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All Journal MediaKom : Jurnal Ilmiah Ilmu Komunikasi Cakrawala : Jurnal Humaniora Bina Sarana Informatika Nyimak: Journal of Communication LUGAS Jurnal Komunikasi Jurnal Ilmu Politik dan Komunikasi Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Indonesian Journal for Social Responsibility Jurnal Scientia ARRUS Journal of Social Sciences and Humanities Jurnal Public Relations (J-PR) ADPEBI International Journal of Business and Social Science Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi Andalan Kajian Ilmu Sosial Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Jurnal Spektrum Komunikasi Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya Federalisme : Jurnal Kajian Hukum Dan Ilmu Komunikasi Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Veranus Sidharta
Universitas Bina Sarana Informatika
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Social Sciences Other

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SUATU KAJIAN KOMUNIKASI PEMBANGUNAN PERTANIAN INDONESIA Sidharta, Veranus
Kajian Ilmu Sosial (KAIS) Vol. 2 No. 2 (2021): KAIS : Kajian Ilmu Sosial
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (556.487 KB) | DOI: 10.24853/kais.2.2.229-232

Abstract

AbstrakPertanian, dalam paradigma pembangunan berkelanjutan merupakan sistem pembangunan yang secara menyeluruh memanfaatkan sumber daya manusia dan sumber daya alam serta teknologi untuk mensejahterakan masyarakat. Peran petani sangat penting untuk pemenuhan kebutuhan pangan bagi suatu Dengan semakin berkurangnya jumlah petani saat ini dan petani saat ini rata-rata sudah berumur tua dapat mengancam ketahanan pangan secara keseluruhan. Keluarga sebagai faktor internal berperan penting terhadap regenerasi petani dimana mereka secara langsung dapat berinteraksi setiap saat. . Peran pemerintah dan swasta dalam kebijakan alih fungsi lahan perlu memperhatikan dampak yang ditimbulkan.Kata Kunci : Regenerasi Petani, Degradasi Lahan, Alih Fungsi  Lahan, Komunikasi Pembangunan
Sensemaking of Stakeholder Identity Construction in Determining Potential Social Assistance Recipients Sidharta, Veranus; Lubis, Djuara P.; Sarwoprasodjo, Sarwititi; Seminar, Kudang Boro
Nyimak: Journal of Communication Vol 8, No 1 (2024): Nyimak: Journal of Communication
Publisher : Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/nyimak.v8i1.10608

Abstract

Implementation of the social assistance policy program to determine social assistance recipients in the context of development communication involves stakeholder action in the sensemaking process as an effort to achieve a common understanding in determining who is worthy of receiving social assistance. Previous research stated that the problems that still occur today are weak communication and coordination between institutions, distribution of social assistance that does not match targets, unclear distribution mechanisms and data on social assistance recipients that are not in sync, lack of integration of one Indonesian data, misidentification, and neglect of groups. vulnerable, deceased social assistance recipients are still registered, identity of social assistance recipients is not registered in DTKS or SIKS-NG, problematic social assistance recipients are still registered, NIK is invalid, inactive social assistance recipients still receive assistance, multiple social assistance recipients. The aim of this research is to understand the sensemaking process used by stakeholders in determining potential social assistance recipients. The approach used in this research is descriptive qualitative using a constructivist paradigm and case study design. The research results show the important role of identity construction of local leaders, especially village heads, in data management and distribution of social assistance. Through a reflective and participatory approach, local leaders can ensure the accuracy and honesty of data on social assistance recipients, as well as increase the overall effectiveness of the social assistance program. The results of this research offer a new approach in determining social assistance recipients called sensemaking.Keywords: Development communication, identity construction, sensemakingABSTRAKPelaksanaan program kebijakan bantuan sosial untuk menentukan penerima bansos dalam konteks komunikasi pembangunan melibatkan tindakan pemangku kepentingan pada proses sensemaking sebagai upaya mencapai pemahaman bersama dalam menentukan siapa yang layak penerima bansos. Penelitian sebelumnya menyatakan, permasalahan yang masih terjadi hingga saat ini adalah lemahnya komunikasi dan koordinasi antar lembaga, penyaluran bansos yang tidak sesuai target sasaran, ketidakjelasan mekanisme penyaluran dan data penerima bansos yang tidak sinkron, kurangnya integrasi satu data indonesia, kesalahan identifikasi dan pengabaian terhadap kelompok rentan, penerima bansos meninggal masih terdaftar, identitas penerima bansos tidak terdaftar dalam DTKS atau SIKS-NG, penerima bansos bermasalah tetap terdaftar, NIK tidak valid, penerima bansos tidak aktif tetap menerima bantuan, penerima bansos ganda. Adapun tujuan dari penelitian ini adalah untuk memahami proses sensemaking yang digunakan pemangku kepentingan dalam menentukan calon penerima bansos. Pendekatan yang digunakan dalam penelitian ini adalah deskriptif kualitatif dengan menggunakan paradigma konstruktivis dan desain studi kasus. Hasil penelitian menunjukkan, pentingnya peran konstruksi identitas pemimpin lokal, terutama kepala desa, dalam tata kelola data dan penyaluran bansos. Melalui pendekatan reflektif dan partisipatif, pemimpin lokal dapat memastikan keakuratan dan kejujuran data penerima bansos, serta meningkatkan efektivitas program bansos secara keseluruhan. Hasil penelitian ini menawarkan pendekatan baru dalam penentuan penerima bansos yang disebut sensemaking.Kata Kunci: Komunikasi pembangunan, konstruksi identitas, sensemaking
Komunikasi Marketing Politik Dalam Pemilihan Kepala Daerah (Studi Kasus Pemilihan Kepala Daerah Kabupaten Buru Selatan Provinsi Maluku 2020) Hurasan, Ruslan; Sidharta, Veranus; Nazaki, Nazaki; Sophia, Uly
Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Vol 5 No 1 (2022): Global Komunika
Publisher : FISIP UPNVJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/gk.v5i1.4566

