and property updates. Customer engagement appears through comments, shares, saves, direct messages, WhatsApp inquiries, and requests for property details or site visits. Trust is built through transparent information, personal branding, fast responses, testimonials, and consistent communication. The study concludes that TikTok and Instagram contribute to real estate sales not directly as closing channels, but as strategic platforms for awareness, engagement, trust, and lead generation for property businesses seeking stronger, sustainable market competitiveness online.
Influencer Credibility and Consumer Usage Decisions in the Imported Skincare Market: Evidence from TikTok Users in Depok, Indonesia Dinda Lutfiyanti Achmad; Veranus Sidharta
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 3 No. 2 (2026): April : Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v3i2.1051

Abstract

This study examines the influence of influencer credibility on consumer usage decisions in the imported skincare market, focusing on TikTok users in Depok, Indonesia. The rapid growth of short-video platforms has changed how young consumers search for beauty information, evaluate product quality, and decide to use skincare products. TikTok influencers are increasingly viewed as persuasive digital sources because they combine visual demonstrations, personal experience, and interactive communication. This research employed a quantitative explanatory survey involving 168 university students who had viewed imported skincare recommendations from the TikTok account @tasyafarasya. Data were collected through a structured Likert-scale questionnaire and analyzed using Structural Equation Modeling–Partial Least Squares with SmartPLS 4. The findings show that influencer credibility has a positive and significant effect on consumer usage decisions, with a path coefficient of 0.717, a T-statistic of 8.790, a P-value of 0.000, and an R-square of 0.514. These results indicate that credibility explains 51.4% of the variance in students' decisions to use imported skincare products. The study contributes to digital marketing and consumer behavior literature by highlighting the role of credible beauty influencers in shaping skincare consumption decisions within contemporary social commerce and influencer marketing practices contexts.
Nutrition Assistance, Household Economic Relief, and Maternal Well-Being: A Qualitative Study of the Free Nutritious Meal Program in Bekasi, Indonesia Indri Widiawati; Veranus Sidharta
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 3 No. 2 (2026): April : Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v3i2.1052

Abstract

This study examines how breastfeeding mothers perceive the Free Nutritious Meal Program (MBG) as nutrition assistance, household economic relief, and support for maternal well-being in Perwira Village, Bekasi, Indonesia. Using a descriptive qualitative case study design, data were collected through in-depth interviews, observation, and documentation involving three breastfeeding mothers and two posyandu cadres. The data were organized and interpreted through NVivo-assisted coding, data condensation, categorization, and thematic analysis. The findings show that beneficiaries perceived MBG positively because it provided ready-to-consume meals, reduced breakfast expenses, saved preparation time, and eased morning domestic burdens. Mothers also associated the program with better nutritional intake, maternal stamina, perceived breast milk quality, infant health, and stunting prevention. Posyandu cadres played a central role in beneficiary identification, information dissemination, food distribution, data updating, and complaint handling. However, several constraints limited program effectiveness, including monotonous menus, inconsistent food freshness, changing distribution schedules, limited nutrition education, and communication gaps. The study concludes that MBG can strengthen maternal and child welfare when food provision is integrated with nutrition literacy, predictable services, dignified communication, and systematic beneficiary feedback. These improvements are essential for sustainable community-based nutrition policy and household resilience.
Does TikTok Shape the Communication Behavior of Emerging Human Capital? A PLS-SEM Analysis of For You Page Exposure among University Students Nowly Kursinta Manik; Veranus Sidharta
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 3 No. 2 (2026): Mei: Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v3i2.1103

Abstract

This study examines whether exposure to TikTok's For You Page shapes the communication behavior of university students as emerging human capital. The study employed a quantitative explanatory design using a survey method involving 106 students from private universities in Depok City, Indonesia. Data were collected via an online questionnaire using a five-point Likert scale and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) in SmartPLS 4. The model tested the effect of TikTok For You Page exposure on students' communication behavior, including language style, self-expression, interaction patterns, communication responses, and digital communication practices. The results show that TikTok For You Page exposure did not significantly influence students' communication behavior, as indicated by a t-statistic of 0.974 and a p-value of 0.330. The R-square value of 0.146 indicates that TikTok exposure explained only 14.6% of the variance in communication behavior, while the remaining variance was influenced by other factors outside the model. These findings suggest that communication behavior is shaped not only by media exposure intensity but also by digital literacy, social environment, content type, and individual interpretation. The study contributes to current discussions in digital media and human capital research.
Crisis Management Handling, Corporate Reputation, and Customer Trust in Urban Public Transportation: Evidence from KAI Commuter Users among University Students in Jabodetabek Annisa Fitriyani; Veranus Sidharta
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 3 No. 2 (2026): Mei: Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v3i2.1104

