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The Untia Coastal Tourism Village: The Driving Force Behind the Development of Makassar's New Port Rahayu, Mia; Eppang, Buntu Marannu; Renold; Machmury, Andri; Muchlis, Farah Fajriaty; Ridwan, Masri; Pastini, Ni Wayan; Oktawirani, Panca
International Journal of Qualitative Research Vol. 3 No. 3 (2024): March
Publisher : CV. Literasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47540/ijqr.v3i3.1350

Abstract

The development of the sea highway through the Makassar New Port project is a threat to the management of the Untia Fishermen's Village tourism area, Makassar City. So far, the potential of mangroves in Untia Fishermen Village has become a tourist attraction. The resilience of coastal communities is needed to deal with changes in the coastline caused by Makassar New Port. This research aims to discover the socio-cultural potential in the Untia Fishermen Village so that it can be developed into a creative economic business to adapt to changes in the environment around the area. The research was conducted qualitatively by interviewing and observing four informants who have played a role in the governance of Untia Fishermen Village. Data analysis was performed using SWOT. The results showed that the strengths in the study location are social capital in the form of creativity, compliance with rules, and awareness of managing plastic waste. In comparison, the existing obstacle is the inability to use digital marketing, which still needs to be improved. Collaboration of all parties is required through community empowerment activities and establishing strategic government programs for fishing communities threatened with losing their livelihoods as fishermen.
Building customer's brand awareness through social media platform Pastini, Ni Wayan; Lilasari, Luh Nyoman Tri
Journal of Commerce, Management, and Tourism Studies Vol. 2 No. 3 (2023): Dec 2023
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v2i3.148

Abstract

The purpose of this research is to find out how the company, especially in the marketing division, builds customer brand awareness so that customers can recognize the company's products. Brand awareness is the first step to creating brand equity, where brand awareness refers to whether consumers can remember or recognize a brand, and brand awareness is related to the strength of the presence of a brand in consumers' memories. Brand awareness can be related to the cognitive aspect of consumers, where the more a brand can be remembered by consumers, the higher the level of brand awareness. Building brand awareness is important because before consumers buy a product, consumers will first recognize the brand of a product, especially for products that have high value. In the market, there are many companies that provide accommodation. By recognizing a particular brand of accommodation product, potential consumers' interest in buying a product that is already in their memory will be higher. This research is qualitative descriptive research where data is obtained directly as primary data using interview guides with several marketing staff, and observation. Meanwhile, secondary data was obtained from library sources both in the company and from online sources. All data is then collected, data reduction is carried out, tables are made, and analyzed and conclusions are drawn. The research results show that marketing really cares about Indonesia's demographic map, where more than 60% are millennials and Generation Z, where they are very connected to social media. There are several social media platforms used by marketing parties to build brand awareness, such as Instagram, TikTok, Facebook, YouTube, and WhatsApp, but there are indications that Instagram and TikTok are the platforms that are more popular with potential consumers.
ENHANCING CUSTOMER SATISFACTION: UNRAVELING THE IMPACT OF SERVICESCAPE ELEMENTS ON GUEST EXPERIENCE Adi, Ida Ayu Sri Puspa; Sekarti, Ni Ketut; Sulistyawati, Ni Ketut Sri; Pastini, Ni Wayan; Mareni, Ni Ketut
JURNAL KEPARIWISATAAN Vol 24 No 1 (2025): Jurnal Kepariwisataan
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v24i1.1424

