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All Journal IQTISHODUNA Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen IJEBD (International Journal Of Entrepreneurship And Business Development) Jurnal Ilmu Manajemen (JIMMU) Jurnal Inovasi Pendidikan Ekonomi Jurnal Abdi Insani Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Jurnal Ecogen Indonesian Marketing Journal E-JRM Jurnal Manajemen dan Pemasaran Digital International Journal of Economics, Business and Innovation Research KOPEMAS
Ramadhan, Tri Sugiarti
Fakultas Ekonomi Dan Bisnis, Universitas Islam Malang
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Pengaruh Kepercayaan, Citra Merek Dan Persepsi Kemudahaan Terhadap Penggunaan E-Wallet (Studi Kasus Pada Mahasiswa FEB Universitas Islam Malang Angkatan 2019) Brily Suharto Risky; Nurhidayah Nurhidayah; Tri Sugiarti Ramadhan
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine and explain the effect of trust, Marek's image and perceived ease of use of e-wallets (a case study on FEB students at the Islamic University of Malang, class of 2019). This research is a quantitative type of research. The method used is multiple linear regression. The sampling technique uses the formula from Solvin with the calculation results of 86 samples. To solve the problems in this study using SPSS with the help of validity test, reliability test, normality test, multiple linear regression analysis, multicollinearity test, heteroscedasticity test, F test, and t test. The results showed that simultaneously. Variable The Effect of Trust (X1), Marek's Image (X2) Perceived Convenience (X3) simultaneously significant use of E-Wallet (Y) And there is a partial influence between the Effect of Trust (X1), Marek's Image (X2) Perceived Convenience (X3) has a significant effect simultaneously Use of E-Wallet (Y)  Keywords: The Effect of Trust, Marek's Image, Perceived Convenience, Use of E-Wallet
Pengaruh Motivasi, Disiplin Kerja Dan Kompensasi Terhadap Produktivitas Karyawan Pada Ramayana Agro Mandiri Erlina Rizki Fahriza; Muhammad Ridwan Basalamah; Tri Sugiarti Ramadhan
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the effect of motivation, work discipline and compensation on employee productivity at Ramayana Agro Mandiri. The data used in this study used primary data through distributing questionnaires to respondents and secondary data to determine the monthly production capacity carried out by Ramayana Agro Mandiri employees. The population in this study were employees of Ramayana Agro Mandiri, while the sample in this study consisted of 38 respondents who were all employees of Ramayana Agro Mandiri. The data analysis method used in this study is multiple linear regression analysis, using the SPSS 25 analysis tool. and compensation partially affect employee productivity. Keywords: Motivation, Work Discipline, Compensation, Employee Productivity
Analisis Strategi Bumdesa Wijaya Dalam Upaya Pengembangan Bisnis Di Desa Warurejo Devi Indra Putri Prasetya; Mohammad Rizal; Tri Sugiarti Ramadhan
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The title of this study is “Wijawa BUMDesa Strategy Analysis in Business Development Efforts in Warurejo Village ". The aim of the research is to find out the business competitive strategy in order to maintain business existence in the face of the rise of companies around BUMDESA Wijaya. Primary data collection was carried out through in-depth interviews with the information in this study. Secondary data was obtained through literature studies, research journals, an overview of BUMDes "WIJAYA" Warurejo Village. The research method used is a qualitative descriptive analysis method. The analytical method used is SWOT analysis, IFE matrix, EFE matrix, and SWOT matrix. The results of the IFE and EFE matrices show that the BUMDesa quadrant position is in Quadrant I. This position shows that the profitability is very high BUMDesa has opportunities and strengths to take advantage of existing association opportunities. The recommended strategy is that human resources must be applied even better. Based on the SWOT analysis and the development of strategies that can be implemented to support the welfare of the people of Warurejo Village. Keyword: Strategic BUMDESA Wijaya, Business Development Efforts
Pengaruh Quality Product, Celebrity Endorsement, Dan Brand Image Terhadap Keputusan Pembelian (Studi Kasus Pada Pengguna Produk MS Glow Kota Malang) Novi Faradila; Mohammad Rizal; Tri Sugiarti Ramadhan
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the effect of Product Quality, Celebrity Endorsement, and Brand Image on Purchasing Decisions (Case Study on MS Glow users in Malang City). The population in this study were MS Glow users in Malang City. The sampling method used a non-probability sampling technique to determine the sample based on chance by using a questionnaire distributed to obtain 75 respondents, using SPSS. The results of this study partially conclude that the variables Quality Product, Celebrity Endorsement and Brand Image have a significant influence on purchasing decisions and simultaneously conclude that there is a significant influence between the variables Product Quality, Celebrity Endorsement and Brand Image on purchasing decisions. Keywords: Quality Product, Celebrity Endorsement, and Brand Image on Purchasing Decision.
