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All Journal Journal of Business and Behavioural Entrepreneurship Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah JRMSI - Jurnal Riset Manajemen Sains Indonesia J-MAS (Jurnal Manajemen dan Sains) JURNAL PENDIDIKAN TAMBUSAI International Journal of Environmental, Sustainability, and Social Science Journal of Applied Data Sciences International Journal of Economy, Education and Entrepreneurship (IJE3) Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) International Journal of Education, Social Studies, And Management (IJESSM) Indonesian Journal of Business Analytics (IJBA) AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Jurnal Pijar : Studi Manajemen dan Bisnis JPNM : Jurnal Pustaka Nusantara Multidisiplin International Journal of Application on Economics and Business Jurnal Bisnis, Manajemen, dan Keuangan Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Journal of Business Application
Sadat, Andi Muhammad
Fakultas Ekonomi, Universitas Negeri Jakarta
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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DETERMINASI NIAT MENGGUNAKAN MOBILE INVESTMENT PADA GENERASI Z DI JABODETABEK Ragasiwi, Diah Ayu; Sadat, Andi Muhammad; Monoarfa, Terrylina Arvinta
Indonesian Journal of Economy, Business, Entrepreneuship and Finance Vol. 5 No. 2 (2025): Indonesian Journal of Economy, Business, Entrepreneuship and Finance
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijebef.v5i2.264

Abstract

The digital transformation in the financial sector has significantly driven the growth of digital investment application usage in Indonesia. This study aims to analyze the influence of perceived usefulness, perceived ease of use, and perceived risk on users’ intention to use digital investment applications, with a case study of Bibit users in the Greater Jakarta area (Jabodetabek). A quantitative approach was employed by distributing questionnaires to 272 respondents, and the data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results reveal that both perceived usefulness and perceived ease of use have a significant positive effect on intention to use, while perceived risk has a significant negative effect. These findings highlight the importance of developing user-friendly and beneficial features, as well as managing perceived risk, to encourage the intention to use digital investment applications, particularly among younger generations.
PENGARUH INTERAKTIVITAS, KEAHLIAN DAN HIBURAN TERHADAP NIAT PEMBELIAN MELALUI SHOPEE LIVE Kalila, Sekar Ayu; Sadat, Andi Muhammad; Kasofi, Adnan
Indonesian Journal of Economy, Business, Entrepreneuship and Finance Vol. 5 No. 2 (2025): Indonesian Journal of Economy, Business, Entrepreneuship and Finance
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijebef.v5i2.265

Abstract

The use of live shopping has increasingly developed as part of the shift in consumer shopping behavior in the digital era. However, in the past two years, there has been a decline in purchases through this feature, particularly on the Shopee Live platform. This condition indicates that the popularity of live shopping has not been fully followed by an increase in consumers’ purchase intention. This study aims to examine the influence of interactivity, streamer expertise, and entertainment on purchase intention in the context of Shopee Live. The research adopts the Stimulus-Organism-Response (SOR) theory to explain how stimulus elements affect consumers’ behavioral responses. Data were collected from 180 respondents who had previously watched Shopee Live in the Jabodetabek area, using purposive sampling. The research instrument was distributed through an online questionnaire and analyzed using Structural Equation Modeling (SEM) with the assistance of SmartPLS 4 software. The results show that interactivity, streamer expertise, and entertainment have a positive and significant effect on consumers’ purchase intention through Shopee Live.
The Effect of E-Trust, Information Quality and User Interface Quality on E-Customer Loyalty Through E-Satisfaction as an Intervening Variable: (Study on Tokopedia Users in Jabodetabek) Kedaton, Nyi Raden Sekar; Sadat, Andi Muhammad; Sari, Dewi Agustin Pratama
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 2 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i2.350

Abstract

In this modern era, individuals or groups of people experience high dependence on technology and the digital world. The development of technology and the digital era has changed the way consumers fulfill their needs. Consumers now tend to switch to online purchases, which are considered more practical, fast and efficient than conventional purchases. This study was conducted to determine the effect of e-trust, information quality and user interface quality on e-customer loyalty through e-satisfaction as an intervening variable. The population in this study were Tokopedia users in Jabodetabek. The sample collection technique used was purposive sampling and the sample used was 229 people. The data analysis method used is path analysis with Structural Equation Modeling (SEM), which is then processed using AMOS. The results showed that e-trust has a positive and significant effect on e-satisfaction, information quality has a negative and significant effect on e-satisfaction, user interface quality has a positive and significant effect on e-satisfaction, e-trust has a positive and insignificant effect on customer loyalty, and the variables e-satisfaction, information quality and user interface quality each have a positive and significant effect on customer loyalty, while e-satisfaction is not able to mediate the influence between e-trust, information quality and user interface quality on customer loyalty.
PREDICTING THE ADOPTION OF INSURTECH AMONG GENERATION Z IN INDONESIA Umran, M. Fankar; Sadat, Andi Muhammad; Maupa, Haris
International Journal of Application on Economics and Business Vol. 2 No. 1 (2024): February 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i1.3182-3190

