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All Journal JURNAL SAINS PEMASARAN INDONESIA JURNAL KEPARIWISATAAN Journal of Indonesian Tourism, Hospitality and Recreation Journal of Tourism and Creativity Journal of Enterprise and Development (JED) Jurnal Kepariwisataan Jurnal Pengabdian Kepada Masyarakat MAKARDHI Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Journal of Comprehensive Science Media Riset Bisnis & Manajemen Indonesian Journal of Applied and Industrial Sciences (ESA) Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) Journal of Applied Science in Tourism Destination
Kristiono Liestiandre, Hanugerah
Bali Tourism Polytechnic
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Journal : Jurnal Pengabdian Kepada Masyarakat MAKARDHI

 1 
Penguatan Storytelling Produk Desa Wisata Bakas Kabupaten Klungkung Hartanti Woro Susianti; Dewa Ayu Made Lily Dianasari; Ni Made Tirtawati; Hanugerah Kristiono Liestiandre; Ida Bagus Putra Negarayana; Ni Luh Nyoman Tri Lilasari; I Gede Gian Saputra Saputra; Dewa Ayu Nyoman Aridayanti
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 2 No. 1 (2022): Jurnal Pengabddian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v2i1.766

Abstract

Bakas Village is a MKP Study Program assisted village that already has a cooperation agreement. With the concept of Community Base Tourism, finally a tourism village governance has been formed as a result of a joint decision between the official village and the Bakas traditional village. After the establishment of governance, efforts are still needed to strengthen products in the form of storytelling, as part of marketing, so that Bakas Village can develop priority programs for its tourism village products. This community service is in the form of training which consists of two stages. The first stage is in the form of training related to strengthening storytelling how to describe an attraction and managing visitors as well as managing the interpretation of tourist village products. The second stage is in the form of technical training in packaging storytelling for digital-based tourism village products. The results of this community service activity are increasing the understanding of Bakas tourism village managers about the components of tourist village products, managing visitors in tourist villages, and managing tourist village product interpretations, as well as strengthening the ability of managers to provide digital-based storytelling of Bakas Village products.
Tata Kelola Desa Wisata Berbasis CHSE di Desa Bakas Kabupaten Klungkung Hanugerah Kristiono Liestiandre; Lily Dianasari Dewa Ayu Made; Ni Made Tirtawati; Hartanti Woro Susianti; Ida Bagus Putra Negarayana; Ni Luh Nyoman Tri Lilasari; Gede Gian Saputra; Dewa Ayu Nyoman Aridayanti
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 1 No. 2 (2021): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (796.617 KB) | DOI: 10.52352/makardhi.v1i2.581

Abstract

The managers and community leaders of Bakas Village admit that they are not ready to manage their village as a tourism village. Another problem is that good governance has not been established in terms of developing a tourism village and there are several conditions for local communities who are not ready to provide services to tourists who come because there is no clear management system. This community service is carried out in 3 stages with participants from all stakeholders. tourist village. The end result of this community service is to increase public understanding of the CHSE-based tourism village governance system, the formation of a tourism management system managed by a professional management agency in the Bakas Village area that accommodates the aspirations of local communities, and increasing the community's ability to provide excellent service with CHSE-based.
Pelatihan Pengelolaan Desa Wisata Dukuh Penaban di Kabupaten Karangasem Woro Susianti; Dewa Ayu Made Lily Dianasari; Ni Made Tirtawati; Hanugerah Kristiono Liestiandre; Ida Bagus Putra Negarayana; Luh Nyoman Tri Lilasari; I Gede Made Sukariyanto; Dewa Ayu Nyoman Aridayanti
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 3 No. 1 (2023): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v3i1.1030

Abstract

The Dukuh Penaban Traditional Village was the chosen location for community service in the Tourism Management Study Program because in Dukuh Penaban there has not been good governance in terms of developing a tourist village. There are still some conditions where local people are not ready to provide services for tourists who come, because there is no clear management system. This community service is therefore, carried out in the form of Tourism Village Management Training, with participants from all stakeholders in the Dukuh Penaban Tourism Village. The outputs of this activity are: The increase of public understanding of the tourism village governance system, the formation of a tourism governance system managed by a professional management agency in the Dukuh Penaban Traditional Village area that accommodates the aspirations of the local community, as well as the increase of community capability in providing excellent service for tourists, thus making Dukuh Penaban a favorite destination in Karangasem Regency. It is highly expected that this activity will provide benefits in the form of increasing human resources from the Dukuh Penaban Tourism Village who are skilled and independent in managing tourism potential in their area in a sustainable manner.
PELATIHAN KOMUNIKASI PEMASARAN DAN TEKNIK PENJUALAN PRODUK KREATIF DI DESA BATURITI KERAMBITAN, KABUPATEN TABANAN Surata, I Ketut; Hanugerah Kristiono Liestiandre; Irene Hanna H. Sihombing; I Putu Utama; Ida Ayu Putri Widawati; Titien Damayanti; Ni Made Eka Mahadewi7; I Wayan Sukma Winarya Prabawa
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 4 No. 1 (2024): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v4i1.1434