Abstract

This study attempts to investigate the impact of servicescape—which includes ambient conditions (X1), spatial layout and functioning (X2), and artifacts, signs, and symbols (X3)—on guest satisfaction (Y) at Bali's five-star hotels. With 91 research participants who had stayed in five-star hotels in Bali, a multiple linear test was the statistical test technique employed. The study's findings demonstrate that ambient factors, which provide a comfortable environment for patrons, have a favorable and substantial impact on customer satisfaction. However, there was no discernible impact on spatial arrangement or functioning. This might be because different customers have different tastes when it comes to certain aspects of space layout and functionality. Signs, symbols, and artifacts have a positive and substantial influence, particularly in relation to the distinctiveness of Balinese architecture, according to another intriguing conclusion. The results of this study have practical consequences for hotel management, including ways to retain and develop artistic and cultural components in physical design, take into account the diversity of preferences for spatial arrangement and functioning, and increase the quality of ambient circumstances. In a market where there is competition, this might boost the hotel's brand image and maximize client happiness.
Preference Consumer in Choose Restaurant Dish Noodles in Gianyar Regency Bali Arcana, I Nyoman; Muliana, I Wayan; Pastini, Ni Wayan; Sudiparwati, Putu Ayu; Febrianto, I Gusti Agung
Journal La Sociale Vol. 6 No. 2 (2025): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v6i2.1872

Abstract

Gianyar Regency has long been known for its traditional cuisine in the form of Ayam Betutu and Babi Guling, but at this time the noodle dish has now developed into one of the people's favorite foods in Gianyar Regency. The characteristic of noodle dishes is their affordable selling price both in stand-alone noodle restaurant chains and in large restaurant chains. This study aims to analyze consumer preferences in noodle restaurants in Gianyar Regency using conjoint analysis with the variables of place, service, atmosphere & parking, safety and hygiene, brand & promotion, price, and product summarized from the results of the research of Fidan et al., (2021); Farooqui and Alwi (2019); Wang et al., (2016); Chua et al., (2020); Kim (2018); Thomadsen (2007); Baharta et al. (2022); Mendoza-Carpio et al., (2021), and Saefudin, et al., (2020). The results of the study show that the variable indicators that are consumer preferences in Gianyar Regency are: strategic location of the restaurant, hygienic food and beverages, attractiveness of the building and dining room, neat and clean appearance of the restaurant staff, adequate parking lot, price according to budget, food price according to expectations, speed of service, product popularity, clean environment around the restaurant, Menu Selection, Restaurant Location Close to Workplace, Brand Image, Word of Mouth Promotion.
Task-based language teaching in the Indonesian language classroom for foreign learners Pastini, Ni Wayan; Hardina, Hardina
Journal of Language, Literature, Social and Cultural Studies Vol. 3 No. 3 (2025): November 2025
Publisher : Yayasan Mitra Persada Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jllscs.v3i3.395

Abstract

This article explores the implementation and pedagogical implications of Task-Based Language Teaching (TBLT) in the context of Bahasa Indonesia instruction for foreign learners. As global interest in learning Bahasa Indonesia continues to grow, particularly through programs such as BIPA (Bahasa Indonesia untuk Penutur Asing), there is a pressing need to adopt instructional methods that not only promote communicative competence but also foster learner autonomy and engagement. TBLT has gained prominence in second and foreign language education due to its emphasis on authentic language use, real-world tasks, and learner-centered approaches. This study investigates the effectiveness of TBLT in enhancing the linguistic and pragmatic abilities of foreign learners in Indonesian language classrooms through a review of relevant literature and selected case studies from BIPA programs. The analysis reveals that TBLT facilitates more meaningful learning experiences by aligning classroom activities with learners' communicative needs. It encourages interaction, negotiation of meaning, and contextual language practice, which are essential for language acquisition. However, the study also identifies challenges, such as designing culturally appropriate tasks, assessing learner performance, and training instructors in task-based methodology. Recommendations are offered for curriculum development, teacher training, and future research to support the effective integration of TBLT in BIPA curricula. This article contributes to the growing body of research on innovative language teaching methodologies in Southeast Asia and highlights the potential of TBLT to transform Indonesian language education for foreign learners into a more dynamic, responsive, and outcomes-driven process.
The proficiency of English communicative skills among homestay staff in Bangli for effective customer service Geria, Anak Agung Gede Oka; Pastini, Ni Wayan; Lilasari, Luh Nyoman Tri
Journal of Language, Literature, Social and Cultural Studies Vol. 3 No. 3 (2025): November 2025
Publisher : Yayasan Mitra Persada Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jllscs.v3i3.397