Abstract

The emergence of Insurtech services in Indonesia has been a transformative force, changing how insurance companies operate and reach their customers. However, most insurance companies still use conventionally by relying on agents and brokers to provide insurance purchases and payments. The success and growth of the insurance industry require technological support to make the process efficient and profitable. This research aims to empirically identify the factors that influence insurance industry customers to adopt Insurtech services among Generation Z in Indonesia, which is known to be technologically literate and reaches 28% of the total population. This research is quantitative, where the research questionnaire will be distributed using Google Forms to a minimum of 310 respondents based on the Cochran formula. Six hypotheses were developed based on the literature and will be tested using the Structural Equation Modeling (SEM) approach with software AMOS version 23. The results are expected to contribute to academics, insurance companies, and regulators regarding the determining factors for the adoption of Insurtech services in Indonesia.
Pengaruh Eco Innovation dan Environmental Friendliness Terhadap Green Attitude, Green Purchase Intention dan Moderasi Willingness to Pay pada Fore Coffee Amanda, Nur Anisa; Sadat, Andi Muhammad; Lutfia, Annisa
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Oktober: Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i3.1409

Abstract

This study aims to analyze the influence of eco innovation and environmental friendliness on green attitude and green purchase intention, as well as to examine the moderating role of willingness to pay in the relationship between green attitude and green purchase intention at Fore Coffee. This research is motivated by the growing public awareness of environmental sustainability and the trend of consuming eco-friendly products, particularly in the coffee shop industry. A qualitative approach was employed using the PLS-SEM method with SmartPLS 4, involving 380 respondents from the Jabodetabek area who are active consumers of Fore Coffee. The results show that eco innovation and environmental friendliness have a positive and significant influence on green attitude and green purchase intention. Furthermore, green attitude positively affects green purchase intention. However, willingness to pay does not significantly moderate the relationship between green attitude and green purchase intention. These findings suggest that although consumers have a positive attitude toward eco-friendly products, it does not necessarily translate into a willingness to pay more. Therefore, more effective education and communication strategies are needed to enhance the perceived value of sustainable consumption. This study offers theoretical contributions to green consumer behavior research and practical recommendations for Fore Coffee’s green marketing strategies.
Pengaruh Fitness Experience dan Store Atmosphere terhadap Revisit Intention Pelanggan Fitness dengan Customer Satisfaction sebagai Variabel Intervening Khairiyadi, Mochamad Rizky; Sadat, Andi Muhammad; Rahmi, Rahmi
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 4 No. 3 (2024): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v4i3.872

Abstract

This study involved 230 respondents to investigate how Fitness Experience and Store Atmosphere influence the Revisit Intention of gym customers through Customer Satisfaction. The questionnaire was distributed online via Google Form. SEM-PLS was used to test the validity, reliability, and hypothesis analysis. Based on the analysis, the results showed adequate validity and reliability. The hypothesis analysis among variables indicated that Fitness Experience, Store Atmosphere, and Customer Satisfaction positively influence the Revisit Intention of gym customers in the Greater Jakarta area (Jabodetabek). Furthermore, Fitness Experience and Store Atmosphere positively influence Customer Satisfaction. Lastly, Store Atmosphere positively influences Fitness Experience.
Analisis Turunnya Minat Beli Konsumen Pada Jasa Pengiriman PT Pos Indonesia (Persero) Cabang Kuningan Jawa Barat Selvianingrum, Meisar; Sadat, Andi Muhammad; Krissanya, Nofriska
Jurnal Pendidikan Tambusai Vol. 9 No. 3 (2025): Desember
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui faktor apa saja yang menyebabkan turunnya minat beli konsumen pada jasa pengiriman PT Pos Indonesia Cabang Kuningan Jawa Barat. Pendekatan yang digunakan adalah pendekatan kuantitatif dengan menggunakan teknik analisis deskriptif serta menggunakan metode purposive sampling, yang melibatkan 104 responden yang berdomisili di wilayah Kuningan Jawa Barat. Dimensi minat beli yang diteliti mencakup minat eksploratif, minat referensial, minat preferensial, dan minat transaksional. Dimensi minat beli ini didukung oleh teori TPB yang mencakup attitude toward behavior, subjectives norms, dan perceived behavior control. Hasil penelitian menunjukkan bahwa dimensi attitude toward behavior, perceived behavior control, minat referensial, minat preferensial memperoleh kategori "tidak baik" dan minat transaksional memperoleh kategori “sangat tidak baik”, sedangkan dimensi subjectives norms dan minat eksploratif berada dalam kategori "cukup baik". Temuan ini mengindikasikan bahwa faktor utama penyebab turunnya minat beli yaitu, kualitas pelayanan yang belum memuaskan, rendahnya kepercayaan konsumen, dan minimnya loyalitas serta rekomendasi positif.
Co-Authors Agustinus Purna Irawan Ahsaina Zulfah, Islamia Alyandro, Bryan Amanda, Nur Anisa Annisa Lutfia Aprili, Adelia Nur ASHSIDIK, Fajar Basrah Saidani Basrah Saidani Berutu, Meta Bara Cokki, Cokki Hafizh, Nirwana Haris Maupa Haryati, Dinda Ika Febrilia Kalila, Sekar Ayu Kasofi, Adnan Kedaton, Nyi Raden Sekar Khairiyadi, Mochamad Rizky Krissanya, Nofriska Kusumaningrum, Nadila Mei-Lan Lin Monoarfa, Terrylina Arvinta Muhammad Fawaiq, Muhammad Nandika, Thania Sanique Putra, Freddy Pungky Ragasiwi, Diah Ayu Rahmi Rahmi Rivai P, Agung Kresnamurti Safitri, Dewi Nur Indah Saleh, Hendra Noor Sari, Dewi Agustin Pratama Selvianingrum, Meisar Setyo Ferry Wibowo Sholikhah Sholikhah Syamillah, Fidelia Umran, M. Fankar Usep Suhud Zendrato, Bernadus Orudu Richard