Abstract

Pemilihan kepala daerah merupakan wujud dan mekanisme demokrasi di daerah Strategi komunikasi dan marketing politik berperan penting dalam kampanye pemilihan kepala daerah untuk mencapai tujuan organisasi politik.  Penelitian ini bermaksud untuk mengetahui strategi marketing politik dari tim sukses pemenangan pasangan Safitri Malik Solissa dan Gerson Eliaser Selsily dalam melakukan kampaye politik.  Metode yang digunakan dalam penelitian ini adalah kualitatif dengan menggunakan paradigma konstruktivis dan pendekatan studi kasus.  Kampanye merupakan aktivitas komunikasi yang bertujuan merubah perilaku pemilih. Oleh karena itu, kampanye harus direncanakan sedemikian rupa dalam rangka mencapai target yang diagendakan, atau masa kampanye merupakan masa mengapikasikan strategi-strategi yang telah dirumuskan untuk mencapai target tersebut. Hasil penelitian menemukan, dalam pelaksanaan pilkada Kabupaten Buru Selatan Provinsi Maluku tahun 2020, tim sukses dari pasangan Safitri Malik Solissa dan Gerson Eliaser Selsily mengunakan strategi empat langkah yaitu ; 1). Segmentasi, 2). Targeting. 3). Positioning. 4). Branding, yang menunjukkan keberhasilan dalam penerapannya. Kata Kunci : Komunikasi Politik, Marketing Politik, Pilkada.
STRATEGI KOMUNIKASI HUMAS SMESCO INDONESIA DALAM PUBLIKASI PROGRAM UMKM MELALUI MEDIA SOSIAL INSTAGRAM Keyjia, Nur Al; Sidharta, Veranus; Tambunan, Resman Muharul
Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Vol 6 No 2 (2023): Global Komunika Vol. 6 No. 2 2023
Publisher : FISIP UPNVJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/gk.v6i2.6565

Abstract

Micro, Small and Medium Enterprises (MSMEs) not only create jobs, but also contribute to the country's economic growth and contribute to achieving the 17 sustainable development goals listed in the SDGs. Therefore, the use of communication strategies in publicizing MSME products is very crucial so that the message conveyed can run effectively. One of the effective communication tools in promoting MSMEs is social media, which can open up opportunities to increase sales of MSME products. This research will explore SMESCO Indonesia's public relations communication strategy in publishing MSME programs via Instagram social media. The method used in this research. The method used in this research is descriptive qualitative. The warrant for obtaining research data was given to the Head of Communication and Public Relations at Smesco Indonesia and the Communication and Public Relations Staff at Smesco Indonesia. The research results show that external and internal communication strategies as well as managing Instagram social media accounts in promoting MSME programs are effective tools in achieving organizational goals, namely supporting economic growth through promoting MSME products and building strong relationships with various interested parties.
Research result HUMAS BIRO PEMBERITAAN DPR RI DALAM ANALISIS PEST Sidharta, Veranus; Fauzi, Irfan
Jurnal Public Relations (J-PR) Vol. 1 No. 1 (2020): April 2020
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v1i1.172