Abstract

The growth of community-based tourism (CBT) in Indonesia has positioned homestays as a strategic avenue for rural economic empowerment, cultural preservation, and sustainable tourism development. In Bangli, Bali particularly in renowned tourism villages such as Pengelipuran and Undisan—homestays serve as key interfaces between local communities and international visitors. As English functions as the global lingua franca of tourism, oral English communication skills are essential for ensuring high-quality guest experiences. However, many homestay staff possess limited formal English training, raising concerns about their capacity to meet the communicative demands of international tourism. This study aims to assess the oral English communicative competence of Bangli homestay staff using the Common European Framework of Reference for Languages (CEFR) as the evaluative benchmark. Drawing on the theoretical perspectives of communicative competence and integrating insights from tourism communication research, the study adopts a task-based assessment approach to measure performance in practical contexts such as facility descriptions, cultural explanations, and guest interaction scenarios. The findings are expected to provide a nuanced profile of staff competencies across CEFR levels, identify specific linguistic and strategic strengths and weaknesses, and inform targeted training interventions. By aligning language development initiatives with the operational realities of CBT settings, the study seeks to enhance service quality, strengthen cultural exchange, and contribute to the long-term sustainability of homestay programs in rural Bali. This research further adds to the academic discourse on English for Specific Purposes (ESP) in tourism, particularly within developing country contexts.
Indonesian to English Noun Phrase Meaning Equivalence on Food Lists from Several Restaurants in Ubud Gianyar Bali Susianti, Hartanti Woro; Pastini, Ni Wayan
LACULTOUR: Journal of Language and Cultural Tourism Vol. 1 No. 2 (2022): LACULTOUR: Journal of Language and Cultural Tourism
Publisher : Unit Pelayanan Bahasa, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/lacultour.v1i2.904

Abstract

The declining number of arrival of foreign tourists to the island of Bali has led to some intense competition in obtaining customers in restaurants, located in the area of Ubud Gianyar. To anticipate such things, foreign language skill, especially English is very important, especially for waiters in restaurants, who are required to be able to explain the food/menu in English, so the customers will feel satisfied because they understand the food ordered. This study aims to describe the equivalence of Indonesian phrases in English about food on the food lists in several restaurants in Ubud. The data were analyzed using qualitative linguistic theory, which relies on a phenomenological philosophical approach. The results showed that all restaurants used Modificative Noun phrases, and 80% of them also used Appositive noun phrases.  While Coordinative Noun phrases are only used by 10% of restaurants. Furthermore, it is suggested to the restaurant managers to use simpler noun phrases, so that it becomes easier for guests to understand the meaning of Indonesian phrases that are stated in English noun phrases. In addition, it will also make it easier for waiters to explain the food menu available at the restaurant.   Keywords: noun phrase, renu, Restaurant
The Use of English Greetings and Terms of Address by Employees and Homestay Owners in Kintamani Tourism Area, Bali Pastini, Ni Wayan; Susianti, Hartanti Woro
LACULTOUR: Journal of Language and Cultural Tourism Vol. 2 No. 1 (2023): LACULTOUR: Journal of Language and Cultural Tourism
Publisher : Unit Pelayanan Bahasa, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/lacultour.v2i1.1097

Abstract

How to communicate properly and correctly is needed by the people of Bali, especially those who live in tourism areas. The increasing arrivals of foreign tourists to the Island of the Gods has made English an important means of communication, which is therefore, badly needed by people in tourist areas, such as the Kintamani. Those who are directly involved in tourism industry activities are expected to provide good service to meet customer satisfaction. This qualitative research, which is based on a phenomenological philosophy approach, aims to determine the understanding of employees and homestay owners in Kintamani on the use of formal English greetings and terms to address customers in their daily tasks. 30 respondents were selected as samples by accidental sampling technique. Meanwhile, data were collected from respondents through interviews and observations, with recording techniques when respondents served guests in eight representative homestays. Furthermore, the data were descriptively analyzed, referring to the basic English grammatical theory. The results of the study show that in general, employees or homestay owners in Kintamani have already understood the formal use of greetings and terms to address the guests in English well. But in daily conversation, they do not use greetings and terms to address guests in formal English which is theoretically appropriate, and prioritize the communicative aspect instead.
Accuracy of Expressing Greetings, Farewells and Forms of Address in English by Taxy Drivers in Nusa Dua Resorts, Bali Muliana, I Wayan; Pastini, Ni Wayan; Lilasari, Luh Nyoman Tri
LACULTOUR: Journal of Language and Cultural Tourism Vol. 3 No. 2 (2024): LACULTOUR: Journal of Language and Cultural Tourism
Publisher : Unit Pelayanan Bahasa, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/lacultour.v3i2.1583