Pengaruh Suasana Cafe, Lokasi, dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Chill Cafe Tumpang (Studi Kasus Pada Pelanggan Chill Cafe Tumpang) Fitri Dhea Sari; Muhammad Ridwan Basalamah; Tri Sugiarti Ramadhan
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract In the present research, Cafe Tumpang on JL. Western Hero No. 360, Kebonsari, Tumpang District, Malang Regency is used as a case study to look at how the environment, location, and service quality of cafes effect customer satisfaction. This study's quantitative methodology aims to explain the results of each variable and their correlations with one another. The primary data source was the Likert-scaled survey responses from Chill customers at Cafe Tumpang. The sample computation for this study made use of the slovin formula and a meaningful sample size. The samples included 90 respondents. The results of the study show that location, service level, and cafe environment are all elements that affect customers' pleasure. Part of a cafe environment. Geographical location and level of service have an impact on customer happiness. Keywords: Cafe Atmosphere, Location, Service Quality, and Customer Satisfaction
EFFECTIVENESS OF SOCIAL MEDIA MARKETING AND E-SERVICE QUALITY ON REPURCHASE INTENTION THROUGH BRAND LOYALTY Nanik Wahyuningtiyas; Tri Sugiarti Ramadhan
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 6 No 5 (2023): September 2023
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v6i5.2421

Abstract

Purpose: This study aims to analyze and explain (1) determine the influence of Social Media Marketing on Brand Loyalty; (2) determine the effect of Social Media Marketing on Repurchase Intention; (3) determine the effect of E-Service Quality on Brand Loyalty; (4) determine the effect of E-Service Quality on Repurchase Intention; (5) determine the effect of Brand Loyalty on Repurchase Intention; (6) determine the influence, Social Media Marketing and e-Service Quality on Repurchase Intention through Brand Loyalty. Design/methodology/approach: This study used a data collection method with questionnaires with a quantitative approach. The population that is the object of research is OVO application users, with as many as 165 respondents—analysis testing using SEM with Smart PLS software. Findings: Based on the analysis of the research results, the following conclusions were obtained, Social media marketing has a significant effect on brand loyalty, Social media marketing has a significant impact on repurchase intention, E-Service quality has a considerable effect on brand loyalty, E-service Quality does not have a significant impact on repurchase intention, Brand loyalty has a significant effect on repurchase intention, Social media marketing and electronic service quality has a significant impact on purchase intent through brand loyalty. Research limitations/implications: Because of the distribution of questionnaires through google forms, the results obtained are less in-depth; it is recommended that further research can add other variables and use more in-depth measuring devices so that results are close to the real thing. Practical implications: The results of this research can be used by digital wallet service providers to improve e-service quality further if they want to get loyal consumers and continue to use it repeatedly. Originality/value: This Paper is Original. Paper type: Research paper Keywords: Social Media Marketing, E-Service Quality, Brand Loyalty, Repurchase Intention.
