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All Journal MediaKom : Jurnal Ilmiah Ilmu Komunikasi Cakrawala : Jurnal Humaniora Bina Sarana Informatika Nyimak: Journal of Communication LUGAS Jurnal Komunikasi Jurnal Ilmu Politik dan Komunikasi Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Indonesian Journal for Social Responsibility Jurnal Scientia ARRUS Journal of Social Sciences and Humanities Jurnal Public Relations (J-PR) ADPEBI International Journal of Business and Social Science Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi Andalan Kajian Ilmu Sosial Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Jurnal Spektrum Komunikasi Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya Federalisme : Jurnal Kajian Hukum Dan Ilmu Komunikasi Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Veranus Sidharta
Universitas Bina Sarana Informatika
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Social Sciences Other

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The Role of Sundanese Ethnic Music in Supporting Creative Economy and Cultural Tourism Development Ari Maulana Hidayat; Veranus Sidharta
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 3 No. 2 (2026): Mei: Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v3i2.1105

Abstract

This study examines the role of Sundanese ethnic music as a living cultural heritage that contributes to community well-being, the creative economy, and the development of cultural tourism in Kelapa Nunggal, Bogor, Indonesia. Using a qualitative descriptive approach, data were collected through in-depth interviews, observation, documentation, and NVivo-assisted thematic analysis involving cultural actors at Saung Kalinga. The findings show that Sundanese ethnic music, including Tarawangsa, Karinding, Suling, and gamelan buhun, is not merely perceived as entertainment but as a medium of cultural communication, emotional expression, intergenerational knowledge transmission, and local identity strengthening. Community preferences toward this music are shaped by family memories, childhood experiences, cultural familiarity, social environment, and the calming character of traditional sounds. The study further reveals three interconnected pathways through which ethnic music supports development: an emotional pathway that promotes comfort and stress relief, a cultural pathway that preserves meaning and identity, and a social pathway that encourages participation and collective belonging. These pathways create opportunities for creative performances, cultural products, heritage education, and authentic tourism experiences. The study concludes that Sundanese ethnic music can become a culturally rooted strategy for inclusive and sustainable local development in contemporary rural communities.
Instagram-Based School Marketing Communication and Students School Choice Decisions: The Mediating Role of Brand Image Berry Aulia Fatah; Veranus Sidharta
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 3 No. 2 (2026): Mei: Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v3i2.1106

Abstract

This study examines the influence of Instagram-based school marketing communication on students' school choice decisions, with school brand image as a mediating variable. Using an explanatory quantitative approach, data were collected through a cross-sectional survey of 150 students at SMAN 3 South Jakarta who had seen or were aware of the school's Instagram content. The data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The measurement model showed that all indicators met the criteria for convergent validity, construct reliability, and discriminant validity. The structural model revealed that Instagram-based school promotion had a positive and significant effect on school brand image and students' school choice decisions. School brand image also had a positive and significant effect on students' decisions. Furthermore, the indirect effect test confirmed that brand image partially mediated the relationship between Instagram promotion and school choice decisions. These findings indicate that Instagram functions not only as an informative promotional channel but also as a strategic communication medium for shaping school image, strengthening students' perceptions, and influencing educational decision-making
Visual Branding, Lifestyle Positioning, and Consumer Perception: How Instagram Shapes the Brand Image of an Urban Coffee Shop Auzan Abi Nubli; Veranus Sidharta
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 2 No. 2 (2026): Mei: Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v2i2.1103

Abstract

This study examines how Instagram contributes to the formation of brand image through visual branding, lifestyle positioning, and consumer perception in the case of The Tables, an urban coffee shop in Jakarta. Using a qualitative case study approach, the research explores branding communication activities conducted through the Instagram account @thetables.jkt. Data were collected through in-depth interviews with internal stakeholders and consumers, non-participant observation of Instagram content, and digital documentation. The data were analysed using thematic analysis supported by NVivo to identify patterns related to visual branding, brand identity, lifestyle positioning, engagement, and consumer perception. The findings reveal that Instagram functions not merely as a promotional platform but as a symbolic space where brand identity and consumer experiences are continuously constructed. The Tables successfully differentiates itself through a consistent visual identity characterized by R&B culture, zebra symbolism, event-oriented content, and a distinctive ambiance. Consumers perceive the brand as more than a coffee shop, associating it with music, community, self-expression, and urban lifestyle experiences. The study also finds that while lifestyle-based branding effectively strengthens brand image and trust, it should be balanced with clearer product-related communication. Ultimately, brand image is shaped by the interplay among visual consistency, digital engagement, lifestyle positioning, and consumers' lived experiences.
Instagram Media Exposure and Parents' School Choice Decisions: Evidence from an Islamic Primary School Dewi Septiani; Rani Ade Saputri; Veranus Sidharta
ADPEBI International Journal of Business and Social Science Vol. 6 No. 1 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (Adpebi)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijbs.v6i1.1818

