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All Journal Ekonomi Bisnis Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Jurnal Ketahanan Pangan Jurnal Abdi Insani E-JRM Jurnal Manajemen dan Pemasaran Digital
Andi Normaladewi
Universitas Islam Malang
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : Jurnal Abdi Insani

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OPTIMALISASI STRATEGI DIGITAL MARKETING BAGI UMKM DALAM MENINGKATKAN POTENSI EKONOMI DESA Ramadhan, Tri Sugiarti; Primanto, Alfian Budi; Normaladewi, Andi
Jurnal Abdi Insani Vol 11 No 4 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i4.1944

Abstract

Micro, Small and Medium Enterprises (MSMEs) play an important role in national economic growth and improving the welfare of the surrounding community. However, MSMEs are certainly not free from obstacles, especially for small-scale MSMEs, on average there are obstacles in marketing and distributing products or services such as those that occur in MSMEs in Kedung Banteng Village, Sumbermanjingwetan District. There are several types of MSMEs such as Banana Chips, Angkring Anyam Tas, catering, etc. Through the Community Service Study Program (SKM), it is one form of student role in developing MSMEs so that local products are better known and in demand by the community, and increase the income of local village MSMEs. Efforts made through the SKM program are: how to improve the quality of MSME competitiveness in Kedungbanteng Village, how MSMEs in Kedungbanteng Village can learn about the use of digital marketing, branding, and basic bookkeeping. Therefore, in the CSS program there are two activities, namely the socialization of digital marketing and financial technology; training on the use of digital media for promotion and sales such as e-commerce Facebook, WhatsApp Business, LinkThree, and Shopee; as well as the creation of logos and content that are in accordance with trends that aim to increase the potential of MSMEs in Kedungbanteng Village, Sumbermanjingwetan District, Malang Regency.
Co-Authors Abdul Kodir Djaelani Achmad Agus Prioyono Achmad Agus Priyono Ahmad Faisal Hakim Aktsal Shira Sabilillah Alfi Septina Alfi, Ahmad Fauzan Alfian Budi Primanto Aliwafa Aliwafa Aryani, Nisa Fadlilah Aurel Aini Auliya Basalamah, Muhammad Ridwan Chaerul Haryono Dina, Zakiyatul Rohmah Egy Hana Maghfira Ervina, Mafisatul Fadila, Siti Aminatul Farida, Eka Fauziyah, Yenny Zanubah Fayi’ Hilmy Musyafiq Indirwan, Mohamad Fadhil Ita Athia Jeni Susyanti Laksono, Prayitno Tri Maghfirah, Inayatul Maharani, Puteri Aurelia Mochamad Yuhdi Atoillah Mohammad Rizal Mohammad Rizal, Mohammad N Rachma N. Rachma Nabilah Qotrunada Nelis Adelsi Nur Hidayati Nurhidayah Nurhidayah Nurul Fitri Pardiman Pardiman Pardiman Pardiman Putri, Amalia Cahyani Rachma, N. Rahmi, Siti Rafika Ramadhan, Tri Sugiarti Ramadhona Adi Saputra Reska, Moudita Nafianti Rois Arifin Rois Arifin Ronny Malavia Mardani Ronny Malavia Mardani Sabila, Uchria Latifa Saraswati, Ety Sholihah, Fitri Awaliyatush Sistiana, Feni Sodikin Sodikin Sulaiman Sulaiman Syafiudin, Ilham Widiawati Susanti Widya Rizqi Kusuma Wardhani Zulfrilanita, Amanda Zafirah