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All Journal Journal of Law, Poliitic and Humanities Cakrawala : Management Science Journal Ekopedia: Jurnal Ilmiah Ekonomi
Zahrah, Halimah
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Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Promosi Penjualan dan Kualitas Distribusi Terhadap Perputaran Persediaan di PT Teman Hebat Indonesia Kota Bandung Al Faruqi, Rivaldy; Zahrah, Halimah; Sasangka, Indra
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/48jwrc88

Abstract

This quantitative study analyzes the impact of Sales Promotion and Distribution Quality on Inventory Turnover at PT Teman Hebat Indonesia, addressing the issues of slow-moving items and stock fluctuations. Based on multiple linear regression analysis using SPSS 25, the results show that both Sales Promotion ($t_{count}$ 4.164) and Distribution Quality ($t_{count}$ 4.196) have a significant positive impact on inventory turnover. Simultaneously, both variables significantly influence the dependent variable with an F-value of 38.452. The Coefficient of Determination ($R^2$) is 56.2%, indicating that while these factors are crucial for optimizing goods flow and reducing overstock, the remaining 43.8% is influenced by external variables.
Pengaruh Brand Image dan Kualitas Produk Terhadap Keputusan Pembelian Produk Lip Tint Khoerunnisa, Dzilla; Zahrah, Halimah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/q3yqgw45

Abstract

The growth of the cosmetic industry in Indonesia has intensified brand competition, particularly in lip tint products that are increasingly popular among university students. This study aims to analyze the influence of brand image and product quality on purchasing decisions of Barenbliss lip tint among Management Study Program students of the Muhammadiyah University of Bandung. This research employs a quantitative method with a survey approach. Data were collected through questionnaires using a Likert scale and analyzed using multiple linear regression with statistical software. The results indicate that brand image has a positive and significant effect on purchasing decisions. Product quality also shows a positive and significant influence on purchasing decisions and is found to be more dominant than brand image. Simultaneously, brand image and product quality significantly affect purchasing decisions for Barenbliss lip tint. These findings suggest that students’ purchasing decisions are strongly influenced by their perceptions of product quality and brand image. Therefore, companies are encouraged to continuously improve product quality and strengthen brand image to enhance consumer purchasing decisions, particularly among students.
Pengaruh Strategi Promosi dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Tempat Makan Jepang di Majalaya Sabrina, Hasna Najwa; Zahrah, Halimah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/7at7g149

Abstract

This study aims to analyze the influence of promotional strategies and service quality on customer satisfaction at Ramen AA Majalaya Branch. Increasingly tight competition in the culinary sector requires business actors to implement effective promotional strategies and provide optimal service quality to create customer satisfaction. This study uses a quantitative method with a survey approach. The sample of this study was 74 respondents selected by accidental sampling technique. Data were collected using a questionnaire with a Likert scale of 1-5 which has been tested for validity and reliability. The data analysis technique used multiple linear regression analysis with the help of SPSS software version 26. The results of the study show that promotional strategies have a positive and significant effect on customer satisfaction. Service quality also has a positive and significant effect on customer satisfaction. Simultaneously, promotional strategies and service quality have a significant effect on customer satisfaction. Service quality has a more dominant influence than promotional strategies. It can be concluded that effective promotional strategies supported by good service quality are very important to increase customer satisfaction at Ramen AA Majalaya. This research suggests integrating promotional strategies with service quality to create strong synergies for stakeholders.
Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Pakan Ternak Konsentrat Sanjani, Rap; Zahrah, Halimah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/7e6gr845

Abstract

This study aims to analyze the influence of product quality and price on purchasing decisions for concentrate livestock feed at CV Mitra Bumi Berkah. The research background stems from a sales decline anomaly despite the company offering the lowest market price. The methodology employs a quantitative associative approach using purposive sampling with 50 cattle farmers as respondents. Data analysis was conducted via Multiple Linear Regression using SPSS software. Results demonstrate that product quality and price have a positive and significant effect on purchasing decisions, both partially and simultaneously. The coefficient of determination (R2) of 62.4% explains the model's ability to represent the variation in purchasing decisions. Product quality exhibits a more dominant regression coefficient compared to the price variable. These findings imply that farmers are rational actors who prioritize nutritional performance over low prices alone.  
Pengaruh Persepsi Harga dan Promosi Terhadap Keputusan Pembelian Paket Data Internet Aini, Syahla Mutia; Zahrah, Halimah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/42hspw93