Abstract

The DPR RI as a legislative body whose members are directly elected by the people and have functions as maker, proposer, legislator, executive supervisor and APBN preparation are required to have a positive image in the eyes of the public. The role of public relations is indispensable in the relationship between institutions and the public, creating a good image for institutions and fostering positive and mutually beneficial relationships with the public. PEST analysis is used as a component to identify external forces on the influence of opportunity and threat factors on current conditions and situations by taking advantage of opportunities and anticipating threats from external institutions. The DPR RI institutionally has two characteristics which include temporary institutions and permanent institutions. Economic and Budget Policy, the DPR RI discusses and decides whether or not to approve a draft law on the State Budget, social factors include aspects related to the use of media in disseminating information while the technology factor covers aspects of information and communication technology in the form of access to availability data and information.
Leveraging Social Media Marketing for Real Estate Sales: The Role of TikTok and Instagram in Building Customer Engagement and Trust Kevin Arry Kasman; Veranus Sidharta
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 3 No. 2 (2026): April : Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v3i2.1050

Abstract

This study examines how social media marketing is leveraged to support real estate sales through TikTok and Instagram, focusing on the case of Dea Shanta Realtor. Real estate is a high-involvement product that requires trust, transparency, and repeated interaction before consumers move toward purchase decisions. Using a qualitative descriptive case study, data were collected through in-depth interviews, digital observation, and documentation of TikTok and Instagram content, audience responses, and sales-related interactions. The findings show that TikTok serves as a top-funnel channel for expanding reach, attracting new audiences, and driving traffic through short-form storytelling and algorithmic visibility. Instagram complements this role by serving as a visual catalog, a credibility-building space, and a platform for relationship maintenance through feeds, reels, stories, testimonials, and property updates. Customer engagement appears through comments, shares, saves, direct messages, WhatsApp inquiries, and requests for property details or site visits. Trust is built through transparent information, personal branding, fast responses, testimonials, and consistent communication. The study concludes that TikTok and Instagram contribute to real estate sales not directly as closing channels, but as strategic platforms for awareness, engagement, trust, and lead generation for property businesses seeking stronger, sustainable market competitiveness online.
Influencer Credibility and Consumer Usage Decisions in the Imported Skincare Market: Evidence from TikTok Users in Depok, Indonesia Dinda Lutfiyanti Achmad; Veranus Sidharta
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 3 No. 2 (2026): April : Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v3i2.1051

Abstract

This study examines the influence of influencer credibility on consumer usage decisions in the imported skincare market, focusing on TikTok users in Depok, Indonesia. The rapid growth of short-video platforms has changed how young consumers search for beauty information, evaluate product quality, and decide to use skincare products. TikTok influencers are increasingly viewed as persuasive digital sources because they combine visual demonstrations, personal experience, and interactive communication. This research employed a quantitative explanatory survey involving 168 university students who had viewed imported skincare recommendations from the TikTok account @tasyafarasya. Data were collected through a structured Likert-scale questionnaire and analyzed using Structural Equation Modeling–Partial Least Squares with SmartPLS 4. The findings show that influencer credibility has a positive and significant effect on consumer usage decisions, with a path coefficient of 0.717, a T-statistic of 8.790, a P-value of 0.000, and an R-square of 0.514. These results indicate that credibility explains 51.4% of the variance in students' decisions to use imported skincare products. The study contributes to digital marketing and consumer behavior literature by highlighting the role of credible beauty influencers in shaping skincare consumption decisions within contemporary social commerce and influencer marketing practices contexts.
Nutrition Assistance, Household Economic Relief, and Maternal Well-Being: A Qualitative Study of the Free Nutritious Meal Program in Bekasi, Indonesia Indri Widiawati; Veranus Sidharta
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 3 No. 2 (2026): April : Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v3i2.1052