Abstract

This paper examines the effect of Instagram exposure on parents' school-choice decisions in the context of an Islamic primary school. Purpose – This study seeks to analyze whether exposure to a school's Instagram account significantly influences how parents assess, compare, and ultimately choose a school for their children. Methodology – A quantitative explanatory design was employed to test the relationship between Instagram media exposure (independent variable) and parents' school choice decisions. Data were collected through a structured questionnaire using a five-point Likert scale from 106 respondents, consisting of parents or guardians who had accessed the school's Instagram account and were involved in selecting a school for their children. The data were analyzed using descriptive statistics, validity and reliability tests, classical assumption tests, and simple linear regression. Findings – Instagram exposure has a positive, statistically significant effect on parents' school choice decisions. The regression equation was Y = 15.829 + 0.710X, with a t-value of 9.941, a significance level of 0.000, and an R-square of 0.492, showing that Instagram exposure contributes meaningfully to parental decision-making. Value – This study highlights Instagram as an important element in the communication ecology of contemporary Islamic primary education, functioning not only as a promotional medium but also as a source of information, visibility, and institutional representation.
The Influence of Halal Seasoning Issues on Consumer Awareness and Purchase Interest: A Study of the Royco Brand in Cipedak and Cinere Districts Alini Indriana Utari; Resman Muharul Tambunan; Veranus Sidharta; Anisti Anisti; Syatir Syatir
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 2 (2025): Mei 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i2.4260

Abstract

Royco is one of the popular seasoning brands in Indonesia. However, increasing consumer awareness regarding halal issues has raised concerns about the product's halal status. Given that Royco seasoning is widely used in daily cooking, ensuring its halalness becomes critical. This study aims to examine the influence of halal issues on consumer awareness and purchase interest toward Royco products in the Cipedak and Cinere Districts. A quantitative explanatory research method was employed using an online survey distributed through Google Forms, and the data were analyzed with the SEM-PLS technique using SmartPLS 3.2.9 software. The findings show that the halal issue has a significant direct effect on purchase interest (22.3%) and an indirect effect through consumer awareness (17.3%). Furthermore, the halal issue strongly influences consumer awareness (50.2%), which subsequently contributes to an increase in purchase interest (34.6%). These results highlight that clarifying and disseminating information about the halal status of products not only directly boosts consumer purchase interest but also enhances consumer awareness, which in turn strengthens purchase interest. The study implies that companies must prioritize transparent halal certification communication to maintain and increase market trust and purchasing behavior.
Sensemaking in Leadership Communication Practices to Maintain Environmental Security in Ketapang Subdistrict, Tangerang City Ayu Indah Lestari; Veranus Sidharta; Wenny Maya Arlena; Ahmad Zakki Abdullah; Ismail Alif
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.5157

Abstract

This study aims to understand how sensemaking operates within the leadership communication practices of neighborhood leaders (RT heads) in maintaining environmental security in Ketapang Subdistrict, Tangerang City. Employing a descriptive qualitative approach with a case study design, data were collected through semi-structured interviews with two RT heads actively involved in community security efforts. Thematic analysis was conducted using NVivo software to map communication patterns and the formation of social values. The findings reveal that RT heads construct sensemaking by framing security threats based on their contextual realities, ranging from social issues like drug abuse to structural challenges such as inadequate public facilities. These interpretations inform the communication strategies and channels, including digital tools and face-to-face engagement. Furthermore, participatory decision-making processes produce technical responses and cultivate social values such as collective responsibility, information ethics, and anti-vigilantism. This study contributes to developing sensemaking theory in community leadership contexts and offers practical recommendations for local leaders in building participatory, value-based security systems. The research emphasizes the importance of contextual, inclusive, and ethical leadership communication in strengthening social cohesion and resilience at the grassroots level.
Penyampaian Pesan Keretakan Rumah Tangga Melalui Penulisan Naskah Film (Studi Doel The Series Episode 8) Triya Rindu Davina; Syatir Syatir; Veranus Sidharta
Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Vol 7 No 1 (2024): Global Komunika Vol. 7 No. 1 2024
Publisher : FISIP UPNVJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/gk.v7i1.9065