GERAKAN EDUKASI DAN PENYULUHAN PERILAKU PEDULI KEPADA SESAMA BERKOLABORASI DENGAN KOMUNITAS RAWI MATAHO (RM PROJECT) Tri Sugiarti Ramadhan
Jurnal Abdi Insani Vol 10 No 4 (2023): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v10i4.1121

Abstract

This community service is carried out in the context of caring for each other on the Moon Ramadhan, which was carried out by the Rawi Mataho Community (RM Project), distribution of iftar menu packages was distributed to people in two different areas, first in Kab. Dompu. West Nusa Tenggara, both of which are in the city of Malang. In East Java, iftar menu packages are given to those who need them, such as cleaners, pedicab drivers, public transport drivers, security guards, street vendors, administrators of mosques or prayer rooms (marbot), and so on. This activity was planned a week earlier by gathering donors and parasponsorship, then distributed with two schemes through fellow members Community RM Project District Kab. Dompu District and Malang City, the final evaluation was carried out and closed with a prayer. The number of packages distributed was 115 iftar menu packages. This activity aims to educate, raise awareness and share fortune. This program will be routinely planned every year to create solidarity among fellow members.
MENGANGKAT POTENSI UMKM: STRATEGI DIGITAL MARKETING UNTUK SUKSES PEMASARAN Tri Sugiarti Ramadhan; Nanik Wahyuningtiyas; Muhammad Tody Arsyianto
Jurnal Abdi Insani Vol 11 No 2 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i2.1492

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) merupakan tulang punggung ekonomi Indonesia. Zaman sekarang para pelaku UMKM diharapkan untuk bisa memanfaatkan teknologi dengan sebaik-baiknya, salah satunya adalah dunia digital marketing. Namun, masih banyak pelaku UMKM yang belum memahami dan memanfaatkan digital marketing secara optimal. Ini disebabkan oleh beberapa faktor, seperti keterbatasan pengetahuan dan keterampilan dalam bidang teknologi digital, serta kurangnya pemahaman tentang manfaat dan potensi yang bisa didapatkan dari digital marketing. Artikel ini mengkaji mengenai pemanfaatan penyuluhan sebagai alat pemberdayaan masyarakat, memberikan rekomendasi dan strategi bagi UMKM, serta menjadi referensi bagi pihak yang berkepentingan dalam pengembangan UMKM dan pemanfaatan digital marketing. Metode survei adalah pendekatan penelitian yang melibatkan pengumpulan data dari sampel populasi yang dipilih secara representatif. Tujuannya adalah untuk memperoleh informasi dan karakteristik umum tentang populasi tersebut. Data dikumpulkan dan dianalisis dari data responden yang mewakili populasi yang lebih besar. Hasil artikel menunjukkan bahwa pengetahuan para pelaku UMKM tentang digital marketing meningkat setelah adanya kegiatan penyuluhan. Penerapan digital marketing memberikan dampak positif terhadap penjualan produk UMKM dan menghasilkan lonjakan penjualan yang signifikan. Selain itu, pengenalan digital marketing terhadap produk UMKM juga meningkatkan omzet UMKM. Hal ini berdampak positif pada brand awareness dan kepercayaan konsumen, yang pada akhirnya akan memengaruhi keputusan pembelian konsumen. Maka, penyuluhan digital marketing efektif dalam memberdayakan UMKM dan meningkatkan kinerja usaha mereka. Ini menjadi referensi penting bagi pihak-pihak yang berkepentingan dalam pengembangan UMKM dan pemanfaatan digital marketing. UMKM tulang punggung ekonomi, perlu manfaatkan teknologi. Artikel mengkaji penyuluhan memberdayakan UMKM, memberikan rekomendasi. Survei menunjukkan peningkatan UMKM digital marketing.