Abstract

The rapid development of information technology has made the internet an essential need, resulting in increasingly intense competition among mobile data service providers. This study aims to analyze the influence of price perception and promotion on purchasing decisions of Telkomsel internet data packages among students of the Management Study Program, class of 2022, at Universitas Muhammadiyah Bandung. The research employs a quantitative method with a survey approach. The sample consists of students selected using purposive sampling techniques. Data were collected through a Likert-scale questionnaire and analyzed using multiple linear regression with SPSS. The findings indicate that price perception has a positive and significant effect on purchasing decisions, while promotion also shows a positive and significant influence. Simultaneously, price perception and promotion significantly affect purchasing decisions, with promotion demonstrating a more dominant influence compared to price perception. The results suggest that well-targeted promotional strategies and appropriate pricing aligned with perceived benefits play a crucial role in enhancing purchasing decisions for Telkomsel internet data packages among university students.
Strategi Penetapan Harga dan Kualitas Layanan Terhadap Loyalitas Konsumen Fitness Center Khusus Wanita Nur Fadila, Aulia; Zahrah, Halimah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/09t3km37

Abstract

The growing awareness of healthy lifestyles among women has encouraged the development of women-only fitness centers that emphasize comfort and privacy. In an increasingly competitive fitness industry, pricing strategies and service quality play a crucial role in building consumer loyalty. This study aims to analyze the influence of pricing strategy and service quality on consumer loyalty at Akhwat Gym Bandung. The research employs a quantitative approach with a causal design using a survey method involving registered members. Data were collected through questionnaires and analyzed using multiple linear regression. The results indicate that pricing strategy and service quality have a positive effect on consumer loyalty, with service quality showing a more dominant influence. These findings suggest that fair pricing aligned with perceived value and professional, customer-oriented service can enhance consumer loyalty. This study concludes that appropriate pricing management and continuous improvement of service quality are key factors in maintaining long-term loyalty in women-only fitness centers
Promosi Digital dan Diferensiasi Produk Terhadap Keputsan Pembelian Seblak Panyileukan di Kota Bandung Sari , Mela Ratna; Zahrah, Halimah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/nragvb62

Abstract

This study aims to analyze the influence of digital promotion and product differentiation on purchasing decisions of Seblak Monmon in Panyileukan, Bandung City. The research method uses a quantitative approach with descriptive verification design. The research population consists of Management students from the class of 2022 at Universitas Muhammadiyah Bandung, with a sample determined using the Slovin formula. The sampling technique employed is stratified random sampling. Data collection uses a Likert scale questionnaire, analyzed using multiple linear regression with SPSS. Results indicate that digital promotion has a positive and significant effect on purchasing decisions, product differentiation has a positive and significant effect on purchasing decisions, and simultaneously digital promotion and product differentiation significantly influence purchasing decisions with a strong contribution. This research provides practical implications for culinary MSME actors to optimize digital promotion strategies through social media and enhance product differentiation to increase competitiveness and sales volume
Pengaruh Influencer Marketing dan Kepercayaan Konsumen terhadap Keputusan Pembelian Produk Fashion Naufal, Dilif Faris; Zahrah, Halimah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/wsnwvx40

Abstract

This study aims to analyze the influence of Influencer Marketing and Consumer Trust on purchasing decisions for fashion products in e-commerce. The research method used is an associative quantitative approach. Data were collected through questionnaires distributed to 30 millennial respondents who actively use social media. Data analysis was conducted using Multiple Linear Regression with the help of EViews 12 software. The results showed that Influencer Marketing has a positive and significant effect on purchasing decisions. In addition, Consumer Trust was also proven to have a positive and significant effect on purchasing decisions. Simultaneously, the two independent variables contributed 94.94% of the influence on purchasing decisions. These findings indicate that the combination of authentic visual promotions from influencers and a strong foundation of trust is the main key to successful sales of fashion products in the digital era.  
Pengaruh Promosi dan Citra Merek terhadap Keputusan Pembelian Sabun Mandi Dewi, Rosiana; Zahrah, Halimah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/bn763844

