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All Journal Voteteknika (Vocational Teknik Elektronika dan Informatika) JURNAL PENDIDIKAN TAMBUSAI MONSU'ANI TANO Jurnal Pengabdian Masyarakat Jurnal Review Pendidikan dan Pengajaran (JRPP) INTI Nusa Mandiri Jurnal Abdi Insani Jurnal Pengabdian Inovasi dan Teknologi Kepada Masyarakat Education and Counseling Journal Journal of Information Systems and Technology Research Jurnal Sains dan Teknologi Jurnal Pendidikan, Sains dan Teknologi Jurnal Pemberdayaan: Publikasi Hasil Pengabdian kepada Masyarakat (JPM ITTC ) Jurnal Ekonomika Manajemen Dan Bisnis Jurnal Sistem Informasi dan Informatika Journal Of Informatics And Busisnes Journal of Innovative and Creativity Science, Technology, and Communication Journal Jurnal Sains dan Teknologi Jurnal Ilmu Komputer dan Informatika ORAHUA : Jurnal Pengabdian Kepada Masyarakat Edumaspul: Jurnal Pendidikan Edumaspul: Jurnal Pendidikan
Anggi Hadi Wijaya
Universitas Andalas
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Social Sciences Transportation Other

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Analysis of the Implementation of Artificial Intelligence (AI)-Based Promotional Media by Micro, Small, and Medium Enterprises (MSMEs) in Enhancing Brand Awareness in the Digital 5.0 Era Wahyu Fitri; Anggi Hadi Wijaya; Zumiarti
Edumaspul: Jurnal Pendidikan Vol. 9 No. 2 (2025): Edumaspul: Jurnal Pendidikan
Publisher : Universitas Muhammadiyah Enrekang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

With the increasing use of Artificial Intelligence (AI)–based technology today, this development has become a positive opportunity for Micro, Small, and Medium Enterprises (MSMEs) in Padang City. By utilizing AI, MSME actors can significantly reduce marketing costs when promoting their products. This study aims to analyze the implementation of MSME product promotion media using Artificial Intelligence (AI) as an effort to enhance brand awareness in the digital 5.0 era. As of March 2025, there were 47,289 MSME actors recorded in Padang City, spread across 11 districts. Fundamentally, MSMEs are currently the largest contributors to the national economy. However, literacy and understanding of the use of emerging technologies remain limited among MSME actors. This condition is reinforced by data from 2014 to 2018, which shows that only 46.87% of MSMEs utilized promotional media and internet access. Furthermore, from 2019 to the end of 2021, nearly 90% of MSMEs experienced stagnation due to the spread of the COVID-19 pandemic. Therefore, specific research efforts and targeted actions are needed to examine the implementation of AI-based promotional media to improve the literacy and capabilities of MSME actors. This study employs a mixed-method research design (qualitative–quantitative) with a project-based approach. The research process began with the collection of primary and secondary data through in-depth interviews with 30 informants and the distribution of 476 questionnaires, supported by data from social media, online media, mass media, and other relevant sources. This research integrates interdisciplinary expertise (communication studies, social sciences, and economics) to address the identified problems, resulting in findings that describe MSME needs and implement effective strategies for promoting MSME products, as well as providing policy recommendations and practical suggestions for relevant stakeholders. The expected outcome of this research is one mandatory output in the form of a National Journal indexed in SINTA 1–4, aligned with Technology Readiness Level (TRL) 1, with a final target of TRL 3.
Pemanfaatan Augmented Reality Untuk Pengenalan Anatomi Rangka Ekstremitas Atas di SMA Negeri 1 Bukittinggi Budy Satria; Humayra Fahreri; Khoiri Putra Mujiza; Luthfil Khairi; Ajeng Dwi Asti; Meza Silvana; Anggi Hadi Wijaya; Nurfiah; Wahyudi; Derisma; Rahmi Eka Putri; Arifan Rahman; Afdhal Dinilhak
ORAHUA : Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 01 (2026): Juli
Publisher : Faatuatua Media Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70404/orahua.v4i01.743

Abstract

Permasalahan yang dihadapi dalam pembelajaran anatomi adalah keterbatasan media visual 3D serta kurangnya interaksi siswa dalam memahami struktur tulang. Di SMA Negeri 1 Bukittinggi, buku teks dan slide PowerPoint masih digunakan sebagai alat pembelajaran di kelas. Akibatnya, penggunaan media pembelajaran menjadi tidak praktis, tidak efektif dan kurang interaktif. Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan pemahaman siswa tentang anatomi rangka ekstremitas atas melalui pemanfaatan teknologi Augmented Reality (AR). Aplikasi dirancang menggunakan software UNITY dan Vuforia serta berbasis penanda untuk menampilkan objek visual 3D rangka ekstremitas atas. Metode kegiatan diawali dengan analisis kebutuhan, perancangan aplikasi, Implementasi dan pelatihan, evaluasi kepuasan pengguna menggunakan metode System Usability Scale (SUS) serta dokumentasi diakhir kegiatan. Hasil kegiatan diperoleh melalui penilaian instrumen SUS yang terdiri dari 10 pernyataan dan melibatkan 42 responden untuk memberikan penilaian terhadap aplikasi AR yang dibuat. Berdasarkan hasil evaluasi, aplikasi AR memperoleh skor rata-rata 72,20. Skor menunjukkan bahwa aplikasi memiliki tingkat usability yang baik dan dapat diterima oleh pengguna serta masih memiliki ruang untuk pengembangan dan penyempurnaan guna meningkatkan pengalaman pengguna. Secara keseluruhan, hasil evaluasi menunjukkan bahwa aplikasi AR layak digunakan sebagai media pembelajaran interaktif, khususnya dalam mendukung proses pembelajaran anatomi rangka ekstremitas atas.
Co-Authors ., Ipriadi ., Syamsi Adi Arga Arifnur Afdhal Dinilhak Afira, Nurul Ajeng Dwi Asti Annisa Weriframayeni Arifan Rahman Asti, Ajeng Dwi Azizah, Tiara Azmi, Khairil Budy Satria Derisma Derisma Dharma Liza Said Dwi Asti, Ajeng Erna Susanti Fanny Septiani Bufra Fitri, Wahyu Hartati, Yuli Humayra Fahreri Ilsan Oktapian, Muhammad Ipriadi Ipriadi Ipriadi . Ipriadi Ipriadi, Ipriadi Kanzul Fadlillah Khairi, Luthfil Khoiri Putra Mujiza Legiman Slamet Luthfil Khairi Melly Rindhani Aditia Meza Silvana Muhammad Farhan Saputra Nurfiah Pema Oktalia Lisman Perra Budiarti Rahayu Putri Putri, Perra Budiarti Rahayu Putri, Sherly Ananda Rahmad Surya Rahman, Arifan Rahmi Eka Putri Rahmi Eka Putri, Rahmi Eka Rahmi, Siti Fadhilah Rehan Khairuno Rifki Yuliandra Riza Yonita Rizalina, Rizalina SAKINAH, PUTRI Saputra, Muhammad Farhan Sumiati Sumiati Surya, Rahmad Syamsi Syamsi Syauqi, Muhammad Dawi Syelfia Dewimarni Wahyu Fitri Wahyu Fitri Wahyu Fitri Wahyudi Wahyudi Wahyudi Zamora, Sasya Zumiarti Zumiarti Zumiarti Zumiarti Zumiarti Zumiarti