Abstract

This study examines the accuracy with which taxi drivers at Nusa Dua International Resort in Bali express interrelated language functions, specifically greetings, farewells, and forms of address. Data were collected from 50 respondents through a test consisting of 14 situational questions in Bahasa Indonesia, yielding a total of 1,100 responses. The results indicate that 518 responses (47%) were correct, while 582 (53%) were incorrect. Among the 18 expected expressions, the three most common errors were found in "ladies and gentlemen" (92%), followed by "ladies and gentleman" (90%) and "sir (and) madam" (86%). Conversely, the three least common errors were in "good afternoon" (18%), "good morning" (16%), and "sir" (16%). These mistakes stem from a lack of familiarity with the expressions, often leading to a negative transfer from Bahasa Indonesia to English. Overall, respondents reported that greetings were the easiest language function while addressing proved to be the most challenging. The pedagogical implications of this study suggest that English language trainers should tailor their teaching to focus on expressions with higher error rates. The frequency and types of errors identified can serve as valuable discussion points in teaching sessions.
Empowering EFL students: A review of student-centred learning effectiveness and impact Pastini, Ni Wayan; Lilasari, Luh Nyoman Tri
Journal of Applied Studies in Language Vol. 7 No. 2 (2023): December 2023
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasl.v7i2.246-259

Abstract

In the dynamic landscape of education, the paradigm shift towards student-centred learning (SCL) has emerged as a pivotal pedagogical approach, particularly in the context of EFL, the study of English for non-native speakers. This review explores the background and urgency of comprehending the effectiveness and impact of student-centred learning methods in enhancing students' empowerment within the EFL domain. The pressing need for this exploration arises from the imperative to tailor educational practices to meet the diverse learning needs of contemporary students, equipping them for a rapidly changing and complex global environment. Employing a comprehensive review methodology, this study synthesizes insights from a diverse array of prior research on SCL, specifically within EFL settings. Literature spanning various educational contexts, disciplines, and levels is systematically analysed to distil overarching conclusions about the effectiveness and impact of student-centred approaches in EFL instruction. The review critically examines methodologies, sample sizes, and key findings from selected studies, offering a nuanced understanding of the existing body of knowledge within the specific context of English proficiency development for diverse learners. The analysis focuses on key themes emerging from the reviewed literature, including student engagement, motivation, learning outcomes, and the development of critical thinking skills in the EFL context. Through a comparative lens, the review identifies patterns, trends, and gaps in the current understanding of SCL's impact on EFL education. Special attention is given to variations in outcomes based on educational levels, language proficiency levels, and cultural contexts specific to EFL instruction. Drawing on the synthesized evidence, the review concludes with insights into the overall effectiveness of SCL approaches in teaching and studying of English for non-native speakers. It underscores the positive impact on student motivation, language proficiency, and the cultivation of essential skills for lifelong language learning. The review also acknowledges challenges unique to EFL contexts and suggests areas requiring further investigation, contributing to the ongoing discourse on optimizing student-centred methodologies in language education. The pedagogical impact of this review lies in its potential to inform EFL educators, policymakers, and researchers about the nuanced benefits of adopting student-centred learning practices specifically tailored for English language instruction. By synthesizing diverse findings within the EFL context, the study offers practical insights into designing and implementing effective student-centred strategies for teaching English for non-native speakers., thus contributing to the advancement of language education practices.