Abstract

This study examines the influence of crisis management handling on corporate reputation and customer trust in urban public transportation, focusing on KAI Commuter users among university students in Jabodetabek. Public transportation disruptions, such as delays, overcrowding, operational failures, and unclear information, may erode passengers' confidence and damage an organization's reputation if not managed effectively. Using a quantitative explanatory survey design, data were collected from 150 university students who actively used KAI Commuter services and had experience or knowledge of service disruptions. The variables were measured using a five-point Likert-scale questionnaire and analyzed with simple linear regression. The findings indicate that crisis management handling has a positive and significant effect on corporate reputation, with a regression coefficient of 0.721 and an R² value of 0.556. Crisis management handling also positively and significantly affects customer trust, with a regression coefficient of 0.760 and an R² value of 0.521. These results suggest that rapid response, transparent information, empathy, appropriate solutions, and service improvement are essential in maintaining reputation and strengthening trust in commuter rail services. The study contributes to the literature on crisis communication, service recovery, and public transportation management in Indonesian metropolitan mobility.
The Role of Sundanese Ethnic Music in Supporting Creative Economy and Cultural Tourism Development Ari Maulana Hidayat; Veranus Sidharta
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 3 No. 2 (2026): Mei: Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v3i2.1105

Abstract

This study examines the role of Sundanese ethnic music as a living cultural heritage that contributes to community well-being, the creative economy, and the development of cultural tourism in Kelapa Nunggal, Bogor, Indonesia. Using a qualitative descriptive approach, data were collected through in-depth interviews, observation, documentation, and NVivo-assisted thematic analysis involving cultural actors at Saung Kalinga. The findings show that Sundanese ethnic music, including Tarawangsa, Karinding, Suling, and gamelan buhun, is not merely perceived as entertainment but as a medium of cultural communication, emotional expression, intergenerational knowledge transmission, and local identity strengthening. Community preferences toward this music are shaped by family memories, childhood experiences, cultural familiarity, social environment, and the calming character of traditional sounds. The study further reveals three interconnected pathways through which ethnic music supports development: an emotional pathway that promotes comfort and stress relief, a cultural pathway that preserves meaning and identity, and a social pathway that encourages participation and collective belonging. These pathways create opportunities for creative performances, cultural products, heritage education, and authentic tourism experiences. The study concludes that Sundanese ethnic music can become a culturally rooted strategy for inclusive and sustainable local development in contemporary rural communities.
Instagram-Based School Marketing Communication and Students School Choice Decisions: The Mediating Role of Brand Image Berry Aulia Fatah; Veranus Sidharta
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 3 No. 2 (2026): Mei: Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v3i2.1106

Abstract

This study examines the influence of Instagram-based school marketing communication on students' school choice decisions, with school brand image as a mediating variable. Using an explanatory quantitative approach, data were collected through a cross-sectional survey of 150 students at SMAN 3 South Jakarta who had seen or were aware of the school's Instagram content. The data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The measurement model showed that all indicators met the criteria for convergent validity, construct reliability, and discriminant validity. The structural model revealed that Instagram-based school promotion had a positive and significant effect on school brand image and students' school choice decisions. School brand image also had a positive and significant effect on students' decisions. Furthermore, the indirect effect test confirmed that brand image partially mediated the relationship between Instagram promotion and school choice decisions. These findings indicate that Instagram functions not only as an informative promotional channel but also as a strategic communication medium for shaping school image, strengthening students' perceptions, and influencing educational decision-making
Co-Authors Abdul Aziz Aditya Putra, Januar Ahmad Zakki Abdullah Alini Indriana Utari Anisti Anisti Anisti Anisti Anisti Anisti, Anisti Anisti, Anisti Annisa Fitriyani Apriyanti, Tri Ari Maulana Hidayat Arlena, Wenny Maya Ayu Indah Lestari Azwar, Azwar Ballian Siregar Berry Aulia Fatah Davina, Triya Rindu Dewi Septiani, Dewi Dinda Lutfiyanti Achmad Djuara P Lubis Doddy Wihard Eko Wahyono Ferrari Lancia Heriyanti Heriyanti, Heriyanti Hurasan, Ruslan Indri Widiawati Irfan Fauzi Irfan Fauzi Ismail Alif Kevin Arry Kasman Keyjia, Nur Al Kudang Boro Seminar Liliyana Maharani Imran Muhamad Nurul Huda Nazaki Nazaki Noviana Putri Harahap, Sitka Bella Nowly Kursinta Manik Putri, Safhira Amadea Rahma Yulia Resman Muharul Tambunan Sampean Sampean Sampean, Sampean Saputri, Rani Ade Sihombing, Lourensia Sophia, Uly Syanni, Kevin Firdaus Syatir Syatir Syatir Syatir Syatir, Syatir Tambunan, Resman Muharul Tuty Mutiah Ummanah Ummanah, Ummanah Wenny Maya Arlena Wenny Maya Arlena Wenny Maya Arlena