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All Journal Journal of Business and Behavioural Entrepreneurship Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah JRMSI - Jurnal Riset Manajemen Sains Indonesia J-MAS (Jurnal Manajemen dan Sains) JURNAL PENDIDIKAN TAMBUSAI Journal of Applied Data Sciences International Journal of Economy, Education and Entrepreneurship (IJE3) Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) International Journal of Education, Social Studies, And Management (IJESSM) Indonesian Journal of Business Analytics (IJBA) AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Jurnal Pijar : Studi Manajemen dan Bisnis JPNM : Jurnal Pustaka Nusantara Multidisiplin International Journal of Application on Economics and Business Jurnal Bisnis, Manajemen, dan Keuangan Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Sadat, Andi Muhammad
Fakultas Ekonomi, Universitas Negeri Jakarta
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Pengaruh Eco Innovation dan Environmental Friendliness Terhadap Green Attitude, Green Purchase Intention dan Moderasi Willingness to Pay pada Fore Coffee Amanda, Nur Anisa; Sadat, Andi Muhammad; Lutfia, Annisa
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Oktober: Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i3.1409

Abstract

This study aims to analyze the influence of eco innovation and environmental friendliness on green attitude and green purchase intention, as well as to examine the moderating role of willingness to pay in the relationship between green attitude and green purchase intention at Fore Coffee. This research is motivated by the growing public awareness of environmental sustainability and the trend of consuming eco-friendly products, particularly in the coffee shop industry. A qualitative approach was employed using the PLS-SEM method with SmartPLS 4, involving 380 respondents from the Jabodetabek area who are active consumers of Fore Coffee. The results show that eco innovation and environmental friendliness have a positive and significant influence on green attitude and green purchase intention. Furthermore, green attitude positively affects green purchase intention. However, willingness to pay does not significantly moderate the relationship between green attitude and green purchase intention. These findings suggest that although consumers have a positive attitude toward eco-friendly products, it does not necessarily translate into a willingness to pay more. Therefore, more effective education and communication strategies are needed to enhance the perceived value of sustainable consumption. This study offers theoretical contributions to green consumer behavior research and practical recommendations for Fore Coffee’s green marketing strategies.
Pengaruh Fitness Experience dan Store Atmosphere terhadap Revisit Intention Pelanggan Fitness dengan Customer Satisfaction sebagai Variabel Intervening Khairiyadi, Mochamad Rizky; Sadat, Andi Muhammad; Rahmi, Rahmi
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 4 No. 3 (2024): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v4i3.872

Abstract

This study involved 230 respondents to investigate how Fitness Experience and Store Atmosphere influence the Revisit Intention of gym customers through Customer Satisfaction. The questionnaire was distributed online via Google Form. SEM-PLS was used to test the validity, reliability, and hypothesis analysis. Based on the analysis, the results showed adequate validity and reliability. The hypothesis analysis among variables indicated that Fitness Experience, Store Atmosphere, and Customer Satisfaction positively influence the Revisit Intention of gym customers in the Greater Jakarta area (Jabodetabek). Furthermore, Fitness Experience and Store Atmosphere positively influence Customer Satisfaction. Lastly, Store Atmosphere positively influences Fitness Experience.
Analisis Turunnya Minat Beli Konsumen Pada Jasa Pengiriman PT Pos Indonesia (Persero) Cabang Kuningan Jawa Barat Selvianingrum, Meisar; Sadat, Andi Muhammad; Krissanya, Nofriska
Jurnal Pendidikan Tambusai Vol. 9 No. 3 (2025): Desember
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui faktor apa saja yang menyebabkan turunnya minat beli konsumen pada jasa pengiriman PT Pos Indonesia Cabang Kuningan Jawa Barat. Pendekatan yang digunakan adalah pendekatan kuantitatif dengan menggunakan teknik analisis deskriptif serta menggunakan metode purposive sampling, yang melibatkan 104 responden yang berdomisili di wilayah Kuningan Jawa Barat. Dimensi minat beli yang diteliti mencakup minat eksploratif, minat referensial, minat preferensial, dan minat transaksional. Dimensi minat beli ini didukung oleh teori TPB yang mencakup attitude toward behavior, subjectives norms, dan perceived behavior control. Hasil penelitian menunjukkan bahwa dimensi attitude toward behavior, perceived behavior control, minat referensial, minat preferensial memperoleh kategori "tidak baik" dan minat transaksional memperoleh kategori “sangat tidak baik”, sedangkan dimensi subjectives norms dan minat eksploratif berada dalam kategori "cukup baik". Temuan ini mengindikasikan bahwa faktor utama penyebab turunnya minat beli yaitu, kualitas pelayanan yang belum memuaskan, rendahnya kepercayaan konsumen, dan minimnya loyalitas serta rekomendasi positif.
Co-Authors Agustinus Purna Irawan Ahsaina Zulfah, Islamia Alyandro, Bryan Amanda, Nur Anisa Annisa Lutfia Aprili, Adelia Nur Basrah Saidani Basrah Saidani Cokki, Cokki Hafizh, Nirwana Haris Maupa Haryati, Dinda Ika Febrilia Kalila, Sekar Ayu Kasofi, Adnan Kedaton, Nyi Raden Sekar Khairiyadi, Mochamad Rizky Krissanya, Nofriska Kusumaningrum, Nadila Mei-Lan Lin Monoarfa, Terrylina Arvinta Muhammad Fawaiq, Muhammad Nandika, Thania Sanique Putra, Freddy Pungky Ragasiwi, Diah Ayu Rahmi Rahmi Rivai P, Agung Kresnamurti Saleh, Hendra Noor Sari, Dewi Agustin Pratama Selvianingrum, Meisar Sholikhah Sholikhah Umran, M. Fankar Usep Suhud Zendrato, Bernadus Orudu Richard