Abstract

This study examines how breastfeeding mothers perceive the Free Nutritious Meal Program (MBG) as nutrition assistance, household economic relief, and support for maternal well-being in Perwira Village, Bekasi, Indonesia. Using a descriptive qualitative case study design, data were collected through in-depth interviews, observation, and documentation involving three breastfeeding mothers and two posyandu cadres. The data were organized and interpreted through NVivo-assisted coding, data condensation, categorization, and thematic analysis. The findings show that beneficiaries perceived MBG positively because it provided ready-to-consume meals, reduced breakfast expenses, saved preparation time, and eased morning domestic burdens. Mothers also associated the program with better nutritional intake, maternal stamina, perceived breast milk quality, infant health, and stunting prevention. Posyandu cadres played a central role in beneficiary identification, information dissemination, food distribution, data updating, and complaint handling. However, several constraints limited program effectiveness, including monotonous menus, inconsistent food freshness, changing distribution schedules, limited nutrition education, and communication gaps. The study concludes that MBG can strengthen maternal and child welfare when food provision is integrated with nutrition literacy, predictable services, dignified communication, and systematic beneficiary feedback. These improvements are essential for sustainable community-based nutrition policy and household resilience.
Does TikTok Shape the Communication Behavior of Emerging Human Capital? A PLS-SEM Analysis of For You Page Exposure among University Students Nowly Kursinta Manik; Veranus Sidharta
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 3 No. 2 (2026): Mei: Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v3i2.1103

Abstract

This study examines whether exposure to TikTok's For You Page shapes the communication behavior of university students as emerging human capital. The study employed a quantitative explanatory design using a survey method involving 106 students from private universities in Depok City, Indonesia. Data were collected via an online questionnaire using a five-point Likert scale and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) in SmartPLS 4. The model tested the effect of TikTok For You Page exposure on students' communication behavior, including language style, self-expression, interaction patterns, communication responses, and digital communication practices. The results show that TikTok For You Page exposure did not significantly influence students' communication behavior, as indicated by a t-statistic of 0.974 and a p-value of 0.330. The R-square value of 0.146 indicates that TikTok exposure explained only 14.6% of the variance in communication behavior, while the remaining variance was influenced by other factors outside the model. These findings suggest that communication behavior is shaped not only by media exposure intensity but also by digital literacy, social environment, content type, and individual interpretation. The study contributes to current discussions in digital media and human capital research.
Crisis Management Handling, Corporate Reputation, and Customer Trust in Urban Public Transportation: Evidence from KAI Commuter Users among University Students in Jabodetabek Annisa Fitriyani; Veranus Sidharta
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 3 No. 2 (2026): Mei: Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v3i2.1104

Abstract

This study examines the influence of crisis management handling on corporate reputation and customer trust in urban public transportation, focusing on KAI Commuter users among university students in Jabodetabek. Public transportation disruptions, such as delays, overcrowding, operational failures, and unclear information, may erode passengers' confidence and damage an organization's reputation if not managed effectively. Using a quantitative explanatory survey design, data were collected from 150 university students who actively used KAI Commuter services and had experience or knowledge of service disruptions. The variables were measured using a five-point Likert-scale questionnaire and analyzed with simple linear regression. The findings indicate that crisis management handling has a positive and significant effect on corporate reputation, with a regression coefficient of 0.721 and an R² value of 0.556. Crisis management handling also positively and significantly affects customer trust, with a regression coefficient of 0.760 and an R² value of 0.521. These results suggest that rapid response, transparent information, empathy, appropriate solutions, and service improvement are essential in maintaining reputation and strengthening trust in commuter rail services. The study contributes to the literature on crisis communication, service recovery, and public transportation management in Indonesian metropolitan mobility.
Co-Authors Abdul Aziz Ahmad Zakki Abdullah Alini Indriana Utari Anisti Anisti Anisti Anisti Anisti Anisti, Anisti Anisti, Anisti Annisa Fitriyani Ari Maulana Hidayat Arlena, Wenny Maya Auzan Abi Nubli Ayu Indah Lestari Azwar, Azwar Ballian Siregar Berry Aulia Fatah Dewi Septiani Dinda Lutfiyanti Achmad Djuara P Lubis Doddy Wihard Eko Wahyono Ferrari Lancia Heriyanti Heriyanti, Heriyanti Hurasan, Ruslan Indri Widiawati Irfan Fauzi Irfan Fauzi Ismail Alif Kevin Arry Kasman Keyjia, Nur Al Kudang Boro Seminar Liliyana Maharani Imran Muhamad Nurul Huda Nazaki Nazaki Noviana Putri Harahap, Sitka Bella Nowly Kursinta Manik Rahma Yulia Rani Ade Saputri Resman Muharul Tambunan Safhira Amadea Putri Sampean, Sampean Sihombing, Lourensia Sophia, Uly Syanni, Kevin Firdaus Syatir Syatir Syatir Syatir Syatir, Syatir Tambunan, Resman Muharul Triya Rindu Davina Tuty Mutiah Ummanah Ummanah, Ummanah Wenny Maya Arlena Wenny Maya Arlena Wenny Maya Arlena Wenny Maya Arlena