The Interplay of Individual Factors, Mood, and Promotions in Shaping E-Impulsive Buying Behavior Nanik Wahyuningtiyas; Tri Sugiarti Ramadhan
International Journal of Economics, Business and Innovation Research Vol. 3 No. 04 (2024): July, International Journal of Economics, Business and Innovation Research (IJ
Publisher : Cita konsultindo

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This study aims to investigate the effect of individual factors, mood, and promotion on e-impulse buying behavior; or simply spontaneous and unreflective online purchases. Quantitative - A survey of 196 online consumers was deployed. Smart PLS software will be used to analyze the obtained data of partial least squares (PLS) based Structural Equation Model (SEM). The emotion factor also has a significant impact on individual factors, and promotion realized e-impulsive buying. Positive moods are inclined to proactivity and optimism - also in shopping, whereby attractive, appropriate promotions could even be responsible of a spurious purchase. The remaining four hypotheses did not demonstrate any relationship significantly. The personal factors of an individual have no direct effect on decisions to engage in online impulse purchasing and mood while affecting the personal factors, does not significantly affect e-impulsive buying. Also, the individual aspects do not reveal a clear signal as to whether marketing promotions have enough muscle on their own in changing consumer characteristics. Besides, the five indirect relationship hypotheses were not well supported so that each mediating variable had no significant influence on impulse shopping behavior online. In other words, because most online shoppers think before they buy and will need a clear reason to act in the moment. More investigation should be done, looking at other variables that in conjunction with the predictors of this research can improve our understanding about what influences click bait behavior so as to create more effective marketing strategies when it comes sharing content on e-commerce platforms.
Pengaruh Viral Marketing, Quality Product Dan Brand Experience Terhadap Keputusan Pembelian Pada Produk Glad2Glow (Studi Kasus Pada Mahasiswa Manajemen FEB Universitas Islam Malang 2020) Afkarina, Izzah; Rachma, N.; Ramadhan, Tri Sugiarti
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The research aims to analyze the influence of Viral Marketing, Product Quality, and Brand Experience on Glad2Glow Product Purchasing Decisions among FEB Management students at the Islamic University of Malang Class of 2020. This research uses quantitative methods with a total of 84 students as respondents. Data collection uses a questionnaire distributed via Google Form. The questionnaire consists of three variables, namely Viral Marketing, Product Quality and Brand Experience. Data analysis using SPSS, research results show that 1) Viral Marketing has a significant influence on purchasing decisions, 2) product quality has a significant influence on purchasing decisions, 3) brand experience has a significant influence on purchasing decisions. Keywords: Viral Marketing, Product Quality, Brand Experience
Co-Authors Abdillah, Ridwan Nashir Afi Rachmat Slamet Afif Nur Rahmadi, Afif Nur Afkarina, Izzah Aisyah, Widya Nur Alfian Budi Primanto Alitakupenda, Dwitaria Andi Normaladewi Bahari, Romi Chandra Basalamah, Muhammad Ridwan Brily Suharto Risky Devi Indra Putri Prasetya Diana Ambarwati Dwi Riska Amalia Eka Farida Erlina Rizki Fahriza Farida, Eka Farida, Rizki Ayu Febbyola, Risa Fitri Dhea Sari Freitas, Nizia Felismina Araujo Husnul Khatimah Khoyyimah, Khoyyimah Krisnanto, Aditya Budi M. Cholid Mawardi Mohammad Rizal Muhammad Taufiqur Rahman, Muhammad Taufiqur Muhammad Tody Arsyianto Ningsih, Sonia Yulia Novi Faradila Nurhidayah Nurhidayah Nuril Aulia Munawaroh Pramudita, Sekar Arum Rachma, N Rachma, N. Rizkita Oktavirana Rois Arifin Ronny Malavia Mardani Setyowati, Kiki Silvia Titasari Siti Asiyah sri harningsih Ulfa, Mariana Utami, Hawi Rizqi Utomo, Dimas Khrisna Vindha Ayu Novitasari Wahyuni, Mauliddiah Dwi Wahyuningtiyas, Nanik Widarko, Agus Widiarti, Refinda Cahyu Yudiarto Perdana Putra, Yudiarto Perdana