Abstract

Penyampaian pesan melalui film, terutama melalui penulisan naskah film, memiliki peran penting dalam membentuk persepsi masyarakat tentang berbagai isu sosial. Film pada serial televisi memiliki kemampuan unik untuk menggambarkan realitas sosial dengan cara yang dapat diterima oleh berbagai lapisan masyarakat. Salah satu contoh yang relevan adalah Doel The Series khususnya Episode 8, yang menggambarkan keretakan rumah tangga melalui karakter dan narasi yang mendalam. Dalam konteks ini, penulisan naskah film berfungsi sebagai medium untuk mengeksplorasi, mengkomunikasikan, dan mendalami dinamika hubungan interpersonal dalam sebuah keluarga. Penulis naskah perlu menerapkan strategi komunikasi yang efektif untuk memastikan bahwa pesan diterima dan dipahami dengan baik oleh penonton. Penelitian ini memfokuskan pada analisis kualitatif tentang bagaimana pesan keretakan rumah tangga yang disampaikan melalui penulisan naskah film dalam "Doel The Series" Episode 8. Penelitian ini mengadopsi pendekatan deskriptif kualitatif dengan paradigma konstruktivis dan menggunakan pendekatan studi kasus. Hasil penelitian menunjukkan bahwa penulisan naskah dalam "Doel The Series" Episode 8 berhasil menyampaikan pesan keretakan rumah tangga melalui strategi komunikasi dengan mempertahankan karakter. Penelitian ini juga menyoroti bahwa penggambaran keretakan rumah tangga dalam "Doel The Series" Episode 8 secara efektif dilakukan melalui pendekatan yang berfokus pada kesalahpahaman dalam komunikasi.
The Influence of Interpersonal Communication and Sales Marketing on Customer Loyalty: A Quantitative Study at Astra Motor BSD City Safhira Amadea Putri; Veranus Sidharta; Wenny Maya Arlena
Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Vol 8 No 3 (2025): Global Komunika Vol. 8 No. 3 2025
Publisher : FISIP UPNVJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/gk.v8i3.12263

Abstract

Maintaining customer loyalty in the increasingly competitive automotive industry is crucial, where product quality is relatively homogeneous, so interpersonal relationship aspects and marketing strategies become significant differentiating factors. This study aims to analyze the influence of interpersonal communication and sales marketing on customer loyalty at the Astra Motor BSD City Dealer. This study uses a quantitative method with an associative approach. The study population is all Astra Motor BSD City Dealer customers, with a sample size of 100 respondents determined using the Slovin formula. The sampling technique was purposive, while data were collected through a questionnaire with a five-point Likert scale. The study results indicate that interpersonal communication positively and significantly affects customer loyalty, with a regression coefficient of 0.645 and a correlation of 0.885. Similarly, sales marketing is proven to have a significant positive effect with a regression coefficient of 0.435 and a correlation of 0.873. The simultaneous test yielded a calculated F value of 254.903 with a significance of 0.000, while the coefficient of determination (R²) value was 0.815, meaning that these two variables explained 81.5% of customer loyalty. Thus, it can be concluded that interpersonal communication and sales marketing are strategic factors that greatly determine the formation of customer loyalty at the Astra Motor BSD City Dealer.
Co-Authors Abdul Aziz Ahmad Zakki Abdullah Alini Indriana Utari Anisti Anisti Anisti Anisti Anisti Anisti, Anisti Anisti, Anisti Annisa Fitriyani Ari Maulana Hidayat Arlena, Wenny Maya Auzan Abi Nubli Ayu Indah Lestari Azwar, Azwar Ballian Siregar Berry Aulia Fatah Dewi Septiani Dinda Lutfiyanti Achmad Djuara P Lubis Doddy Wihard Eko Wahyono Ferrari Lancia Heriyanti Heriyanti, Heriyanti Hurasan, Ruslan Indri Widiawati Irfan Fauzi Irfan Fauzi Ismail Alif Kevin Arry Kasman Keyjia, Nur Al Kudang Boro Seminar Liliyana Maharani Imran Muhamad Nurul Huda Nazaki Nazaki Noviana Putri Harahap, Sitka Bella Nowly Kursinta Manik Rahma Yulia Rani Ade Saputri Resman Muharul Tambunan Safhira Amadea Putri Sampean, Sampean Sihombing, Lourensia Sophia, Uly Syanni, Kevin Firdaus Syatir Syatir Syatir Syatir Syatir, Syatir Tambunan, Resman Muharul Triya Rindu Davina Tuty Mutiah Ummanah Ummanah, Ummanah Wenny Maya Arlena Wenny Maya Arlena Wenny Maya Arlena Wenny Maya Arlena