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Pengaruh Kecerdasan Intelektual, Kecerdasan Emosional Dan Kecerdasan Spiritual Terhadap Sikap Etis Mahasiswa (Studi Kasus Pada Mahasiswa Program Studi Manajemen 2017 Universitas Islam Malang) Moh. Rechal Sifaul Hamdani; Agus Widarko; Aleria Irma Hatneny
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 06 Agustus 2021
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis study aims to determine and analyze the influence of intellectual intelligence, emotional intelligence and spiritual intelligence on students' ethical attitudes. The sampling method in this study used purposive sampling. The sample used in this study were management students of the 2017 Islamic University of Malang, the sample obtained was 84 respondents. The results of this study indicate that partially all variables have a significant and positive effect. While the results of multiple linear regression analysis showed a positive influence on students' ethical attitudes.Keywords: Intellectual Intelligence, Emotional Intelligence, Spiritual Intelligence, Student Ethical Attitude
PENGARUH MULUT KE MULUT, GAMBAR TUJUAN, DAN TUJUAN BRANDIG TENTANG KUNJUNGAN KEMBALI DI PASIR PUTIH TUBAN Siti Mariyam; M Hufron; Aleria Irma Hatneny
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 16 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study analyze the Word Of Mouth, Destination image and destination branding of Revisiting Interest in Tuban White Sand The beach Tour either simultaneously or partially. This research uses an explanatory research type with a quantitative approach. The population in this study were visitors from the White Sand Beach Tourism. Samples taken were 73 respondents. The sampling technique used was snowball. Data were analyzed using multiple linear regression analysis processed with SPSS 16.0 software. The data collection method used was a questionnaire. The results showed that the Reviews, destination images, destination branding at the same time had a significant effect on Visiting Interest. And Word Of Mouth has a partially significant effect on interest in visiting. Meanwhile, Destination Image has no partially significant effect on Returning Interest. And Destination Branding partially significant effect on Returning Interest. Keywords: Reviews, destination images, destination branding for Returning Interest
PENGARUH WORD OF MOUTH, DAYA TARIK WISATA DAN HARGA TERHADAP KEPUTUSAN BERKUNJUNG (Studi Kasus Pada Pengunjung Waterboom 88 Bululawang) Gusti Wahyuning Vilda; M. Hufron; Aleria Irma Hatneny
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No.19 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

AbstractThis study aims to determine the effect and analyze word of mouth, tourist attraction and price simultaneously and partially on visiting decisions. The population in this research are visitors at Waterboom 88 Bululawang. The sample was taken using the Slovin formula in order to obtain 97 respondents who met the requirements as the sample. This research was conducted by providing a questionnaire and using multiple linear regression analysis method. The results of this study indicate that: (1) the variable word of mouth, tourist attraction and price simultaneously influence the decision to visit Waterboom 88 Bululawang. (2) the variable word of mouth has a positive and significant effect on the decision to visit Waterboom 88 Bululawang. (3) the tourist attraction variable has a positive and significant effect on the decision to visit Waterboom 88 Bululawang. (4) the price variable has a positive and significant effect on the decision to visit Waterboom 88 Bululawang.  Keyword: Word Of Mouth, Tourist Attraction, Price, Visit Decesion
PENGARUH HARGA, PROMOSI, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN (Studi kasus konsumen Grab di Kelurahan Pakis Jajar Kab Malang) Muhammad Hawin Khulugi; M Hufron; Aleria Irma Hatneny
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol.09 No. 17 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis research was conducted to determine the effect of price, promotion and service quality on Grab service purchase decisions. This research was conducted in the village of Pakis jajar Malang Regency. This type of research uses quantitative data, i.e. the data can be obtained through, observation or downward direct spaciousness, and data sources used are primary data and secondary data. The sample calculation in this study uses the Slovin formula which produces 93 respondents. The results of this study are the price, promotion and service quality variables have a positive and significant influence on purchasing decisionskeywords: Price, promotion of service quality and purchasing decisions
Pengaruh Customer Experience, Ease Of Use, Dan Customer Trust Terhadap Repurcase Intention Konsumen Pada Online Shop Shopee (Studi Kasus Pada Santri Pesantren Kampus Ainul Yaqin Unisma) Luluk Fitria; Rois Arifin; Aleria Irma Hatneny
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 03 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRAKThis research was conducted with the aim of analyzing the variables of Customer Experience, Ease of Use and Customer Trust towards Repurcase Intention at the Shopee online shop at the Santri Pesantren Campus Ainul Yaqin Unisma. This research uses explanatory research with descriptive and quantitative approaches. The population in this study were students of Ainul Yaqin Unisma Jln. Tata Surya, Lowokwaru sub-district, Dinoyo, Malang online shop user Shopee.co.id. The sampling technique used was purposive sampling assisted by the Slovin formula, so the research sample was obtained as many as 67 respondents. Data were analyzed using multiple linear regression analysis processed with SPSS 25.0 software. The data collection method used was a questionnaire. The results showed that the variables of Customer Experience, Ease of Use and Customer Trust had a significant effect simultaneously on Repurcase Intention. Customer Experience and Customer Trust variables have a partially significant effect on Repurcase Intention, while the Ease of Use variable does not have a partial significant effect on Repurcase Intention.Keywords: Customer Experience, Ease Of Use, Customer Trust, Repurcase Intention
Pengaruh Product Knowledge, Brand Image, Dan Online Customer Review Terhadap Keputusan Pembelian Di Marketplace Shopee (Studi pada Customer Marketplace Shopee di Malang) Amalia Fadhila Rakhma; Pardiman Pardiman; Aleria Irma Hatneny