Abstract

Baturiti Village, located in the Kerambitan District, Tabanan Regency, is known as the cultural tourism destination "Kokokan" and a center for agriculture. The village has an administrative structure consisting of six Banjar Dinas (community organizations) and two Desa Adat (customary villages). The development of tourism in this village, marked by the presence of the Pokdarwis Baturiti Berseri tourism awareness group, demands an improvement in the skills and professionalism of the community in tourism marketing, destination management, and entrepreneurship. Training in these areas is planned as an effort to enhance services to tourists. The training concept includes marketing aspects and the marketing process, as well as various definitions from experts. Furthermore, the marketing concept aimed at meeting the needs and desires of the target market serves as the foundation for carrying out marketing activities. There are six basic marketing concepts underlying the implementation of marketing activities, such as production concept, product concept, selling concept, marketing concept, social marketing concept, and global marketing concept. The marketing process is explained through steps such as understanding the market, designing customer-oriented marketing strategies, preparing integrated marketing plans and programs, building relationships with customers, and deriving value from customers. Training and the application of these marketing concepts are expected to enhance the performance of tourism and the economy in Baturiti Village.
Peningkatan SDM Lokal Dalam Pariwisata Berkelanjutan di Kota Surakarta Jawa Tengah Wirata, I Nengah; Sumadi , I Gede; Wijayanti, Ni Putu Evi; Darmiati, Made; Liestiandre, Hanugerah Kristiono; Rahmawati; Sarira , Matius Tinna
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 5 No. 1 (2025): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v5i1.1652

Abstract

Sustainable tourism is an important aspect in developing the tourism sector, especially for local tourist destinations which require increased human resource (HR) capacity to manage tourism potential independently and competitively. This community service activity aims to improve the skills of local human resources in the Surakarta City Tourism Village in preparing tour packages and digital marketing. Training is carried out through a participatory approach which includes the delivery of theory, practice of preparing tour packages, and digital marketing simulations. The results of the activity showed that participants were able to understand the basic principles of sustainable tourism, develop attractive tour packages, and utilize digital media for promotion. The evaluation also showed an increase in participants' confidence in developing and marketing tourism products independently. Thus, this training has a positive impact on increasing the capacity of local human resources in managing sustainable tourism. It is hoped that the results of this activity can increase the attractiveness of the Surakarta City Tourism Village and become a model for community empowerment in other tourist destinations.
PELATIHAN KOMUNIKASI PEMASARAN DAN TEKNIK PENJUALAN PRODUK KREATIF DI DESA BATURITI KERAMBITAN, KABUPATEN TABANAN Surata, I Ketut; Hanugerah Kristiono Liestiandre; Irene Hanna H. Sihombing; I Putu Utama; Ida Ayu Putri Widawati; Titien Damayanti; Ni Made Eka Mahadewi7; I Wayan Sukma Winarya Prabawa
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 4 No. 1 (2024): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v4i1.1434

Abstract

Baturiti Village, located in the Kerambitan District, Tabanan Regency, is known as the cultural tourism destination "Kokokan" and a center for agriculture. The village has an administrative structure consisting of six Banjar Dinas (community organizations) and two Desa Adat (customary villages). The development of tourism in this village, marked by the presence of the Pokdarwis Baturiti Berseri tourism awareness group, demands an improvement in the skills and professionalism of the community in tourism marketing, destination management, and entrepreneurship. Training in these areas is planned as an effort to enhance services to tourists. The training concept includes marketing aspects and the marketing process, as well as various definitions from experts. Furthermore, the marketing concept aimed at meeting the needs and desires of the target market serves as the foundation for carrying out marketing activities. There are six basic marketing concepts underlying the implementation of marketing activities, such as production concept, product concept, selling concept, marketing concept, social marketing concept, and global marketing concept. The marketing process is explained through steps such as understanding the market, designing customer-oriented marketing strategies, preparing integrated marketing plans and programs, building relationships with customers, and deriving value from customers. Training and the application of these marketing concepts are expected to enhance the performance of tourism and the economy in Baturiti Village.
Pendampingan Tata Kelola Desa Wisata Sidan, Kabupaten Gianyar Aridayanti, Dewa Ayu Nyoman; Dianasari, Dewa Ayu Made Lily; Liestiandre, Hanugerah Kristiono; Tirtawati, Ni Made; Widana, Ida BAgus Gede Agung; Ida Bagus Putra, Negarayana
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 4 No. 2 (2024): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v4i2.1459

