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All Journal JAM : Jurnal Aplikasi Manajemen Eco-Entrepreneur Jurnal Studi Komunikasi JPM (Jurnal Pemberdayaan Masyarakat) CAPITAL: JURNAL EKONOMI DAN MANAJEMEN Jurnal Abadimas Adi Buana Majalah Ekonomi Wahana : Tridarma Perguruan Tinggi Owner : Riset dan Jurnal Akuntansi Share : Journal of Service Learning FINANCIAL : JURNAL AKUNTANSI International Journal of Economics, Business and Accounting Research (IJEBAR) Journal of Economics, Business, and Government Challenges Abdimas Galuh : Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Islamic Communication Bima Abdi: Jurnal Pengabdian Masyarakat Jurnal Ekonomi Journal of Tourism Economics and Policy Seminar Nasional Hasil Riset dan Pengabdian (SNHRP) Jurnal Multidisiplin Madani (MUDIMA) EKOBIS ABDIMAS : Jurnal Pengabdian Masyarakat The Journal of Management, Digital Business, and Entrepreneurship
Suhardiyah, Martha
Universitas PGRI Adi Buana Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Journal : Jurnal Studi Komunikasi

 1 
Peran underwriter sebagai komunikator pemasaran saham perdana di bursa efek Indonesia Istikhoroh, Siti; Jannah, Maula Miftahul; Sukamdani, Yuni; Suhardiyah, Martha
Jurnal Studi Komunikasi Vol. 6 No. 1 (2022)
Publisher : Faculty of Communications Science, Dr. Soetomo University

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Abstract

Companies use Initial returns as a powerful marketing tactic to attract investors to buy IPO shares. This phenomenon is quite popular among investors, but can be detrimental to the issuer/company, so persuasive communication is needed by the Underwriter who is a third party to assist the company in persuading potential investors to get the best value. This study aims to understand the role of the Underwriter as a communicator for the marketing of initial shares on the Indonesia Stock Exchange, whose role is to organise and provide trading facilities. This study involved 49 companies that conducted Initial Public Offerings (IPOs) and were listed on the Indonesian Stock Exchange in 2019. This study places the Underwriter as an external party who is responsible for communicating financial conditions to potential investors for the most reasonable price. Underwriter's role as a communicator is practiced through marketing communications which is a method of delivering targeted information to clients in the fastest and most efficient way possible. The data that has been obtained is then analysed by Moderated Regression Analysis. The results of this study indicate that the Underwriter is able to moderate the relationship with investors during the IPO with the reputation of the Underwriter. This is because the Underwriter is able to persuade investment decisions during the marketing of the IPO.
Co-Authors - Subakir Abd. Rasyid Syamsuri Abdullah, Zailani Africa, Laely Aghe Aji Prasetyo, Aji Amir Nur Hidayat Andhika Cahyono Putra Andri Kurniawan ANDRI KURNIAWAN Andriani, Vivin Andriyanto, Wahyu Ari Anggraeni, Rindang Nur Aora Sapphire D Ardhiani, Mutiara Rachma Aristha Purwanthari Sawitri Aristha Purwanthari Sawitri Astuti, Puput Yuliani Bayu Adi Bayu Rama Laksono Bayuadi, Bayuadi Bisma Arianto Carollina Dyah Sarawati Wijaya Carollina Dyah Sarawati Wijaya Christina Menuk Sri Handayani Danisa Firda Kusuma Wardani Diah Karunia Binawati Didik Subijantoro Dientry, Abdul Manaf Dyah Ika Rahmawati Edi Sulistyawan Estiasih, Soffia Pudji Fachrudy Asj'ari Fachrudy Asj’ari Fadilla, Fatma Nur Ferry Hariawan Ferry Hariawan Firdausia, Yuli Kurnia Fitriani, Fadilatul Gintan Regita Maharani Hikmah, Fariatul Istikhoroh, Siti Jannah, Emita Miftakhul Jannah, Maula Miftahul Khabir, Galuh Wigati Khafi Dyah Rochmatillah KHILMIAH, Emy khusnul khotimah Kusmayasari, Dewi Laksono, Galih Juang Liviana Dwi Rahmadhani Luqmanul Hakim Moh Syuad Iman Moh Syuad Iman Mohammad Afrizal Miradji Nashrudin Latif Novi Darmayanti Novi Darmayanti Novi Darmayanti Nurdina Nurdina Nurdina, Nurdina PANJINATA, Awan pramesti, wara Purity Sabila Ajiningrum Radian Sri Rama Rahmawati , Dyah Ika Rahmawati, Eka Fitri Yunita Ria Jessika, Yati Rina Fariana Rina Fariana Rindang Nur Anggraeni Rochmatillah, Khafi Dyah Saputra, Feri Candra Sari, A.A Pt. Agung Mirah Purnama Shahira, Firda Sigit Prihanto Utomo Sigit Prihanto Utomo Siti Istikoroh Subakir Subakir Subakir Subakir Sugeng, Santoso Sugiyati, Giya Suhariyanto Suhariyanto Suharsono, Judi Suharyanto Suharyanto Suharyanto sukamdani, yuni Sulistiami, Sulistiami Sutama Wisnu Dyatmika suwati Tarisya Maulidya Wati TAUDLIKHUL AFKAR Taudlikhul Afkar Tony Susilo Wibowo Tri Ariprabowo Tri Ariprabowo Triningsih, Endah Ulfa Puspa Wanti Widodo Ulfa Puspa Wanti Widodo Waryanto, Bambang Dwi Widhayani, Puri Setioningtyas Widiar Onny Kurniawan Wira Yudha Alam Yanus Sumitro Yuni Sukandani Yurida Sasmita