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 04 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThe development of shopping behavior online current has made the marketplace Shope very popular with consumers. So that in the buying process it is necessary to pay attention to factors such as product knowledge, brand image, and online customer reviews in order to buy the right product. This study aims to determine the extent of the influence of product knowledge, brand image, and online customer reviews on purchasing decisions in the marketplace Shopee (Study on customers Shopee in Malang). The population of this research is customers Shopeein Malang with a sample of 80 respondents. The sampling technique used simple random sampling. The data collection of this research uses primary data with Google Form. Then the validity and reliability tests were conducted before data analysis was carried out. The results of the F test study indicate that   product knowledge, brand image, and online customer reviews simultaneously have a significant positive effect on purchasing decisions. And the t test states that  product knowledge, brand image, and online customer reviews each have a partially positive and significant effect on purchasing decisions. Keywords        : Product knowledge, brand image, online customer review, purchasing decisions
Pengaruh Kepemimpinan Transformasional Terhadap Kinerja Karyawan Dimediasi Kesiapan Untuk Berubah Vandani Yuraida; N. Rachma; Aleria Irma Hatneny
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 16 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis study aims to analyze the effect of transformational leadership on employee performance at UMKM NILAKANDI Catering in Sidoarjo Regency mediated by readiness to change. The population used is all employees, amounting to 169 people. While the sample used in this study because it uses a saturated sampling technique, the sample taken is all 169 employees. The analytical tool used is multiple linear regression and using a questionnaire as a data collection technique.Through this research, it can be concluded that leadership and readiness to change have a direct and significant influence on employee performance, transformational leadership is able to provide a direct and significant influence on readiness to change, transformational leadership does not indirectly have a significant effect on employee performance of UMKM NILAKANDI Catering Sidoarjo Regency through readiness to change as a mediating variable.Keywords: Transformational Leadership, Readiness to Change, Employee Performance
ANALISIS PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN SEBAGAI VARIABEL INTERVENING (Studi Kasus Pada Pelanggan Kafe Terserah Kopi Malang) Mila Amalia; Agus Widarko; Aleria Irma Hatneny
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 12 Februari 2020
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The rise of the cafe business in Malang city and huge potential market, requires businessman to create creativity for making their business look different so that it attracts consumer interest. The cafe owner have to know what the customer's needs and provide the satisfaction that expected by consumers so that consumers become loyal. This study aims to determine the effect of service quality and price on customer loyalty with satisfaction as an intervening variable in customers of Cafe Terserah Kopi Malang. This type of research in this research is explanatory research through quantitative approach. The population in this reasearch were customers of Cafe Terserah Kopi Malang with total of sample is 96 respondents who were selected using a purposive sampling technique. In this research, using questionnaires and interviews for data collection methods. The data analysis method use path analysis. The results showed that service quality has a direct effect on satisfaction, price has a direct effect on satisfaction, service quality has a direct effect on customer loyalty, price has a direct effect on customer loyalty, satisfaction has a direct effect on customer loyalty, and service quality and price has an indirect effect on customer loyalty with satisfaction as an intervening variable. Keyword: Service Quality, Price, Satisfaction, Customer Loyalty.
PENGARUH WORD OF MOUTH, DESTINATION IMAGE, DAN DESTINATION BRANDIG TERHADAP MINAT BERKUNJUNG KEMBALI DI WISATA PANTAI PASIR PUTIH TUBAN Siti Mariyam; M. Hufron; Aleria Irma Hatneny
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No.19 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

AbstractThis study aims to analyze the Word Of Mouth, Destination Image, and Destination Branding of Revisiting Interest in Tuban White Sand Beach Tour either simultaneously or partially. This research uses an explanatory research type with a quantitative approach. The population in this study were visitors from the White Sand Beach Tourism. Samples taken were 73 respondents. The sampling technique used was snowball. Data were analyzed using multiple linear regression analysis processed with SPSS 16.0 software. The data collection method used was a questionnaire. The results showed that the Word Of Mouth, Destination Image, and Destination Branding simultaneously had a significant effect on Visiting Interest. And Word Of Mouth has a partially significant effect on interest in visiting. Meanwhile, Destination Image has no partially significant effect on Returning Interest. And Destination Branding partially significant effect on Returning Interest.  Keywords: Word of Mouth, Destination Image and, Destination Branding for Returning Interest
Pengaruh Brand Ambassador, Brand Personality Dan Korean Wave Terhadap Keputusan Pembelian Produk Nature Republik Aloe Vera Safirotul Mu’nisah; Muhammad Ridwan Basalamah; Aleria Irma Hatneny
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 12 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the effect of entrepreneurship education, resilience and motivation on interest in entrepreneurship. The object of this research is students of the Faculty of Economics and Business, Islamic University of Malang with a total sample of 81 students. The sampling technique used purposive sampling. Data collection techniques using questionnaires and data analysis tools. Based on the results of a partial research analysis, brand ambassador has a significant effect on buying decision. While partially brand ambassador has a significant effect on buying decision. Meanwhile, partially korean wave has a significant effect on buying decision. Keywords: Brand Ambassador, Brand Personality, Korean Wave and Buying Decision