Abstract

Desa wisata Sidan merupakan sebuah desa wisata rintisan yang memiliki potensi wisata berupa kekayaan sumber daya alam utamanya berupa persawahan. Hal ini menjadikan pengelola memilih untuk mengembangankan produk wisata berbasis ekowisata, dimana sumber daya alam yang dimiliki dikelola dengan mengedepanan konservasi dan edukasi. Namun dalam pengembangannya, belum terdapat tata kelola yang baik sehingga hal tersebut menjadi salah satu kendala bagi pengembangan Desa Wisata Sidan. Pengabdian kepada masyarakat ini dilakukan dalam bentuk pendampingan tata kelola desa wisata, dengan peserta seluruh pemangku kepentingan di Desa Wisata Sidan. Output dari kegiatan ini adalah meningkatnya pemahaman masyarakat tentang sistem tata kelola desa wisata, terbentuknya sistem tata kelola pariwisata secara profesional di wilayah Desa Sidan yang mengakomodir aspirasi masyarakat lokal sehingga Desa Wisata Sidan dapat berkembang. Dengan kegiatan ini diharapkan akan memberikan manfaat berupa meningkatnya SDM dari Desa Wisata Sidan yang terampil dan mandiri dalam mengelola potensi wisata di daerahnya secara berkelanjutan. Kegiatan ini juga diharapkan dapat meningkatkan kapasitas sumber daya manusia di Desa Wisata Sidan, menjadikan mereka lebih terampil dan mandiri dalam mengelola potensi wisata yang dimiliki.
Co-Authors Agustini, Ni Putu Oka Albertus Aryoseto Putranto Jati Anak Agung Ananda Pradnya Pramitha Anom Hery Suasapha Aridayanti, Dewa Ayu Nyoman Averina Novta Bujung, Glend Elisa Alexander Daneshwara Cakraverthi Sedana Darmiati, Made Dewa Ayu Nyoman Aridayanti Dewi, Mega Intan Puspita Dharma Putra, I Kadek Satria Dianasari, Dewa Ayu Lily Dianasari, Dewa Ayu Made Lily Ginting, Yanti Mayasari I Gede Gian Saputra, I Gede I Gede Made Sukariyanto I Gusti Ngurah Agung Suprastayasa I Gusti Putu Ade Pranjaya I Ketut Surata I Putu Utama I Wayan Mertha I Wayan Sukma Winarya Prabawa Ida Bagus Putra Negarayana Ida Bagus Putra Negarayana Ida Bagus Putra, Negarayana Ilyas, Gunawan Bata Irene Hanna H Sihombing Jaya , I Made Agus Kusuma Luh Nyoman Tri Lilasari Nariyani, Ni Nyoman Negarayana, IB Putra Negarayana, Ida Bagus Putra Ngelambong, Anderson Ni Komang Krisnayani Ni Made Eka Mahadewi Ni Made Eka Mahadewi Ni Made Eka Mahadewi7 Ni Made Tirtawati Ni Putu Evi Wijayanti Ni Wayan Anandhea Kurniadevi Noviani, Ni Komang Nia Prasetyo, Nanoe Rolin Putra, Pande Gifta Yudhistira Putri Widawati, Ida Ayu Putri, Ni Luh Emi Utami Rahmasari, Kadek Aliani Rahmawati Saraswati, Nyoman Galuh Narendraswari Sarira , Matius Tinna Silitonga, Intan Elma Agustina Siti Aysah, Siti Suasapha , Anom Hery Sukariyanto, I Gede Made Sumadi , I Gede Sumariati, I Dewa Ayu Rai Susianti, Hartanti Woro Titien Damayanti Tri Lilasari, Luh Nyoman Wati, Ni Kadek Erma Anggara Wayan Mertha, I Widana, Ida Bagus Gede Agung Wirata, I Nengah Wirawan, Damar Adithya Witari, Made Witari, Made Wulandari, Komang Triana