Abstract

This study aims to analyze the effect of promotion and brand image on the decision to purchase Lux brand soap among female Management students of the 2022 class at Muhammadiyah University Bandung. This study uses a quantitative method with a descriptive and verificative approach. The research sample consisted of 52 users of Lux brand soap who were selected using purposive sampling. Data were collected using a questionnaire with a 1-5 Likert scale that had been tested for validity and reliability. Data analysis techniques used multiple linear regression analysis with the help of SPSS version 26. The results showed that promotion had a positive and significant effect on purchasing decisions. Brand image also has a positive and significant effect on purchasing decisions. Simultaneously, promotion and brand image have a significant effect on purchasing decisions with a contribution. Brand image has a stronger influence on increasing the purchase decision of Lux brand soap. The suggestion in this study is to integrate digital promotion strategies with sustainable branding strategies to create strong synergy for stakeholders.
Pengaruh Kualitas dan Harga Terhadap Minat Beli Konsumen pada UMKM Kripik Piksun Desa Nagrak Kecamatan Pacet, Kabupaten Bandung Rahmawati, Siti; Zahrah, Halimah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/ge6trb22

Abstract

This study aims to determine the influence of price and word of mouth (WOM) on consumer purchase intention at the Keripik Piksun MSME in Nagrak Village, Pacet District, Bandung Regency. The research method used was quantitative, with data collection through questionnaires and interviews. The sample size was 222 respondents, determined using the Slovin formula with a 5% margin of error. Data analysis was conducted using multiple linear regression analysis, validity tests, reliability tests, normality tests, multicollinearity tests, t-tests, and the coefficient of determination (R²). The results showed that price had a positive and significant effect on consumer purchase intention, and word of mouth also had a positive and significant effect on consumer purchase intention. Simultaneously, price and word of mouth had a significant effect on consumer purchase intention, with a coefficient of determination of 57.9%. The remaining influence was influenced by other variables outside the study. Word of mouth had a more dominant influence than price. This research is expected to provide considerations for MSMEs in setting appropriate prices and improving word of mouth strategies to increase consumer purchase intention
Co-Authors Abdul Hamid, Zaid Agustin, Imel Aura Aini, Syahla Mutia Al Faruqi, Rivaldy Alifah, Jasmine Hasna Rinjani Amalia, Tanti Apriani, Tiara Arfiansyah, Bilal Asep Sapsudin Azmi, Nazhara Dewanggara, Ikhsan Tyo Dewi, Rosiana Fadl, Ahmad Zhofaro Jawharul Fahrijal, Fiqri Alief Febriani, Noviana Filah, Zikra Muhamad Gibran Siregar, Muhammad Hijriani, Dinda Karimah, Nur Rafidah Khoerunnisa, Dzilla Kusuma, Jaya Mantoro, Ari Assrishan Sosh Marlina , Auriel Putri Meylani, Nilam Naufal, Dilif Faris Nur Fadila, Aulia Nur Islami , Siti Azmi Nur Syifa, Dita Nuraeni, Nuri Octriliani, Octriliani Pauji, Achmad Mansur Pirdaus, Muhamad Putri, Nur Fauziah Putri, Zafira Nurtadza Ramadhan, Muhammad Al Gifari Ramadhani , Muhammad Raihan Ramdani, Dimas Muhammad Rubiyanti, Dora Sabrina, Hasna Najwa Sampurna, Yoga Sanjani, Rap Sari , Mela Ratna sasangka, indra Septian, Yosef Cindi Siti Rahmawati Watini, Putri Widianingsih, Nindri Wijaya, Noval Zhafran, Dzaky Naufal